Office of the Prime Minister

Planning and Priorities Co-ordination Division

Chapter 5: Major Annual Information Activities

INFORM Network MeetingWorkshop A

10 – 11 May 2012Warsaw, PL

Office of the Prime Minister

Planning and Priorities Co-ordination Division

Managing Authority

[Planning and Priorities Coordination Division]

Operational Programme I

[€856M]

ERDF

[€522M]CF

[€334M]

Operational Programme II

[€132M]

ESF

[€132M]

The Maltese Set-up

Communication Plan[€1.9M]

Office of the Prime Minister

Planning and Priorities Co-ordination Division

The Communication Plan budget

43%

2%10%

15%

15%

12%

3%

Annual Event incl Launch events

Local & other Communication Networks

Publications & other collateral ma-terial

Media Campaigns

Promotional Items

Calls for Project Proposals incl Info Sessions

Other ad hoc measures

Office of the Prime Minister

Planning and Priorities Co-ordination Division

Past Annual Events

• OP Launch

2007

• Information Festival

2008 • National Conference

2009

• Information Festival

2010

Office of the Prime Minister

Planning and Priorities Co-ordination Division

Annual Event 2011

▫ Name of event:▫ rotta: n.f. (pl. rotot) Course, route▫ EU: European Union (more popular than Unjoni Ewropea)▫ 07-13: current programming period▫ tagline: EC1828/2006 Art. 9 (c)

▫ Graphics: ▫ arrows showing forward movement▫ bright colours to attract attention▫ images of key thematic areas

Office of the Prime Minister

Planning and Priorities Co-ordination Division

▫ 3-week long promotional campaign▫ adverts on TV, Radio, Newspapers + online news portals, PPCD

website, Facebook + e-banner, MEUSACNews + www.funding360.eu alerts;

▫ PR included Press Conference, TV appearances + radio participation.

Annual Event 2011

Office of the Prime Minister

Planning and Priorities Co-ordination Division

▫ Logistics▫ 6 coach tours held twice each on 26th and 27th November 2011▫ Registration by phone or online

▫ Tours included walkabouts and presentations by Project Leaders;▫ 10 min documentary (ESF focus) shown on board;▫ Total 53 projects featured (ERDF, CF + ESF) = c. €412M worth.

Annual Event 2011

Gozo A

Gozo B

Malta A

Malta B

Malta C

Malta D

26/11/2011

08:30 12:30 X X X

13:30 17:30 X X X

27/11/2011

08:30 12:30 X X X

13:30 17:30 X X X

Office of the Prime Minister

Planning and Priorities Co-ordination Division

Annual Event 2011▫ Participation analysis

7%

9%

23%

18%

10%

33%

Gozo A Gozo B Malta A Malta B Malta C Malta D

Office of the Prime Minister

Planning and Priorities Co-ordination Division

Annual Event 2011

1 2 3 4 50.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

I have a good understaning of Cohesion Policy 2007-2013

Pre-event

Post-event

1 2 3 4 50.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

I have increased my knowledge of projects financed through Cohesion Policy 2007-2013

▫ Pre-event & post-event analysis

Office of the Prime Minister

Planning and Priorities Co-ordination Division

It is important that such tours are organised so that more people would be aware of EU Funds. Perhaps more time could be given at each

stop. Information about the tour was limited. More publicity needed.

An intelligent way of spending EU Funds. Beneficial for Gozo

directly and indirectly Malta too.

It would have been beneficial if we had

a printed programme of the

tour.

Tour could be carried out during the week for students and on weekends for

general public.

Annual Event 2011

Gozo and Malta Rotta should be on

different dates

If there is more information on the

media people would be more interested

and know more about it. Thank you

so much.

These tours should be organised more

often. More publicity needed.

▫ Participant Feedback

Office of the Prime Minister

Planning and Priorities Co-ordination Division

▫ Media Campaign▫ Multi-disciplinary campaign being

developed showcasing achievements of OPI + OPII via testimonials / involvement of youths

▫ Campaign thrust will be to: ▫ Develop a broad

understanding of Cohesion Policy 2007-2013;

▫ Create an awareness of achievements made in selected areas

▫ Garner a positive perception of Funds being beneficial to current and future generations

Planned Annual Event 2012

Investing in Your Future

perception

understandingawareness

Office of the Prime Minister

Planning and Priorities Co-ordination Division

Lessons Learnt / Things to consider

Media attention

Timing

Is everyone on board?

Human Element vs Impersonal advert

Keepsakes

Talk the talk

Variety vs Consistency

Office of the Prime Minister

Planning and Priorities Co-ordination Division

Operational Programme I and II – Cohesion Policy 2007-2013Investing in Competitiveness for a Better Quality of Life

Empowering People for More Jobs and a Better Quality of LifeEvent part-financed by the European Union

European Regional Development Fund (ERDF)Cohesion Fund

European Social Fund (ESF)Co-financing rate: 85% EU Funds; 15% National Funds

Investing in your future

Thank you!