nicholas negroponte: becoming digitalnortherncalifornia.alumclub.mit.edu/s/1314/images/... ·...

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KWWSZZZPLWFQFRUJ of NORTHERN CALIFORNIA 635,1* THE REGIONAL ALUMNI NEWSLETTER OF THE MASSACHUSETTS INSTITUTE OF TECHNOLOGY NEWSLETTER CONTENTS MAIN EVENT 1 CLUB LEADERSHIP 2 ENTREPRENEURSHIP 3 ARTS, FUN, AND SOCIAL 10 CORPORATE SPONSORSHIP 15 03/12 Thu 7:00pm YABA Wine BRATS at London Wine Bar 13 03/15 Sun 10:00am Hike at Purisima Creek Open Space Preserve 12 03/17 Tue6:30PM Prof. Edward Roberts video at Wilson Sonsini in Palo Alto 7 03/18 Wed 6:00pm YABA Happy Hour at Stoddard’s Brewhouse in Sunnyvale 13 03/19 Thu 6:30pm Corporate Strategy for Start-ups at SGI 5 03/22 Sun 9:00am Orienteering at Coyote Hills Regional Park 11 03/24 Tue 6:00pm MIT/Stanford Venture Lab (WebTV Networks) 6 03/26 Thu 7:00pm MITCNC Happy Hour at Fanny & Alexanders in Palo Alto 13 03/28 Sat 8:30am Business Plan Workshop in Palo Alto 3 03/30 Mon 7:30pm Tango Dancing Night at Alberto’s in MoutainView 12 04/02 Thu 7:00pm Nicholas Negroponte: Becoming Digital 1 04/09 Thu 3:30pm MIT Real Estate Association: SFO Airport Expansion 10 04/16 Thu 6:30pm Company Structure and Finance Options 5 04/17 Fri 11:30am Fremont Nummi Auto Plant tour 11 04/17 Fri 10:00pm YABA Club Night at Club Oz in St. Francis Hotel 13 04/19 Sun 10:00am Hike at Pinnacles National Monument 12 04/21 Tue 6:00pm MIT/Stanford Venture Lab (Terayon) 6 04/23 Thu 7:00pm MITCNC Happy Hour at Left At Albuquerque in Palo Alto 13 04/27 Mon 7:30pm Tango Dancing Night at Alberto’s in MoutainView 12 04/30 Thu 6:30pm Lessons from the Trenches: Cynthia Typaldos at SGI 5 05/03 Sun 10:30am MITCNC bike ride to Tiburon 12 05/07 Thu 6:00pm YABA Happy Hour at Indigo in San Francisco 13 05/08 Fri 7:00pm MITCNC Happy Hour at Triple Rock Brewery in Berkeley 13 05/09 Sat 8:00pm Recital by Jee-Hoon Yap Krska and Julia Ogrydziak 14 05/14 Thu 6:30pm Marketing Channel Planning at SGI in Mountain View 5 05/17 Sun 10:00am Hike at Portola Redwoods State Park 12 05/19 Tue 6:00pm MIT/Stanford Venture Lab 6 05/25 Mon 7:30pm Tango Dancing Night at Alberto’s in MoutainView 12 05/28 Thu 6:30pm Technology Licensing at SGI in Moutain View 05/30 Sat 8:00pm San Jose Symphony Concert 14 06.04 Thu 6:30pm Selling Value of Technology at SGI in Mountain View 5 07/26 Sun 7:00am Whitewater Rafting in Coloma (RSVP due 04/09) 12 shape this digital vision. He will use his leading efforts in research and development about the digital future to discuss the important enablers, such as the breakthrough technolo- gies, infrastructure developments, and industry transformations that will be most influential in realizing this future. Panelists from renowned venture capital community will join the discussion: Mark Gorenberg ’76, Senior Partner of Hummer Winblad, Gary Rieschel, Executive Managing Partner of SoftBank, Paul Noglows, Digital Media Analyst of Hambre- cht & Quist, and DuBose Montgomery ’71, Senior Partner of Menlo Ventures. Nicholas Negroponte is the founder and director of the Massa- chusetts Institute of Technology’s uniquely innovative Media Laboratory. The ten-year-old Media Lab, an interdisciplinary, multi-million dollar research center of unparalleled intellectual and technological resources, focuses exclusively on the study and experimentation of future forms of human communication, from entertainment to education. Media Lab research is sup- ported by Federal contracts and by more than one hundred and fifty corporations worldwide. Negroponte studied at MIT, where as a graduate student he specialized in the then-new field of computer-aided design. He joined the Institute’s faculty in 1966, and divided his teaching time between MIT and visiting professorships at Yale, Michigan and Berkeley. Negroponte is senior columnist for WIRED magazine and is the author of the book Being Digital, published by Alfred A. Knopf. Date/Time Location Thursday, April 2, 1998 7:00 pm Reception 8:00 pm Keynote Presentation 8:30 pm Panel Discussion The Westin Hotel 5101 Great America Parkway Santa Clara, CA 94504 (408) 986-0700 - What are the emerging technologies and applications that will facilitate this digital future? - What challenges do we need to overcome in our pursuit of the digital future? - What is the timeframe for the transition to this digital world? The MIT Sloan Club of Northern California proudly presents Professor Nicholas Negroponte, founder and director of the MIT Media Lab, will share with us his vision for our digital future and address the technologies and industries most likely to Nicholas Negroponte: Becoming Digital - Will our lives change for the better in the digital future? Organizer (RSVP/More Info) Anna Luo, 415-681-6955 or [email protected] MIT Sloan 4/2/98 Event C/o Anne-Lee Tomczyk 6155 Almaden Express #350 San Jose, CA 95120 Cost Make check to MITCNC Registration prior to 03/23/98 $35 Active Member $45 Other $55 Everyone (after 03/23)

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Page 1: Nicholas Negroponte: Becoming Digitalnortherncalifornia.alumclub.mit.edu/s/1314/images/... · Nicholas Negroponte is the founder and director of the Massa-chusetts Institute of Technology’s

