nscf strategic plan - draft 2018 accomplishments and ... bod... · wisconsin, ex-uss north...

For Discussion Purposes Only Draft Predecisional

For discussion purposes only Draft Predecisional

NSCF Strategic Plan - Draft 2018 Accomplishments and revised 2019 Goals Transition Committee (to be updated) Purpose: Assist Supply Corps Officers who depart active duty each year with additional transition assistance on a case-by-case basis. This committee is responsible for developing resources, programs, and events that provide assistance and guidance for Supply Corps officers as they transition from active duty. 2018 Accomplishments (planned efforts): - Foundation provided Business Cards for transitioning officers. - Oakleaf Articles with helpful hints and guidance on how to transition successfully. - Online Content – LinkedIn and Facebook - Professional Certifications - Develop ‘Transitioning’ Webpage - Resume writing program: Supplementing professional resume writing services and access to other Supply Corps officers’ resumes for examples (who hasn’t been inspired by great quotable lines in other FITREPs we’ve seen?). - “My Transition Story” program: Regular article in The Oakleaf that highlights a Supply Corps officer’s transition story and their lessons learned. - Networking opportunities: Both geographically centric and career path centric network opportunities, most likely through LinkedIn groups. 2019 Goals: TBD



HERITAGE COMMITTEE: Purpose: Pursue programs to work with partner museums afloat and ashore to develop exhibits to preserve the history of the Supply Corps through displays designed to capture the traditions and customs of the Supply Corps. Further, provide a repository of historical vignettes and publish these stories and photos widely, sharing the incredible accomplishments of the Supply Corps since inception and engendering an appreciation for its rich history. 2018 Accomplishments:

The Heritage Committee had an extremely busy and productive 2018. - The ship display (SD) group headed by fellow board member, CAPT Danny King, SC, USN, expanded the number of participants in the monthly teleconferences with CEOs and other leadership of museum ships from seven to nine. Participating ships now include ex-USS WISCONSIN, ex-USS NORTH CAROLINA, ex-USS INTREPID, ex-USS MIDWAY, ex-USS MISSOURI, ex-USS IOWA, ex-USS MASSACHUSETTS, ex-USS ADAMS and the ex-USS HORNET with solid points of contact for each platform. - Committee developed templates for memoranda of agreements (MOAs), project proposals, and funding requests to formalize initiatives between the Foundation and museum ships - Foundation approved and funded $10K of a total $33K to develop the enlisted galley onboard the ex-USS IOWA. This exciting display is on track to be completed by the end of 2018 with the remaining $23K to be provided by the Foundation. - Three more platforms, ex-USS HORNET, ex-USS INTREPID, and ex-USS MASSACHUSETTS, submitted MOAs for review and signature as well as project proposals for exhibits in 2019. - Began an initiative to sell the Ready for Sea books currently held by the Foundation through partner museum ships. Several ships have expressed interest in selling these books through their stores. - Outreach group (HO), continued to solicit, edit, and submit historical vignettes from individuals telling about singular efforts and contributions of Supply Corps personnel. These stories along with photos were published in the Supply Corps Newsletter to capture our active duty audience, the Oakleaf, to share with our retirees and reservists, as wells as the Foundation’s webpage, Facebook and other social media venues. - Established a new group, the Vintage Oakleaf Club, identifying those Supply Corps Officers 90 years and older who were still living. The intent is to interview and spotlight these individuals in every way feasible as well as the stories they have to share. - One of the goals in 2018 was to propose a curriculum for lectures in Supply Corps history at the Navy Supply Corps School. This goal is still a desired goal, but the target date will be moved to 2019. - The initiative to develop a project proposal for a World War II Supply Corps display in Veterans Park in partnership with the ex-USS MIDWAY in San Diego will be targeted for development and funding in 2021 instead of 2019. - It was determined that the establishment of a permanent Supply Corps Heritage Center will be discussed and developed as an initiative at some future date.



