northern kentucky university college of health … · • $12,500 for digital advertising including...

NORTHERN KENTUCKY UNIVERSITY COLLEGE OF HEALTH PROFESSIONS

WORK READY SKILLS INITIATIVE

April 7, 2017 Corrected Version Submitted by: Dean Dale Scalise-Smith, College of Health Professions (CHP) Northern Kentucky University Nunn Drive Highland Heights, KY 41075 859-572-5510 [email protected]

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TABLE OF CONTENTS

SECTION A – EXECUTIVE SUMMARY ................................................................................. 2

SECTION A.1 .............................................................................................................................. 2 Subsection A.1.a.- Proposed Use of Funds .............................................................................. 2 Subsection A.1.b.- KWIB Sectors & Career Pathways ............................................................ 2 Subsection A.1.c.- Selection Criteria / Goals & Outcomes ...................................................... 3 Subsection A.1.d.- Existing Program Shortfalls ....................................................................... 3 Subsection A.1.e.- Regional System of Training ...................................................................... 3

SECTION B – LOCAL EMPLOYMENT DATA/PROJECTIONS ......................................... 4

SECTION B.1 .............................................................................................................................. 4 Subsection B.1.a.- Local Unemployment / Labor Force Participation .................................... 4 Subsection B.1.b.- Current Posted Job Openings for KWIB Sectors ....................................... 5 Subsection B.1.c.- Five-Year Workforce Demand Data ........................................................... 5 Subsection B.1.d.- Junior/Senior Completion Data ................................................................. 5 Subsection B.1.e.- Annual Enrollment & Credentials Data ..................................................... 5 Subsection B.1.f.- Entry-Level Wage Data ............................................................................... 6

SECTION C – PROJECT PARTNER LETTERS ..................................................................... 6

SECTION C.1 ................................................................................................................................ Subsection C.1.a.- Letter from Campbell County Schools ....................................................... 7 Subsection C.1.b.- Letter from Kenton County Judge Executive ............................................. 8 Subsection C.1.c.- Letter from Northern Kentucky Workforce Investment Board ................... 9 Subsection C.1.d.- Letter from State Representative Dennis Keene...................................... 10 Subsection C.1.e.- Letter from State Senate Majority Floor Leader Damon Thayer ............. 11 Subsection C.1.f.- Letter from State Senator John Schickel ................................................... 12 Subsection C.1.g.- Letter from Boone County Judge Executive ............................................. 13 Subsection C.1.h.- Letter from Campbell County Fiscal Court ............................................. 14 Subsection C.1.i.- Letter from Northern Kentucky Chamber of Commerce .......................... 15 Subsection C.1.j.- Letter from Northern Kentucky Tri-Ed .................................................... 16 Subsection C.1.k.- Letter from State Senator Chris McDaniel ............................................. 17 Subsection C.1.l.- Letter from St. Elizabeth ........................................................................... 18

SECTION D – PROJECT BUDGET/EXPENDITURES ........................................................ 20

SECTION D.1 - SUMMARY OF TOTAL PROJECT COSTS ............................................................ 20 SECTION D.2 – NON-CASH MATCH BUDGET .......................................................................... 20 SECTION D.3 – PROPOSED EXPENDITURE SCHEDULE ............................................................. 21

SECTION E – WORKFORCE TRAINING & EDUCATION DESCRIPTION ................... 21

SECTION E.1 ............................................................................................................................ 21 Subsection E.1.a.- Program Participants Served ................................................................... 21 Subsection E.1.b.- Annual Program Participant Completions .............................................. 21 Subsection E.1.c.- Current/Projected Enrollment by KWIB Sector ....................................... 22 Subsection E.1.d.- Paths of Targeted Participants ................................................................ 23 Subsection E.1.e.- Opportunity Acceleration via Program .................................................... 23 Subsection E.1.f. - Credit/Certificate/Credential/Degree Received ....................................... 24 Subsection E.1.g.- Portable/Transferrable Credit/Certificate/Credential/Degree(s) ........... 26

Subsection E.1.h.- ID of Institutions to Offer Dual/Postsecondary Credit ............................ 26 Subsection E.1.i. - Student Estimated Cost of Program Completion .................................... 26 Subsection E.1.j. - Hours of Facility Operation. .................................................................... 26

SECTION F – MARKETING PLAN ........................................................................................ 27

SECTION F.1 – MARKETING PLAN DESCRIPTION / FINANCIAL SPENDING .............................. 27 SECTION F.2 – CAREER PROMOTION PLAN (SECONDARY) ..................................................... 28 SECTION F.3 – STUDENT ENGAGEMENT PLAN ........................................................................ 28

SECTION G – OPERATIONAL FINANCES & SUSTAINABILITY PLAN ....................... 28

SECTION G.1 – FIVE YEAR OPERATIONAL FINANCIAL PLAN .................................................. 28 SECTION G.2 – RECRUITING PLAN FOR FACULTY ................................................................... 29 SECTION G.3 – FACILITY MAINTENANCE PLAN ...................................................................... 30 SECTION G.4 – PROJECT TIMELINE ......................................................................................... 30 SECTION G.5 – EXPERIENCE/SUCCESS IN OPERATIONS .......................................................... 30

