Volume 11, No. 8 P. O. Box 40386, Memphis, TN 38174-0386 August 2009

Nonprofit ProphetThe

The August monthly luncheon has been replaced by the

THURSDAY, AUGUST 13, 2009 HOLIDAY INN AT UNIVERSITY OF MEMPHIS

3700 CENTRAL AVENUE, MEMPHIS, TN

http://afpmemphis.afpnet.org/

Featured presenters:

Simone Joyaux, ACFRE and Tom Ahern, ABC

Internationally recognized presenters at a local conference price!

A learning and networking opportunity for seasoned and novice fundraisers, volunteers,

communications/PR staff, executive directors, CEOs and board members

Current AFP Members $99 Non-members $119

THE TEMPERATURE OF TRENDS IN FUNDRAISING:

WHAT’S HOT, WHAT’S NOT, AND WHAT YOU SHOULD DO ABOUT IT

Nonprofit ProphetThe

Get out of the office on August 13!

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Tom Ahern & Simone Joyaux

We all know times are tough. Many organizations are reducing staff, cutting travel and training bud-gets, and minimizing costs wherever possible. Your local AFP conference committee knew that these cutbacks were likely, so we organized the best pos-sible local conference you can attend this year.

If you can afford only one training opportunity for yourself, your staff, your CEO, or your board, make this the one you attend. It’s the best deal in town at only $99 for current AFP members and $119 for non-members.

Maybe you’re wondering why we’re calling it the best deal in town? Maybe you’re not sure if it’s worth a day out of the office? Trust me, it’s worth it!Our featured presenters are Simone Joyaux, ACFRE and Tom Ahern, ABC. Both are known internation-ally for their work with the not-for-profit commu-nity, and both have presented numerous times at the International AFP conference. They are co-authors of the outstanding book, Keep Your Donors: The Guide to Better Communications and Stronger Re-lationships.

Simone’s first session will focus on problems and trends in fund development including: bad fundraising behaviors, problematic vo-cabulary, culture of philanthropy, defining major gifts, and much more. Her lunch-time presentation will focus on building relationships with your donors that will last through any economy. Her energetic style is sure to keep you interested and en-gaged while the information she presents will stay with you long after the day ends.

Tom’s sessions revolve primarily around your communications with donors. His

session on creating a great case for donor support couldn’t be timelier. From your annual appeal to capital campaign, this session is sure to give valu-able insight on how you can better tell your charity’s story. Tom’s second session, “Your donor com-munications, bless their hearts: Are they any good? The amazing do-it-yourself audit” is sure to be a big hit. With a title like that, you’re sure to be laughing out loud!

In addition to our out-of-town presenters, we have talented local experts joining the line-up with pre-sentations on planned giving, fundraising in a one-person shop, getting control of social networking, leadership that makes a difference, and keeping yourself marketable.

The day is sure to be a great opportunity for net-working and learning, but it also promises to be a day of rejuvenation and fun! And, the most excit-ing part for many attendees…comfortable chairs this year! Just be sure to remember our location change!Check your mailboxes for the registration form, or register online at http://afpmemphis.afpnet.org/Chapter_Conference.aspx. The form is also avail-able at the end of this newsletter.

Thanks to those generous donors and organizations who provided door prizes for the July meeting:Girl Scouts Heart of the South • National Foundation for Transplants

The Pink Palace Museum

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Notes from the July meeting

To begin, there was a brief presentation on the state of Giving, both nationally and locally, by Leo Arnoult and Debra Czestochowski. A sum-mary of Leo’s remarks can be found later in this newsletter and the report “Downstream and In Demand: Mid-South Nonprofits and the Economic Crisis” can be found at the website of the Alliance for Nonprofit Excellence at http://www.npexcellence.org/docu-ments/DownstreamReportFI-NAL.pdf

The program speaker, Joe Birch, gave a warm and in-sightful talk on his fundrais-ing efforts over the years, particularly on behalf of the Gibson 5K run, now 13 years old. Joe noted that he had several models for good phi-lanthropy over the years and that he was determined to “do it right” when he decided to get involved. He is gratified to see what he has been able to accomplish - in spite of the current economy and greater demand for nonprofit services - and told the membership that he would continue to do whatever he could to help any of our organizations in his ca-pacity as “town crier” for the city.

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National Philanthropy Day & The Crystal Awards

Thanks to all the AFP members who took the time to develop well-thought out, well-supported nominations for the upcoming Crystal Awards! A selections committee comprised of AFP members and past recipients of Crystal Awards has the difficult job of selecting from among your nominations. We expect to announce the 2009 Crystal Awards recipients in the next issue of this newsletter.