2019 Goals: Ship’s Display: - Expand the number of regular participating museum ships in the monthly telephone conferences. - Establish MOAs between the Foundation and all museum ships. - Fund/support proposed projects onboard the HORNET, MASSACHUSETTS, and INTREPID. - Finalize means by which museum ships may sell to the Ready For Sea books through the respective museum ship’s stores. - Add additional volunteer to(s) assist group. Heritage Outreach - Validate information on our Vintage Oakleaf Club members and interview each of one. - Work with the Foundation’s database manager, the editors of The Oakleaf, The Supply Corps Newsletter, and the Foundation website manager to share the stories of “Vintage’ members. - Efforts to solicit and publish historical; vignettes will continue. - Add additional volunteer(s) to assist group. Overall: - Reaffirm relationship with the Navy History and Heritage Command (NHHC) - Work to develop an MOA with the NHHC as well as request updated artifact and archive inventories. - Confirm and publish procedures for contributions of Supply Corps artifacts, articles, and photos. - Become a participating member in the Historic Naval Ships Association and capitalize upon that relationship to promote the history of the Navy Supply Corps.



Chapter Relations Committee (update incoming) 2018 Accomplishments ** From May 2018 BOD update Our overall 2018 goal will be to continue to provide support to the Chapters, to grow our capability at the Foundation, to get maximum use of the CVT funds and to work closely with the other committees to align all efforts that support the Foundation's mission. - Continue to promote a One Entity Global Reach approach to the management of the existing 36 Chapters. The committee will over arch the role of the Foundation and the role of the Chapters and how each is responsible to work under the Foundation's IRS tax status. Our overall objective is to continue to serve the SC community as one team regardless of location. - Shape capability to be seamless in all our activities, fine tune the administrative elements of Chapter Relations to meet the Foundation's and Chapter's needs, execute all committee business in close alignment with the Foundation's other capabilities and other non profits where applicable, and become recognized as one global organization that serves the interest of the Navy Supply Corps Community, under a non federal entity construct. - Grow committee capability by adding another BOD member to the committee and employing a few officers in the field. This team approach will help with the integration and coordination of efforts between the Foundation and the Chapters. - Resource the CSO's attendance at the NSCS's graduations where he represents the Foundation at this first touch point with the new SC Officers. - Promote and use CVT funds to promote the SC community locally at the Chapter level. - Review how to push these resources to Chapters vice responding to requests for these funds. - Continue to support hosting the Presidents at the November meeting. Their engagement there is critical in keeping the organization aligned. ** Oct 2018 preliminary info: Possible Remaining 2018 Goals: - Build SOP for each of the above responsibilities to set the battle rhythm of monthly maintenance. - Build Foundation Brief for use with Chapter Presidents/Supply Corps Officers (AD and retired) in '19. - Review and update the Ops Guide where necessary and review the Bylaws to identify areas that need rework. - Rework FAST to ensure it is what the community needs. - Brief the BOD in November on the CRC way ahead. - Disseminate at November's BOD meeting a one pager to the Chapter Presidents that addresses what the Foundation CRC needs from them: Financial reporting, CVT requests, and CVT execution feedback (stories and photos). - Assist Chapters with the demand signal for information from the Foundation and its committees.



2019 Goals: For 2019, the Chapter Relations Committee will execute at the 2018 levels and focus. However, in the projected budget, there will be a Staff person to be the Chapter Relations Ops Director for the CSO. This will be a game changer for the Foundation in that this position will be responsible for the integration of all Chapters/Foundation program efforts. Potential 2019 Goals: - Take the new Foundation brief on the road (major Chapters first, smaller chapters next) with a goal of getting the message of what the Foundation does for the community into the hands of all AD and Retired Supply Officers. - Investigate funding and hiring a Chapter operations manager that would be the dedicated liaison to all Foundation Committees.



Communications and Marketing Committee 2018 Accomplishments - Continue to engage committee/program chair ownership of their website/social media content. -- Transition Committee very interactive! Great job and new site! -- Job postings added as well -- Heritage Committee – has taken ownership of their page – Great Job! - Revise Foundation collaterals, display board graphics, and Command Brief as needed. -- Ongoing - Conduct ongoing database management review to eliminate duplicates, obtain new information and delete old, etc. -- Dena has for action – ongoing project - Determine if appropriate, develop app for online viewing of The Oakleaf. -- Spencer to develop app for online view of The Oakleaf -- Cut down expense of $8K per edition for printing and mailing - Oversee scholarship recipient ‘selfie’ program. -- Cindy started a program to send in a view about the scholarship and what it meant to the recipient and what the scholarship will do in return. We send a $100 certificate for submitting to Cindy. These are posted online - Contract employees on staff and providing social media support and data base management. -- Ongoing 2019 Goals: - Continue to engage committee/program chair ownership of their website/social media content - Revise Foundation collaterals, display board graphics, and Command Brief as needed - Conduct ongoing database management review to eliminate duplicates, obtain new information and delete old, etc. - Oversee scholarship recipient selfie program - Contract employees on staff and providing social media support and data base management - Update online content - Redo foundation display board graphics - Conduct Oakleaf readers Survey - Update Foundation brief to reflect update strategic plan goals - Investigate potential value of Foundation video as a venue to reach out to engage folks. - Explore use of Twitter - Revamp/remove the Quicklinks section of the website (see the dropdown on the homepage usnscf.com). Most of the information could be incorporated under other menus or removed altogether. Not intuitive for our users. - Create document repository site outside of website - Update Communications Plan- 2019-22

