New Product Development strategy

-for the pureh2o company

what is design?

good design can change a business

-currently the goal of the pureh2o company

more than just a beautiful item

-quatreau must create a user experience

great design has user benefits not features

-great design provides a reason to own it

it doesn’t make the user think

-great design is instinctive

=( =)

requires thought

it creates an emotional attachment-it is this attachment that makes iconic design

Great design is process driven

-this is the role of the NPD strategy document

great design starts with a problem

a solution arrives when

design is used as a lever to solve a

problem

Problem

Research

Observation

Concept

Prototype

great design repeats and refines

brand is how customers feel about you

-the wrong design can devalue a brand

branding is not just putting your name on

something-no visual identity to our product range as it

stands, part of the aim of the NPD plan

product families come from an archetype

-due to our situation this must be quatreau

archetypes express a brand value

-this is what customers aspire to when they buy

From this you produce a design theme

-this is a set of resources a design is built from