Using Impactana to steal ideas from your competition, kill writers block, profile people & outreach like a crazy ninja

About Christoph C. Cemper

Founder & CEO of:SEO & Marketing since 2003

@cemper

There is more to Content Marketing than you already

know….

Most marketers don’t go beyond the social signals when they speak about a Content

Marketing campaign.

…and the problem is that social signals only measure distribution. It’s only BUZZ

5K

16

19491

16

442

Strong content is all about user engagement.

Here’s more meaningful set of metrics. We call this Impact

• Long term effect

• Hard/Expensive to fake• Dangerous to

fake

• Clicks• Views• Comme

nts• Downloads

• Backlinks

Now that you know what metrics you should be looking at, let’s explore some unique ideas to improve your content

marketing campaigns.

Did you know that you can use your competitors to discover

great content ideas?

It’s not who does it first, it’s who does it best

Impactana can help you to steal the best marketing ideas your

competitors ever had.

Since we’re in Vegas, let’s say that you want to build a Poker app

and publish it on the iTunes or Google Play store.

You can start by looking at the best Poker apps already out there and

learn from the best.

Let’s use Impactana’s advanced search to look-up poker games.

Example: inbody:"poker game" AND comments>5k

Here’s a very popular Poker game on the Google Play Store. These are the competitors

you want to take ideas from!

This is

30k+ comments and almost 2k backlinks to the listing paired with millions of downloads and great reviews.

Let’s also look at a great game listed on iTunes: The DoubleDown Casino Game.

This is also

6k+ comments, hundreds of backlinks, millions of downloads and great reviews.

That’s how you can find your competitor’s best ideas and get

inspired

…and it works for every niche, for any kind of content.

If you’re not into creating only “cat content”, then for sure you felt the

“writer’s block” pressure.

Impactana can can help you get inspirational ideas for any niche

out there, even for the most boring or uncommon ones.

Let’s get some content ideas for the betting niche by looking at some of the

most impactful articles out there.

Let’s use Impactana’s advanced search to look-up for articles on

betting tips with more than a thousand comments.

Example: betting AND comments>1k

A guide on how to make money from matched betting

looks like a useful piece of content that users engaged with.Almost seven hundred backlinks and 1.5k

comments is a great IMPACT. But as you see this piece of content didn’t make so

much BUZZ.

What sort of inspiration can you get from this piece of content?

Just imagine you can transform it in a

video slideshare deck infographic

You can polish this content, enrich it, twist it and make it even better.

You have a great product, you even have great content but your

marketing needs amplification.

And that’s where INFLUENCERS come in!

Impactana allows you to find the best YouTube affiliates with great followings and great influence in

any industry.

Let’s take the beauty niche as an example.

There are so many make-up products out there, that trying to launch a new

one can be a real struggle. 

The YouTube influencers spreading the word about your business are your

only hope.Example: makeup giveaway AND views>5k

A YouTuber with 500K subscribers that managed to get 189K views and 7K

comments on a video she published on her YouTube channel one

week ago.

We just discovered a Jeanine Amapola.

Impactana shows you other videos created by Jeanine and you can decide if she has the

potential to represent your brand. 

With more videos that have a over 1M Impact, she is a real Youtube influencer.

Isn’t that a WOW?

When you find great authors, or influencers who shared your content you want to reach

out to these people.Impactana has rich, detailed information on

each author:

E-mail adresses Phone numbers Social media profile informations

and you also get a list of all the websites where he ever wrote something.

Relevant outreach has never been this simple!

Try Impactana yourself!You can discover a sea of opportunities.

Find content ideas

Find key influencers

Study influeantial videos

Try Impactana yourself!You can discover a sea of opportunities.

I hope you enjoyed these content marketing tips.

“The future of content marketing is in your hands".

David Hahn | LinkedIn

Questions?

hello@impactana.com