OFF UR FACE

OFF UR FACE

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ELEVATOR PITCH

• Two star crossed lovers came to our city with creativity and dreams. Now it will take an angel, to rescue them from the

devil and the cyber-zombie entertainment machine...one thing’s for sure…

• FAME HAS NEVER BEEN SO DANGEROUS

REFERENCE POINTS

THEMES

VISUAL PALETTE

SOUND PALETTE

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MORE THAN A FEATURE FILM• New ways of marketing, new ways to finance.• Create a universe, around the film, that participants

can immerse themselves in:– Live events.– Pop-up shops/venues.– Online characters with intertwined narratives.– Online, interactive, “pixel town” map concept.– Audience engagement and participation.– A transmedia campaign.

TRANSMEDIA CAMPAIGN• A online and offline participatory universe that

becomes part of the participants’ life. • The participant can engage, discover and interact with

this universe, both virtual and real-world, creating a fiction which runs parallel to their real lives.

• The participant becomes a part of the narrative by sharing their own stories from experiences they have within the universe.

• The campaign will generate a buzz and excitement around the project leading up to the feature films release and beyond.

YOMI AYENITRANSMEDIA CASE STUDY

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TRANSMEDIA PLAN• Live events (music/art/fashion).• Online, interactive, Off UR Face town.• Real-world pop-up shops/venues.• Characters from the film have an online

presence (facebook, twitter, blogs, personal websites).

• Real-world participatory story lines.

OFF UR FACE TOWN

Image by China Mike

Image from Google Streetview

OFF UR FACE TOWNClickable doorways/buildings

Partners website

Participants share their

experiences and personal

stories

Image by China Mike

ONLINE CHARACTERS AND NARRATIVES

• Online narratives create pieces of a puzzle that participants can discover, investigate and interact with.

• Once actors cast they will make a real-world appearance and drive real-world narratives.

UR FACE

Spoof social network website http://urface.org

LIVE EVENTS

Music ArtFashion

POP-UP SHOPS/VENUES

Integrated within the experience/universe.

Hairdressers Record store Fashion store

INTENDED OUTCOMES• To create an invasive and participatory universe where

participants are provided with opportunities (online and real-world) to immerse themselves as fully as they wish.

• To create opportunities and tools for participants to tell their own stories of their experiences in Off UR Face town.

• To create parallel narratives related to the themes, mood and narrative of the Off UR Face feature film.

• To build an audience for the feature films release.

CORE CREATIVE TEAM

• BrainShack Productions– Brian Morgan (Writer/co-director/co-producer)– Andrew Shackleton (Co-producer)

• Lorna Love Lavelle (Co-director)• Gary Holding (Co-producer)

• Yomi Ayeni (Digital producer)

LORNA LOVE LAVELLESHOWREEL

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TIMELINE

♦ Release

post-production

Production

Pre-production

Pop-up venues

Online characters and narratives

Online pixel town

Live events

NovOctSeptAugJulJunMayAprMarFebJan

BENEFITS FOR PARTNERS• Collaborating with a cutting edge, youth targeted, sustained

campaign (online and real-world) with longevity.• Addressing and engaging with mutual core markets; young,

media aware, technology aware, trend aware.• Opportunity for participants to engage, through the story, directly

with brands.• A pop-up venue as a component part of the online pixel town and

promoted via the campaign.• Collaboration and involvement with the feature film e.g. designing

key scenes, brand association, locations.• Participants will help spread the word in an experiential way.• Press/PR.

C r e a t e d b y B r a in S h a c k

P r o d u c t io n s Designed by … you?