OFFICIAL TOURIST GUIDE KIT

CONTENT

UPDATE OF REGISTRATION TEXTS02 SATISFACTION SURVEY OF THE QUEBEC TOURIST GUIDES 04 OFFICIAL TOURIST GUIDE INFORMATION

RESERVATION OF ADVERTISING SPACE06 SECTION 1: ILLUSTRATED PHOTO AD 07 SECTION 2: ILLUSTRATED ADVERTISEMENT FORMATS 09 CONTRACT FOR PURCHASING ADVERTISING SPACE

SATISFACTION SURVEY OF THE OFFICIAL TOURIST GUIDES FOR THE REGIONS OF QUEBEC

SIGNIFICANT FACTS AND STATISTICS

Global satisfaction of the new version: an average mark of 8.7 out of 10.

Close to 2 respondents out of 3 affirm that the advertisement influenced their choice of activities, attractions, restaurants or accommodations.

85.1% of the restaurant section users made their selection from the guide.

90% of respondents consulted the regional map.

97.7% of respondents find that the guide promotes well the particularities of the region.

3 out of 4 users of the accommodation section made their reservations from the guide.

More than 8 respondents out of 10 say that the guide allowed them to make new discoveries.

95% of users find that the information made available to them is complete.

Here is what incites the respondents the most to visit a region: the information regarding the municipalities (82.7% of respondents); the information on the activities and attractions (71.1% of respondents).

7 tourists out of 10 take brochures as soon as they arrive at their destination.

A tourist, arrived at their destination, is more influenced by the brochures in a display (69%) than the websites (68%).

To plan their trip, 95% of visitors were influenced by a brochure.

83% plan on visiting a business or an attraction that has been highlighted in a brochure, on a map or in a tourist guide.

78% of visitors consider modifying their plans after reading a brochure.

53% of travellers use brochures to plan their trip before arriving at their destination.

3 MYTHS ABOUT PRINTED MEDIA2

To those who ask if the guides and tools printed for tourism are dying, the answer is no.

Myth #1: A slow and inevitable decline. The utilization of printed media has been stable for several years. A record was even established in 2016: 54% of American travellers used printed material as their source for information, from magazines to vacation guides. The traveller is in fact extremely informed, which leads us to adopt a multichannel marketing strategy.

Myth #2: Used only by older travellers. No, the typical user of printed media is 37 years of age, has pursued advanced studies, is married, wealthy and lives mostly in the city. In short, a profile that contradicts this second prejudice.

Myth #3: Not significant in the planning of a trip. Choose a destination and the components of a trip are not typically made on a whim. It is a thoughtful process that reflects in the number of visits to travel websites in the 45 days that precede the departure.

In the meantime, according to Magazine Publishers Association, an American consults 10 printed publications per month. 82% of American consumers indicate that printed adverti-sements are the format they are most confident with. The content presented is regarded as verified and truthful, which is not always the case for websites and social media.

A study, by Destination Analyst, of clients from eleven American DMOs, reveals the positive role of official tourist guides:

• 67% of the readers of these guides have visited the destination.

• Among the respondents who had not yet chosen their destination, 88% affirm that the guide influenced their decision.

• 28% indicate that the destination’s guide had a positive effect on the duration of their stay.

• The guide was especially useful to them when it came to choosing activities or attractions (79%).

4 TIPS TO MEASURING THE IMPACT OF PRINTED MEDIA

• Associate the publications with traceable telephone numbers. For the destinations with a great deal of telephone contact with the clientele, it could be an inexpensive option that allows tracking of the number of calls, the duration and the origin.

• Offer a promotion or special exclusive offer.

• Include the specific URLs or QR codes in order to obtain more information.

• Periodically conduct a survey on the usage of printed guides.

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021 User average for the sections “Top things to do”, “Places to eat”, “Accommodation”, and “Useful Information”.2 Chris Adams, Director of online research at Miles Partnership, Tourism intelligence network, Transat chair in tourism http://veilletourisme.ca/2017/08/29/3-mythes-medias-imprimes/

PAPER REMAINS KING FOR TOURISTS

Although technology radically changed our way of travelling, one thing remains certain: the tourists always appreciate printed information. In fact, arrived at their destination, tourists say that the brochures are their first source of information, well before the websites. This may be hard to believe, because the entire world is constantly riveted to an intelligent device – but here are the results of a new survey conducted by the Center for Marketing Technology (CMT) of the University of Bentley and commissioned by the International Association of Visitor Information Providers.

