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ORGANISATIONAL

BEHAVIOUR

ATTITUDES AND VALUES

| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |Rajeshwaran |

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ATTITUDES

Persistent tendency to feel and behave in a

particular manner toward some object

Are persistent unless something is done to change

them.

Attitudes can fall along a continuum ranging from

very favorable to very unfavorable.

They are always directed toward some object

towards which a person has feelings and beliefs.| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |Rajeshwaran |

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ATTITUDES

People can also be conflicted or

ambivalent toward an object.

Attitude is, therefore, the dynamic element

in human behavior, the motive for activity.

| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |Rajeshwaran |

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COMPONENTS OF ATTITUDE

Affective component: Involves a

persons feelings / emotions about the

attitude object.

Behavioural (or conative) component:

The attitude we have influences how we

act or behave.

Cognitive component: this involves a| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |Rajeshwaran |

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FUNCTIONS OF ATTITUDE

The Adjustment Function

The Ego-Defensive Function

The Value- Expressive Function

The Knowledge Function

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CHANGING ATTITUDES

Employees attitudes can be changed, and

sometimes it is in the best interest of

management to do so.

Sometimes attitude change is difficult to

accomplish because of certain barriers.

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BARRIERS TO CHANGINGATTITUDES

Prior Commitments escalation of

commitments.

Tendency for decision makers to persist

with failing courses of action.

Lack of Information

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BRIDGE OVER BARRIERS

Providing new Information

Use of Fear

Resolving Discrepancies

Influence of friends or peers

Co-opting Approach

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VALUES

It is an ideal to which the individual

subscribes

Represents basic convictions that a

specific mode of conduct is preferable to

any other.

Contains a judgemental element of what is

ri ht/wron or desirable.| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |Rajeshwaran |

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VALUES

Offers a standard that helps guide our

conduct.

Acts as a process to evaluate and judge

own/others behaviour.

Motivational impact of a value is apparent

when we strive to attain a particular ideal

Rokeach, 1937 .| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |Rajeshwaran |

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VALUES

Values can sometimes cloud objectivity

and rationality.

When values clash with organisational

reality, dissatisfaction can arise.

Values can be classified by type.

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VALUE MODELS

Allport, Vernon and Lindzeys(1960)smodel.

Theoretical

Aesthetic

Social

PoliticalReligious

Economic Values| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |

Rajeshwaran |

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VALUE MODELS

Graves (1970)s model.

Reactive

TribalisticEgocentric

Conforming

ManipulativeSociocentric

Existential| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |

Rajeshwaran |

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VALUE MODELSREACTIVE

Rarely inhabitFormal

organisations

Valuefundamentalpsychological

needs

Are obliviousto inner selfand people

around

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VALUE MODELSTRIBALISTIC

They valueDependence

Are stronglyinfluenced

by tradition

The power iswielded byauthorityfigures

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VALUE MODELSEGOCENTRIC

Displaydetermined

individualism

Easilyseduced by

power

Tend to beselfish and

aggressive

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VALUE MODELSCONFORMING

Would likeother people

to accept theirvalues

Have difficultyin acceptingpeople withvalues that

are oppositeto their own

Low tolerancefor ambiguity

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VALUE MODELSMANIPULATIVE

Tend to bematerialistic

Strongpenchant forsignificant

status andrecognition

Easilymanipulatepeople and

events when inpursuit of their

objectives

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VALUE MODELSSOCIOCENTRIC

Value thegratification of

social needs

Rate peopleskills higher

than personal

achievement

Likely to reactadversely tobehaviour

associated with

conforming andmanipulative

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VALUE MODELSEXISTENTIAL

Do not takekindly to

restrictivebureaucratic

practices orsymbols ofstatus

Find it easy torelate to people

with values

different to theirown

High tolerancefor ambiguity

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CONCLUSION

Attitudes and Behaviour are the

consequences of adhering to a particular

value.

Our attitude toward life determines

life's attitude towards us. - John N.

Mitchell| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |

Rajeshwaran |

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| Archana | Faraz | Ismath | Lopa | Prashanth | Rajesh |Rajeshwaran |