SECTION H – PROPOSED FACILITIES STUDY ................................................................. 30

SECTION H.1 – CONSTRUCTION VS. RENOVATION OF FACILITIES .......................................... 30 SECTION H.2 – COST PER SQUARE FOOT (CONSTRUCTION/RENOVATION) ............................ 32

SECTION I – REPORTING CRITERIA ................................................................................. 33

SECTION I.1 ............................................................................................................................. 33

APPENDIX: A - WAIVERS ....................................................................................................... 35

NKU Work Ready Skills Initiative Scalise-Smith, CHP

SECTION A 1

NORTHERN KENTUCKY UNIVERSITY COLLEGE OF HEALTH PROFESSIONS

WORK READY SKILLS INITIATIVE SPRING-2017 APPLICATION REQUEST

HEALTHCARE SECTOR WORK READY SKILLS INITIATIVE

PROPOSAL OVERVIEW The rapid growth in the US healthcare sector and the corresponding healthcare related labor demand has been well documented. At a national level, employment in healthcare is forecast to grow 19 percent from 2014 to 2024.1 The growth prospects in Kentucky are higher, where healthcare practitioners and technical occupations jobs are projected to increase by 22.5% and health support occupations are projected to grow 23.9% between 2012 and 2022. 2 Federal and state governments have invested extensively in upper-level and mid-level provider training in the health care industry. Positions at these levels usually require a college degree or higher level of education. Unfortunately, far less investment has been made in training opportunities available to citizens with a high school education. This has created a gap. Individuals pursing or participating in lower level healthcare industry positions do not have well established or supported pathways to basic and advanced certifications, nor the required links to degree programs. This reality is problematic for Kentucky, where forty percent of high school graduates do not continue to post-secondary education and therefore have limited opportunities of entering the expanding health care labor market. Existing training programs open to adult and high school students have been limited by inadequate physical and online capacity; inflexible schedules; and lack of strong partnerships involving private sector employers, secondary schools, and post-secondary institutions. Strong partnerships could provide dual credit and offer pathways to higher education and career mobility in the health care industry. We propose Workforce Training programs which will double the number of credentials granted in our identified career pathways, with expanded opportunities for participants to enter the healthcare labor market, gain additional education, and climb the healthcare career ladder. Initially, paths to six certifications will be offered and dual credits opportunities will provide pathways to two-year and four-year degree programs. This funding will offer opportunities to a broad scope of students and adults who would otherwise not have access to this body of skills, knowledge, and technology and prepare them for certification in various healthcare disciplines and secure employment in healthcare fields, thereby contributing to the workforce and healthcare needs of Northern Kentucky and the Commonwealth. Our programs will be implemented by a network of partners and collaborators made up of private employers; secondary schools; post-secondary institutions; and job and career centers. Our partnership focuses on providing Kentucky citizens, high school students and adults, the cutting edge training, and credentials required by employers in the Kentucky priority sector of Healthcare. Northern Kentucky University will both lead the partnership and own the equipment retained through the Kentucky Work Ready Skills Initiative Funding. 1 Occupational Outlook Handbook, Healthcare Operations, Bureau of Labor Statistics, United States Department of Labor. Available at: www.bls.gov/ooh/healthcare/home.htm 2 Occupation Projections (Long-term) for Multiple Occupations in Kentucky 2012-2022, Kentucky Career Center. Available at: https://kylmi.ky.gov/vosnet/analyzer/results.aspx?session=occproj

http://www.bls.gov/ooh/healthcare/home.htm

https://kylmi.ky.gov/vosnet/analyzer/results.aspx?session=occproj


SECTION A 2

SECTION A – EXECUTIVE SUMMARY A.1.a How Funds Will Be Used for Facilities, Equipment, and 1st Year Marketing We request $5 million to support additional equipment in the Health Innovation Training Center so that we can expand planned education activities to include identified healthcare career pathways for high school students and adults. This funding is being matched by $8,350,000 from partners. There is an $8 million investment by St. Elizabeth Healthcare that provides the initial capital for a portion of the needed capital construction, equipment, software, and furnishings. The Northern Kentucky Workforce Investment Board provides an additional match of $350,000 tuition support of up to $3,500.00 per student covering 20 students a year for five years. The requested funding for this project will allow our partnership to build out the Health Innovation Training Center, make it available more than 15 hours per day and support virtual course offerings 24 hours a day for targeted high school and adult students. For the first year, $31,000 is requested for marketing expenses as follows:

• $12,500 for digital advertising including Google AdWords, Facebook, display ads, and a web site.

• $16,000 to support activities by the guidance counselors, extra-curricular activities, and student organizations.

• $2,500 for printed marketing material, and advertising in regionally health publications.

Northern Kentucky University’s (NKU) marketing and communication department’s expertise will be leveraged in planning and executing the marketing strategy in collaboration with high schools and job and career centers. The department will facilitate efforts around marketing, advertising, communication and public relations to support new student awareness, interest, evaluation, trial, and adoption of this initiative. Secondary schools will take the lead on direct student engagement through high school counselor promotion, student engagement and extracurricular activities. Digital content including a web site and Facebook page will support this engagement. Digital advertising through Facebook, Google AdWords, and web ads will provide links and reminders to the targeted market to augment this work. We will also engage Kentucky Career centers in Covington and Florence as well as other partners of One Stop Northern Kentucky in program marketing. These job and career centers will be key outlets to the adult population and the long-term unemployed.

