tapio's social media 101 presentation to nscf
TRANSCRIPT
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Tapio’s Social Media 101 presentation to NSCF
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The landscape is changing…
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Every second…
100,000 Tweets
are sent
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Every second…
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On Facebook…
684,478 Items are shared!
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Every second…
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On Google…
2,000,000 Google Search
Queries happen
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Every second…
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47,000 Apps are downloaded
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Every second…
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4,600 Instagram Photos are shared
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What’s driving all of this change?
• 55% of all consumers share their purchases socially on Facebook, Twitter, Instagram, Pinterest and other social sites.
• “It’s hard to find something that won’t sell online” Jeff Bezos
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What’s driving all of this change?
• 340,000 Years of online video is watched per day…
• 4 Billion videos watched per day online…
• 68% of viewers share their video’s
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What’s driving all of this change?
• Average internet user spends 88% more time on a website with video than without.
• Customers who watch video of a product or service are 85% more likely to purchase…
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How do you engage this new audience?
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Twitter 101
What are you doing?
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Twitter 101
It’s one of the first questions we ask friends and family.
It makes us feel connected.
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Twitter 101
Unfortunately, most of our everyday lives are hidden from people that
care. Of course, we have email, blogs,
and phones to keep us connected…
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Twitter 101
But…what about the people that want to know about the little
things in your life…
Now there’s a way to share!
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Twitter 101
It’s called TWITTER!
Each page is personal and only shows updates from your circle of
friends.
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Twitter 101
You learn what your friends like -Skiing
-Snowboarding -Food -Wine
-Humor
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Twitter 101
In 140 Characters
or Less!
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Social Media explained
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Thank you for your time today!
The patterns are simple, but followed together, they make for a whole that is wiser than the sum of its parts.
Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make
generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle; reinvent.
Build a tangled bank. Steven Johnson – Author of Where Good Ideas Come
From