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Why should baseball be an Olympic sport? The numbers tell the story – global participation in every age group, worldwide media coverage, sponsorship dollars, new media interest and more. It all adds up to bringing baseball back for the 2016 Olympic Games and beyond.
284,846,000
Number of results when Google-ing “baseball” (in languages from all over the world)
30,000,000
Estimated number of participants in organised baseball competitions worldwide
4,235,222
Number of visits to littleleague.org in 2008
$3,800,000
Estimated baseball video game sales in 2007 (in USD)
2,500,000
Number of children involved in baseball programmes outside of North America
240,000
Estimated attendance at the Beijing 2008 Olympic Games
239
Number of players born outside the United States playing professional baseball in North America in 2008
80+
Number of countries benefitting from financial and developmental support from the IBAF
126
Member Federations, double the number from 1986
38
Number of teams in qualifying tournaments for Beijing 2008 Olympic Games
1
Korea’s first Olympic Gold medal
“Baseball fans love numbers.They love to swirl them around their mouths
like Bordeaux wine.”
Pat Conroy
IBAF MeMBer FederAtIons
Member Federations
AlbaniaAmerican SamoaArgentina ArmeniaArubaAustraliaAustriaBahamasBelarusBelgiumBoliviaBrazilBritish Virgin IslandsBrunei DarussalamBulgariaBurkina FasoCameroon CanadaChileP.R. of ChinaChinese TaipeiColombiaCook IslandsCosta RicaCroatiaCuba
CyprusCzech RepublicDenmarkDominican RepublicEcuadorEl SalvadorEstoniaFiji IslandsFinlandFranceGeorgiaGermanyGhanaGreat BritainGreeceGuamGuatemalaHondurasHong KongHungaryIndiaIndonesiaIraqIrelandIslamic Republic of IranIsrael
ItalyIvory CoastJamaicaJapanKazakhstanKenyaKoreaD.P.R. of KoreaKosovoLatviaLesothoLiberiaLiechtensteinLithuaniaLuxembourgFormer Yugoslav Republic of MacedoniaMalaysiaMaliMaltaMarshall IslandsMexicoMicronesiaRepublic of MoldovaMongoliaMontenegro
MoroccoMyanmarNamibiaNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigeriaNorthern Mariana IslandsNorwayPakistanPalauPanamaPapua New GuineaPeruPhilippinesPolandPortugalPuerto RicoRomaniaRussian FederationSaipanSamoaSan MarinoSerbia
SingaporeSlovakiaSloveniaSolomon IslandsSouth AfricaSpainSri LankaSwedenSwitzerlandThailandTogoTrinidad and TobagoTunisiaTurkeyUgandaUkraineUSAU.S. Virgin IslandsUzbekistanVenezuelaZambiaZimbabwe
IBAF MeMBer FederAtIons
Number of Member Federations
1986 1990 1996 2002 2008
54 60 100 112 126
100
50
ProFessIonAL PLAYer CoUntrIes
AfghanistanAmerican SamoaArubaAustraliaAustriaBahamasBelgiumBelizeCanadaCanal ZoneP. R. of ChinaChinese TaipeiColombiaCubaCuraçaoCzech RepublicDenmarkDominican Republic
EnglandFinlandFranceGermanyGreeceGuamHondurasHungaryIndonesiaIrelandItalyJamaicaJapanKoreaMexicoNetherlandsNicaraguaNorway
PanamaPhilippinesPolandPuerto RicoRussian FederationSaudi ArabiaScotlandSingaporeSouth Africa SpainSwedenSwitzerlandUSAU.S. Virgin IslandsVenezuelaVietnamWales
Countries Represented in Today’s Major League Baseball (MLB) and Minor League Baseball (MiLB)
Aruba
Australia
Canada
P.R. of China
Chinese Taipei
Colombia
Cuba
Curaçao
Dominican Republic
England
France
Germany
Guam
Indonesia
Italy
Jamaica
Japan
Korea
Mexico
Netherlands
Netherlands Antilles
New Zealand
Nicaragua
Panama
Puerto Rico
Saudi Arabia
USA
U.S. Virgin Islands
Venezuela
Vietnam
30
North American Professional Baseball Players Have Come From:
nUMBer oF reGIstered BAseBALL PLAYers GLoBALLY
tee-ball programme(boys and girls, 2008)
Youth Leagues/Amateur Leagues
lli programme in soUtH ameriCa (2008)
players
2,600,000CoUntries
3
miraCle leagUe(2008)
Players with a Disability
lli CHallenger division (2008)
baseball for tHe blind
organisations in nortH ameriCa