A.1.b Kentucky Workforce Innovation Board (KWIB) Sectors Addressed & Career Pathways Offered

KWIB Sector Career Pathways Offered

Healthcare

• Certified Nursing Assistant • Phlebotomy • Medical Administrative Assisting • Dental Assisting • Emergency Medical Technician • Community Health Worker


SECTION A 3

A.1.c KWIB Sector & Career Pathway Selection / Goals & Desired Outcomes The following are factors that influenced the selection of career pathways in the healthcare primary sector:

• Credential requirements and suitability for the targeted groups of secondary school students and adult learners.

• The possibility for learners to complete the certification within a year. • The demand for workers in each of the sectors and entry-level wages. • The appropriateness of the certification as a pathway to further professional development

including 2 and 4-year degrees. • Emerging hiring needs identified by our regional partners. Such data might not always show in

formal labor market statistics. • The pedagogical foundation for the training and educational requirements and their ability to

provide for dual credit offerings.

The alignment with specific sectors is based upon the demand for workers within those sectors and the specific certifications associated with each of the sectors. A.1.d Why Do Existing Programs Fall Short? An assessment of regional resources and the results of brainstorming sessions with workforce training providers and our healthcare industry partners reveal that existing programs are not addressing the employment needs of each of the healthcare sector due to the following factors:

• Lack of adequate capacity, including state-of-the-art classroom equipment and online platforms that provide highly effective learning environments that are very adaptive to the learners’ situation in terms of geography and schedule.

• Absence of necessary technologies and educators to provide the required training in the rapidly changing healthcare industry.

• Insufficient collaboration and coordination with partners. • Not providing multiple modalities of training and education through hybrid online and

traditional classes and labs for the students and adult learners.

A.1.e How Our Proposal Fits Into a Regional System of Available Training In Northern Kentucky, individuals pursing or participating in lower level healthcare industry positions do not have well established or supported pathways to basic and advanced certifications, nor the required links to degree programs. Existing training programs open to adult and high school students have been limited by inadequate physical and online capacity; inflexible schedules; and lack of strong partnerships involving private sector employers, secondary schools, and post-secondary institutions. Our proposed partnerships could provide dual credit and offer pathways to higher education and career mobility in the health care industry. The Health Innovation Training Center will be part of the region’s Health Innovation Center Initiative, which includes a $105 million facility currently under construction on the NKU campus and scheduled to open in the spring of 2018.


SECTION B 4

SECTION B – LOCAL EMPLOYMENT DATA & PROJECTIONS

B.1.a Local Unemployment in a 30-Mile Radius through January 2017

Labor Force Participation Rate in a 30-Mile Radius through 2015

Campbell County Labor Force Participation Rate

30-Mile Radius of NKU WRSI Labor Force Participation Rate

66.9% 49,187 62.7% 211,028 Source: U.S. Census Bureau American Fact Finder and NKU Center for

Economic Analysis and Development B.1.b Current Posted Job Openings for KWIB Sectors Addressed in a 50-Mile Radius of NKU WRSI

The job aggregation website Indeed was searched to provide an additional example of the demand for these positions. The Greater Cincinnati area is a traditional supplier of employment for residents of Northern Kentucky. Residents of Northern Kentucky often work in Ohio or Indiana but have economic, family, and social ties to Kentucky and they tend to be lifelong residents of Kentucky.

Occupation Jobs Advertised Online (50- Mile Radius)

Certified Nursing Assistant 257 Phlebotomy Technician 30 Medical Administrative Assistant 413 Dental Assisting 402 Emergency Medical Technicians 153 Community Health Worker 318 TOTAL 1573 Source: Indeed.com – Jobs posted with these keywords within 50 miles of 41099

– Jobs posted within past 30 days In our conversations with key healthcare and emergency services partners, they have a need for additional staff in the identified healthcare sector areas. St Elizabeth Healthcare has indicated a constant need for support staff, such as CNAs, and Health Point indicated they need dental assistants. Finally, in a meeting with area fire chiefs, they indicated a need for paramedics and a willingness to provide opportunities for “ride along” and faculty for training. In addition, NKU and the secondary school partners regularly place

Campbell County Unemployment 30-Mile Radius of NKU WRSI Unemployment

4.6% 2,245 4.6% 10,826 Source: Kentucky Career Center Employment Data

KWIB Sector Posted Job Openings (50-Mile Radius)

Healthcare 199 TOTAL 199

Source: Kentucky Career Center, Focus Kentucky Job Search – Jobs posted within past 30 days


SECTION B 5

students in internships, co-ops and capstones with healthcare institutions across the region, including St. Elizabeth Healthcare. This career network will be utilized to place successful trainees of this program. B.1.c Five-Year Workforce Demand Data within 50-Mile Radius of NKU WRSI

KWIB Sector 5-Year Industry Openings Percentage Change

Healthcare 4,640 +19.4% Source: October 2015 Update: 2022 Job Outlook Cincinnati Metropolitan Statistical

Area, Ohio Department of Job and Family Services Validated 5-year forecasts are unavailable. Workforce demand data for each targeted career is from the October 2015 Update to the 2022 Job Outlook for the Cincinnati Metropolitan Statistical Area (MSA). The 50-Mile Radius of the NKU WRSI encompasses the Cincinnati MSA. As noted earlier, the Greater Cincinnati area is a traditional supplier of employment for residents of Northern Kentucky. Annual openings data was used to determine the number of 5-year openings. B.1.d Total Juniors/Seniors Expected to Receive Postsecondary Credit, Credentials,

Certifications, Apprenticeships, etc.