The travellers clearly indicated that, even though they have constant access to online information, they always appreciate the brochures and make their decisions based on what they read.

The conclusions:• 7 tourists and visitors out of 10 take brochures as soon as they arrive at their destination

• In regards to their planning, 95% of visitors were influenced by a brochure

• 83% plan on visiting a business or an attraction highlighted in a brochure, on a map or in a travel guide

• 78% of visitors consider modifying their plans after reading a brochure

• 53% of travellers use brochures to plan their trip before arriving at their destination

“What’s compelling about this survey is that even though there exists a wide range of sources tourists are using to plan their vacations, once they’ve arrived on-site, printed brochures and guides are the first place they turn to be persuaded as to which attractions to see and which businesses to patronize,” says Ian Cross, Director of the CMT. “Visitors trust the printed information, find them informative, user friendly and easy to share with their friends and family on the trip.”

The survey covered the answers of 1732 visitors to seventeen selected regions in North American, European and South African. To consult the survey, visit the website bentley.edu/centers/cmt.

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031 Article published on November 29th,2016, http://tourismexpress.com/nouvelles/le-papier-demeure-roi-pour-les-touristes

78% of visitors who take brochures modify their plans

65% of visitors decide to purchase tickets or other items after consulting a brochure

43% of visitors circulate the brochures to 3 or more travel companions

86% of reception staff observe the visitors who consult the brochures

Brochures have an influenceon visitors of all ages

In 53% of cases, the brochures, leaflets, maps and tourist guides influence the planning of a trip

83% plan on visiting a business highlighted in a brochure

95% of visitors that consult the brochures, learn of the existence of a business

7 tourists out of 10 take the brochures as soon as they arrive at their destination

The brochures, leaflets, maps and tourist guides influence the end-users1

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INFORMATION ABOUT CÔTE-NORDOFFICIAL TOURIST GUIDE • Print run of close to 100,000 copies;• A highly effective tool aligned with current trends;• Reaches visitor, business and local clientele;• The largest distribution and advertising network in Québec.

UPDATE FORM AND CONTENT ACCESS

Update the content of your business by using the update form, click here. It is your responsi-bility to respond to the update form for each of your entries to appear in the next guide. It is important that you inform us of any difficulties you may be experiencing. We will find a solution adapted to your situation.

We ask that you only make changes that are strictly necessary. Proceeding in this manner will keep revision, translation and graphic design costs to a minimum.

FINAL PROOF BEFORE PRINTING

Before the final printing, members will receive an email with a link enabling them to access the guide online. They have 72 hours to follow the link and check that their information is er-ror-free. Note that, at this stage, only minor corrections such as change to contact information or symbols can be made.

NOTICE | ADDITIONAL ENTRIES (EXTRA CHARGES APPLY)

To add a service or repeat the same entry in several sections of the guide and/or website, contact Danny Bourdeau at 1-888-463-0808 or 418-962-0808.

NOTICE | ACCOMMODATION

The Corporation de l’industrie touristique du Québec, Camping Québec and the Quebec Outfit-ters Federation are responsible for processing your information updates. These organizations will collect updates from all companies in the accommodation sector and pass it on to the ATR du Québec in December. These organizations become the official data sources from which your RTA will compile the accommodation section.

We ask that you respond to their request, as this means we can publish accurate information on all our platforms. For any questions concerning your information, please contact:

• Corporation de l’industrie touristique du Québec: 1-866-499-0550;• Camping Québec: 1-800-363-0457 ext.220; • Québec Outfitters Federation: 1-800-567-9009 ext.225.

RESERVE AND PURCHASE AD SPACE (p. 06 to 08)

Take advantage of the pre-sale and save by booking your ad space before November 24th.

An ad in one of the Official tourist guides is an excellent investment, because Tourisme Québec and the ATR du Québec effectively position all the guides on regional, national and internatio-nal markets. In fact, the booklets are distributed across a vast promotional network carefully constructed by Quebec tourism industry leaders.

In exchange for your advertising purchase, we will guide tourists to your product or service. It has been shown that readers pay attention to ads because they perceive the products or services as tested and proven, and hence worth trying. Advertising copy and images reassure clients and make their choice easier, making this type of ad a very worthwhile investment!

The different ad positions choices, their formats and technical specifications are on pages 06 to 08, along with examples to help you visualize the impact they can have.

