How does Eskom affect Labour

What is Statutory Deductions

Occupational Health and Safety Act

14 Benefits of having a business plan forecast

The importance of soft skills training courses in the workplace

B-BBEE Dissent is NOT Racism

Validity period of Warnings

Help with budgeting

page 8

13

I N D E XNovember / December Issue

17

B-BBEE Verification Agency

Tel:01181427520118142753

Cell:0832685114Fax:0865130744

Formoreinformationwww.cenfed.co.za

We want to encourage

members of the East

Rand Chamber of

Commerce & Industry to

submit any and all

material we can publish

within out next Chamber

Bulletin.

The purpose of the

Chamber Bulletin is to

give you the opportunity

to put your company,

your products and or

services into a well

compiled document,

being sent out to all our

members and newsletter

subscribers.

We also want to

encourage members to

make sure that their

websites are up to date,

if you have new

information, or photos,

send them to

webdeveloper@chamber

link.co.za or arrange for a

company representative

to come visit you. He will

also be able to take some

photographs we can use

in both the Chamber

Bulletin and as updates

within your website.

Make use of the services

you have at your

disposal.

If you are unsure what

exactly the extent of the

services are you qualify

for as an ERCOC

member, please let us

know and we will get you

up to date.

As we are nearing the end

of 2015 make sure that

you have covered all the

necessary angles of your

company. Make sure

everything is up to date so

that you can end the year

on a strong note.

12 Reasons why you should invest in a Chamber of

Commerce Membership

page 15 The Real Meaning of Keywords for your Website

page 23 AHI Overview 2014 / 2015

page 56 Chamlabour

page 68 The dti: Media Statement

page 69 Mining Charter to remain in force

CLAIM YOUR ERCOC SUBSIDYTO START YOUR OWN

INBOUND MARKETINGDEPARTMENT

Interest free for 5 yearsThe East Rand Chamber of Commerce and Industry (ERCOC) and their American Inbound Marketing partner HubSpot, has embarked on a job- creation project by subsidising member companies to start their own Inbound or Electronic Marketing Department.

They believe that if a business entity earns more revenue they will obviously have to employ more staff, and due to the fact that the buying process now starts on the internet, it stands to reason that the astute business owners will want to increase their exposure in Cyber space.

Marketing Departments is a luxury that smaller enterprises cannot afford. To employ an Electronic Marketing Consultancy Company, at budgets of in access of R 400,000.00 per annum is in most instances not an option.

This limited offer to 10 membersonly, is as follows

www.chamberlink.co.za

R2500 per month excl. VATfor 24 months

The following services will be performed:1. Target market analysis, creating buyer persona to properly direct marketing

efforts.

2. A complete competitor analysis.

3. K eyword research to ensure that correct keywords may be used to direct traffic to

the newly designed website.

4. C urrent website analyses to assist in the development of the new or altered

website.

5. R esearch and development of prime content (downloadable E-books) offer to

be downloaded by website visitors.

6. W riting of 4 Blog posts per month with market related content aimed at

enhancing the image and expertise of the member in their related field

of business.

7. D esigning of a landing page to convert visitors into leads when downloading

prime content.

8. D esign and research Call to action to entice visitors to download prime

content offer.

9. D evelopment of a fully responsive website, capable to impress visitors.

Koot van der Walt 8Bulletin Blogs

12 Reasons why you should Invest

in a Chamber of Commerce

Membership

In some European

countries a Business

Chamber or Chamber of

Commerce and Industry is

subsidised by Government

and membership is

compulsory. In South Africa

this is not the case and

60% of the business

community does not belong

to a Chamber.

It is true that most

Chambers are struggling to

survive financially as

membership and interest is

dwindling. This could be

due to internal politics, no

remuneration for dedicated

staff, as well as low value for membership fees.

However, there are some Chambers or other voluntary business associations which ensure that

their organisation is operating profitably so that the required expertise may be employed at market

related remuneration packages.

The East Rand Chamber of Commerce and Industry is one such a Chamber. Here are twelve

reasons why you should invest in a membership with them.

12 REASONS WHY YOU SHOULD INVEST IN A CHAMBER OF COMMERCE MEMBERSHIP

1. INCREASED CREDIBILITY

Association or membership with a Business Chamber definitely projects and creates business

confidence. The age old slogan of its not what you know but who you know is still very relevant.

So if increased credibility will increase sales you should join a Service providing Chamber.