Sector Juniors/Seniors in Current Program

Juniors/Seniors in Proposed Program

Healthcare 0 855 TOTAL 0 855

The training program will begin with 140 Juniors/Seniors and increase by an average of 15 students per year rising to a peak of 205 students in the fifth year. The aggregate number of new Juniors/Seniors in the program is 855. B.1.e Enrollment & Credentials Granted Annually

Sector Adults in Current Program

Adults in Proposed Program

Healthcare 0 345 TOTAL 0 345


SECTION B 6

B.1.f Entry-Level Wages for Program Graduates by Occupation

SECTION C – PROJECT PARTNER LETTERS In this paragraph, we sum up the proposed contributions and roles of our key partners. Besides having ownership of the equipment, and providing the physical home for the programs in the Health Innovation Training Center, NKU will be responsible for all financial reporting and overall general management of the Center. NKU will have ownership of the equipment, and providing the physical home for the programs in the Health Innovation Training Center. NKU will be responsible for all financial reporting and overall general management of the Center. NKU will also provide in-kind support of faculty for teaching and research, along with specialized technicians and other personnel for Center support. St. Elizabeth Healthcare has contributed $8 million as the initial capital required for the Center and will use the facility for training incumbent workers. St. Elizabeth staff and specialists will assist in the training programs, bringing real-world experience to the classroom. St Elizabeth will also support internship and co-ops and provide employment opportunities. Our secondary school partners will engage students interested in pursuing a career in healthcare and provide them the opportunity to have foundational training. Furthermore, secondary schools will take the lead on direct student engagement through high school counselor promotion, student engagement and extracurricular activities. The job and career centers will provide linkages and engagement with unemployed and long term unemployed adults in Northern Kentucky. The career centers will also provide program graduates with employment pathways outside the partnership.

Sector Occupation Hourly Wage Annual Wage

Healthcare Certified Nursing Assistant $12.28 $25,548

Healthcare Phlebotomy $14.85 $30,906

Healthcare Medical

Administrative Assisting

$14.75 $30,692

Healthcare Dental Assisting $17.28 $35,941

Healthcare Emergency

Medical Technician

$14.86 $30,920

Healthcare Community Health Worker $20.74 $43,144

AVERAGE $15.79 $32,859


SECTION C 7


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SECTION C 10

February 22, 2017 Members of the Selection Committee: It is an honor to support Northern Kentucky University’s healthcare innovations program for the Work Ready Skills Initiative. NKU has used $97 million in state investment for the Health Innovation Center to leverage nearly $9 million in private investments, and has positioned NKU to be a national leader for developing talent to meet the needs of a growing healthcare workforce. NKU’s ability to continue this growth is contingent upon meeting the demands of the modern economy. This healthcare innovations proposal will build a holistic approach to create a workforce that will bolster Kentucky’s ability to attract and retain high-paying healthcare jobs. Specifically the proposal:

• There are seven potential certificates which could be offered that are suitable for high school graduates, and that they can also provide a direct pathway to two-year and four-year degree programs.

• There is a demand for certified and trained workers and not sufficient capacity or expertise to providing the training in our areas.

• The program would “meet the students and adult learners where they are” through online classes available 24/7 and state of the art labs with extended operating hours.

• The program aligns secondary and postsecondary education through dual-credits and seamless tracks. It is an approach that can be leveraged to other certification and program.

I strongly support the application of Northern Kentucky University for the Work Ready Skills Initiative.

Sincerely,

Dennis Keene State Representative 67th Legislative District


SECTION C 11


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SECTION D 20

SECTION D – PROJECT BUDGET/EXPENDITURES

D.1 - Summary of Total Project Costs Advanced

Manufacturing Healthcare Information Technology

Transportation / Logistics

Construction Trades

Project Total Per KWIB Sector $13,031,000

Project Cost Description

Requested Work Ready

Skills Initiative Funds

Cash Match Non-Cash Match

TOTAL

Simulation Center Audio Visual Systems $2,971,732 $2,971,732 Simulation Center Computer Systems $96,000 $96,000 Health Innovation Center Lab Equipment $1,932,268 $1,932,268 Health Innovation Center Additional Lab Equipment

$2,900,000 $2,900,000

Construction of 3rd and 4th Floors (47,123 square feet of area) of the Health Innovation Center's new construction.

