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DESCRIPTIONNIRMA limited background and history
K K PATEL
Being presented by:JASPINDER SINGH SIDHU
CONTENTS:- Introduction– k k patel
History of nirma
Strategies and tricks
Nirma university and health
INTRODUCTION The master mind behind ‘Nirma’- Karsanbhai
Patel born on 1945 in gujarat.
BSC chemistry at age of 21.
Worked as a lab technician in new cotton mills Ahmedabad, of the lalbhai group.
Worked at Gujarat Government's Department of Mining and Geology.
THE ‘ALPHA’ DETERGENTNIRMA In 1980, he set up nirma named after
Became popularly known as the ‘peela sabun’ due to its yellow color.
Was sold at Rs 3 thus making it immensely popular.
Became the first product to really penetrate
the rural market.
THE COMPANY One of the worlds largest and integrated
manufacturer of detergents and toiletries.
Largest player in the Indian detergent market .
Holds share of 38% in india.
Second largest toilet soap marketer with share of 20% and about 35 % in detergents.
CONTINUE… ‘Value for money’ concept.
Huge widespread in a small period of time.
Became a household name.
PRODUCTS:- Detergents Soaps Packaged foods Single superphosphate Shampoos and toothpastes
FAMILY CHART :- Karsanbhai's two sons and son-in-law are now at
leading positions in the Nirma organization
Rakesh K Patel (MBA) looks after procurement and logistics,
Hiren K Patel, chemical engineer and MBA, heads marketing and finance,
while Kalpesh Patel is in human resources and Healthcare Industry (Nirlife healthcare).
INDUSTRIAL PRODUCTS:- LAB ( Linear Alkyl Benzene ) AOS ( Alfa Olefin Sulfonate ) Sulfuric Acid Glycerin Soda Ash Pure salt Vacuum Evaporated Iodized Salt SSP ( Single Super Phosphate ) Sodium Silicate
Nirma detergent bar/cake was launched .
It was the second product in the Nirma line of products.
It too was a huge success.
The most highly penetrated in its category-
according to ORG MARK BT-rural watch
EXPANSION Super Nirma detergent powder. Nirma beaty soap launched under brand of
‘Nirma.” ‘Umbrella branding’ was used successfully.
CONTINUE…. Due to the launch of ‘Nirma beauty soap’ the
sale of ‘Lux’ was effected. Hindustan lever limited released ‘breeze’ to
counter. To counter Breeze ‘Nima’ was launched.
EMERGENCE INTO FOOD SECTOR Introduction of ‘Nirma shudh edible salt’
Second largest salt brand in some parts of the country.
STRATEGIES ADOPTED Identified markets where others saw none.
Expanded and innovated where other’s failed.
Used umbrella branding to the ultimate extent.
Achieved penetration where others felt consumers mind set could not be changed.
OPERATIONAL STRATEGIES Backward integration of operations.
Investment in capacities.
Cost control at every stage.
All distribution and channeling activities in conjunction with other operations.
RECENT ACHIEVEMENTS OF NIRMA
Nirma purchased the American raw materials company Searles Valley Minerals in 2007
Patel has been conferred with Padma Shri Award for the year 2010.
The award will be formally conferred by the President of India Mrs Pratibha Patil.
NIRMA INSTITUTE OF TECHNOLOGY
In 1995, Karsanbhai started the Nirma Institute of Technology in Ahmedabad, which grew into a leading engineering college in Gujarat.
In 2003 Nirma University of Science and Technology was set up under the guidance of
Gujarat State Act recognized by UGC .
MANAGEMENT TEAM :-
Padmashri Dr. Karsanbhai K. Patel, Chairman, Nirma Group of Companies and Chairman,
NERF is the President of the University.
Dr. N. V. Vasani is the Director General of the University.
Managing Trustee :Shri Ambubhai M Patel
MEMBERS OF UNIVERSITY:- Shri Shrenikbhai K. Lalbhai
Industrialist and Educationist
Shri Hiren K. Patel- CMD Nirma Consumer Care Limited
Shai Rakesh K.Patel Director, Nirma Ltd.
Shri Rajendra D. Shah Eminent Chartered Accountant
Institute of law
Institute of mgt
Institute of Technology
Institute of Pharmacy
Institute of Science
NIRMA LIMITED - HEALTHCARE DIVISION Nirlife is the brand of the healthcare division of well-
diversified FMCG Major- Nirma Limited established in 1969.
Nirlife Healthcare is one of the largest manufacturer and marketer of extensive range of parenteral products and medical devices in the global market.
The manufacturing facility is WHO GMP, CE and ISO certified.
RUNNING UNDER :- K K patel – chairperson of nirlife healthcare.
Kalpesh Patel who is son-in-law is in human resources and Healthcare Industry (Nirlife healthcare).
Nirlife brand is established with a vision to attain significant presence in healthcare segment globally through cost effectiveness, innovation and quality healthy life to the end-user...
NIRLIFE HEALTHCARE PRODUCTS :-
Large Volume Parenterals Diuretics Electrolytes Dextrose containing products Dialysis solution Anti-infective Diluents Other small volume preparations One use Disposable Medical Devices specialty products Blood and related products