2. BUSINESS PLAN AND BUDGETS

The service provider of the East Rand Chamber, Chamberlink, employs the expertise to provide

members with assistance free of charge in budget forecasts as well as providing professional

assistance in the preparation of your business plans.

Koot van der Walt9 Bulletin Blogs

3. LEGAL COMPLIANCE WITH ALL GOVERNMENT REQUIREMENTS, REGULARITIES

AND LAWS

The exposure and personal risk of business owners in South Africa is extremely high and business

entities should be mindful and aware of OHS Laws as well as Labour laws. BBBEE fronting is a

serious offence and could cost a perpetrator up to R500 000.00 or may result in jail time.

Membership with a professional service providing chamber like the East Rand Chamber will ensure

your legal compliance with all the required acts and laws by presenting you with;

1. Labour relations consultancy and representation at the CCMA and bargaining councils.

2. BBBEE Consultancy and Verification as well as providing you with workable solutions and

documentation when entering black ownership negotiations.

3. OHS Training to minimize exposure of possible claims against management and owners who

remain personally responsible, in their private capacity should negligence be corroborated.

4. CAPABLE OF PROVIDING STAFF TRAINING

Not only do you score points on your BEE certificate when providing in-house training but

productivity also increases as the level of intelligence and efficiency does. The Chamber provides

Chamber member companies and their staff access to 6 Occupational Health and Safety Courses.

Training courses include:

OHS for Management

OHS for Supervisors

Health and Safety Representatives Course

Accident and Incident Investigation Course

Basic Fire fighting Course

First Aid - Level 1

5. SALES LEADS

The buying process has changed from the printed media to the internet and now starts with Google.

If your responsive and modern webpage is not on the first page you will not receive the enquiry.

10 Initial Chamber members will be benefiting from a 90% Chamber of Commerce subsidy on their

very effective Inbound Marketing strategy to assist members in the establishment of an inbound

marketing department.

Please be informed that although we are extending this offer to only 10 members, a regular repeat

of this offer will be made available as soon as the first 10 has been established.

6. HELP WITH DEBTORS CONTROL DUE TO HIGH LEGAL COSTS

We are all aware that access to the magisterial courts in the new South Africa is at its limits, and if

you are seeking judgement against defaulting debtors your claim better be greater than R40,

000.00, or the legal costs will nullify the success in 5 years time.

The Chamber, with the assistance of the well-known Nigel attorneys Kruger and Okes, formed the

East Rand Commercial arbitration board, and if your conditions of sale or purchase include an

arbitration clause you can now, for one tenth of the costs finalise your claim of any amount within a

short a period as three weeks. The finding of this Arbitration board can then be made a judgement of

a court of law and is just as effective and binding as a judgement obtained in normal court.

Koot van der Walt 10Bulletin Blogs

7. PROFESSIONAL WEBSITE DESIGN

Chamberlink, as the service provider of the East Rand Chamber, employs professional web

designers. As a valued Chamber member you will receive a fully responsive modern website, as it is

included in your normal chamber fees.

All the efforts of inbound marketing, Google add words and pay by click costs will be wasted if your

website is not designed correctly and is not responsive to function properly on all electronic devices.

You will also receive as many email addresses as required as part of your membership

8. EXPOSURE AND ADVERTISING IN ELECTRONIC MEDIA

Each paid-up member of the Chamber receives the opportunity, once a month, to advertise their

company and products in the Chamber bulletin as part of their membership fee. The Chamber

bulletin is sent electronically to all 560 Chamber members as well as 1500 additional subscribers.

The space allocated for each member is one A4 page. The cost of this advertising is R485 per A4

page to non-members. The statistics from our website visitors indicate an additional hit rate of 500

visits over and above the normal email campaign visitors.

9. EXPOSURE ON SOCIAL MEDIA

It is simply a must for every business to be properly presented on all social media today. Not being

visible on social media is like having a shop with frosted glass showroom windows and no door in an

extremely busy mall. All Chamber members that pay for the Inbound Marketing membership

package receive this service as included in the cost of membership.

10. FUNDING AND FINANCIAL ASSISTANCE

Venture capital in South Africa is an extremely rare commodity and although the Chamber has no

access to such funds, assistance with applications complete with budgets and forecasts as well as

properly prepared business plans is part of normal membership privileges.

11. REPRESENTATION AT MUNICIPAL AND GOVERNMENT DEPARTMENTS

As an affiliate of the AHI the East Rand Chamber of Commerce is always indirectly involved with

negotiations with government on issues of BBBEE and labour relations.