Make plans now to attend the Crystal Awards luncheon on National Philanthropy Day, with master of ceremonies Joe Birch of WMC-TV. It all happens on Thursday, November 19th at the Holiday Inn, University of Memphis.

You can ensure the success of the Crystal Awards with your spon-sorship. Please contact Bob Plunk at 901-516-0502 for more infor-mation.

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Want your own copy of Keep Your Donors?

It will be available at the conference for a discounted price of $45. You can even have

it signed by the authors that day!

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“No other book on the market addresses the primary role of fundraisers—building relation-ships. The duo of expertise from Tom Ahern and Simone Joyaux make this the book to own. An instant classic.” — Susan F. Rice, ACFRE, former chair, CFRE International

“A broadly nuanced view of written and per-sonal fund development communications and their purpose—creating and sustaining relation-ships—that embraces philosophy, strategy, and practical tips. The counterpoint of their style in-trigues, and their prose is lively and surprising: interspersing anecdotes with intermezzos with powerful challenges to the way we approach our work and our relationships. Bravo!” — Kay Sprinkel Grace, Principal, Transforming Philan-thropy, LLC

“Be prepared to laugh out loud and stay up late. A must add to your personal collection, espe-cially if you’re working toward your CFRE!”— Amanda Kohr, Board Member, AFP Mem-phis Chapter

Giving Down by 2% in 2008 - Local AFP survey concurs

According to Giving USA, the annual report on charita-ble giving released in June, national giving in 2008 was $307.65 billion, the second highest amount recorded, and eclipsed only by the total giving in 2007. In spite of this fact, giving was down by 2% overall in 2008, a much lower drop than the media was forecasting. How-ever, giving did drop in the last quarter of 2008 and by all accounts continued its drop in the first quarter of 2009 with the continuing fall in the stock market.

Leo Arnoult, CFRE, reported at our July meeting the results of a very limited response to a summer survey of AFP members that asked how their giving in 2008 compared with results for 2007 and also how giving to date in 2009 compares with the same time in 2008. “This represents only the respondents and in no way is projectable to the general population,” he stressed. 24 members and 3 non members responded. Almost forty percent (38.5%) experienced an increase while about 31% stayed the same. A third experienced a decline in 2008 over 2007 results. Approximately two thirds reported a decrease in 2009 year-to-date versus 2008. Giving USA does not forecast giving in 2009 or any year so ultimately whether giving overall increases or decreases we will have to wait until June 2010 to de-termine approximately what happens overall this year.

Best advice: Keep Making a Compelling Case!

(AFP chapter members get 40% off on the entire Giv-ing USA report on Giving in 2008 by using this link for a discount which expires on August 1, 2009. The book has much valuable information on giving beyond the sources and where it went and ways to use this infor-mation strategically. https://www.givinginstitute.org/secure/)

Editor’s note:Two additional documents are provided at the end of this newsletter: a summary of the Giving USA report and Arnoult’s recommendations on how nonprofits can respond in uncertain economic time.

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Welcome New Members!

Tonya EddinsBodine School

Yvonne Leander

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Nonprofit Job BankJuly postings

For the latest posting and contact information, visit www.afpmemphis.org.

Annual Giving CoordinatorUniversity of Memphis

Development DirectorDevelopment Officer

Harding Academy

CEOGirl Scouts Heart of the South

Data Entry Clerk

National Foundation for Transplants

Fundraiser - Indpendent ContractorBrightness Massage School for the Blind

If you have a job opening and would like help getting the word out, please visit

www.afpmemphis.org to post your opening.

August Audioconference

Creating a Successful Fundraising Culture: Twelve Tools for Motivating Your Board

Presenter: Carole V. Rylander, CFRE

Wednesday, August 12, 2009 • 12:00-1:30 pm

at BRIDGES, 477 N. Fifth St., Memphis, TN

Why are so many volunteers and staff members re-luctant to participate in approaching prospects and donors? How can board chairs, development com-mittee members, nonprofit CEOs and professional fundraising staff lead their board teams to own -- and even enjoy -- the essential and ultimately reward-ing work of major gifts fundraising? In this practical train the trainer session, topics address the needs of nonprofit leaders who want to increase volunteer and staff participation in approaching and engaging pros-pects and donors.