KWWS � � �ZZZ�PLWFQF �R UJ of NORTHERN CALIFORNIA 635,1*�����

THE REGIONAL ALUMNI NEWSLETTER OF THE MASSACHUSETTS INSTITUTE OF TECHNOLOGY

NEWSLETTER CONTENTS

MAIN EVENT 1CLUB LEADERSHIP 2

ENTREPRENEURSHIP 3ARTS, FUN, AND SOCIAL 10

CORPORATE SPONSORSHIP 15

'$7(��7,0( (9(17 3$*(

03/12 Thu 7:00pm YABA Wine BRATS at London Wine Bar 1303/15 Sun 10:00am Hike at Purisima Creek Open Space Preserve 1203/17 Tue6:30PM Prof. Edward Roberts video at Wilson Sonsini in Palo Alto 703/18 Wed 6:00pm YABA Happy Hour at Stoddard’s Brewhouse in Sunnyvale 1303/19 Thu 6:30pm Corporate Strategy for Start-ups at SGI 503/22 Sun 9:00am Orienteering at Coyote Hills Regional Park 1103/24 Tue 6:00pm MIT/Stanford Venture Lab (WebTV Networks) 603/26 Thu 7:00pm MITCNC Happy Hour at Fanny & Alexanders in Palo Alto 1303/28 Sat 8:30am Business Plan Workshop in Palo Alto 303/30 Mon 7:30pm Tango Dancing Night at Alberto’s in MoutainView 1204/02 Thu 7:00pm Nicholas Negroponte: Becoming Digital 104/09 Thu 3:30pm MIT Real Estate Association: SFO Airport Expansion 1004/16 Thu 6:30pm Company Structure and Finance Options 504/17 Fri 11:30am Fremont Nummi Auto Plant tour 1104/17 Fri 10:00pm YABA Club Night at Club Oz in St. Francis Hotel 1304/19 Sun 10:00am Hike at Pinnacles National Monument 1204/21 Tue 6:00pm MIT/Stanford Venture Lab (Terayon) 604/23 Thu 7:00pm MITCNC Happy Hour at Left At Albuquerque in Palo Alto 1304/27 Mon 7:30pm Tango Dancing Night at Alberto’s in MoutainView 1204/30 Thu 6:30pm Lessons from the Trenches: Cynthia Typaldos at SGI 505/03 Sun 10:30am MITCNC bike ride to Tiburon 1205/07 Thu 6:00pm YABA Happy Hour at Indigo in San Francisco 1305/08 Fri 7:00pm MITCNC Happy Hour at Triple Rock Brewery in Berkeley 1305/09 Sat 8:00pm Recital by Jee-Hoon Yap Krska and Julia Ogrydziak 1405/14 Thu 6:30pm Marketing Channel Planning at SGI in Mountain View 505/17 Sun 10:00am Hike at Portola Redwoods State Park 1205/19 Tue 6:00pm MIT/Stanford Venture Lab 605/25 Mon 7:30pm Tango Dancing Night at Alberto’s in MoutainView 1205/28 Thu 6:30pm Technology Licensing at SGI in Moutain View05/30 Sat 8:00pm San Jose Symphony Concert 1406.04 Thu 6:30pm Selling Value of Technology at SGI in Mountain View 507/26 Sun 7:00am Whitewater Rafting in Coloma (RSVP due 04/09) 12

shape this digital vision. He will usehis leading efforts in research anddevelopment about the digital futureto discuss the important enablers,such as the breakthrough technolo-gies, infrastructure developments,and industry transformations thatwill be most influential in realizingthis future. Panelists from renowned venture capital communitywill join the discussion: Mark Gorenberg ’76, Senior Partner ofHummer Winblad, Gary Rieschel, Executive Managing Partnerof SoftBank, Paul Noglows, Digital Media Analyst of Hambre-cht & Quist, and DuBose Montgomery ’71, Senior Partner ofMenlo Ventures.

Nicholas Negroponte is the founder and director of the Massa-chusetts Institute of Technology’s uniquely innovative MediaLaboratory. The ten-year-old Media Lab, an interdisciplinary,multi-million dollar research center of unparalleled intellectualand technological resources, focuses exclusively on the studyand experimentation of future forms of human communication,from entertainment to education. Media Lab research is sup-ported by Federal contracts and by more than one hundred andfifty corporations worldwide. Negroponte studied at MIT,where as a graduate student he specialized in the then-new fieldof computer-aided design. He joined the Institute’s faculty in1966, and divided his teaching time between MIT and visitingprofessorships at Yale, Michigan and Berkeley. Negroponte issenior columnist for WIRED magazine and is the author of thebook Being Digital, published by Alfred A. Knopf.

Date/Time Location

Thursday, April 2, 19987:00 pm Reception8:00 pm Keynote Presentation8:30 pm Panel Discussion

The Westin Hotel5101 Great America ParkwaySanta Clara, CA 94504(408) 986-0700

- What are the emerging technologies and applications that willfacilitate this digital future?- What challenges do we need to overcome in our pursuit of thedigital future?- What is the timeframe for the transition to this digital world?

The MIT Sloan Club of Northern California proudly presentsProfessor Nicholas Negroponte, founder and director of theMIT Media Lab, will share with us his vision for our digitalfuture and address the technologies and industries most likely to

Nicholas Negroponte: Becoming Digital- Will our lives change for the better in the digital future?

Organizer (RSVP/More Info)

Anna Luo, 415-681-6955 or [email protected] Sloan 4/2/98 EventC/o Anne-Lee Tomczyk6155 Almaden Express #350San Jose, CA 95120

Cost Make check to MITCNC

Registration prior to 03/23/98

$35 Active Member

$45 Other

$55 Everyone (after 03/23)

Page 2: Nicholas Negroponte: Becoming Digitalnortherncalifornia.alumclub.mit.edu/s/1314/images/... · Nicholas Negroponte is the founder and director of the Massa-chusetts Institute of Technology’s

2 SPRING 1998

The MIT Club of Northern California is the premierregional alumni/ae club of the Massachusetts Insti-tute of Technology. The club offers numerousresources in entrepreneurship, career development,and professional networking in the Bay Area. Inaddition, the Club provides many opportunities forsocial interaction between MIT alumni/ae as well asalumni/ae from similar university clubs.

If you have suggestions for theClub, or interest in volunteeringor organizing events, please con-tact any of the officers listed above. The Club is anall volunteer organization and is always seekingenergetic and motivated alumni/ae who are eager tobe involved.

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President David Weitz ’87 (650) 354-4215 [email protected]

VP - Events John Keen G’94 (650) 933-3401 [email protected]

VP - Young Alumni Events Jonathan Claman ’93 (650) 969-0880 [email protected]

VP - Entrepreneurship Fred Lam G’89 (510) 482-1419 [email protected]

VP - Sponsorship Eric Jorgensen ’60 (408) 929-4058 [email protected]

VP - Communications / Newsletter Edward Tau ’95 (650) 742-6301 [email protected]

VP - Electronic Communications Ping Huang ’94 (650) 933-6256 [email protected]

VP - Finance Sang Park ’93 (707) 793-8510 [email protected]

VP - Membership Ning Peng ’90 (650) 968-5135 [email protected]

VP - Venture Incubator Tom Darbonne G’91 (408) 544-7169 [email protected]

VP - Career Development Nancy Chan '96 (408) 957-1740 [email protected]

HELP WANTED: MIT alumni/e of all ages, interests and geo-graphic locations to participate in the present and future ofMIT’s most active regional alumni/e club in the world. Noexperience required.