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TERMS AND CONDITIONS

1. You must have been a member in good standing with your RTA in 2017 and have paid your 2018 membership dues by January 31st, 2018.

2. You must have settled all outstanding debts before the payment deadlines.

3. Transmit an update form, before the deadlines, for each entry of your activities or services.

4. Participate in the final proofing before printing.

5. You must have all the permits and authorizations required to legally operate a business in Quebec.

MEMBERSHIP RENEWAL

CONTACT RESOURCE

Project coordinator: Danny BourdeauE-mail: dbourdeau@cotenordqc.comTelephone: 1-888-463-0808, 418-968-5219 Fax: 418-962-6518

SCHEDULE

Réception avant le

Information update form Click here and select ENGLISH at the top. November 24th, 2017

Purchasing ad space Click here and select ENGLISH at the top.

Pre-sale period ends November 24th, 2017

Sale period and photo ad reception period ends December 15th, 2017

Ad copy (final print-ready proofs) January 12th, 2018

After the deadline has passed, a $50 fee will be charged for processing any delayed information or additional request.

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Important: in the event of non-compliance with these terms, your RTA cannot be heldresponsible for any errors in and/ or non-publication of your company’s ad in the guide.

Note: your RTA will be sending out membership renewal notices starting in November.Companies that have not paid their membership dues by January 30st, 2018 will be removedfrom the Official Tourist Guide. However, your business remains an active member and must pay its memberships dues for all of the services provided.

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06tourismecote-nord.com 8988 tourismecote-nord.com

Aguanish et L’Île-Michon ?

population 261

aguanish.org

Aguanish, « petit abri » en innu, porte bien son nom. Le village ceinture avec ses plages la baie d’eau douce créée par la rivière Aguanish. Cette rivière est fréquentée par les amateurs de pêche au saumon et par les visiteurs en quête d’aventure. Les guides vous font visiter le phénomène géophysique appelé « Trait de scie ». Le hameau de L’Île-Michon, 3,5 km plus à l’est sur la route 138, abrite des baies et des petites îles où le randonneur peut s’adonner à la pêche aux mollusques ou pique-niquer. [ 1]

Canyon « Trait de scie » $

Association chasse et pêche d’Aguanish 250, rte Jacques-Cartier, Aguanish 418 533-2003, 418 533-2274 (hors saison) acpa@globetrotter.net

Des guides expérimentés vous emmènent sur la rivière Aguanish pour une aventure qui vous conduit jusqu’au canyon « Trait de scie » (3e chute de la rivière). L’excursion se fait en embarcation motorisée et par trois sentiers avec des trottoirs de bois qui contournent les chutes. L’association s’occupe également de la gestion de la pêche au saumon avec un service de guide sur place. Durée moyenne : 2 à 3 h. Horaire : juin à septembre, départs à 9 h et 13 h. Réservations recommandées. [ en-tête]

NATASHQUANAguanish et L’Île-Michon, Natashquan, Pointe-Parent (Nutashkuan)

Secteur

CÔTE-NORD

Voir la carte à la fin de ce guide.

Natashquan est sans conteste l’un des villages les plus connus de la Côte-Nord et du Québec. En plus de proposer aux visiteurs l’expérience d’une culture régionale vivante et des plus originales, l’endroit offre une nature authentique et des paysages exceptionnels.

Tout comme dans les municipalités voisines d’Aguanish et de L’Île-Michon et dans la com-munauté innue de Nutashkuan, on trouve des plages de sable fin, des eaux accessibles à la baignade, des sentiers pédestres en pleine taïga et de magnifiques rivières sauvages.

Depuis la fin de l’été 2013, un nouveau pont sur la grande rivière Natashquan prolonge la route 138 et relie le petit village de pêcheurs de Kegaska au reste du Québec.

Natashquan ? et Pointe-Parent population 250 • natashquan.org

Village devenu légendaire grâce aux chansons de Gilles Vigneault, aux Galets et à l’accueil de ses habitants. Relié au réseau routier depuis 1996, c’est un lieu de tourisme culturel, notamment avec le Festival du conte et de la légende de l’Innucadie. Une longue plage et l’eau propice à la baignade, des rivières et un sentier pédestre vous attendent. Au pôle d’accueil touristique, remettez le CD « Sur la route de Natashquan » loué en amont (à la halte de Manitou ou à Havre-Saint-Pierre); un court document audiovisuel présente le village. Sur la plage, au Café de l’Échourie, on échange et bavarde; spectacles occasionnels en saison estivale. Le village a reçu deux fleurons du programme des Fleurons du Québec récompensant l’embellissement horticole des municipalités.