Learning Objectives: This workshop provides 12 tools and activities that board lead-ership and staff can use to:• Provide a framework for understanding prospect and donor needs • Increase the comfort level and confidence of staff and volunteers in approaching prospects and donors.

Target Audience: anyone who needs tools/materials to train their board in concepts about raising money to motivate them and gain their cooperation will ben-efit from this session. Appropriate for all levels.

Remember audio conferences are free to AFP mem-bers and $10 for non-members. Please be seated by 11:45 am.

Our ongoing thanks and appreciation to Christian Brothers University and to the Community Foundation of Greater Memphis for their

ongoing support and the use of their facilities for our luncheon and board meetings.

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20 Questions with Diana KellyEach newsletter we like to get to know one of our members a little better through a series of 20 ques-

tions. This month, Diana Kelly shares a few details on both a personal and professional level.

1. Full name (people know you as)? Diana Kelly2. Date & place of birth? October 5 in Springfield Missouri3. How long have you lived in the area? 46 years4. Occupation? Manager of Institutional Development. (Previously 28 years as a retailer)5. Who was your most influential role model? My grandfather, who was the nicest person I know6. Favorite place to go, favorite trip, hike, etc.? I love to go to my cabin at Pick-wick with my friends and family, and of course my dog!7. Favorite local business? Costco8. Favorite food? Chocolate and guacamole, but not at the same time!9. Favorite book? Gone With the Wind10. Favorite movie? Out of Africa11. What do you waste your money on? My hair!12. What is the craziest & most adventurous thing you have done? I rode to New Orleans on a Harley. 13. What is your fondest memory? The birth of my two boys14. If you could change one thing about Memphis what would it be? Improving the level of education of our residents - which would solve many of our other issues in this city.15. What do you think makes Memphis a good place to live? It’s a beautiful city and the people are so nice.16. Tell me about one hidden Memphis treasure others should know about? Where I work, The Medical Education & Research Institute. We do great things to impact patient safety.17. What do you do to de-stress? Go to the lake and drink wine!18. If you were to try any other profession for one day, what would it be? A paramedic19. What is one fundraising best practice you can share with AFP membership? Develop relationships with lots of different people. You never know who they know and it can be lots of fun.20. Complete this sentence: Diana is always looking for new opportunities to learn something new.

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AFP Memphis needs your support for the 2009 Every Member Campaign!

Through a grant from RuffaloCody - who will be doing all campaign calling for free - AFP Memphis Chapter members will begin receiving phone calls asking for Every Member Campaign support beginning August 3, 2009. By making a gift to the 2009 Every Member Campaign, you can help our AFP Memphis Chapter reach our chapter goal of $3,325.00! Supporting the AFP Foundation for Philanthropy helps determine the future growth and development of an ethical fundraising profession. The programs supported by your gift increase public awareness of philan-thropy and understanding of fundraising everywhere AFP has a presence, but certainly here in the Mid-South. Please consider supporting the AFP Foundation and helping our chapter meet our fundraising goal by making your pledge or gift during the upcoming phone effort, via the web at http://www.afpnet.org or by contacting Chris Chastain, the Memphis Chapter 2009 Every Member Campaign chair at chris_chastain@crhwm.org.

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Calendar of Nonprofit EventsAFP posts these events as a service to its members and is not responsible for the accuracy of the information provided.

Send relevant information about nonprofit events to dan.murrell@memphis.edu.

August 2009

1 - TUCI 5K Trot benefitting The Urban Child Institute. 8:30 am, Ridgeway Loop area - to register on-line, visit www.TuciTrot.com8 - “Summer In The City – Fiesta,” 7:00-10:00 pm, Chickasaw Oaks Mall, $35.00 per person: music, entertainment, food and beverages, silent auction to benefit the programs and services of Volunteer Mid-South – A Hands On Network13 - AFP Professional Development Conference, Holiday Inn, U of M20 - Methodist Healthcare Foundation 28th Annual Living Awards Benefit, 6:00 pm - The Hilton Memphis. Call 516-0500 for information.21 & 22 - AIM Charity/ BRIDGES Kickoff Classic - gates open at 5:00 pm each evening. Feature games begin at 7:30pm. Friday night’s feature game: Millington Central High School vs. Memphis University School. Saturday night’s feature game: Melrose High School vs. Christian Brothers High SchoolBoth Games will be played at Memphis University School Hull-Dobbs Athletic Field, 6191 Park Avenue, Memphis, TN 22 - 10th Annual Midnight Classic Bike Tour and Lunar Festival, 10:00 pm-3:00 a.m., Chickasaw Oaks Village. Leisurely bike tour of East Memphis and Midtown at night with police escort and volunteers - fun for all ages! For more information, call 766-0658 or go to meritan.org