http://usnscf.com/



- Develop Social Media Plan –to include content, promotion, engagement, and conversion strategies. (Assess additional outlets- Twitter). - Launch marketing plan for Giving Site - Gain an understanding of Crescendo: the power of it and what it can provide - Develop ‘Elevator speech’ for use by Foundation leadership and staff.



Recognition Committee 2018 Accomplishments - Continue to enhance plan to improve current recognition program through publicity, tangible awards, communications and broadened scope focused upon professional development, training, and lifetime achievements. ------------------------------------------------- 2018 Comments – though well recognized and well received, NSCF recognition opportunities are overall disappointing and frustrating. Examples: - Chapter of the Year – limited applications across chapters. - Volunteer of the Year – no applicants in 2018. Award category needs rework. - Distinguished Alumni – remains one of the hallmark programs of the Navy Supply Corps Foundation. -- 2018 DA Selectees: Ceremonies completed for RADM. Douglas Moore JR. and Mr. Robert E. Riley -- 2019 DA Selectees: TBD 2019 Goals (Recommended revisions) - Develop a structured feedback capability and, through the Chapter Relations Committee, seek active suggestions from chapter presidents and board members regarding each award and any recommended new recognition ideas they may find of value. - Collate feedback; prepare a summary presentation to the NSCF Board at the Spring 2019 meeting. - Develop any required revised Recognition Program elements after reviews and feedback. -- Navy Supply Corps Foundation Chapter of the Year Award. Two recipients selected annually (large and small chapter). Upon selection chapters will receive a monetary award to offset the cost of local event to recognize the Chapter award. -- Navy Supply Corps Foundation Volunteer of the Year Award. Chapters are encouraged to nominate an outstanding volunteer annually, which, in turn, is directed to the NSCF Board of Directors for their consideration and selection. Upon selection, volunteers will receive an engraved NSCF clock. -- Navy Supply Corps Foundation Lifelong Professional Development Innovator Award. A new award, it is intended to recognize individuals who have significantly impacted their chapter or the NSCF through special programs and initiatives. -- Distinguished Alumni. Continue to refine highly desirable and significant mementoes for Distinguished Alumni, volunteers, awards winners, etc. - NSCF Board Members’ Participation in Recognition Events - Attend and present specified awards in as many ceremonies as possible



Scholarship Committee 2018 Accomplishments Scholarship Program - Upcoming proposal to increase the number of one-year scholarship, and maintain percentage of selection. Award size shall also maintain. Example includes $10,000 award, but as a one year scholarship vice $2,500/year. - Increasing participation through a campaign effort by advertising at the chapter level and from the Board of Directors Communications Committee through its social mediums. This effort will focus on a window from November through February. - Article in the upcoming Oakleaf to kick off the advertising campaign. - Increase enlisted eligibility by communicating to our known enlisted personnel and encouraging our Chapters that children of an Active or Retired Enlisted with supply enlisted rating (e.g., AK, SK, MS/CS, SH, DK, LI, PC, LS) are eligible. - Communicating through our spouse networks the eligibility for officer / enlisted spouses to submit a scholarship application for themselves to further their education. - Added Post 9-11 GI Bill Question as part of the Application for selection criteria purposes Scholarship review committee/board. - Introduced new personnel to review scholarship applications from the Retired, Spouses, and Reserve communities. Scholarship results/statistics - TBD…applicants, # awarded, $ value awarded in 2018 2019 Objectives - Review scholarship program -- Increase the number of scholarships and maintain percentage of selection -- Eligibility -- Constant Publicity -- Increase enlisted eligibility -- Determine award size of scholarship -- Review scholarship selection criteria - Review scholarship committee/board. -- Composition - Enhance mentoring program for scholarship recipients. - Review Memorial Scholarship Program. - Explore expanded named scholarship program. -- Minimum gift of $10,000 (4 years at $2,500/year – outright or multiple-year pledge) -- Selection of one recipient; help underwrite 4 years of higher education based on eligibility. - Continue the comprehensive testimonial program for current scholarship recipients -- Use these comments to develop a video for the NSCF website.