Centre d’interprétation Le Bord du Cap $

32, ch. d’en Haut, Natashquan 418 726-3054 • copactenatashquan.net

La reconstitution du magasin général de Natashquan présente des photographies et différents objets illustrant le travail du marchand d’antan. Le centre propose des expositions avec 39 thématiques sur l’histoire et l’évolution du village et de son magasin général, composées de photographies, d’objets et d’un document audiovisuel, ainsi qu’une courte biographie de Gilles Vigneault. Boutique de souvenirs adjacente au centre d’interprétation. Document de référence en langue anglaise disponible. Durée moyenne : 45 min. Horaire : juin à septembre : variable; octobre : sur demande; informez-vous d’abord au bureau d’accueil touristique. Réservations recommandées pour les groupes.

La Vieille École $

Natashquan, 418 726-3054 • copactenatashquan.net

Modeste bâtiment de bois construit en 1913, la Vieille École est devenue un monument dédié à la mémoire de tous « les écoliers des anciens jours », un lieu choisi pour rendre hommage au poète Gilles Vigneault. Dans un espace muséal animé, le visiteur entre en contact avec des personnages de chansons qui ont un nom et une histoire. La visite vous fait découvrir un poète parmi les siens. Durée moyenne : 45 min. Horaire : juin à septembre : variable; octobre : sur demande; informez-vous d’abord au bureau d’accueil touristique. Tarifs spéciaux pour les groupes. [ 2]

découvrir la région SECTEUR NATASHQUAN

[6] La Vielle École[1] Aguanish

Crédits photos : [2,3,4,5] Optik 360, [6] É. Marchand.Crédits photos : [En-tête] É. Marchand, Optik 360, M. Thibeault, [1] M. Malherbe.

[4] Culture locale

[3] L’Échourie et Festival Innucadie

[2] Natasquan

[5] Interprétation

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SECTION 1ILLUSTRATED ADA picture is worth a thousand words! Increase visibility of your activity by adding an image to your text entry. Three sizes offered, starting at $290.

Full column$1,150Half-column$575Standard space$290

TECHNICAL SPECIFICATIONS FOR ILLUSTRATED ADS

1. Submit the photo to Danny Bourdeau (dbourdeau@cotenordqc.com) for approval. He reserves the right to reject any photograph that does not meet the following standards:

• 300 DPI high-resolution image;

• Formats: JPEG, EPS or TIFF;

• Inviting, understandable images that add value to the publication;

• Recent images;

• High-quality composition (angle, subject matter, original content);

• No technical issues (colour, lighting, etc.);

• The image must not have been photoshopped in such a way as to make it look unnatural.

2. Give the photo name and credit: Pointe-des-Monts Lighthouse © Joe Smith);

3. Sent the photo to dbourdeau@cotenordqc.com before december 15, 2016;

4. If you do not have an image that meets the technical specs but want to have an illustrated ad, contact our project coordinator, who will check the photo database for suitable images.

AVENTURE TERRE ET MER Bistro gastronomique Ponts extérieurs Salle de jeux Salons panoramiques Gratuit pour véhicules électriques1 877 562-6560 | traversiers.com

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expérience gastronomique

SECTION 2ILLUSTRATED AD FORMATSPREMIUM POSITIONING

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Manger, dormir, se divertir

Partez à la Découverte des Baleines en formule personnaliséeÀ seulement 15 minutes de Tadoussac

vacancesessipit.com 1 888 868-6666

ESSIPI-16961-PubATR-CoteNord2017.indd 1 2017-01-18 15:23

$6,900Dimensions: 5,25 x 7,875 inSafety margin*: 0,5 inBleed: 0,125 in

Bienvenue chez vousPendant tout l’été, nos guides-animateurs vous accueillent pour une visite gratuite des installations d’Hydro-Québec. À la centrale Jean-Lesage, au majestueux barrage Daniel-Johnson ou à la centrale Manic-5 et à son tout nouveau centre d’interprétation, découvrez le monde grandiose de l’électricité d’ici et remontez à la source du courant. C’est spectaculaire, instructif et c’est chez vous !