As the President of the MITCNC, I encourage each and everyMIT alumni/e in Northern California to participate in the plan-ning and hosting of club events. The MITCNC is an 100% vol-unteer organization, i.e., the club has no paid staff. All of theevents, the website (mitcnc.org), reminder emails and thisnewsletter are made possible by alumni/e (and some non-alums) who volunteer their thoughts, time and energy to thebenefit of the MIT community in Northern California.

When you read the newsletter, do you think “ I wish there weremore events nearer to my work or home”? Please change that byvolunteering to organize an event. The MITCNC wants to holdevents in neighborhoods throughout Northern California but weneed your help! The location of an event is largely dictated bythe lead organizer of the event. There are about 6600 MITalumni/e spread throughout Northern California. I encourageyou to organize an event in your neighborhood and meet someof your MIT neighbors.

Are there areas of interest which you wish MITCNC eventswould address? Help us change that. Club officers are eager toassist you in organizing events that fill your unsatisfied needs.The club has GREAT contacts in all sorts of businesses and

organizations all over Northern California. If you are willing totake the lead in organizing an event, we’ll help you identify thecontacts (often fellow MIT alums) and logistics needed to orga-nize a great event.

Are you willing to volunteer your time but don’t have an ideafor an event? Many of our events require teamwork among sev-eral volunteers. The MITCNC officers (listed below) are happyto talk to you about your interests and help you get involved.

So far this year, the MITCNC has been very active and very for-tunate to have the support of many volunteers. I want to takethis opportunity to thank them for their support. I hope youchoose to join these volunteers in making your MIT club thebest in the world.

David Weitz '87 MITCNC President

A Word from the Club President, David Weitz ’87

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MIT CLUB OF NORTHERN CALIFORNIA 3

Each year, hundreds of start-up compa-nies embark on a long journey to becomethe next Microsoft, Cisco, Intel, or Ora-cle. Although these entrepreneurs pin-point different industries for success,their companies share a common begin-ning: the business plan. The businessplan offers the entrepreneur the opportu-nity to express his or her concept onpaper. It serves as a selling document topotential investors and employees, aswell as a guide for the company.

Many first time entrepreneurs have trou-ble understanding the elements of a suc-cessful business plan. To help youtackle these issues, we’ve assembled theSecond Annual MIT Entrepreneurs ClubBusiness Plan Workshop. The workshopwill differ from similar workshops inthat we are bringing together a number ofprominent members of the entrepreneur-ial and professional services community.The following topics will be developedin this workshop:

• Components of a Business Plan: Thissession will provide participants withan overview of the structure and mainsections of a business plan as well aslength and style.

• Market Analysis: A managementconsultant will lead this section cov-ering topics such as market definition,

Date/Time Location

SaturdayMarch 28, 19988:30am-5:00 pm

Palo AltoLocation to be announced after enroll-ment.

Cost Make check to MIT CNC

$75 Active Member before March 21

$100 All after March 21

Organizer (RSVP and More Info)

Send check to:Anne-Canc/o MITCNC Venture Incubator6155 Almaden Expressway, Suite 350San Jose, CA 95120or call in/email with credit card number to:(408)[email protected].

Business Plan Workshopsegmentation, market size, and com-petitive analysis.

• Product and Service Description: Aproven entrepreneur will discuss thebest way to describe products and ser-vices as well as new product develop-ment.

• Marketing and Sales Strategy: Theworkshop will include a session by aprominent marketing consultant onthe elements of a successful market-ing plan.

• Management/Operations: Perhapsthe most important aspect of a ventureare the entrepreneurs behind the com-pany. A respected Venture Capitalistwill discuss qualities of a good teamand its operations plan.

• Financial Data: An Emerging Com-pany Services consultant will leadthis session and leave participantswith a detailed spreadsheet for themto use.

• Business Plan Review Session: Par-ticipants will have the opportunity toreview a real business plan that actu-ally received funding and participatein a mock presentation.

By the end of the seminar, the partici-pants will have learned the general struc-ture of a business plan appropriate forboth investors and internal use. Partici-pants will also have a copy of a spread-

sheet to generate financial projections.Prior to the class, the participants arerequired to review a business plan andsome background reading. Those attend-ing the class are also expected to bringtheir complete abstract of their proposedventure.

Enrollment will be limited to 30 peoplefor this full day event to maintain a lowparticipant to instructor ratio. Preferencewill be given to participants in the Ven-ture Incubator program, but the event isopen to others on a first-come, first-served basis. The charge for the courseprior to March 21st is $75. After March21st, the fee is $100. The fee includesinstructional materials, continentalbreakfast, lunch, and snacks.

Laurence Toney is a consultant withCoopers & Lybrand’s Emerging Com-pany Services practice. This practicehelps companies with their business planstrategy, financial projections, and intro-ductions to the funding community.Laurence received his MBA from U.C.Berkeley’s Hass School.

Gus Tai is a Principal partner at TrinityVentures. Gus’ focus areas include com-puter software, Internet software, anddata communications. Gus receivedMaster’s degrees from both MIT’s SloanSchool of Management and the Depart-ment of Materials Science.

The MIT Sloan Club of Northern California presented a discussion with founders oftwo prominent Internet Companies, Bill Porter G’67 of E*Trade (NASDAQ:EGRP)and Jerry Yang of Yahoo! (NASDAQ:YHOO).

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4 SPRING 1998

goal is to create an environment wheresimilarly minded individuals with com-plementary skill-sets can mingle anddevelop a business concept that can berefined into a single page abstract. StageI activities reflect this mission: a web-based Interpersonally site to help pro-spective team members contact oneanother (and maintain a degree of pri-vacy), bi-monthly mixers, and bi-monthly speakers on topics relevant tothis stage of the program. If you cancrystallize your concept into a singlepage abstract, we have members of theVenture Capital community willing tocritique it.

Stage II: The Business Plan The second stage of the program consistsof educational events directed at produc-ing a quality business plan. A series ofdistinguished speakers will offer insightson marketing, finance, and strategic part-nerships. In this stage, participants willmeet successful entrepreneurs who willshare their experiences. We are alsoplanning a business plan workshop tohelp teams structure their plans.

Who Can Participate? While the program is open to the general

public, priority will be given to MITalumni/ae who are members ofMITCNC in good standing. Team com-position is not restricted except that eachteam must have at least one active MITmember.

What time commitment is involved?Participation in the program is flexible.Those interested only in the speakingevents, may do so on a space availablebasis. Abstract development should take4 hours/week. Writing a quality businessplan will take a minimum of 8 hours/week. Be advised that this process isaddicting!