225players (adUlts and CHildren)
90,000+
players
27,780 teams
1,852
italy Japan
players
10,000+
national beep baseball assoCiation
members
300(witH 11 nortH ameriCan affiliate teams and 5 affiliate teams in CHinese taipei)
women’s nationals
Women’s/Young Girls Leagues
worldwide
teams in 2008 ibaf women’s baseball world CUp (wbwC)
8
players
200
players
300,000+
teams
7(inClUding a women’s team)
Japan HigH sCHool baseball federation (2008)
players
170,000+
little leagUe international (lli, boys and girls, 2008)
players
2,236,590CoUntries
69
(aUstralia, Canada, CHinese taipei, Hong kong, india, Japan, korea, Usa)
(argentina, paragUay, UrUgUay)
eUropean amateUr baseball leagUes (2008)
CoUntries
39(armenia, aUstria, belarUs, belgiUm, bUlgaria, Croatia, CyprUs, CzeCH repUbliC, denmark, estonia, finland, franCe, georgia, germany, great britain, greeCe, HUngary, ireland, israel, italy, latvia, litHUania, malta, repUbliC of moldova, netHerlands, norway, poland, portUgal, romania, rUssian federation, san marino, serbia, slovakia, slovenia, spain, sweden, switzerland, tUrkey, Ukraine)
HigH sCHool baseball in soUtH afriCa (2008)
players
40,000
HigH sCHool baseball in tHe United states (2008)
players
500,000
HigH sCHool baseball in nortH ameriCa (non-U.s., 2008)
players
300,000
2016 CAndIdAte CItIes
CHiCAGo MADRiD
Rio TokYo
www.usabaseball.com www.rfebeisbolsofbol.com
www.cbbs.com.br www.jaba.or.jp
GLoBAL BAseBALL GroWtH
development in asia
Clinics/Academies
development in afriCa
partiCipants (kids and adUlts)
310,000+CoUntries
13
sponsored CliniCs
kids
700,000+CoUntries
7 ages
5-12
ibaf
Number of Countries Benefitting from Equipment Donation, Financial Support, and Developmental Programmes
mlb
CoUntries
80+CoUntries
60+
(not inClUsive of developed programmes in CHinese taipei, Japan or korea)
(Cambodia, p.r. of CHina, Hong kong, india, indonesia, kazakHstan, malaysia, mongolia, pHilippines, singapore, tHailand, Uzbekistan, vietnam)
mlb pitCH, Hit & rUn programme mlb envoy programme
CoUntries
72
2007
kids
4,000,000CoUntries/territories
8(aUstralia, germany, great britain, italy, korea, mexiCo, pUerto riCo, soUtH afriCa)
2002
kids
650,000CoUntries/territories
7(aUstralia, germany, great britain, italy, korea, mexiCo, soUtH afriCa)
20072002
CoUntries
54
partiCipants (kids and adUlts)
8,000CoUntries
10(Cameroon, gHana, lesotHo, mali, mozambiqUe, nigeria, soUtH afriCa, tUnisia, Uganda, zimbabwe)
non-U.s.-Born PLAYers In nortH AMerICAn ProFessIonAL LeAGUes
nUMBer oF PLAYers% of MLB
pHoto by JonatHan daniel/getty images pHoto by elsa/getty images
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
171178
198
215
222229 227
242
223
246
239
20.3% 21.2%
23.6%
25.2% 26.1%
27.7%27.3%
29.2%
27.4%
29.0%28.0%
250
200
150
35
25
15
BAseBALL FACts For BeIJInG 2008 oLYMPIC GAMes
attendees 240,000
38teams partiCipating
in qUalifying Competitions (aUstralia, aUstria, brazil, Cameroon, Canada, CHinese taipei, Colombia, Croatia, CUba, CzeCH repUbliC, dominiCan repUbliC,
eCUador, franCe, germany, gHana, great britain, Hong kong, italy, Japan, korea, lesotHo, mexiCo, netHerlands,
niCaragUa, nigeria, pakistan, panama, pHilippines, pUerto riCo, rUssian federation, soUtH afriCa, spain, sweden, tHailand,
Ukraine, Usa, venezUela, zimbabwe)
oLYMPIC BroAdCAst CoVerAGe oF BAseBALL (selected markets in hh:mm)
worldwide Coverage
78:42Usa Coverage
8:52
Coverage (hh:mm)
viewer HoUrs ConsUmption peak aUdienCeContinent
asia
nortH ameriCa
eUrope
oCeania
Central & soUtH ameriCa
afriCa
82:30
26:13
26:32
11:24
00:00
03:00
388,462,913
14,719,820
8,804,199
8,090,044
48,106
30,240
00:22
00:02
00:02
00:25
00:00
00:00
25,024,500
6,007,000
2,584,300
3,431,033
6,266,400
11,200
• Olympic baseball was a hit in both Asia and North America, where the sport is traditionally most popular.