www.hydroquebec.com/visitez

FHYP16-048 • HYDRO-QUÉBEC [2016-216] • VISITES D‘INSTALLATION – MANIC • ANNONCES POUR GUIDES TOURISTIQUES 2017 • INFO: NP/CHPUBLICATION: GUIDE TOURISTIQUE OFFICIEL DE LA CÔTE-NORD • VERSION: FRANÇAISE FORMAT: 5,125" x 7,875" • COULEUR: CMYK • LIVRAISON: 27 JANVIER • ÉDITION: MARS 2017

FHYP16-048 Installations_Guide 2017_ann_13_GTCN.indd 1 2017-01-30 09:41

$5,7503 size available: Couv. arrière 4e volet: 4,625 x 7,875 inCouv. page C-2: 5 x 7,875 inDébut de guide: 5,25 x 7,875 in

Safety margin*: 0,5 inBleed: 0,125 in

$10,120Dimensions: 5,125 x 7,875 inSafety margin*: 0,5 inBleed: 0,125 in

tourismecote-nord.com 41

Secteur

BAIE-COMEAUPessamit, Ragueneau, Chute-aux-Outardes, Pointe-aux-Outardes, Pointe-Lebel, Baie-Comeau, Franquelin, Godbout, Baie-Trinité

Secteur Péninsule Manicouagan ? ICI, La route des plages!

(Ragueneau, Chute-aux-Outardes, Pointe-aux-Outardes et Pointe-Lebel)

ICI, 30 km de plages de sable fin parmi les plus belles de la Côte-Nord. ICI, des millions de grains de sable et une mer en perpétuel mouvement vous offrent un potentiel de détente et d’aventure. ICI, des plages où vous passez la journée avec les oiseaux pour seule compagnie et le seul bruit des vagues

comme musique. ICI, des plages où toute la famille s’amuse et se fait des amis. ICI, une nature généreuse réveille en vous l’amateur des grands espaces. En péninsule, tout est proche et les rencontres se font naturellement avec les habitants chaleureux et les nombreux artisans aux savoir-faire originaux. Paradis pour les amateurs de sports de vent et d’activités de plein air. Partez à la découverte de la toute nouvelle piste cyclable qui relie Pointe-Lebel à Pointe-aux-Outardes. À Ragueneau, venez vivre « L’expérience du grain de sable », dans ses couleurs et textures variées, au bureau d’accueil touristique. Exposition extérieure et vue imprenable sur le fleuve avec aire de détente et station de vidange pour VR. Visitez-nous à : peninsulemanicouagan.qc.ca. [ 1] p.35

Information : découvre les trésors de la Péninsule avec Ray le dino, en participant à la chasse aux trésors-rallye : énigmes, clés de décryptage et défis. Pour petits et grands! Informe-toi au bureau d’accueil touristique de Ragueneau.

[1] La route des plages

Crédits photos : [En-tête] M. Loiselle, Ville de Baie-Comeau, [1] E. Brotherton

CÔTE-NORD

Voir la carte à la fin de ce guide.

À 30 minutes de Forestville, vous trouvez la communauté autochtone de Pessamit. La Péninsule Manicouagan, paradis pour les amateurs de sports de vent, se dévoile ensuite. Dans ce regroupe-ment incluant les municipalités de Ragueneau, Chute-aux-Outardes, Pointe-aux-Outardes et Pointe-Lebel, découvrez la route des plages, parmi les plus belles de la région.

Plus à l’est, la ville de Baie-Comeau, riche de son patrimoine industriel, historique et religieux, vous attend à bras ouverts. Cette ville dynamique propose plusieurs activités. Au Jardin des glaciers, remontez le temps et découvrez les empreintes de la dernière glaciation.

À une vingtaine de minutes de Baie-Comeau, vous arrivez dans le secteur des panoramas, qui réunit les municipalités de Franquelin, Godbout et Baie-Trinité. Les points de vue panoramiques et la nature omniprésente invitent à la détente et à l’émerveillement.

$5,750Dimensions: 5,125 x 7,875 poSafety margin*: 0,5 poBleed: 0,125 po

Back cover page

Page opposite map without gatefold

Gatefold page or first page

Preferred page (near to your text)

*Important: The safety margins for each of these formats are set based on the final ad format away from the trim.