What does the program cost?Generally, the week-night speakingevents cost $20 each with a discountbeing given to MITCNC members ingood standing. Events will be held inthe Palo Alto area starting at 6:30pm.The MIT CNC web-site(www.MITCNC.org) will have the latestdetails on each event. If you wish to joina team and submit an abstract, there is aone-time $25 registration fee. Contactone of the program coordinators for aregistration packet.

Venture Incubator ’98: Business in the Making

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A panel of four venture capitalists discusses what it means to get funded in early and late rounds of financing in the Venture Incubator series on venture capital. Firms represented were: Hummer Winblad Venture Partners, Trinity Ventures, Menlo Ventures, and Mohr Davidow.

Want to get in on the ground floor of ahigh-tech start-up? Have an idea, butdon’t know how to take the next step?

We can help!

Last October, the MIT Club of NorthernCalifornia launched its venture incuba-tor, a novel two-stage program to helpentrepreneurial alumni/ae overcomeobstacles impeding their efforts to createnew technology companies. The firststage of the program concentrates onhelping participants form a foundingteam and develop a business concept fora new venture. During the second stageof the program, participants are assistedin converting their business conceptsinto a quality business plan.

Stage I: Team formation and the Busi-ness Concept The first stage of the program focuses onteam creation and idea generation. Our

Organizer (RSVP and More Info)

Tom Darbonne G’91(RSVP)[email protected](408) 544-7169Fred Lam G’89 (More info)[email protected](510) 482-1419

Page 5: Nicholas Negroponte: Becoming Digitalnortherncalifornia.alumclub.mit.edu/s/1314/images/... · Nicholas Negroponte is the founder and director of the Massa-chusetts Institute of Technology’s

MIT CLUB OF NORTHERN CALIFORNIA 5

Stage II: The Business Plan

Thursday,March 19

Practical Start-up ManagementAsk any founding CEO what the key focus needs to be, and they will reply "CFIMITYM". If you don’t know what this acro-nym stands for, you need to come to this evening’s presentation. Many a promising enterprise has become insolvent because expected financial returns from the first product don’t materialize. Manage things too tight, and you risk missing payroll or worse. Go out for more money than you need, and the founders’ share in the enterprise is reduced. Maximizing your return while minimizing your risk is a tricky proposition. Tonight's speakers will help you understand the issues so that you can develop balanced expectations about the tactical financial management challenge you will face in the pre-IPO stage. Our pan-elists include Chuck Erickson, who specializes in start-up or start-over operations and activities involving interim CEO posi-tioning or CEO coaching and Bob Marcus, President, CEO, and founder of RGB Spectrum.

Saturday,March 28

Business Plan WorkshopSee page 3 for complete detail.

Thursday,April 16

Early Stage FinanceAverage placements by the VC community exceeded $5M in the last quarter. In order to attract that magnitude of funding, you have to be pretty far down the road. What alternatives do you have for smaller amounts to get started? This evening's event will consist of a panel of individuals who can identify some of the options for you: grants, angel investors, and corporate part-nerships. The panelists will share their experiences with these different options, pro's and con's of each, and offer guidance on how to attract the financing needed. Panelists to be announced.

Thursday,April 30

Lessons from the Trenches: Cynthia Typaldos, Founder of GolfWebCynthia will share her experiences successfully developing business models and software products for the Web. She co-founded GolfWeb in 1995, and raised $14M in venture and strategic partner funding over the last three years. GolfWeb's busi-ness model consists of four distinct revenue streams: advertising, commerce, membership and licensing. The company has over 40 employees, and dominates this space on the Internet. Business Week selected it as one of the seven best web sites in 1996. Prior to GolfWeb, Cynthia co-founded Typaldos, Patterman & Associates; a product strategy, marketing and standards consultant. She as also held multiple management roles at Sun Microsystems and Data General. Ms. Typaldos received her M.S. Management from the MIT Sloan School of Management in 1981.

Thursday,May 14

Marketing Channel PlanningAll too many business plans treat sales as a spreadsheet item that costs a fixed percentage of projected sales. This thinking can lead to catastrophic mistakes at the outset, such as the signing of distribution agreements with the wrong channel partners - or worse with the wrong channels. The array of options is complex: sales reps, distributors, value-added resellers, direct sales, e-commerce. Each option has its own particular support needs, so the decision has a significant impact on your organization. Don't sit and wait for the orders to role in before reassessing your decision. This event is a practical primer on these options, and an exploration of what it takes to cultivate a successful selling channel. For example: If you're a technologist, how will you identify, hire, and manage an appropriate VP of Sales? Ed Lee, founder of two successful hi-tech companies will discuss key issues you will face in getting your products to market, and deliver insights on what it takes to set up the sales and marketing system for your venture. This event promises to be intensely practical, provocative, and humorous.

Thursday,May 28

Technology LicensingFor many high-tech businesses, including those in the software and life sci-ences industries, technology licensing is a way of life. Savvy entrepreneurs are skillfully working with universities to gain rights to the fruits of aca-demic research. Large companies are on the prowl looking to license-in technologies from small companies which fit their strategic portfolio. Attor-neys help their clients negotiate the best deals. Come hear our panel of experts discuss the ins and outs of high technology licensing. Panelists include Ken Clark, Head of Licensing at Wilson-Sonsini (confirmed) and a University Licensing Director.

Thursday,June 11

Selling the Value of TechnologyTen times faster; half the price. Why isn't the product flying off the shelf? Counting on that cash to avoid another round and additional dilution? Prod-uct superiority is not a sufficient condition for market success. Selling high technology products is a challenge, and especially difficult for a start-up try-ing to establish a name for itself in a crowded market. This event will intro-duce you to the basics of successful business-to-business selling strategies. It will explain selling and buying cycles, and describe how these cycles limit your revenue creation opportunities. It will also take you through the stages of the selling cycle that apply to high technology products. Vance Nahman and Bob Parsons have coached numerous leading high tech companies on this topic. Their three and four day workshops are highly recommended.

Venture Incubator Schedule of Events

Cost and Registration for Venture Incubator EventsPlease pre-register to help us with planning, by emailing your registration request to [email protected] or calling (408)323-2255

Cost Check/Cash/Credit card

$15 Pre-paid Active Member

$20 Other/At-Door

RSVP and Pre-Payment

Pre-pay by sending checks (payable to MITCNC) or by credit card number to:Anne-Canc/o MITCNC Venture Incubator6155 Almaden Expressway, Suite 350San Jose, CA 95120

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6 SPRING 1998

The MIT Stanford Venture Laboratory(http://www.vlab.org) is a public forumthrough which entrepreneurs, manag-ers, executives - anyone really - cancome to learn about the issues involvedwith starting and growing companies.Through an annual series of case studiesand special presentations, the VentureLaboratory becomes just that - a labora-tory where interested professionalsgather to observe other companies, dis-sect their business plans, offer their ownideas and watch as the company maturesin real-world markets.

