Each year PIVOT sets the bar for big ideas and actionable insights. At our invite-only events you will engage with fellow brand leaders on stage, in small group discussions, and over cocktails. PIVOT is more than any single event; it is a community that collaborates to support each other in tackling complete business transformation. pivotcon.com • #PivotCon

Ignite your Curiousity, Disrupt your Standard Procedures, and Engage in Digital Transformation Alongside your Peers at Pivot.

October 29, 2015 Dream Downtown Hotel New York City

Spotlight Showcases —October 26 - 29, 2015, all in NYC

Pivot is an invitation-only event. Attendance is complimentary for executives leading digital initiatives at major brands.

IN PARTNERSHIP WITH

LEAD SPONSORS

SUPPORTING SPONSORS

SOCIAL MARKETING PLATFORM SPONSOR

VIRTUAL REALITY SHOWCASE SPONSOR SOCIAL STARTS SHOWCASE SPONSORS

IN PARTNERSHIP WITH

Pivot 2015 offers a fully immersive experience. Nine powerful on-stage key notes will lead into thirty-six interactive roundtable conversations allowing guests to engage with speakers while pondering and responding to questions together.

pivotcon.com • #PivotCon

IN PARTNERSHIP WITH

Jon Gosier, Data Scientist, Serial Entrpreneur, and Senior TED Fellow, is taking the helm as host of Pivot 2015. Although Jon came on the radar for many with his 2014 TED talk “The Problem with Trickle Down Techonomics” his work as a problem solver and investor placed him consistently in the press for several years before that appearance. From creating a model that allowed middle class individuals to invest in start-ups, to establishing the Appfrica fund to support tech investments in emerging markets, Jon’s projects have consistently demonstrated his drive to make the tech world more inclusive. A senior TED fellow, Jon demonstrates that thoughtful leaders can make digital transformation beneficial for both businesses and communities.

Pivot Host

To register visit us online at pivotcon.com • #PivotCon

LEAD SPONSORS

SOCIAL MARKETING PLATFORM SPONSOR

SOCIAL STARTS SHOWCASE SPONSORSVIRTUAL REALITY SHOWCASE SPONSOR

SUPPORTING SPONSOR

Pivot Advisory Board

pivotcon.com • #PivotCon

John RossDirector of Customer Solutions, Digital EngagementsPepsico

David EilersDirector of Strategic DevelopmentLife Reimagined Institute, AARP

Andy JankowskiFounderEnterprise Strategies

Frank EliasonDirector, Global Social MediaCiti

Augie RayGlobal Voice of Customer StrategyAmerican Express

Luis Spencer FreitasRegional Consumer Experience DirectorPernod-Ricard

Kim CarpenterGroup Manager East Coast CommunicationsGeneral Motors

Roland LaplanteSVP/CMOAffilias

Julie CheuExecutive Director, Business Development & Strategic PlanningNovartis

Kathy ZhaoGlobal Digital MarketingMastercard

Ashmi DangDirector of Social MarketingShowtime

Jason CohenGlobal Technical LeadGoogle

Greetings,

Five years ago Pivot introduced the concept of the Social Revolution, which like its predecessors the PC and Internet Revolutions, completely transformed the way humans interact and do business.

Fast forward to 2015 - as we continue to celebrate the ever-expanding world of possibilities offered by emerging technologies, it has become clear that the word Social no longer suffices to describe the type of transformation required to keep pace with the current speed of digital evolution — no single word can.

Uniquely curated to address the nuances of complete business transformation from the ideation phase, to the hiring and maintenance of the team who will bring that concept to fruition, to the customer interaction touchpoint, Pivot 2015 will inspire you with dramatic spotlight presentations and engaging roundtable discussions. Engrossing you into a digital transformation journey, Pivot 2015 will provide a roadmap for how to distill those big ideas into actions you can take immediately back to the office and workshop for implementation.

What has not changed and what makes Pivot so much more than any single session is our audience of brand leaders like you. Whether this is your first Pivot or your fifth the collective knowledge and support result in a community you will value for years to come.