$5,100,000 $5,100,000

First Year Marketing Costs $31,000 $31,000 TOTAL $5,031,000 $8,000,000 $13,031,000

Cost Estimates Cost are derived from current and historical NKU costs as well bids and conversations with vendors

D.2 Non-Cash Match Budget / Appraisal Methodology N/A


SECTION E 21

D.3 Proposed Expenditure Schedule, Construction/Renovation Information To date, the following work has been initiated: We request $5 million to support additional equipment in the Health Innovation Training Center so that we can expand planned education activities to include identified healthcare career pathways for high school students and adults. Currently, no work has been initiated for the proposed project.

Proposed Schedule for WRSI Expenditures

Location Quarter - Year Amount

NKU Q3 - 2017 $1,900,000 NKU Q3 – 2017 $1,400,000 NKU Q3 – 2017 $900,000 NKU Q4 - 2017 $750,000 NKU Q4 - 2017 $150,000 NKU Q1 - 2018 $930,000 NKU Q1 - 2018 $2,125,000 NKU Q1 - 2018 $2,286,000 NKU Q2 - 2018 $1,860,000 NKU Q2 - 2018 $672,232 NKU Q2 - 2018 $26,768

Region Q3 - 2018 $31,000 TOTAL $13,031,000

SECTION E – WORKFORCE TRAINING & EDUCATION DESCRIPTION E.1.a Number of Program Participants that Can Be Served at One Time The total number of program participants that can be served at one time based on expected capacity is 1,000 participants a year. E.1.b Annual Number of Program Participant Completions/Graduations Participants will be able to enroll in accelerated programs, as well as enroll simultaneously in more than one program. It is anticipated that up to 700 credentials could be awarded annually.


SECTION E 22

SECTION E – WORKFORCE TRAINING & EDUCATION DESCRIPTION

E.1.c – Current/Projected Enrollment by KWIB Sector Annually

Current

Adult Enrollment

Current High School

Student Enrollment

Projected Adult

Enrollment

Projected High School

Student Enrollment

TOTAL Additional Participants

(Annual)

ADV. MANUFACTURING HEALTHCARE Certified Nursing Assistant 0 0 150 80 230 Phlebotomy Technician 0 0 30 20 50 Medical Administrative Assisting 0 0 100 40 140 Dental Assisting 0 0 20 30 50 Emergency Medical Technicians 0 0 30 25 55 Community Health Worker 0 0 15 10 25 INFORMATION TECHNOLOGY TRANSPORTATION CONSTRUCTION TOTAL 0 0 345 205 550


SECTION E 23

E.1.d Description of Paths for Targeted Participants Middle School Students: Not Applicable to this program. High School Students: High School Students: Students will receive workforce training as part of their High School completion requirements. Articulation agreements will be entered into between Northern Kentucky University and School Districts so that credits gained from workforce training can be applied towards degree requirements at Northern Kentucky University. Adult Learners: Adult learners will follow similar curricula as high school students. However, specific flexibilities will be built into our programing and scheduling to allow adult trainees to waive coursework and/or attend classes at times, and through modalities that are convenient to them. Classes will be offered in the evenings, weekends and online. Long-Term Unemployed/Non-Traditional Learners: Long term unemployed participants will be offered remedial orientation in key skills such as language, math, and/or job skills; before they proceed with regular work force training. The type of remedial orientation offered will vary from case to case and based on the needs of the individual student. E.1.e Description of Participant Opportunity Acceleration via Program Students and adults are able to accelerate their entry into the workforce by the availability and convenience of a hybrid (online and traditional) program with extended operating hours. Dual credit will provide quicker access and completion for those participants pursuing two- or four-year degrees. Adult learners can attend class at non-traditional times. All students will benefit from training on new technologies currently used by providers and other stakeholders. This will also accelerate their uptake into the workforce. This is reinforced by co-op, internship and other service learning opportunities within NKU career services.


SECTION E 24

E.1.f Description of Credit, Certificate, Credential, Apprenticeship, and/or Degree Participants will Receive The list of courses that will be taught, the source of curricula and lessons, any training models that will be used, the path to completion, and what credit, certificates, credentials, apprenticeships, and degrees that participants will receive upon completion of the workforce training or education program.

Credit Credential Source of Curriculum Lessons Path To Completion

Modality

Certified Nursing Assistant (51.3902)

120 contact hours 1.Completion Certificate 2. Industry Certification

Bright Wood College/ Vista College Kentucky Department of Education

1. Principles of Health Science 2. Medical Terminology 3. Anatomy 4. Physiology 5. Pharmacology 6. Emergency Procedures

12 weeks or less

Online, Face-to-face Hybrid

Phlebotomy Technician (51.1009.01)

80 contact hours 1.Completion Certificate 2. Industry Certification

Bright Wood College Kentucky Department of Education

1. Principles of Health Science 2. Emergency Procedures 3. Medical Laboratory Aide 4. Medical Math 5. Body Structures and Functions 6. Anatomy 7. Allied Health Core Skills

4 weeks or less


Medical Administrat-ive Assisting (51.0710.00)

1. 760 Contact Hours 2. Dual Credit Possible

1. Diploma 2. Industry Certifications


1. Principles of Health Science 2. Emergency Procedures 3. Medical Office Procedures 4. Internship: Allied

Health/Medical Assistant Practicum

5. Academic Strategies

6. Musculoskeletal, Digestive, and Respiratory

7. Nervous , Sensory, and Endocrine

8. Circulatory, Immune, and Lymphatic

9 months or less



SECTION E 25

9. Integumentary, Urinary, and Reproductive

Dental Assisting (51.0601.01)