Venture Lab programs are held on thethird Tuesday evening of each month atStanford University’s Bishop Audito-rium. The presenting company presents

an oral summary of its business plan, ora current issue, to a panel of industryexperts. The skilled objective counsel ofthe panel, as well as the feedback froman audience of highly interested profes-sionals, provides valuable help andguidance to the company.

The programs are designed to ensure arewarding experience for everyoneinvolved. Many of the people that haveserved as panelists for Lab programs arevisionaries and well respected membersof their business communities. Gener-ally, each forum begins with a shortreception where the presenting com-pany, panelists, and audience mingleprior to the formal presentation and dis-cussion.

Date/Time Location

Third Tue of Month6:00pm Reception7:00pm Presentation

Bishop AuditoriumStanford Graduate School of Business

Cost Make check to MIT Venture Lab

$25 Pre-paid Active Member

$30 Other/At-Door

Organizer (RSVP and More Info)

Julie E. [email protected] can be done by telephone (415) 329-0510 or by mail checks to:MIT/Stanford Venture Labs407 Chester StreetMenlo Park, CA 94025

members: you would receive resumesfrom MIT alumni/ae and refer/distributethem to the appropriate contacts, as wellas answer questions about employmentopportunities at your company. None ofyour contact information would beposted directly on the website; interestedalumni/ae would contact the VP ofCareer Development directly to get theinformation.

If you would like to volunteer to allowsomeone to shadow you for a day, pleaseemail [email protected] your name,title, address, email address, fax number,work/home telephone numbers, com-pany and a brief description of what youdo/what your company does. Your rolewould be to allow an MIT alumnus/a to“shadow” you for a day so that s/he maymake firsthand observations about yourcareer.

Job Placement Services in the Bay AreaTap into the MITCNC job network

The Association of MIT Alumnae is ded-icated to providing a means for formerwomen students to maintain contact witheach other and MIT. We also support cur-rent women students with various oncampus activities, giving them a chanceto meet and talk to alumnae.

I am currently the Vice President ofAMITA and we would like organizeevents here in the Bay Area, such asmentoring/networking programs andhigh school visiting to encourage girls toexcel in science. Please contact me [email protected] with your name,address, email address, work/home tele-phone numbers: if you would like tobecome involved in and join AMITA, ifyou would like to assist in organizingAMITA events, or if you have sugges-tions on what kinds of AMITA events toorganize.

MIT/Stanford Venture LaboratoryA chapter of the M.I.T. Enterprise Forum

AMITAAssociation of MIT Alumnae http://alumweb.mit.edu/groups/amita/ MIT CNC is putting together a webpage

(for more details, please see http://www.mitcnc.org/career.html) to helpthose of you looking for jobs to: findcontacts at companies whom you cansubmit resumes to; job-shadow for a dayin order to explore different careers.

If you would like to be an employmentcontact for your company, please sendme your name, address, email address,fax number, and work/home telephonenumbers along with your company web-site URL and brief description of yourcompany. Your role would be to serve asthe company liaison to the MIT CNC

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MIT CLUB OF NORTHERN CALIFORNIA 7

MIT FRESHMAN/ALUMNI SUMMER INTERNSHIP PROGRAMThis summer will mark the first year ofthe MIT Freshman/Alumni InternshipProgram. The program, initiated in theOffice of the Provost, is designed specif-ically to connect freshmen in the summerafter their first year to working experi-ences with MIT Alumni as both employ-ers and mentors. Freshman need toknow what their MIT experience will beworth by the time they graduate.

The program is designed to give fresh-men a taste of the real world at an earlystart, as well as give them a strong foun-dation for future jobs. Alumni will sharewith students a learn-by-doing philoso-phy, a propensity for hard work, and fortackling difficult problems. They willalso help educate students to what ittakes to survive and thrive in the work-place.

Included in the program is a communica-tion component designed to enhance not

only writing skills, but also speaking andthinking skills. The writing componentis as important as the actual summerwork. Arthur Steinberg, director of theprogram, feels that strong communica-tion and thinking skills are key to prepar-ing MIT students for the job or forgraduate experience. These skills,alongside the student’s professionaltraining, will broaden the pool of theirfuture employment opportunities.

The pilot program will start by linkingalumni with students on the east and westcoasts. Length of the summer internshipwill vary with each employer.

If you are a freshman or an alum and areinterested in knowing more about theprogram, feel free to contact ArthurSteinberg at [email protected], or Mar-shall Hughes at [email protected].

You can call the MIT Alumni/aeAssociation automated informationsystem toll free 24 hours a day:

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You can also submit changes ofaddress electronically by sendingyour name, class year, currentaddress, and phone number, busi-ness address and phone number,title, and e-mail address to:

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Dr. Greg Papadopoulos G’88, Chief Technology Officer of SunMicrosystems, addresses issues of “Network Computing” to anMIT audience.

SURF EARLY. SURF OFTEN.Check out MIT CNC’s web-site at:

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A Video Re-Broadcast “Building High-Tech Enterprise”By Prof. Edward Roberts

Edward B. Roberts - MIT Sloan School’s David Sarnoff Profes-sor of Management of Technology. Dr. Roberts’ presentationentitled “Building High-Tech Enterprise: The Next TwentyYears” will focus on the trends that have emerged; the issuesthat will be dominant for high-tech entrepreneurs in the future.“One major change has indeed occurred over the past twentyyears,” Roberts says. “More and more people want to becomeentrepreneurs, or at least want to move into young and excitinghigh-tech enterprises. This is especially true in the vibrant sur-roundings of MIT and the few other similar breeding groundsfor U.S. enterprises.”

Date/Time Location

March 17, 19986:30pm7:00pm

Wilson SonsiniRegistrationEvent

Cost Make check to MIT Venture Lab

$5 Pre-paid Active Member

$10 Other/At-Door

Organizer (RSVP and More Info)

Julie E. [email protected](415) 329-0510

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8 SPRING 1998

Bob Metcalfe: Future of InternetThe MIT Club of Northern California and the International DataGroup (IDG) hosted an evening with one of the “Masters” of theInternet Universe, Robert Metcalfe '68, at the elegant Hotel Sofitelon February 10, 1998. Bob Metcalfe is the inventor of Ethernet,founder of 3Com Corp (NADSDAQ:COMS), and is currentlyserving as the President of the MIT Alumni Association.

In his dual role as President of the MIT Alumni Association andtechnology pundit, Metcalfe discussed issues related to MITalumni as well as the almighty Internet itself. Through his talk,entitled “Internet Futures,” he enlightend and entertained an audi-ence of more than 350 alumni and guests with insights of theWorld Wide Web, from its beginnings in the ancient age of themainframe to its inner workings as we know it today. Metcalfeboldly predicted a new generation of computing devices in theform of “network computers” as the forthcoming revolution. Hisprediction asserts network computers as the heir apparent in thesequence of computing revolutions following mainframes, mini-computers, and personal computers.