• Asia accounted for over half of baseball’s global coverage, from which the continent generated a massive 92% of the viewer hours.
• Baseball was also popular in Canada; it made up 62% of North America’s viewer hours.
* Broadcast information not yet available for Beijing 2008 Olympic Games
MLB InternAtIonAL BroAdCAstInG
World Baseball Classic 2006
MLB Game Broadcasts (2008)
CoUntries/territories
205 langUages
10
CoUntries/territories
229langUages
13games per season
840
2007 baseball world CUp
GroWtH oF LICensInG And sPonsorsHIP doLLArs For BAseBALL
Partial List of Baseball Sponsorships (2007-2008)
Baseball Licensing Revenue
2006 2007 2008
7 (in billions-Usd)
6
5
4
$6.075$4.70
$6.40
maJor leagUe baseball® 2k8 mlb.Com at bat™ for ipHone
daikin indUstries, ltd. dUnkin’ donUts®
eneosfamilymartgiant biCyCle inC.gillette® Herbalife® Hiwin®
ktvmodmitsUbisHi international CorporationmizUnonapoli pHiten Co., ltd. red bUll® ssk Corporationstadeo.tvtaiCHUng CommerCial banktonkatsU
aramark CorporationCarUmandael Corte inglés s.a.deportes “el pitCHer”eUro sport aCCessories, inC.Hispano igUaladina mizUnossk Corporationstadeo.tvsUbarU
asaHi brewery eneos mizUno ssk Corporation
biC Cameraeneos Japan airlines mitsUbisHi international Corporation mizUno ssk Corporation tosHibayakUlt HonsHa Co., ltd.
aCe Hardwareallstate insUranCe Company aCtive.Com bank of ameriCa, n.a.CHoiCe Hotels international, inC. kellogg’s®
new era Caps poweraderUssell atHletiCsniCkers® sports marketing Japan, Co. ltd.wilson sporting goods Co.
2007 eUropean CHampionsHips/ olympiC qUalifier
2007 asian CHampionsHips/ olympiC qUalifier
iii ibaf women’s baseball world CUp
little leagUe international
19 10 4 8 12
Fantasy Baseball Leagues (2007)
BAseBALL: PArt oF todAY’s GLoBAL CULtUre
Baseball video game sales (2007)
international Web traffic
ibaf.org (sinCe JUly 2008) mlb.Com (2007)
mister-baseball.Com (eUropean baseball news soUrCe)JHbf.or.Jp (Japan HigH sCHool baseball federation)
eastwindUpCHroniCle.Com (Japan/korea baseball blog)www.littleleagUe.org (little leagUe international)
baseballdeworld.Com (international baseball news soUrCe)
total visits
143,054CoUntries
142visits
497,600,000
2008 estimated visits
548,000 2008 estimated visits
2,410,500
2008 estimated visits
239,600 2008 estimated visits
4,235,222
2008 estimated visits
36,966
Google-ing “baseball” in languages from all over the world*
resUlts
284,846,000+
partiCipants worldwide
9,200,000in Usd
$3,800,000
* Total results may differ depending on geographic location
AntI-doPInG testInG ProGrAMMe
nUmber of tested toUrnaments – for or in relation to ibaf events in past 2 years
2008
Number of players tested in- and out-of competition (in-comp and ooC)
2007
ALL
392
(in-Comp and ooC; ibaf, ioC, wada, Copabe)
250
(in-Comp and ooC; ibaf and wada)
in-Comp
National Federation tests (1 January – 30 June 2008)
ooC
211 193
nUmber of players to be tested for 2009 world baseball ClassiC