1. 760 Contact Hours 2. Dual Credit Possible

1.Completion Certificate 2. Industry Certification

Kentucky Department of Education Ross Medical Education Center Ross Medical Education Center

1. Principles of Health Sciences 2. Emergency Procedures 3. Medical Terminology 4. Internship Dental Assistant 5. Body Structures and Functions 6. Allied Health Core Skills 7. Anatomy

9 months or less


Emergency Medical Technicians (51.0904.01)

1.760 hours 2. Dual Credit Possible

1.Completion Certificate 2. Industry Certification


1. Principles of Health Science 2. Emergency Procedures 3. Medical Terminology 4. Emergency Medical Technician 5. EMS Training

9 months or less


Community Health Worker (51.1504)

160 hours Dual Credit possible

1.Completion Certificate 2. Industry Certifications-varies from state to state

CCHD’s National CHW Training Center, Texas A&M School of Public Health

1. Communication 2. Interpersonal 3. Service Coordination 4. Capacity Building 5. Advocacy 6. Teaching 7. Organizational Skills 8. Knowledge based on

Specific Health Issues.

8 weeks or less



SECTION E 26

E.1.g Portable/Transferrable Credits, Certificates, Credentials, Apprenticeships, and/or Degrees via Program

All certificates that will be offered are nationally recognized and are portable. Dual credit courses will be offered at local high schools. Some of the credits earned for certificate completion could be applied towards undergraduate degree requirements at Northern Kentucky University or other Kentucky colleges and universities. E.1.h Identification of Institutions to Offer Dual/Postsecondary Credit Some of the credits offered for certificate completion would apply towards high school completion requirements and towards undergraduate degree requirements. This will be achieved through articulation agreements between the university and the schools and in conformity with school-based scholar program. E.1.i Estimated Cost of Successful Program Completion per Student A break of cost per participant is provided below. Adult participants pay $156.00 per credit while high school students pay $52.00 per participants.

I. Certified Nursing Assistant a. Adults- $780.00 (5 Credit per student @ $156 per credit) b. Students- $260.00 (5 credits per student @ $52 per credit)

II. Phlebotomy Technician a. Adults- $624. 00 (4 Credit per student @ $156 per credit) b. Students- $208 (4 Credit per student @ $52 per credit).

III. Medical Administrative Assisting a. Adults- $1,872.00 (12 Credit per student @ $156 per credit) b. Students- $624.00 (12 Credit per student @ $52 per credit)

IV. Dental Assisting a. Adults- $1,872.00 (12 Credit per student @ $156 per credit) b. Students- $624.00 (12 Credit per student @ $52 per credit)

V. Emergency Medical Technicians a. Adults-$1,872.00 (12 Credit per student @ $156 per credit) b. Students--$624.00 (12 Credit per student @ $52 per credit)

V1. Community Health Workers a. Adults $-936.00.00 (6 Credit per student @ $156per credit) b. Students-$312.00 (6 Credit per student @ $52 per credit)

E.1.j Hours of Facility Operation

Monday Tuesday Wednesday Thursday Friday Saturday Sunday HOURS: 7am-

10pm 7am-10pm

7am-10pm 7am-10pm

7am-10pm

8am-6pm Noon-8pm


SECTION F 27

SECTION F – MARKETING PLAN F.1 Marketing Plan Description / Financial Spending Innovative communication and marketing is required to meet the targets of secondary school students, adult learners, and the long-term unemployed. The marketing plan will take full advantage of the assets of the partners in this initiative. This includes their extended professional and social networks. NKU’s Marketing and Communication department’s expertise will be leveraged in planning and executing the marketing strategy. The department will facilitate efforts around marketing, advertising, communication and public relations to support new student awareness, interest, evaluation, trial, and adoption of this initiative. The promotion and marketing is focused toward digital media advertising and engagement. Based upon substantial marketing experience to secondary school students and adults seeking continuing education, NKU has evidence-based experience on how to engage, communicate, and close with prospective students. In addition, the role of direct engagement through high school counselors and school related organizations and extracurricular activities is critical to student engagement and fostering a supportive environment to encourage advancement of the target group of individuals who do not plan to pursue post-secondary education. Funding is supplied to support these counselors and extra-curricular activities. For the first year, $31,000 is requested for marketing expenses.

• $12,500 for digital advertising including Google AdWords, Facebook, display ads, and a web site.

• $16,000 to support activities by the guidance counselors, extra-curricular activities, and student organizations.

• $2,500 for printed marketing material, and advertising in regional health publications.

The marketing support provided in the first year should provide an infrastructure for student recruitment at the secondary schools. The success of the program combined with promotion and advertising in the first year will raise regional awareness and result in word-of-mouth marketing. The result will be less funds required to market the program. The continuous measurement and evaluation of the effectiveness of the marketing campaign will provide a foundation for effective and cost-efficient marketing. This also supports substantially less marketing funding. Future marketing funds will come from revenues generated by the program or by partner contributions. These will include in-kind activities.

