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8/2/2019 NMO Original

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Marketing of New Product

JUNAID- UR- REHMAN

M.JUNAID

MASUOOD AHMAD

IMRAN KHAN

M.USMAN


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Hair Oil

NMO (Natural Modern Oil)

Cooking

Oil


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The concept we will choose for our productmarketing will be Societal marketing

concept. As we consider it ourresponsibility to involve in different socialworks and to do our business in a way thatis beneficial to the society not harmful.

Marketing Concept


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Marketing Concept

o For our Greenery campaign we will grow Trees speciallytrees of the ingredients it includes.

o The advantages that we can gain through this concept arefollowing.

o

Healthy environmento Good relations with society

o Goodwill making


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Corporate Mission

Providing Healthy Oil with Natural Power


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VisionWe want to be the world best Healthy Oil

Producer.


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SWOT analysis

Internal

1. Strengths:

2. Weaknesses External

1. Opportunities

2. Threats


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strength

All ingredients it contains are Natural .

produce high quality product.

Understanding of Peshawar consumerbehavior in the hair oil segment.

Use innovative approach(meet day

consumer demand)


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weaknesses

Its industry is highly competitive and with

intense price competition.

Lacks of information overall markets.Some financially problems.

Introduce new product .

Low company image.


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Opportunities

Long term contracts

New production

To capture overall market.

launch several brands.


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Threats

Competition is so high.

Potentially rising labor costs

Importance of oil prices.

Uncertain economic condition of country.

Rapidly change in price of raw material.


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Target Market

o Test marketing will be done in Peshawer,

and then first time will be offered in

KPK. Later on will be offered to all overPakistan in both Rural and Urban areas.

o Demographically our target market is

households/Families by doing Massmarketing.


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Target Market

o For NMO-Hair Oil our target market are

the people from 20 to 30 years from Mid

class.


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Our Roadmap for entering into

market

1. Generating new product ideas.o Start with the idea of our product NMO, and

continuously stimulating new ideas.

2. Screening ideas.o The idea will be evaluated for further study.

3. Business analysis.

o Identifying product features, market demand,competition, and profitability.


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market

4. Prototype Development.o If the results of business analysis are favorable, then a

trial model of the product will be developed to evaluate

whether it is practical to produce the product.

5. Market tests.o Test marketing will be carried out in Peshawer. New

tangible product will be given to sample of households

to evaluate the product.


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market

6. Commercialization.o Full-scale production and marketing programs will be

planned and implemented. The product will be made

available for purchase.


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Marketing Mix (4Ps)

1. Product:

Brand name = NMO

Easy to pronounce, spell and remember. Short and

Simple.Trademark = 3 leaves

o Packaging:

Our products packaging includes 3 materials:

1. Primary Package: Bottles

2. Secondary Package: Cardboard Box

3. Shipping Package:


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Our products packaging is designed in a way which :

Protect the product on its way to consumer.

Protect the product after it is purchased.

Help persuade middleman to accept the product.

Help persuade the consumer to buy the product.

Marketing Mix (4Ps)


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oLabeling:

Brand label: The front label of product includes the

Brand name, Trademark, and company Logo.

Descriptive label: The label at back side includesinformation about Products use, care, ingredients etc.

oWe have our own Research department that conduct

Research on products quality, Packaging, Design and

labeling etc. for further improvements.

Marketing Mix (4Ps)


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2. Pricing:

Pricing is extremely

important because small

changes in price can translate

into huge improvements inprofitability.

Marketing Mix (4Ps)


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oDiscounts:

1. Totally new concept.

Buy 2 times get 3rdone Free per month.

2. Ramazan Offer.

Special discounts in Ramazan.

3. Quantity Discounts.

A price reduction to those who buy large volumes.

Marketing Mix (4Ps)


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3. Placement:

Our product will be distributed through

Merchant middlemen (Wholesalers and Retailers).

Channels of Distribution:

Producer

Wholesaler

Retailers

Consumer

Marketing Mix (4Ps)


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In managing intermediaries we will

use pull strategy by using Advertising,

promotion and other form ofcommunication to persuade consumers to

demand the product from intermediaries,

thus inducing the intermediaries to order

our product.

Marketing Mix (4Ps)


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4. PROMTION:

One of our unique way of our

Promotion is to growing trees in differentareas by the name ofNMO forests

through which we can make awareness in

people about our product, its also a part

of our Greenery campaign, and most of

our products ingredients will come from

these forests.

Marketing Mix (4Ps)


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Other ways includes:

oAdvertising: Newspapers, Sunday

magazines, T-V, Bill boards etc.

oOur Website : WWW.NMO.COM

Through our website consumer can

directly contact our company forfurther improvements in our

products.

Marketing Mix (4Ps)
http://www.nmo.com/http://www.nmo.com/


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For any Questions Please visit : WWW.NMO.COM

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