12. REPRESENTATION AND ASSISTANCE WITH OBTAINING TENDERS FROM

GOVERNMENT AND PRIVATE SECTOR

The Chamber has on numerous occasions successfully accompanied, as well as represented their

members in negotiations of unfair BBBEE claims of non-compliance to especially black ownership

requirements by ESKOM, Rand Water board, Spoornet and many local authorities.

Tel: 011 397 7729/1271

Fax: 011 397 1139

Email: info@exval.co.za

Web: www.exval.co.za

Unit 9 & 10

Gateway Industrial Park

Graniet Street

Jetpark, Gauteng

Klatrade 803 (PTY) LtdReg: 2006/004327/07

CEILINGDRYWALLERECTORS

9 Geduld RoadGeduld Ext.Springs, 1559

P.O. Box 1290Strubenvale

Springs, 1560

R 4838.00

R 6384 (12 x R532)

To receive all the services from the Chamber,member companies Pay a Once off fee of R 4838 and receive these services annually

A monthly fee of R532 for the total 1st year value of R23250.00

Koot van der Walt15 Bulletin Blogs

The Real Meaning of

Keywords for your Website

Keywords are probably one of those terms that everybody knows and think they understand, but facts

are that most people you speak to today dont know exactly what it is and have false perception about

the term.

When you speak to people about their online presence and how they can improve most will tell you just

to throw in a bunch of keywords about their product on the site. I use this term loosely as this statement

in itself doesnt mean anything and if you implement on it you might be even worse of.

So what do I mean? Why cant you just add keywords to your site? Why wont it bring in the visitors?

WHAT IS THE REAL MEANING OF KEYWORDS FOR YOUR WEBSITE

Let me answer your questions with another question. What keywords exactly do you want on the site?

Adding keywords to your website will bring you nothing in return partly because there is no effort put

into developing a strategy and just adding for instance your product names a bunch of times will be

counter intuitive.

Google today are looking for value adding websites for its searchers. This means that it wants to

display the best results that it can for its searchers. The days of Google working through your website

and just looking for your keywords are long gone. In fact even for more than 10 years.

Christiaan Swanepoel 16Bulletin Blogs

Today Google wants to know what your website pages are about. What is the key concept you want

to convey in the page? What is the dominant theme or message? This means that you should write

your pages so that it makes sense for people to read it and understand what you are trying to say to

them.

Some might be asking: But what about the search results? I want the site to rank better so we should

add in the keywords for Google? Remember, put your audience first. They are the ones that will click

on the link and read your information. Not Google. Yes Google might display your results but if you

have not written your content for your audience then nobody will read your article and bounce off to

the next site.

The best practice is to always keep in mind what your target audience and personas are looking for

online. If you optimise the page and structure your keywords around them then you will already be

optimising correctly for Google as well.

5 KEYWORD TIPS TO REMEMBER

Write content for people and not for search engines.

Dont include your keywords more than 5 times as this is seen as keyword spamming.

Focus on long keyword phrases and not short keywords (car, red car etc.)

Write about a topic and not a certain keyword for it to be understood by people. Your topics

should be a long tail keyword.

Focus on keywords that your audience are looking for more information on.

Google has grown into a much smarter search engine than from its beginning. It analyses your

content to display for people and to give them the correct information that they were looking for.

B-BBEE Verification AgencyWhy wait until your certificate is about to expire Cenfed B-BBEE

Verification will complete all requirements of verificationand issue certificate when required on expiry of current certificate

Obtain your accredited B-BBEE Certificate now!!!

EME Certificate R350-00EME Certificate R350-00QSME Certificate R5600-00QSME Certificate R5600-00

Generic Certificate R8800-00Generic Certificate R8800-00No additional fees for:

Procurement, Collection of Documents or Site Visit

(51% Black Ownership)

70 75

100 75

93 68

82 65

77

Presidensile oorsig:

AHI 2014/15

70 75

100 75

93 68

82 65

77

22 Hamilton Ave, Brakpan, 1541

P.O. Box 2251, Brakpan, 1540

compliant

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writer@chamberlink.co.za

send your designs to:

admin@chamberlink.co.za

R485 (excl. VAT)

Your One Stop Finishing Shop

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We also Offer: On Site Sandblasting

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Industria West

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Email: info@ovnl.co.za

Web: www.ovnl.co.za

With over 45 years experience in freight forwarding throughout the world, FelTra is committed

to delivering exceptional service with our dedicated team and network of operators. Whether

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It does not matter where your cargo's destination is or where it's departing from we will

ensure that it arrives at it's destination, safe, intact and on time. Using our network of Air and

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needs to be while providing one of the most reliable and exceptional services you've

experienced.