This highly successful event was put together by key organizerRonald Koo '89 and members of MIT CNC leadership team. Theevent was recorded on video in entirety and is available throughthe Internet (courtesy of Eloquent). Please visit the Club’s web-site for details: www.mitcnc.org.

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MIT CLUB OF NORTHERN CALIFORNIA 9

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10 SPRING 1998

United States; a $490 million AirportRail Transit ("people mover") systemthat will replace Airport and Rental CarCompany shuttle buses, including theon-Airport BART Station; $230 millionfor new circulation roadways and high-way ramps; additional parking facilitiesworth $210 million, and various supportfacilities (cargo facilities, taxiway relo-cations, emergency facilities, etc.) andutility relocation projects totalingapproximately $500 million. Construc-tion began in 1995. Construction activ-ity will peak with expenditures atapproximately $75 million per month inJune 1998. The first gates are expectedto open in May 2000.

Our program will begin with a tour of theconstruction site. For safety reasons, itis recommended that you come preparedwith appropriate footwear: constructionboots or other sturdy hard-soled shoesare preferred; gym shoes, high heels andfancy loafers are not a good idea.Hardhats will be provided.

After the tour, we will return to the DeltaBuilding for a brief presentation by Tom

Kardos, the Deputy Airport Director incharge of the Program, and Steve Per-reault, the Program’s Cost Manager.

Space is limited to 20 persons - pleasereply ASAP.

Directions from San Francisco: Take 101South to North Access Road exit. Exitcurves back over 101 toward the east.Stay to the left, and take left at first redlight. Stay to the left, take left at nextlight onto South Airport Boulevard. Infront of United maintenance facility,road becomes McDonnell Road andcurves around the long term parking lotand the Rental Car Facility constructionsite. Program construction offices are onthe second floor of the big blue and white"Singapore/Delta" building is just afterthe rental car facility construction site.We will meet in Conference Room "B".Parking is very tight - please arriveearly.

Directions from Peninsula/South: Takethe San Bruno Ave. exit east, take a rightat the United maintenance facility, andfollow the directions above.

MIT Real Estate Association: San Francisco International Airport

San Francisco International Airport iscurrently in the midst of a five-year, $3billion expansion program. The objec-tive of the program is to prepare SFO forprojected future travel demands in theregion, including dramatically increasedtraffic to the Pacific Rim.

Major components of the Programinclude the $990 million InternationalTerminal Complex, which will be thelargest International Terminal in the

Date/Time Location

ThursdayApril 9, 19983:30pm

Bureau of Design & Con-structionSFO "Delta" Building710 McDonnell RoadSan Francisco Airport

Cost Make check payable to MITCNC

$10 Active Member w/ registration

$15 Other/At-Door

Organizer (RSVP)

MITREA c/o Seifel Associates220 Montgomery Street, Suite 448San Francisco, CA 94104(415) 989-1244 (phone)(415) 989-1245 (fax)

Art and technology collide in NewRobotic Sculpture by MIT’s Alan Rath’sexhibition of powerful, kinetic sculp-tures, on view at Yerba Buena Center forthe Arts, March 14-May 31, 1998.

The show features six works, includingfive world premieres, that probe the rela-tionship between system design andsculpture. The Oakland-based Rath, anM.I.T.-trained electrical engineer,designs and fabricates his computerizedsculptures from scratch, while most art-ists who work with sophisticated tech-nology are forced to work with off-the-shelf equipment. Technology is, forRath, both the material and the subject ofhis work. Says Rath, “I don’t want to useelectronics to facilitate a process, I wantelectronics to be the process, be theobject.” While his work functions as a

light-hearted celebration of technology,it also casts a healthy skepticism on theidea of a technological utopia, capturingthe ambivalent sense of empowermentand powerlessness often felt by the indi-vidual in an increasingly technologicalworld.

Rath will stage his tour de force, RobotDance, sponsored by The Capp StreetProject in San Francisco. Using two 5-foot arms rendered with shoulder, elbowand wrist joints, Rath choreographs acomplex, silent and graceful ballet thatveers from anthropomorphic to purelyformal.

Expanding on the ideas introduced inRobot Dance, the four premiere piecesdisplay a wide variety of behaviors, bothindependent and coordinated. Meet Me

At The Corner (1996) utilizes the visualpossibilities of a corner installation. Theother new sculptures further explore therelationship between the mechanical andconscious behavior. The first, Five on theWall (1998), is a wall installation incor-porating five 8-foot arms. In Friends andAcquaintances, several tripod-mounted,computer-controlled mechanisms unfoldlong metal tongues, open and close metalcabinets, and perform other mysterioushi-jinx. In One Track Minds, two inter-acting carts, complete with mechanicalarms, flirt with each other on a 40-footrailroad track.

Center for the Arts Galleries are locatedat 701 Mission Street (at Third) in down-town San Francisco. Tickets and 24-hourinformation: (415) 978-ARTS / 2787 orlog on to www.YerbaBuenaArts.org.

MIT Artist Exhibits New Robotic Sculpture At Yerba Buena Center For The Arts

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MIT CLUB OF NORTHERN CALIFORNIA 11

Interested in a lunch break far from yourquiet office job? Try out this visit to a fullscale auto manufacturing plant, rightnear Silicon Valley. On Friday April 17,at 11:30 AM we will take a tour of the

Fremont NUMMI plant. We will seeToyota and Geo cars and pickups gofrom sheet metal to showrooms.

During our 1.5 hour tour, we will seemany exciting areas of auto productionas we ride through the plant on electrictrams. We will see the delicate task ofrobotic welding, and the heavy job oflowering an auto cab onto the sub-frame.The tour will visit most of the majormanufacturing divisions, includingstamping, body weld, engine build-up,final assembly and quality check opera-tions.

Since this event will occur during thework day, we have arranged to joinNUMMI’s workers for an optional meal

at the plant cafeteria (which we’ve beenassured is quite good).

Directions are as follows: Please arriveat about 11:20. New United Motor islocated off I-880 (the plant is visiblefrom the freeway). If traveling north onI-880, use the second Fremont Blvd exitjust past Mission Blvd. From I-880going south, exit west on Automall Park-way (also indicated as Durham) and takea left on Fremont Blvd. You will find avisitors’ lot, just to the left of the maingate (gate #5). Proceed to the PublicTour Entrance, to the left of the MainLobby and around the Administrationbuilding.

Our tour group is limited to 40 persons.The minimum age allowed is 10.

Date/Time Location

FridayApril 17, 199811:30 am

Fremont NUMMI plant

Cost Make check payable to MITCNC

$5 Active Member w/ registration

$10 Others/At-Door

Organizer (RSVP and More Info)

Adam [email protected](650) 962-9426Advance registration is strongly encour-aged, but not absolutely necessary.

