1. F1 Official Programmes Media Kit 2014 Bahrain & Abu Dhabi

2. OFFICIAL PROGRAMMES FIA FORMULA ONE WORLD CHAMPIONSHIP THE RACING Formula 1 is the worlds most glamorous sport, circling the globe with its heady mix of high-octane excitement and irreproachable entertainment. Only the very best racing drivers ever get the chance to ply their trade in the cockpit of the most advanced racing vehicles that have ever been made, machines that are the culmination of the very finest research and construction. Motor-racing technology has always pushed back the boundaries of science, and it has become a world-class industry at the very cutting edge, combining the finest engineering design with the most advanced electronics to produce the most efficient automotive machines. The sport is funded by the worlds leading brands that vie to get their names on the cars that are seen by billions of viewers around the world. Now, through the Official Programme that supports every round of the FIA Formula One World Championship, your organisation can join the elite band of companies and benefit from being involved in this most prestigious and growing business. THE AUDIENCE The Official Programmes are distributed among ALL visitors at the circuit, whether they are a general spectator or a hospitality guest.

3. FULL PAGE WITHIN TEAM EDITORIAL

4. THE FORMULA ONE PADDOCK CLUB The most exclusive hospitality at a Grand Prix is found within the Formula One Paddock Club. This is one of the most prestigious venues in the world and one where the whole of the Formula 1 community can be found. The audience within the Paddock Club ranges from Team Principals and sponsor Managing Directors to team financiers and management agents including the movers and shakers within the major industries of the region. This is an incredibly elite group of individuals who can all be reached in one place at one time through the Official Programme. Further to people directly involved in Formula 1, the Paddock Club will also play host to international sports and movie stars, statesmen and entrepreneurs from around the world. This is the ONLY publication to reach every one of the visitors to the Paddock Club is the Official Programme. NO other publication is available. SPECTATORS Tens of thousands of fans descend upon every round of the Formula 1 calendar to cheer on their heroes on the track. They buy into the whole ethos of Formula 1 with its bent on technology, fashion, speed and glamour and will buy in to products and services that are related to the sport. They tend to be predominantly male, aged 25-45 of a high socio-economic group giving them incredible purchasing power. They are fanatical about motor sport and this enthusiasm for cars on the track spills over to cars on the road. They are motor-sport and motoring enthusiasts who are particular about the car they drive and have an influence on others as to what they drive. In addition they are discerning consumers who demand style and quality in all they purchase. The Audience

5. FULL PAGE WITHIN TEAM EDITORIAL

6. Bahrain BIC Sakhir 4 6 April 2014 The tenth anniversary for this 45,000 capacity venue and the 3rd race of the 2014 season. The Races Abu Dhabi Yas Marina Circuit 21 23 November 2014 The last race of the 2014 season for this 45,000 capacity venue. 15,000 copies 7,500 Paddock 7,500 Circuit 25,000 copies 15,000 Paddock 10,000 Circuit

7. FULL PAGE WITHIN TEAM EDITORIAL

8. Advertising Rates Size Rate DPS Inside Front Cover $28,800 Full Page Inside Front Cover $19,600 DPS Inside Back Cover $23,500 Full Page Inside Back Cover $16,000 All above opportunities require final approval by Allsport Management. This is the only opportunity for non F1 related brands to advertise alongside established F1 brands PRIME POSITIONS

9. DOUBLE PAGE SPREAD WITHIN TEAM 1st QUARTER

10. Advertising Rates Size 1st Quarter Within Feature Run of Paper Double Page Spread $22,400 $22,400 $19,200 Full Page $13,600 $13,600 $11,200 Half Page $7,500 $6,500 Other opportunities All Copies Circuit Copies Paddock Club Carrier Bag Sponsor $19,200 $19,200 Bookmark $12,800 Belly Band $22,400 opening to particular page Loose Inserts $12,800 10gms machine insertable All above opportunities require final approval by Allsport Management. This is the only opportunity for non F1 related brands to advertise alongside established F1 brands

11. Advertising Specifications PRINTED: WEB OFFSET LITHO Full Page Trim Size: 210mm x 297mm Untrimmed: 216mm x 303mm Copy/Image Area Portrait (Vertical) Full Page 186mm x 270mm Half Page Landscape (Horizontal) Untrimmed: 216mm x 151mm Portrait (Vertical) Untrimmed: 108mm x 303mm Copy/Image Area Landscape (Horizontal) 186mm x 130mm Portrait (Vertical) 90mm x 270mm DOUBLE PAGE SPREAD (DPS) 420mm x 297mm plus 3mm bleed all around. When designing a DPS advert allowance must be made for some loss of image due to binding. ARTWORK: Please supply all artwork designed to the correct dimensions as a high resolution (300 dpi) PDF with all colours converted to CMYK and all fonts embedded. PROOFS: Where possible, please supply a calibrated CMYK colour proof of your artwork.

12. Advertising Contact Stuart Matthewson stuart.matthewson@trmg.co.uk Mobile: +971 50 558 8467