SECTION 2 (CONT’D)ILLUSTRATED AD FORMATS

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Secteur Fermont et la route 389

Route 389

Le relais Manic-Outardes Inc. }Km 94, rte 389 (vers Manic-5) p.38418 294-2294 • relaismanicoutardes@gmail.com8 unités $ $ ¶ J Ã @ b

Motel de l’Énergie }}Km 211, rte 389 (près de Manic-5) [ 4] 418 584-2301 et 1 800 760-2301motelenergie@hotmail.com42 unités $$$ ¶ J Â D μ F ,

Fermont

Hôtel Fermont }}299, Le Carrefour, Fermont p.51418 287-5451 • hotel.fermont@diffusionfermont.ca58 unités $$$$ J n , P

se loger et se restaurer HÔTELLERIE

Crédits photos : [1] J. Albert, [2] A. Kusci. Crédits photos : [3] Motel Manic 2000, [4] Motel de l’Énergie.

Hôtellerie

Baie-Comeau

Hôtel Le Comte }}285, boul. La Salle, Baie-Comeau p.36418 296-9686 ou 1 800 563-9686 • lecomtehotel.com100 unités $$$ ¶! JD Â μ F n , B

Le Grand Hôtel }}}48, place La Salle, Baie-Comeau [ 2] p.37418 297-6994 ou1 888 838-8880 • legrandhotel.ca48 unités $$$$ ¶ J D • ¢ μ F ,

se loger et se restaurer HÔTELLERIE

Hôtel Le Manoir }}}}8, av. Cabot, Baie-Comeau [ 1] p.45418 296-3391 ou 1 866 629-4656 • manoirbc.com60 unités $$$$ ¶! ¶# J D M μ F n , º •

Motel Manic 2000 }2791, boul. Laflèche, Baie-Comeau [ 3] 418 589-3751 ou 1 800 905-3751 motelmanic2000.com34 unités $$ ¶! JD n,

Hôtel Comfort Inn Baie-Comeau }}}745, boul. Laflèche, Baie-Comeau p.197418 589-8252 ou 1 800 465-6116 choicehotels.ca/cn32260 unités $$$$ ¶! 3 J D Â μ F ,

Franquelin

Auberge Franquelin et Motel 0 }}27, rue des Cèdres, Franquelin418 298-0002 • aubergefranquelin.com5 unités $$$ ¶! J D Â ¢ μ F l ,

Godbout

Auberge Au Mille Pêcher 0 }156, rue Pascal-Comeau, Godbout418 568-7535 rejeansini@live.ca • 7 unités $$ ¶ J Â @ l , b

Restaurant du Passant }100, rue Monseigneur-Labrie, Godbout 418 568-73403 unités $ ¶ JD F n b ,

Baie-Trinité

Hôtel Place Saint-Laurent }4, rue Saint-Laurent, Baie-Trinité418 939-2148 hotelstlaurent@globetrotter.net6 unités $$ J Ã F n @ ,

Échelle de prix (pour 2 personnes) $ : moins de 75 $ $$ : 75 $–100 $ $$$ : 101 $–150 $ $$$$ : 151 $ – 200 $ $$$$$ : plus de 200 $

Pour la légende des pictogrammes, consultez la page 230 de ce guide.

[4] Motel de l’Énergie

[3] Motel Manic 2000

[1] Hôtel Le Manoir

[2] Le Grand Hôtel

tourismecote-nord.com 197196 tourismecote-nord.com

1/2 Preferred page $4,025Dimensions: 4,375 x 3,5 in

1/4 Preferred page $2,530Dimensions: 4,375 x 1,53 in

Hébergements - Activités - Restauration

465, Route 172 ouest, Sacré-Coeur (Québec) G0T 1Y0

Téléphone : 418 236-4833 | Sans frais : 1 877 236-4551

www.ferme5etoiles.com

Hébergements - Activités - RestaurationÀ 15 minutes de Tadoussac

DOMAINE DE NOS ANCÊTRES »

Observation de l’ours noir en forêt Gîte du passant | Centre de réhabilitation

1895, route 172 sud, Sacré-Cœur (Québec) G0T 1Y0418-236-4886 | 1 877 236-4551 | www.ours-noir.net

18 tourismecote-nord.com tourismecote-nord.com 19

UNE EXPÉRIENCE INCONTOURNABLE !

SUR LA ROUTE DES BALEINESÀ TADOUSSAC

CENTRE D’INTERPRÉTATION DES MAMMIFÈRES

MARINS (CIMM)

Photo : Robert Baronet © Société des musées québécois

T 418 235-4701 baleinesendirect.orgInformation complète en page 24 de ce guide23

*Important: The safety margins foreach of these formats are set basedon the final ad format away from thetrim.