Quarter Expenditure Description Estimated Cost

Q3 - 2018 Facebook Advertising 2,000 Q3 - 2018 Google AdWords Advertising 6,000 Q3 - 2018 Digital Display Advertising 3,500 Q3 - 2018 Web Site Marketing 1,000 Q4 – 2018 High School Counselor Support and Marketing 4,000

Q4 – 2018 Student Organization/Extracurricular Activity Support and Advertising

12,000

Q4 – 2018 Printed Marketing Materials 1,000 Q4 – 2018 Regional Health Publication Advertising 1,500

TOTAL $31,000


SECTION F 28

F.2 Career Promotion Plan for Secondary Students Secondary schools will take the lead on direct student engagement through high school counselor promotion, student engagement and extracurricular activities. Digital content including a web site and Facebook page will support this engagement. Digital advertising through Facebook, Google AdWords, and web ads will provide links and reminders to the targeted market to augment this work. Secondary schools will be funded to support extracurricular activities and student organizations including credit-bearing projects with the direct involvement of NKU staff and faculty and the staff of our partners. Job service and career centers will engage adult learners for recruitment into the program and uptake into the labor market after training and credentialing. F.3 Plan to Promote Student Engagement via Student Organization & Extra-curricular

Activities (e.g. KOSSA) A major benefit of this initiative will be the realignment of the secondary and post-secondary programs to provide an integrated path for secondary school students to gain additional education and certifications to enter the health labor market and climb the health career ladder. Engagement by school counselors for awareness, information, and support is a critical part of this process. School counselors will be provided with program information, and printed and digital brochures and information. Professionals and staff from the partner organizations will also be available to assist in providing assistance and mentoring. Under the marketing plan, each school is allocated $1,000 to support high school counselors during the start-up year. Student organizations and extra-curricular activities provide the opportunity to engage, inform, and mentor students. These present an opportunity for the partner organizations to be directly involved with the students and support recruitment. Under the marketing plan each school will be allocated $3,000 for the first year to support organizations and activities. These might include field trips, team-based projects, activities associated with dual-credit opportunities. The schools will be given latitude in the allocation of these funds because they best know how to engage their faculty and students.

SECTION G – OPERATIONAL FINANCES & SUSTAINABILITY PLAN G.1 Five-Year Operational Financial Plan

Expense Category Year 1 Year 2 Year 3 Year 4 Year 5

Full Time Faculty (1.5 FTE) $153,600 $158,208 $162,954 $167,843 $172,878 Adjunct Faculty (20:1 Student Ratio) $79,980 $85,140 $89,010 $94,170 $96,750 TOTAL EXPENSES $233,580 243,348 251,964 262,013 269,628


SECTION G 29

Source of Revenue Year 1 Year 2 Year 3 Year 4 Year 5 Tuition: Certified Nursing Assistant $50,500 $57,720 $62,049 $64,935 $66,378 Tuition: Phlebotomy Technician $10,816 $12,168 $12,168 $13,520 $13,520 Tuition: Medical Administrative Assistant $256,880 $282,568 $308,256 $333,944 $359,632 Tuition Revenue: Dental Assisting $102,752 $102,752 $115,596 $128,440 $128,440 Tuition Revenue: Emergency Medical Technicians $102,752 $115,596 $128,440 $128,440 $141,284 Tuition Revenue: Community Health Worker $11,007 $11,007 $13,758 $13,758 $13,758 TOTAL REVENUES $534,707 $581,811 $640,267 $683,037 $723,012

G.2 Recruiting Plan for Credentialed Teachers & Adjunct Faculty Our general recruitment plan is to use existing faculty and to add both Full Time and Adjunct faculty based on our projected and actual enrollments once the programs are introduced. All recruitment activity will be handled in accordance with procedures and policies in existence at NKU and laid down and implemented by the Human Resource Department of the University. Northern Kentucky University has 24 full-time faculty who teach in the areas of health science and nursing programs. Eight of the faculty are tenure-track faculty who have doctoral degrees, while 16 of the faculty are lecturers with an M.S. degree. Nursing has been offered at NKU since 1966 as an associate degree program. In July 2009 the School of Nursing and Health Professions transitioned to College status, becoming the College of Health Professions (CHP), consisting of three departments: Advanced Nursing Studies (post licensure RN-BSN and graduate nursing) (DANS), Nursing (prelicensure nursing) and Allied Health (health science, radiologic technology and respiratory care). The College of Health Professions enrolls more than 1,500 students in its programs with 64 full-time and more than 200 part-time clinical faculty. These numbers demonstrate that NKU has experience in rapidly recruiting quality faculty to accommodate the increasing demands in health programs and growing student body. All faculty are credentialed healthcare professionals and are credentialed to teach basic and advanced life support. Several faculty in nursing also hold advanced degrees as nurse practitioners. NKU also hires up to 120 adjunct faculty each semester to teach didactic online, clinical and laboratory courses each semester. Adjunct faculty must have a masters degree and are content experts in their respective disciplines. In addition, many adjunct faculty hold advanced certifications with extensive clinical experience. Adjuncts are recruited through contacts with fulltime faculty adjuncts, part time faculty, alumni and recent graduates from the master and doctoral programs. Faculty orientation is held each semester and adjunct faculty are linked to a mentor. Current and new part-time faculty participate in an annual full-day retreat with faculty and invited to the all college events held monthly.