September 2009

25 to 27 - • YMCA of Memphis & the Mid-South’s 2009 Corporate Games – various locations throughout the area. Events include: 3 on 3 basketball tournament, skill-based and fun swim events, vol-leyball tournament, dodgeball tournament, field day games, and company t-shirt design contest. Entry Fee is $350 and can include up to 40 individuals per team. For additional information, contact Kris Crim at (901) 458-9622 ext. 31 or kcrim@ymcamemphis.org.

October 2009

5 - YMCA Golf Classic – Mirimichi Golf Course – For additional information, contact Kris Crim at (901) 458-9622 ext. 31 or kcrim@ymcamemphis.org 15 - 20th Anniversary Chefs’ Celebrity Gala benefiting the Child Advocacy Center, Holiday Inn, U of M

November 2009

5 - Facing History and Ourselves Memphis Benefit Dinner, The Peabody Hotel, 6:00pm19 - National Philanthropy Day Crystal Awards Luncheon, Holiday Inn, U of M20 - Methodist Healthcare Foundation 8th Annual Cancer Center Luncheon featuring Academy Award and Golden Globe-winning actress/director, Kathy Bates, 11:45 am - The Peabody Hotel Grand Ball room. Call 516-0500 for information.

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AFP meetings always have a few door prizes! We are grateful to those organizations that generously give items for use as door prizes

at each meeting. Thanks to the March donors! Methodist Healthcare Foundation = MERI = Doug Alexander = Girl Scouts

To donate a door prize for an upcoming meeting, e-mail Paula Jacobson at JacobsoP@methodisthealth.org.

Nonprofit ProphetThe

Calendar of Nonprofit EventsAFP posts these events as a service to its members and is not responsible for the accuracy of the information provided.

Send relevant information about nonprofit events to dan.murrell@memphis.edu.

February 2010

13 - Works of Heart Valentine Art Auction benefiting the Child Advocacy Center, at Memphis College of Art

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AFP meetings always have a few door prizes! We are grateful to those organizations that generously give items for use as door prizes

at each meeting. Thanks to the March donors! Methodist Healthcare Foundation = MERI = Doug Alexander = Girl Scouts

To donate a door prize for an upcoming meeting, e-mail Paula Jacobson at JacobsoP@methodisthealth.org. The world isn’t interested in the storms you encountered, but whether or not you brought in the ship. - Raul Armesto

THURSDAY, AUGUST 13, 2009 HOLIDAY INN AT UNIVERSITY OF MEMPHIS

3700 CENTRAL AVENUE, MEMPHIS, TN

http://afpmemphis.afpnet.org/

Featured presenters:

Simone Joyaux, ACFRE and Tom Ahern, ABC

Internationally recognized presenters at a local conference price!

A learning and networking opportunity for seasoned and novice fundraisers, volunteers,

communications/PR staff, executive directors, CEOs and board members

Current AFP Members $99 Non-members $119

THE TEMPERATURE OF TRENDS IN FUNDRAISING:

WHAT’S HOT, WHAT’S NOT, AND WHAT YOU SHOULD DO ABOUT IT

THE TEMPERATURE OF TRENDS

Keynote Presenter: Simone Joyaux, ACFRE Joyaux Associates

Tom Ahern, ABC President Ahern Communications, Ink.

Chris Chastain Executive Director Crittenden Regional Hospital Foundation

Dan Murrell, CFRE Director of Planned Giving University of Memphis

Lisa Reeves COO GoRocketFuel.com

Reuben Brunson CEO GoRocketFuel.com

Alisa Smallwood, CFRE Vice President of Development Center for Civil and Human Rights

Susan Tomlinson Schmidt Executive Director American Humanics at University of Memphis

Debra N. Czestochowski Director, Operations & Development Alliance for Nonprofit Excellence

Virginia Stallworth Associate Director Memphis Child Advocacy Center

Bill Burtch, SPHR, ACC President and Founder Harmony Coaching & Consulting

Presenters

G. Scott Morris, M.D., M.Div. Founder and Executive Director Church Health Center

Carol Carlson, CFRE

8:00 – 8:30 a.m. Registration and Continental Breakfast Holiday Inn at University of Memphis

8:30 – 10 a.m.