We can not wait to gather this community together again this October 29th at The Dream Downtown in New York City.

Sincerely,

The Pivot Advisory Board

Announcing the 2015 Pivot Speaker Faculty

We will continue to add speakers over the coming months. For additional speakers please check the website at pivotcon.com/pivotcon/speakers.

pivotcon.com • #PivotCon

Amy EmmerichEVP ProgrammingRefinery 29

Alison HillhouseVP, Insights InnovationMTV

Jay MandelVP, Global Digital MarketingMastercard

Ric MerrifieldCEOHow Trap

Jeff SassCMO.Club Domains, LLC

Greg StuartCEOMobile Marketing Association

Dr. Janet TaylorThought Leader, Life Reimagined InstituteAARP

Kevin MeagherVP, Smart HomeLowes

Shelton MercerCEOTwitchange

Paul WalshVP, Weather AnalyticsThe Weather Channel

Tony DiepenbrockCEOLearn Immersive

Evan BeardCo-Founder/CEOA+

Julie CheuExecutive Director, Business Development & Strategic PlanningNovartis

John RossDirector of Customer Solutions, Digital EngagementsPepsico

Phil AbramChief Infotainment OfficerGeneral Motors

Rajesh AnandanSVPUnicef Ventures

James AnsteySVP of Digital MarketingHill+Knowlton Strategies

Frank EliasonDirector, Global Social MediaCiti

Cory EdwardsHead of Social Media Center of ExcellenceAdobe

Luis Spencer FreitasRegional Consumer Experience DirectorPernod-Ricard

Rich MaggiottoCEOChefsFeed

Jessie KahnweilerActress, Writer, Director

Diane MagersCustomer Experience LeadAT&T

Katrina CraigwellDirector, Global Content & ProgrammingGE

John CantarellaHead of Global Influencer PartnershipsFacebook

David EilersDirector of Strategic DevelopmentLife Reimagined Institute, AARP

Andy JankowskiFounderEnterprise Strategies

Augie RayGlobal Voice of Customer StrategyAmerican Express

Jared FeldmanCo-Founder & CEOMashwork/CANVS

Matt BrittonFounder/CEOMRY

Kathy ZhaoGlobal Digital MarketingMastercard

Jason CohenGlobal Technical LeadGoogle

Gemma CravenVP, Strategic AccountsSpredfast

Brenda Dietrich IBM Fellow and VP of Emerging TechnologyIBM

ABOUT THE VENUE

Dream Downtown • 355 West 16th St. New York, NY 10011 • 212.229.2559Fronted by an ocean liner-inspired stainless steel façade and riddled with porthole windows, the grand exterior of Dream Downtown hails its 1960s role as the National Maritime Union headquarters. Inside, it’s the stuff of reveries – a lobby that seems to buzz with energy as if alive on its own; a glass- bottomed swimming pool floating in the ceiling high above; pockets of guests and locals alike catching up over cocktails or being mesmerized by their gadgets. This is your dream.

Who Will you Meet at Pivot 2015

To register visit us online at pivotcon.com • #PivotCon

“This is truly one of those exclusive events where you have the real leaders in the industry on stage and in the audience. We really had a great opportunity to network with real decision makers and our expectations were well exceeded.” — Pivot 2015 Attendee

“I truly enjoyed the experience, and learned much. Would love to participate again.” — Pivot 2015 Attendee

What our community has to say about Pivot:

“Pivot provided the perfect platform for me to share my personal story of digital transformation. Additionally, I enjoyed learning from and collaborating with the creative minds driving inspiring innovations at a wide variety of organizations.” — Al Roker, Weatherman, NBC’s Today Show

C-LEVEL30%

DIRECTOR24%

VP18%

SENIORMANAGER

14%

PRESS – 6%

OTHER – 3%

TALENT – 3%

ANALYSYT – 1%INVESTOR – 1%

IS JUST THE BEGINNING…

pivotcon.com

Spotlight Showcases Specifically designed to immerse the Pivot brand attendee into a specific digital theme, these evening events will take place in unique venues across NYC. Part education, part reception — the planned showcases for 2015 will revolve around the following concepts:

Monday 10/26Virtual Reality for Brands Come and experience VR for yourselves and learn how your brand and organization can take advantage of the fully immersive customer experience that VR can offer. You’ll have the opportunity to experience the Oculus Rift, Samsung VR Gear, Microsoft Hololens and more.