FAMILY AID AND SUPPORT TEAM – FAST Purpose: F.A.S.T. (Family Aid and Support Team) is designed to provide the families of Supply Corps Officers with assistance and support in a time of need. 2018 Accomplishments - Establish a FAST POC at each Chapter—in process - Expand knowledge of FAST Program---Ongoing - Establish training materials—in process - Implement standard operating and follow-up procedures--complete - Incorporate FAST procedures into Operations Manual-complete - Update bylaws to reflect expanded support by NSCF FAST--complete 2019 Goals - Continue to provide support to Supply Families in times of need. - Transition FAST from standalone program to a sub-committee under the Chapter Relations. - Conduct annual training conference calls for FAST POCs - Establish Case Follow-up Objectives and Procedures - Continue making membership aware of the Foundation’s commitment to our families and the FAST program.



Development and Legacy Committee Purpose: The Development Committee oversees all fundraising programs to include the 21st Century Club, the Tench Francis Legacy Society, named scholarships, planned gifts, and the annual funds program. Additionally, the Development Committee works to identify potential donors, both individual and corporate, as well as actively participate in the solicitation of both annual and planned gifts to the Foundation. 2018 Goals (from Strategic Plan) - Refine direct mail program, increasing annual gifts by 10%. - Continue to evaluate current program -- Current donors, lapsed donors, and those who have never given. -- Number of mailings -- Event connected mailings (Memorial Day, Veterans Day, etc.) -- Message of mailings - Expand Planned Gifts Program. -- Continue to refine and evaluate constituency base -- Continue direct mail program – semi-annual mailings -- Offer estate planning seminars for Chapter - Review feasibility of an endowment campaign. -- Develop prospect pool. -- Explore the possibility of a challenge grant program -- Develop campaign plan - Hire Director of Development 2018 update from May 2018 BOD: - Content Management - Start-up - On-going maintenance - Follow-up with potential donors - Work with Target Systems to establish link with Crescendo Interactive, a company that manages solutions for ‘Marketing Major and Planned Gifts.’ 2019 Goals (from Strategic Plan) - Continue to evaluate direct mail program with the intent of increasing annual gifts by 10%. - Establish special gifts effort focused on named scholarships at $10,000. - Endowment Campaign underway through an expanded Planned Gifts Program. - Determine whether to continue planned gifts direct mail program. If yes, contract for another 2 years with Pentera (semi-annual mailings). - Continue to offer estate planning seminars for Chapters.



Spouses Committee (Update incoming) Purpose: To bring the spouses and families of service members closer together and to provide support in getting through the everyday challenges of being a service spouse/partner. 2018 Accomplishments - Prepared user-friendly documents for the Chapter Guide to encourage utilization of Chapter Spouse position - Increased overall number of spouse representatives at chapter level - Engaged/provided support for chapter spouse representatives - Achieved successful turnover of Chapter Spousal Representatives (CSR), promising the stability of the position 2019 Goals - Compile up-to-date CSR roster with contact info - Increase number of Chapter Spouse Reps - Engage current Chapter Spouse Reps as a collective group - Explore the idea of using the Volunteer Committee to find spouse volunteers that would be willing to be advisors or “think tank” to support the Spouse Representative and increase widespread spouse engagement within the Foundation - Continue to strengthen the spouse/family community as a core support for service members - Continue to make pro-active efforts to reach out to GSA/IA spouse community



Volunteer Committee (New from 2017-2019 Strategic Plan) Purpose: Provide opportunities for members to get involved with supporting the Foundation mission on a short-term, project-oriented basis.

2018 Accomplishments - The Volunteer Committee has been established and is currently staffed with five members, assigned to the Heritage, Chapter Relations, Transition, and Family Aid and Support Team (FAST) Committees. 2019 Goals - Review Volunteer Committee needs and solicit local chapters for new volunteers, if required. - Continue to assign volunteers to Foundation committees or programs based on personal interests and Foundation needs. - Encourage further interest by highlighting the Volunteer Committee experience via an Oakleaf article.

nscf strategic plan - draft 2018 accomplishments and ... bod... · wisconsin, ex-uss north...

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