SECTION G 30

G.3 Responsibility for Project Facility Maintenance NKU will be responsible for upkeep and maintenance of the Health Innovation Center and Founders Hall facilities. This responsibility encompasses the building as well as all equipment and contents of all instructional spaces in both buildings. NKU will own the buildings and all equipment purchased through existing fund sources as well as any grant fund sources. G.4 Project Timeline

G.5 Demonstrated Experience/Success for Training, Upkeep and Construction NKU has been responsible for the successful upkeep and maintenance of equipment as well as training and administrative facilities for almost half a century. Healthcare professionals have been educated in the College of Health Professions since 1966 and the college has a strong track record of developing, implementing and staffing healthcare training programs leading to national and state credentials, certification and accreditation. The College of Health Professions enrolls more than 1,500 students in its programs with 64 full-time and more than 200 part-time clinical faculty. SECTION H – PROPOSED FACILITY STUDY H.1 Explanation of Decision to Pursue New Construction/Renovation of Current

Facilities While this application does not propose construction and/or renovation of a facility, the equipment and items outlined in this application will be located in NKU’s new Health Innovation/Founders Hall facility. NKU received funding from the 2014 General Assembly to construct the Health Innovation Center and renovate Founders Hall; the buildings will be fully connected and integrated as one interdisciplinary educational facility. Construction began in October 2015 and is scheduled to be complete in January 2018, with occupancy occurring in early summer 2018. As background, Founders Hall was a 108,885 square foot building with very significant capital renewal requirements. Through a space reassignment strategy, we were able to include much of the space in Founders Hall as program space for the interdisciplinary Health Innovation Center. The new part of the building, a 108,179 square foot addition to the existing facility, for a total of 217,064 gross square feet, will result in a state-of-the-art center poised to educate students for professional and support positions in 21st century health care, population health and wellness fields, providing a supply of well-educated workers for the Commonwealth. Renovation of Founders Hall was more efficient and less costly than building all new space for the program requirements of the health sciences; our calculations indicate a savings of at least $20 million.

General Timeline for NKU WRSI Execution

Target Date Description

January 2018 Building Construction Substantially Complete February-May 2018 Building Commissioning Phase February-July 2018 Install Equipment & Furnishings May-June 2018 Move Into Building August 2018 Building Opens for Use October 2018 Workforce Training & Education Begins


SECTION H 31

HIC FLOOR PLAN


SECTION I 32

H.2 Cost Per Square Foot for Renovations and New Construction of Facilities

Cost Per Square Foot Classification $ Per Square Foot

N/A N/A Not Applicable to this project


SECTION I 33

SECTION I – REPORTING CRITERIA I.1 REPORTING CRITERIA Data will be collected and reported for a period of five years after the completion of the Work Force Skills Initiative project. The metrics that will be used to evaluate the project, broken down by age of students (to distinguish traditional age and adult students), will include the following.

Enrollment The total number of students majoring in each of the new certificate programs will be reported for each fall and spring semester. Students from high schools who are enrolled under the dual credit offerings will be reported separately. Completion Percentage First time students entering NKU in the fall semester with a declared major in one of the new certificate programs will be tracked for six years, and their completion rate will be reported. Students who initially enrolled in one of the certificate programs under a dual credit offering will be reported separately. Continued Enrollment Data Enrollment first time students entering NKU in the fall semester with a declared major in one of the new certificate programs will be tracked for six years, and their continued enrollment (retention rate) will be reported. Students who initially enrolled in one of the certificate programs under a dual credit offering will be reported separately. Continuously enrolled students will also be tracked by population, county, and persistence. Credentials and Degrees Granted The number of certificates awarded annually will be reported for each of the new certificate programs. High school certificate recipients will be reported by age groups and county High school student certificate completions will be reported for each year. Job Placement Data Data from the Kentucky Center for Education and Workforce Statistics (KCEWS) will be used to report the number certified students who are working in Kentucky. Job Retention at Six Months The students receiving certification in the new programs and their employers will be surveyed approximately six months after receiving the award and asked about their current employment. The survey results will be reported annually. Skills Assessment Scores of Training Participants For each participant there will a before and after skills assessment to determine the impact of the training on participant’s skills.

Waiver of Confidentiality & Authorization to Publish Kentucky Work Ready Skills Initiative Application

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By signing below, each partnership member organization acknowledges that it has read the Waiver of Confidentiality and Authorization to Publish Kentucky Work Ready Skills Initiative Application and, furthermore, knowingly waives its right to confidentiality as to any and all content contained in this WRSI Application, the responses, and attachments hereto. Each partnership member organization also expressly authorizes the Kentucky Education and Workforce Development Cabinet to publish this WRSI Application in its entirety, including responses and attachments. This form must be signed by an authorized representative of the partnership member organization or by the Lead Applicant with permission of the partnership member organization. ___________________ ___________________ ______________________ __________ Printed Name Signature Organization Date

Trey Grayson

NKY Chamber of Commerce 3/8/17

northern kentucky university college of health … · • $12,500 for digital advertising including...

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