Explore Oceania

Students: Zarda MyrsiniKontolatou MariannaKontomichis VenedictosTsivgeli Maria

Panteion University of Athens Course: Cultural Marketing And CommunicationProfessor: Tsakarestou Betty

Story behind the name• Australia comes from the Latin australis,

meaning “southern.” Romans used the term Terra Australis Incognita, meaning “unknown land of the South”, before they actually got to know of the continent. When the continent was discovered, people began referring to the land as Terra Australis.

Location and Geography • Australia is located in the southern hemisphere,

and is the smallest, lowest, flattest, and driest human-inhabited continent in the world. The Australian Continent consists of Australia, and several nearby islands, including Tasmania and New Guinea. Greater Oceania includes New Zealand, which is not on the same continental shelf as Australia, and includes thousands of coral reef islands

Location and Geography • The continent of Oceania contains some 10,000 islands

including tiny isolated coral cays, large islands such as those of New Zealand, to Australia, the biggest island on Earth. Our collection of photos will show you Oceania as you have never seen it before. From varied landscapes, beautiful coastlines, and pure rivers and lakes, you will be astounded by the natural and pristine beauty found in this far-flung area of the world. There is also a huge variety of flora and fauna, unique indigenous cultures, and contrasting modern cities to explore

The project: Urban ForestCity: MelbourneField: Environment

The City of Melbourne is facing the significant challenges of climate change, population growth and urban heating, placing pressure on the built fabric, services and people of the city. A healthy urban forest will play a critical role in maintaining the health and liveability of Melbourne.

The Urban Forest Strategy seeks to manage this change and protect against future vulnerability by providing a robust strategic framework for the evolution and longevity of Melbourne's urban forest.

The strategy aims to:•adapt our city to climate change •mitigate the urban heat island effect by bringing our inner-city temperatures down •create healthier ecosystems •become a water-sensitive city •engage and involve the community.

• The City of Melbourne maintains more than 70,000 trees. The website http://melbourneurbanforestvisual.com.au/ enables visitors to explore this dataset and some of the challenges facing Melbourne’s Urban Forest.

• Individual tree data for City of Melbourne trees is presented on the website.

• There are five categories of trees according to their age and symbols for their kind.

• Visitors could tap and zoom into different areas of Melbourne, click on tree symbols to reveal details, and select between different locations and filters.

• They could also e-mail any tree, asking for more information.

• Thought the website visitors could learn how important is The Urban Forest Strategy, ask for information about trees, take part to seminars and workshops and be aware of development and opportunities for green infrastructure.

Using data to smart projects

The Urban Forest program uses data to create a network of information about trees. All these data are utilized as an educational and environmental guide for both citizens and tourists making the city shareable.

The project: Coordinated Checking Entrance rampCity: MelbourneField: Traffic

• The field application in highways Monash in Melbourne, Australia• Since 2000, traffic jams on motorway roads in Melbourne took

increasingly bold features, with extended periods of depressed traffic flow

• Especially the Monash freeway, a double direction traffic road with six lanes, which carries more than 160,000 vehicles per day, is presented long periods congestion duration of three up to eight hours per day

• The responsible management authority in the state of Victoria, the Vic Roads, aiming to address this serious problems raised in 2008 implementing the HERO in six consecutive entry ramps to the freeway Monash.

• This pilot project was part of a larger project upgrading Monash-CityLink-WestGate (MCW), which won two awards in 2009 Victorian Engineering Excellence, one for the applied technology and one for one distinct innovation in science engineers.

• The payback period of the pilot project was assessed in only 11 days! The successful implementation and a valuation cation of HERO led to its application, in the years 2009-10, all 63 of the motorway ramps revenue

• The HERO significantly reduced spatial and temporal

extent of congestion and led to a significant improved speed and flows

This program aims to make the city more livable. Community benefits

Safety: Accidents reduced by 30% on the motorway and 60% in the City Link Tunnel

Mobility: Travel time reduced by 42% during peak periods on the motorway and 48% in the tunnel

Efficiency: A greater than 50% increase in sustainable peak flows

Economic: Reduced fuel consumption and costs

Environmental: Daily fuel savings estimated at 16,500 litres of petrol Greenhouse gas emissions reduced by 11%

Social: Community satisfaction through perceived improvement, reduced stress, financial savings, increased comfort, improved availability and quality of information on road networks.

The project: Solar Cities City: Adelaide, Alice Springs, Blacktown, Central Victoria, Moreland, Perth and Townsville.Field: Environment

The Solar Cities program was developed by the Australian Government to bring industry, business, governments and communities together to rethink the way they produce, use and save energy. Australia’s seven Solar Cities are located in Adelaide, Alice Springs, Blacktown, Central Victoria, Moreland, Perth and Townsville.

• The Solar Cities program is about more than just solar power and saving energy. It is about understanding how individuals and community can change the behaviour when helped with the necessary tools, information and the right incentives.