We ensure that our clients get the best value for money on every move. Open lines of

communication exist between ourselves and our clients with regards to all aspects of the

logistics process. We strive to reduce transit times between supplier and consignee. We

place our customer's cargo first. We are committed to first class service on an on-going and

sustainable basis.

If you need to store or hold your cargo in a safe and secure place, look no further than our

warehouse. FelTra offers personal yet professional cargo collection and delivery.

FelTra prides itself in providing its clients with personal, professional and exceptional service.

Willing to go the extra mile no matter where that mile might take us, we promise to move your

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FelTraFreight Forwarding and Logistics

43 Director Road

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Tel: +27 11 974 8228

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Email: kelly@feltra.co.za

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Tel: 011 914 2210 / 11 * Fax: 011 914 2209 / 086 653 1605

23 Haggie Road

Dunswart, Boksburg

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P.O. Box 6669

Dunswart

1508

Email: umholi@telkomsa.net

Web: www.umholi.co.za

Umholi offers a wide range of services to our customers in the Lifting and Rigging field such

as: On site inspection, Proof loading of all steel wire rope etc.

Umholi is the sole distributor of the Indian based company Usha Martin for the supply ropes

for STS and mobile harbor cranes, the mining industry and for Tirfors / Rigging.

For the Port and Crane Lifting industry Umholi manufactures customised products such as;

Spreader slinging or chain systems, Steel Wire Rope Slings, Chain Slings etc.

For the Lashing and Securing industry Umholi supplies; Shackles, Turnbuckles, Thimbles

etc.

Umholi also supplies a second-to-none Health, Safety and Environment (HSSE) policy

whereby it renders to the Ports and Lifting Industries that includes Safety Seminars,

Inspection Services etc.

All our products are supplied with a Test Certificate underwritten by HWSETA, L.T.I, L.M.E.,

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the dtiDepartment

Trade and Industry

REPUBLIC OF SOUTH AFRICA

Sector Charter Councils have until 15 November 2015 to submit aligned Sector

Codes for approval to Minister of Trade and Industry, Dr Rob Davies.

All existing Sector Codes that have not submitted application for approval to the

Minister to be aligned with Broad-Based Black Economic Empowerment Codes of

Good Practise will be repealed.

Once sector codes are repealed, entities operating sectors will use the Amended B-

BBEE Codes of Good Practice for measurement.

The background to this action by Minister Davies is that on 15 May 2015, all the

existing Sector Codes which were not aligned to the Amended Broad Based Black

Economic Empowerment (B-BBEE) Codes of Good Practice were given further

extension to complete the alignment process by 30 October 2015. The extension was

given through a Notice. Government Gazette Number 38799, which further stated

that a consideration shall be made to repeating those sector codes that are not

aligned and ready for gazetting by 30 October 2015.

Enquiries:

Sidwell Medupe - Departmental Spokesperson

Tel: (012) 394 1650

Mobile: 079 492 1774

E-mail: MSMedupe@thedti.gov.za

Issued by: The Department of Trade and Industry

68 Media Statement

Media Statement

To all media

3rd November 2015

MINING CHARTER TO REMAIN IN FORCE

As per the Government Gazette number 39350 dated 30th October 2015, the

Department of Mineral Resources has been exempted from applying the provisions

of section 10 (1) of the Broad Based Black Economic Empowerment Act, 2003, as

amended (BBBEE Act), to the upstream petroleum and mining industries

administered in terms of the Mineral and Petroleum Resources Development Act,

2002 (MPRDA). This transitory measure is applicable for a period of 12 months

pending the finalisation of review and alignment of the Mining Charter with the

BBBEE Act and the DTI Codes.

In this regard the Mining Charter will remain in force and right-holders are expected

to continue maintaining compliance with the obligations envisaged in the Mining

Charter and the terms and conditions of their rights and applicable laws, pending

finalisation of the review and alignment of the Mining Charter with the BBBEE Act

and the DTI Codes.

The technical teams from the Departments of Mineral Resources as well as Trade

and Industry are developing proposals for the alignment of the Mining Charter with

BBBEE Act and the DTI Codes, and an update will be provided in due course.

For further enquiries, please contact Mr Martin Madlala on 082 587 1990.

Issued by the Department of Mineral Resource

Media Statement 69

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send your designs to:

admin@chamberlink.co.za

R485 (excl. VAT)

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