REGULATIONS FOR WRITING YOUR COORDINATES

In French:Plage de Port-Cartier12, rue des Rochelois, Port-Cartier418 766-1234 • 1 800 766-1234

In EnglishPort-Cartier Beach, 12 rue des Rochelois, Port-Cartier418-766-1234 • 1-800-766-1234

Full same-sector page $5,120Dimensions: 5,25 x 7,875 inSafety margin*: 0,5 in

1/2 same-sector page $2,700Dimensions: 4,375 x 3,3 in

1/4 same-sector page $1,440Dimensions: 4,375 x 1,53 in

PREFERRED AND SAME-SECTION POSITIONING

AD SPACE RESERVATION CONTRACT – TERMS AND CONDITIONSTHE ADVERTISER AGREES TO:

1. This contract is valid for the 2017-2018 edition of the Côte-Nord Official Tourist Guide;

2. The price of the ad does not include the graphic design;

3. The graphic designer working on the project is only responsible for ensuring compliance with the publication’s graphic standards and positioning the ad;

4. If the ADVERTISER fails to meet the deadlines referred to in this contract, the RTA reserves the right to impose a $50 fine on the ADVERTISER.

THE ADVERTISER AGREES TO:

1. Have paid all his/her outstanding debts, be a member in good standing of his/her local RTA and renew his/her membership in 2017;

2. Provide the two layouts project coordinator with two layouts (one French and one English) of the ad in high- resolution PDF. Provide the source files and related images in InDesign, Illustrator or Photoshop. The file must include everything needed to prepare the ad for print reproduction, including the fonts used. Files should be emailed to: dbourdeau@cotenordqc.com;

3. Ensure linguistic compliance of the ad copy, no bilingual content, and assume the cost for corrections if necessary, or, when in doubt, contact the project coordinator.

4. Remove the logo of the Grands Prix du tourisme from all ads.

5. Meet schedule deadlines, specifically by sending in the final ad copy BEFORE JANUARY 12st, 2018;

6. Pay the cost of his/her chosen ad position according to the following payment terms:

- Upon receipt of the invoice, you can either one single payment or pay in three installments:

a. Pay an initial installment of 33% of the total ad cost when the contract is signed December 15th, 2017;

b. Pay a second installment of 33% of the total ad cost on January 31st, 2018;

c. Pay the final installment, including any additional costs incurred, when the guide is published, i.e., before March 31st, 2018;

d. Upon request, different payment terms could be agreed upon with your RTA’s Accounting Assistant.

THE RTA AGREES TO:

1. Print two versions (one French and one English) of the Côte-Nord Official Tourist Guide;

2. Take care of promoting and distributing the Official Tourist Guides;

3. Ensure the ad appears in both French and English versions of the Official Tourist Guide;

4. Ensure final ad copy complies with publication guidelines and correctly place both versions of the ad;

5. The RTA also reserves the right to return any ad that does not comply with publication guidelines and to inform the ADVERTISER of any necessary corrections. The corrections, at the ADVERTISER’s cost, must be made before the ad can be accepted for publication.

AD DETAILS:

1. Ads will be in the same position in the French and English versions. However, the ads may be different, in order to adapt the visual and written messages to the French- and English-speaking market;

2. The ad copy must use proper French and English. Upon receipt of the ad, the RTA will verify the language quality of the French and have the English version proofread by the project’s language expert. The ADVERTISER is responsible for the cost of any corrections that are deemed necessary;

3. As regards place names, the ADVERTISER is required to comply with the rules of the Commission de toponymie du Québec (Quebec geographical names board);

4. 4-colour process printing on Web Offset rotary press, 133 lines (field).

ALLOCATION PROCEDURE FOR PRIVILEDGED ADVERTISING PAGES

For more information regarding the procedure, contact the project coordinator.

It is understood that:

• All members may request a previously obtained position as long as they are eligible according to the even or odd-numbered years.

• For all advertising spaces, in the case where there are several requests for the same advertising space, a random drawing of eligible interested businesses would be made at the end of the sales period. The drawing would be filmed and performed under the supervision of the project coordinator, a member of management and an administrator.

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Even-numbered years = priority to members of ManicouaganOdd-numbered years = priority to members of Duplessis