Concurrent Workshops

Pet Peeves, Pitiful Problems, and Simone’s Personal Rants about Troublesome Trends in Fund Development

Simone Joyaux, ACFRE

Creating a Flat-Out Great Case for Donor Support Tom Ahern, ABC

10:00 - 10:15 a.m.

Midmorning Break

10:15 – 11:45 a.m. Concurrent Workshops

Your donor communications, bless their hearts: Are they any good? The amazing do-it-yourself audit.

Tom Ahern, ABC

Staying Hot in a Cooling Job Market: Why Continuing Education is key

Carol Carlson, CFRE, Susan Tomlinson Schmidt, MPA, and Alisa Smallwood, CFRE

Help! I’m trapped in a social Net-work:

Making peace with Twitter, Facebook, and social networking Chris Chastain, Lisa Reeves, Reuben Brunson

11:45 – 1:30 p.m.

Lunch and Keynote Presenter

Keep Your Donors: Building Profitable Relationships That Last

Simone Joyaux, ACFRE

1:30 – 1:45 p.m. Book Signing with Simone and Tom

1:45 – 3:15 p.m.

Concurrent Workshops

Planned Giving? I’m Too Busy to Start a Planned Giving Program!

Dan Murrell, CFRE

Thermometer v. Thermostat: Climate Change and Leadership that Makes a Difference

Virginia Stallworth and Bill Burtch, SPHR, ACC

You’re not alone! Fundraising in a One-Person Shop

Debra Czestochowski

3:15 – 4:15 p.m. Closing Session and Finishing Touches

G. Scott Morris, M.D., M.Div.

PLEASE REGISTER BY AUGUST 7 Day-of registration will be very limited.

Out of town visitors:

Contact the Holiday Inn at (901) 678-8200 and mention the AFP conference to receive a discounted room rate of $119. Rooms at this rate are limited,

please make your reservations early!

Please remember that meeting rooms are sometimes cool. Consider bringing a jacket or sweater.

Questions? Call Amanda Kohr at

(901) 272-0010 x1415

Option 1: Register online with a credit card http://afpmemphis.afpnet.org.

Option 2: Complete this form and mail it with your check to:

AFP Memphis P.O. Box 40386

Memphis, TN 38174

Scholarship applications are available on our website and must be received by July 31st!

Names of registrants: ________________________________________________________________________________________________________________________________________________________

Organization/Company: ____________________________________________________________________________

Address: __________________________________________________________________________________________________________________ City: __________________________________ State: ____________ Zip: ________________ Phone: ________________________________ E-mail: ________________________________ Registrants: Members @ $99 ea. = $___________ Non-members @ $119 ea. = $___________ Total amount enclosed = $___________

Continental breakfast and lunch are included. Yes! We would like _____ vegetarian lunches.

THE TEMPERATURE OF TRENDS IN FUNDRAISING: WHAT’S HOT, WHAT’S NOT, AND WHAT YOU SHOULD DO ABOUT IT

P.O. Box 40386 Memphis, TN 38174

The Memphis Chapter of the Association of Fundraising Professionals

♦ Provides educational and recognition opportunities throughout the year for those in the fundraising profession

♦ Holds monthly meetings, usually the first Thursday of

each month, 11:30 a.m.—1 p.m. The cost is $15 for members, $25 for non-members, and includes lunch

♦ Presents the Crystal Awards annually, honoring

philanthropists, corporations, organizations, founda-tions and volunteer and professional fundraisers

♦ Offers development professionals and others in the nonprofit field an opportunity to network with colleagues, learn from others and share information

♦ Builds public trust and confidence by members’

adherence to the AFP Code of Ethics ♦ Provides scholarships to the AFP International Conference

For membership and other chapter information, please visit http://afpmemphis.afpnet.org/

Association of Fundraising Professionals, Memphis Chapter P.O. Box 40386 Memphis, TN 38174

(901) 255-1705

SPECIAL THANKS TO OUR CONFERENCE COMMITTEE Lisa Bell, Carrie Berry, Catherine Higdon, Kay Horne, Amanda Kohr, Laura Terry, Lauren Wilmer

AFP MEMPHIS BOARD OF DIRECTORS

Chris Chastain, Kris Crim, Dee Flood, Kristie Goldsmith, Catherine Higdon, Linda Jackson, Paula Jacobson, Susan Johnson, Diana Kelly, Amanda Kohr, Dan Murrell, Christopher Owens, Ryan Parry, Kevin Roehl, Virginia Stallworth, Jeni Stephens