Tuesday 10/27The Next Generation with Pivot and MTV The Post-Millennial Digital Natives are an enigma that brands need to solve and MTV Insights can help. Explorations such as High School Today and 50 Shades of Nerd along with in depth research into their audience has given MTV Insights a unique understanding of this complicated group. This showcase will include a live conversation with actual Post-Millennials who will share specific input about brand marketing that either excites or alienates them. Additionally MTV Insights will recap recent research alongside installations from their touring “High School Today” exhibit. This showcase will be a one of a kind, fully interactive and social event and we hope you will join us.

Wednesday 10/28The Pivot Facepalm FestivalIn the moment it couldn’t be worse, your mouth goes dry, your forehead beads with sweat as you realize you’ve made a mistake. Somehow whether the mistake is one of simple data entry or an expensive initiative that falls flat, all failures take a toll. The only comfort is that they happen to all of us. Part Stand-Up Comedy and Part Group Therapy this evening will give you the chance to share your failures, big or small, and commiserate with peers who know your pain.

Thursday 10/29Pivot Gala & Social Starts ShowcaseAs a part of our celebration Gala at the close of Pivot, the Social Starts community has sponsored a Social Starts Showcase featuring the latest start-ups with the most brilliant technologies. We hope you’ll join us in supporting them as they demonstrate their technologies throughout the evening affair. If you’re a start-up, please contact Alexandra (alexandra@momentumevents.com)to check for participation eligibility.

To register visit us online at pivotcon.com • #PivotCon

7:45-8:50AM Main Registration Opens, Networking Breakfast

10:40 – 10:55AM Break

9:00-9:15AM Pivotcon Opening Remarks

9:30-9:45AM SPECIALTY SPOTLIGHT: MARKETING TO GENERATION Z

9:45-10:00AM SPECIALTY SPOTLIGHT: ESTABLISHING TRUST WITH YOUNGER CONSUMERS

10:00-10:15AM SPECIALTY SPOTLIGHT: FINDING THE INFLUENCERS TO ENGAGE YOUR AUDIENCE

10:15-10:35AM SPECIALTY SPOTLIGHT: CREATING THE CONTENT YOUR AUDIENCE DEMANDS

9:15-9:30AM CO-CHAIRS’ WELCOME & INTRODUCTION TO 2015’S THREE PIVOT PRINCIPLES

10:35-10:40AM RECAP

10:55 – 11:00AM LOGISTICS

11:10 - 11:30AM ROUNDTABLE DISCUSSIONS

11:05 – 11:10AM TABLE INTRODUCTIONS

Transformation through the Generational Looking Glass – Enhancing enterprise strategies for native, foreign, and hybrid generations. Operating in a marketplace comprised of eclectic populations, brands must continuously adapt to an audience who accepts culture in drastically different ways. Engage in this Principle Spotlight as we outline forward-thinking strategies around generations who are native, foreign, or hybrids to the digital landscape.

Proposed Pivot Points:1. Involving influencers in your brand strategy John Cantarella, Head of Influencer Partnerships, Facebook2. The Prioritized Pursuit of Passion in the Workforce Dr. Janet Taylor, Psychiatrist/Thought Leader, Life Reimagined Institute/AARP3. How can Corporations tap into the multi-generational search for purpose? David Eilers, Director of Strategic Development, Life Reimagined Institute, AARP4. Satisfying your Concious Customer5. Addressing the Cross-Generational Approach to Digital Rakia Reynolds, President, Skai Blue Media6. Control your Domains to Connect with Young Customers Roland Laplante, CMO, Afilias7. Defining Generations Beyond Boomers and Millennials Alison Hillhouse, VP Insights Innovation, MTV8. Who Millennials Trust, and Don’t Trust, is Driving the New Economy Matt Britton, CEO/Founder, MRY9. Cultivating Relationships through Authentic Interactions Amy Emmerich, SVP Programming, Refinery 2910. Customer Care for Native Smartphone Generations Greg Stuart, Global CEO, Mobile Marketing Association11. Teaching digital tactics to a multi-generational workforce Kathy Zhao, Global Digital Marketing, Mastercard 12. Crowd-Sourced Start-ups, a business model millennials understand Shelton Mercer, CEO, TwitCHANGE

Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

Main Conference Agenda • October 29, 2015pivotcon.com

Alison HillhouseVP, Insights InnovationMTV

Marni Edelhart

Jon GosierMarni Edelhart

Marni Edelhart

Mike Edelhart Co-Host

Matt BrittonFounder/CEOMRY

John CantarellaHead of Global Influencer PartnershipsFacebook

Amy EmmerichEVP ProgrammingRefinery 29

Jessie KahnweilerActress, Writer, Director

To register visit us online at pivotcon.com • #PivotCon

11:35-11:50AM SPECIALTY SPOTLIGHT: COLLABORATING TO CREATE

11:30 – 11:35AM CHAPTER INTRODUCTION

11:50-12:10PM SPECIALTY SPOTLIGHT: NEW FRONTIERS IN SOCIAL DATA

12:10-12:30PM SPECIALTY SPOTLIGHT: HOW WEATHER ANALYTICS COULD CHANGE TO WAY YOU DO BUSINESS

12:30-12:50PM SPECIALTY SPOTLIGHT: COORDINATING SOCIAL STRATEGIES ACROSS THE ENTERPRISE

The Evolution of Social Strategies: Implementing social business models that stretch beyond social media campaigns. Having originated within marketing departments, social strategies now permeate entire business models across all industry sectors. From driving organizational culture, enhancing digital customer experiences, and monetizing data, benefit from this Principle Spotlight as we provide pragmatic insights on how to implement social business models that span every internal and external corner of your organization.

pivotcon.com

12:55-1:55PM Networking Luncheon

12:50-12:55PM RECAP

1:55 - 2:00PM LOGISTICS

2:05-2:25PM ROUNDTABLE DISCUSSIONSProposed Pivot Points:1. Engaging Your Millennial Workforce Luis Spencer Freitas, Regional Consumer Experience Director, Pernod Ricard2. Social Strategy Starts with your Address Jeff Sass, CMO, .Club3. Trusting in Transparency4. Smart strategies around Social Television (Tent.) Gemma Craven, VP Strategic Accounts, Spredfast5. Achieving a Cohesive External and Internal Social Business Environment Andy Jankowski, Founder, Enterprise Strategies6. Finding The Data You Need And Putting It To Use For Your Brand Paul Walsh, VP Weather Analytics, The Weather Company7. What Social Tv Can Teach You About Your Customers Jared Feldman, CEO, CANVS8. Successes and Failures in Content Marketing Augie Ray, Global Voice of Customer Strategy, American Express9. Successful Digital Storytelling Jim Anstey, SVP Digital, Hill & Knowlton10. Breaking Traditional Chains: How to Maximize the Value of Every Customer Interaction Frank Eliason, Director Global Social Media, CITI11. Creative Partnerships For Successful Products12. Fostering Community through Social Good Evan Beard, CEO, A+

Main Conference Agenda • October 29, 2015 (continued)

Jay MandelVP, Global Digital MarketingMastercard

Jared FeldmanCo-Founder & CEOMashwork/CANVS

Liv Buli Data Journalist Next Big Sound

Jon Gosier Founder and Chief Data Scientist, Predictive Pop/Host

Paul WalshVP, Weather AnalyticsThe Weather Channel

Brenda Dietrich IBM Fellow and VP of Emerging TechnologyIBM

Mike Edelhart Co-Host

Cory EdwardsHead of Social Media Center of ExcellenceAdobe

Diane MagersCustomer Experience LeadAT&T

Andy JankowskiFounderEnterprise Strategies

Marni Edelhart

2:00 - 2:05PM TABLE INTRODUCTIONSRoundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