Tour the New United Motor Manufacturing Inc. Plant

Ever want to turn a hike into a puzzle?Or Vice Versa? Try Orienteering.

Imagine: It’s a beautiful day. You’regiven a map. You head off running downthe trail toward the first check point. Youget confused. You go back to the start.You check your compass and head off inthe right direction this time. You find thefirst check point and punch your card. Ingreat confidence you head off to the next

one in a rush, only to go right by it with-out noticing it. Eventually, with someluck, you spot it without having to goback to the last one. A little more carefulnow, you hone your techniques and bythe end, you’re finding the check pointsquickly. The results come in and .....you’ve been trounced by some 11 yearold ringer! Well? What did you expectfor your first time?

Come spend the day with the Bay AreaOrienteering Club. The event is on Sun-day, March 22 in the open grasslands ofCoyote Hills Regional Park in Fremont(near the Dumbarton Bridge). We’llarrive at 9AM and get acquainted. At9:30 we’ll listen to a talk explaining howit all works and how to read the map.Then we’ll get our start times and do thecourse. Afterwards, we’ll picnic, social-ize, and wait for our results to come in.

The easy (white) course is about onemile long and stays mostly on the roadsand trails. The yellow course is about1.5 miles and slightly harder, with checkpoints occasionally placed off the trail,

and possible short cuts if you’re smart.And there are advanced courses as well.

You can do the course solo, or you can goas a team. (Team size should be keptsmall to minimize the number of opin-ions about which way to go!) You can gofor speed, or take your time and enjoy thesurroundings. There is no age limit, butparents/guardians should use their dis-cretion in picking a course for their kids,or go along with them. You can do morethan one course but it will cost a bitmore.

You should bring comfortable shoes forhiking, water, a picnic lunch, and a com-pass (can be rented at the event for $1).Keep in mind that it can be windy and/ormuddy there. And, for all you techno-junkies who are thinking of cheating, themaps don’t have longitude and latitude,so your GPS may not help.

To learn more, check out the Bay AreaOrienteering Club website atwww.baoc.org. Replies with an emailaddress need not include a SASE.

Date/Time Location

SundayMarch 22, l9989:00am

Coyote Hills Regional Park

Cost Make check payable to MITCNC

$10 Solo Participant

$14 Team of Two

$16 Team of Three

$18 Team of Four

Organizer (RSVP and More Info)

Bill [email protected](650) 780-9339 (home)(408) 737-7600 x6346 (work)755 Upland RoadRedwood City CA 94062

Orienteering: Get Lost!!

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12 SPRING 1998

Whitewater Rafting HikingDate/Time Location

SundayMar 15, 199810:00 am

Purisima Creek Open Space Preserve

This 7.4 mile, 4 hour loop descends 1200’ through firs and redwoods to the widest part of the creek, then 500’ up Bald Knob for a great view of the coast.

Date/Time Location

SundayApr 19, 199810:00 am

Pinnacles National Monu-ment

An all-day expedition to Pinnacles National Monument, 40 miles E of Monterey. This park is known for volcanic caves, canyons, and stone spires over 1000’ tall! RSVP required.

Date/Time Location

SundayMay 17, 199810:00 am

Portola Redwoods State Park

Groves of enormous, ancient redwoods are the draw here. Nice grasslands and ridgetop meadows with views give you a chance to rest your neck from trying to find the tree-tops...

Organizer (RSVP and More Info)

Jim [email protected](650) 969-4558http://home.earthlink.net/~jreich/mithikes.htm

Date/Time Location

MondaysMarch 30, 1998April 27, 1998May 25, 19987:30pm Lesson9:00pm Dance

Alberto’s Night Club736 Dana StreetMountain Viewhttp://www.albertos.com

Cost Pay cash at site

$12 Lesson, party, and drinkMention MIT club and receive a coupon for an extra free drink!

Organizer (RSVP and More Info)

Sramana [email protected]

Tango at Alberto’s

This is a trip for both the Speedy Gonza-les and the leisurly type bike riders. Theroute is about 9 miles. We’ll be starting atPier 39, going through the aquatic park,Fort Mason, Presidio Park, over theGolden Gate bridge, downtown Sau-salito and then near the water all the wayto Tiburon. We’ll be taking the ferry backto Pier 39. The ferry ticket for adults is$5.50, for children $2.75. We’ll be takingthe 2:45 pm or 4:05 pm ferry back(depending on what people want to do).In Tiburon, we’ll be eating lunch (hope-fully around 1 pm) at Rooney’s Cafe andGrill on Main St in Tiburon.

Date/Time Location

SundayMay 3, 199810:30 am

Meet by Ticket counter for Alcatraz by Pier 39

Organizer (RSVP and More Info)

Monika Gorkani G’[email protected](650) 573-3223

Bike Ride to Scenic TiburonFor those who don’t have bikes, you canrent bikes at the Blazing Saddles store byColumbus Avenue and Francisco Street(very close to Pier 39). Their phone num-ber is (415) 202-8888 and their web pageis http://www.blazingsaddles.com. Thebike rentals run around $25-$45 daydepending on what type of bike youwant.

The MIT Club of Northern Californiadoes not assume any responsibility forany personal injuries or property damagesuffered during this event. Cycling is asport which has inherent risks. Each par-ticipant is entirely responsible for beingaware of these risks and taking necessaryprecautions.

The following items will be useful dur-ing the bike ride: water bottles, sunblock, snack food, money to spend alongthe way (e.g., at restaurants), sweater (towear on the ferry ride back).

Experience the thrill of whitewater raft-ing on the Middle Fork of the AmericanRiver in the beautiful wilderness of theGold Country! The river offers 18 milesof intermediate class III and IV rapids,including a 90 foot raftable tunnel and an8 foot raftable waterfall.

Date/Time Location

SundayJuly 26, 19987:00 am

Town of Coloma, near High-way 50 and 49Driving time from South Bay: 3 hours / 160 miles

Cost Make check payable to MITCNC

$140 Pre-paid Active Member

$150 All others

Organizer (RSVP and More Info)

Scott Firestone '[email protected](650) 845-5228802 Fremont StreetMenlo Park, CA 94025http://www.adventuresports.com/asap/wwraft/excite/welcome.htm

The river also flows through a quiet sideof the canyon where you’ll have a chanceto enjoy the scenic side of the MiddleFork. Rich in History of the Gold Rushof the 1840’s and 50’s, the river and can-yon still possess some of the mines andequipment from that era.

Because the trip begins early in themorning, driving over the night beforeand camping or staying at a motel isadvised. Camping at the rafting com-pany’s camp site is free, and an informa-tion sheet will be sent to participantscovering optional motels and B&Bs, aswell as directions and what to bring.Sneakers that can get wet are mandatory.Breakfast and lunch will be provided.