• By participating in a Solar City, people will have access to a range of incentives which will lower the up-front cost of making sustainable energy choices. They will also help their community work together to manage energy use and act on climate change.

• The aim of the Solar Cities program is to bring industry, business, governments and communities together to rethink the way they produce and use energy and:

• better manage energy production and use; • reduce greenhouse gas emissions; and• protect Australia’s environment.

The project: City of Greater GeraldtonCity: GeraldtonField: Environment, Citizen Engagement

The challenge 

During three weeks in August 2012, a team of six IBM experts workedin the City of Greater Geraldton to prepare and deliver recommendations on two key challenges identi ed by the City:

• Identify smart digital services and opportunities that leverage the increasing availability of broadband.

• Develop smart energy strategies that will enable the community’s vision of becoming a carbon-neutral region by 2029. About the programme:

Recommendation 1: Create the foundation for a “digital Geraldton”

•Accelerate the City’s ability to participate in a digital economy by building a free, public Wi-Fi network to deliver fast Internet and local content in the Central Business District, coupled with a “kick-start” programme to drive community engagement and introduce new digital services for businesses, tourists and energy projects.

Recommendation 2: Create smart digital services and community hubs.

•My Geraldton digital services: Create a one-stop shop for mobile and web experience that is a portal to City government and community services. It will also help the City engage directly with citizens on issues, collect ideas and understand current sentiments. The portal could also house an “open data” initiative, where City and other data would be available to the citizens and businesses

•Startup hub: Create a business incubator for entrepreneurs in the Central Business District with fast Internet, logistics and marketing support and possibly run by a startup as a not-for-pro t organisation, in partnership with local agencies to drive a diverse mix of industries.

•Digital youth hubs: Create age-appropriate, physical spaces in the community for youths to congregate, while providing mentoring and technology access opportunities to encourage the right digital culture, build skills and nurture global perspectives.

Recommendation 4: Develop smart energy solutions.

•Virtual power plant: Create a distributed network of small- scale generation and storage sources (such as solar panels and fuel cells) to create a “virtual power plant”. Use the data aggregated from these generation and storage devices, in conjunction with residential and business smart meters, to manage peak consumption and balance the load on the electrical grid. This approach would assist in moderating the growing cost of energy for consumers and enable utility providers to redirect capital investment towards economic growth.

•Renewable energy initiative: Implement a strategy to facilitate creation of large-scale, renewable-energy projects in the Mid West to replace carbon-intensive power plants. This would support the anticipated energy demands of the mining industry, provide investors with carbon tax credits and create a competitive edge in attracting new mining projects while supporting the vision of becoming a carbon-neutral region.

Recommendation 5: Create a Leadership Alliance.

•Create a cross-community Leadership Alliance that meets regularly to share information, develop a common vision for Greater Geraldton, set specific priorities, conduct regular assessments of initiatives, track progress and ensure that citizens are engaged in the change process.

Results:

Greater Geraldton has developed an exciting vision for it's long-term growth and has the economic opportunities to make this vision a reality. The community has the potential to become a model for cities that want to leverage technology to support sustainable, rapid growth, as well as those that want to leverage natural, renewable energy sources to become carbon neutral.

This program combines both technology of data collection and renewable resources to enhance citizen engagement.

The project: ChristchurchCity: Christchurch, New ZealandField: Economic Development

Christchurch experienced a devastating series of earthquakes in 2010 and 2011 in which 185 lives were lost, 100,000 homes were damaged and more than 70% of the central city was destroyed. The result has been a decrease in population, and the movement of businesses out of the central commercial area.

Advantages multitude of natural gifts that support a prosperous agricultural sector and high quality of life

Challenge rebuild its infrastructure and its economy

Plan use of technology, a fledgling innovation ecosystem, the education and engagement of citizens and the unique capabilities of the surrounding gricultural region

•Leverage the region’s reputation for high quality, healthy, sustainable, trusted products through exportable agribusiness and by fiercely defending its intellectual property

•Master the art of “premiumisation” to emphasise attributes unique to the region that cannot be easily replicated on the global market

•Create a workforce management and modelling system to maximise the inflow of capital and create a balanced economy

•Develop an integrated education system and capitalise on the competitive advantages of Christchurch’s education institutions

•Develop and lead a number of “collaboration hubs” that bring together local and global universities, schools, businesses and agencies, and investment in select areas of community interest

•Use social technology to engage the creativity and energy of local people in efforts that bring lasting value to the city.

•Build on the region’s impressive collection of assets to create a world-class innovation ecosystem.

•Create a resilient digital infrastructure so as to be considered a highly desirable location for technology businesses in Australasia

• This program improves city’s reputation in order to enhance its safety with modern structure against erthaquakes and also to increase tourist flows

Our thoughts

• Oceania's city branding is based mainly on investment in both natural resources and contrasting modern cities to explore