To register visit us online at pivotcon.com • #PivotCon

Main Conference Agenda • October 29, 2015 (continued)

2:30 - 2:45PM SPECIALTY SPOTLIGHT: VR IN ACTION – HOW BRANDS CAN CAPITALIZE ON VIRTUAL REALITY

2:45 – 3:00PM SPECIALTY SPOTLIGHT: INCORPORATING DIGITAL STRATEGY TO INCREASE CUSTOMER DELIGHT

3:00 – 3:15PM SPECIALTY SPOTLIGHT: HOW TO EVOLVE VEHICLES INTO A PLATFORM FOR INNOVATION

Deciphering Digital Disruptions: Revamping the executive strategy behind disruptive technologies. With the modern marketplace increasingly supported by a digital infrastructure, emerging automations and platforms provoke endless enterprise opportunities, across every industry sector. However, in order to capitalize on digital disruption, we must dial it back to a pragmatic approach. Engage in this Principle Spotlight as we navigate digital disruptions of the past, present and future, to effectively prepare for cutting-edge innovations and forthcoming competitive markets.

pivotcon.com

3:15 – 3:30PM SPECIALTY SPOTLIGHT: WINNING ACROSS BRANDS AND GENERATIONS WITH WEARABLES

4:00-4:20PM ROUNDTABLE DISCUSSIONSProposed Pivot Points:1. Who Owns Your Digital Initiatives And Learnings? Addressing Transformation With Internal And External Stakeholders. John Ross, Director of Customer Solutions & Digital Engagements, Pepsico2. Capitalizing on Brand Specific Domains Roland LaPlante, CMO, Afilias3. The Continued Rise of Sensors in Automotive & Advertising4. Digital Innovation in a Regulated World Julie Cheu, Executive Director, Business Development & Strategic Planning, Novartis5. Creating VR Experiences that Drive Value Katrina Craigwell, Director Global Content & Programming, GE6. How Established Companies Can Learn To Be As Agile As Start-Ups Phil Abram, Chief Infotainment Officer, General Motors7. The Internet of Things in Your Home Kevin Meagher, VP Smart Home, Lowes8. Gathering Data while Keeping Employees Connected9. The Industry-Agnostic Disruption of Virtual Reality Tony Diepenbrock, CEO, Learn Immersive10. Balancing Your Spend To Viewership On Traditional Vs Digital Channels Jason Cohen, Global Technical Lead, Google

4:20PM Recap and Closing Remarks

4:30PM Musical Performance and Social Starts Showcase

2:25 – 2:30PM CHAPTER INTRODUCTION

Katrina CraigwellDirector, Global Content & ProgrammingGE

Ric MerrifieldCEOHow Trap

Phil AbramChief Infotainment OfficerGeneral Motors

Rajesh Anandan SVP Unicef Ventures

3:30 – 3:35PM RECAP3:35 – 3:50PM Break

3:50 – 3:55 PM LOGISTICSMarni Edelhart

3:55 - 4:00PM TABLE INTRODUCTIONSRoundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

Jon GosierMarni Edelhart

pivotcon.com

PARTICIPATE IN

PIVOT is an invite-only community for executives leading business transformation at major brands. If you believe that you or your colleagues should attend please request an invite here.

Our community appreciates the opportunity to learn about the newest service providers and platforms. For information about partnering with Pivot in creative ways please contact our VP of Solutions, Alexandra Iyer at Alexandra@momentumevents.com.

To register visit us online at pivotcon.com • #PivotCon

REGISTRATION INFORMATIONAll Pivot events are invitation-only. Our guests are Executives from Major Brands, Creative Agency Leaders, the Bright Minds behind Brilliant Start Ups, and the Theorists who guide us through the murkier aspects of Social transformation. At this time, we’re accepting invitation requests for digital leaders from brands, media & entertainment companies. Do you fit into one of these categories? Visit Pivotcon.com/register to reserve your seat today.