This trip is limited to 12 people. Toreserve your space, you must send acheck to pay for the event by April 9th.Send name, address, phone, emailaddress, names of guests, event fee, andSASE to the address above.

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MIT CLUB OF NORTHERN CALIFORNIA 13

Happy Hours in Palo Alto

Happy Hour in Berkeley

Date/Time Location

ThursdayMar 26, 19987:00 pm

Fanny & Alexanders420 Emerson StreetPalo Alto

Organizer (RSVP and More Info)

Cyrus [email protected]

Date/Time Location

ThursdayApr 23, 19987:00 pm

Left at Albuquerque445 Emerson StreetPalo Alto

Organizer (RSVP and More Info)

Anjay [email protected]

Date/Time Location

Friday May 8, 19987:00pm

Triple Rock Brewery1920 Shattuck Avenuehttp://www.triplerock.com

Organizer (RSVP and More Info)

David [email protected]

YABA Happy HoursIntercollegiate Social!

Date/Time Location

Wednesday Mar. 18, 19986:00 pm

Stoddard’s Brewhouse111 S. Murphy AvenueSunnyvalemeet on the back patio

Date/Time Location

ThursdayMay 7, 19986:00 pm

Indigo687 McAllister StreetSan Francisco

Organizer (RSVP and More Info)

Andy Cohen (Hahvahd ’92)[email protected](415) 441-8636www.yaba.san-francisco.ca.us

MIT CNC Happy Hours“Drink Rum, Drink Rum, Drink Rum All Day and Come Along With Us...”

Young Alumni of the Bay Area (YABA) is an association of young alumni rep-resenting Bay Area alumni clubs from twenty universities across the country.The purpose of YABA is to hold social and community service events on a reg-ular basis that give participating alumni a chance to meet other young people inthe area who share similar collegiate experiences. Check out YABA’s web sitefor a updated calendar of events:

http://www.yaba.san-francisco.ca.us

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YABA Club NightDress To Impress for Salsa!

Flamenco house band Grupo de Sol yLuna’s authentic performance of theimpassioned Andalucian traditionscharged the spacious yet somewhat ster-ile atmosphere of the financial districtrestaurant/club into a Mediterranean hot-bed, ripe with omnivorous energy.

"Viva la musica!" The invigoratingsounds called for just such a response.

Date/Time Location

FridayApr. 17, 199810:00pm-2:00am

Sol y Luna475 Sacramento(Battery & Sansome)San Francisco

Cost Pay at Door

$10 All

Organizer (RSVP and More Info)

Edward Tau ’[email protected]

Wine BRATSExperience wine like never before!

How can you not join a group with amotto of "We like wine. We drink wine.We like life. We drink life. Come playwith us!" The Wine BRATS (Wine toBenefit Responsible Adults of Tomor-row's Society) are young representativesand enthusiasts of the wine industry,dedicated to presenting wine to our peersin an accessible and unpretentious man-ner. This event will bring together repre-sentatives (and, of course, wines) from4-5 different wineries, in a fun, light-hearted, interactive setting. Light horsd'oeuvres, door prizes, contests, and agrand prize will be provided!

Date/Time Location

Thursday, Mar 12, 19987:00-9:00pm

London Wine Bar415 Sansome(Sacramento & Clay)(415) 788-4811

Organizer (RSVP and More Info)

Julie Fenker (Stanford ’94)[email protected]

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14 SPRING 1998

SuperPops series. Well known to televi-sion audiences as the flamboyantGrammy Award Winning Music Direc-tor of "The Tonight Show", Severinsenis one of today’s most dynamic instru-mentalists.

Severinsen began to learn the trumpetwhen he was seven years old in Oregon.At the age of twelve, Severinsen won theMusic Educator’s National contest and,while still in high school, was hired to goon the road with the famous Ted Fio RitoOrchestra. After completing his educa-tion and serving in the Army, Severinsentoured with the Tommy Dorsey, BennyGoodman and Charlie Barnet bands. Hefinally settled down in New York as anNBC staff musician in 1949. He joinedthe "Tonight Show" Orchestra in 1962

and was tapped to become its musicdirector in 1967, embarking on the posi-tion that was to make him a householdname and American icon.

Doc has recorded more than 30 albums:from big band to jazz fusion to classical.During the 1997 - 98 season alone, Sev-erinsen will conduct and perform in overseventy concerts, in forty cities fromBakersfield to Biloxi to Buffalo. He isPrincipal Pops Conductor of the PhoenixSymphony, the Minnesota Orchestra, theMilwaukee Symphony and the BuffaloPhilharmonic Orchestra.

After the concert, we will walk acrossthe street for coffee and dessert.

Spring RecitalJee-Hoon Yap Krska (’90 &’97, EE), andJulia Ogrydziak (’96, Physics & Music)would like to invite everyone to attendtheir debut Bay Area Recital. The con-cert will include pieces by Part, De Falla,Scriabin, and Franck.

Jee-Hoon began studying piano at anearly age in Malaysia, performing onRadio Malaysia and before the Sultan.Upon immigrating to the USA, Jee-Hoonhas performed extensively, includingsolo concerts at Lincoln Center and Bos-ton Symphony Hall, and has won numer-ous competitions, including the JuilliardSchumann Piano Concerto Competitionand the Young Keyboard Artists’ Interna-tional Piano Competition. Jee-Hoonmoved to San Francisco last year; she iscurrently working at Hewlett-Packard.

Julia studied violin at the San FranciscoConservatory of Music and the Conser-vatoire Nationale de Boulogne. She hasplayed at festivals world-wide includingthe Tanglewood Music Festival and theSchleswig-Holstein Musik Festival. Shehas performed throughout Europe andthe USA. At MIT, she received the Insti-tute Award for Academic Excellence,and the Naess Music Scholarship. Aftergraduating, she played with theHonololu Symphony. She is now Man-aging Partner of Blacksquare, a SanFrancisco-based Internet design com-pany which she founded.

Take 101 to San Antonio Exit (in PaloAlto), continue on San Antonio until thelight at Charleston. Turn right ontoCharleston (going west) and go until youcross Middlefield.

Date/Time Location

SaturdayMay 9, 19988:00pm

Palo Alto Unitarian Church505 East Charleston RoadReception to Follow

Cost Make check payable to MITCNC

$8 All

Organizer (RSVP and More Info)

Julia Ogrydziak ’[email protected]/concert/123 Townsend Street, Suite 230San Francisco, CA 94107(415) 546-0820 (work)(415) 896-6339 (home)

A Swinging Night with the San Jose Symphony

Doc Severinsen will be conducting theSan Jose Symphony for the swingingfinale of this year’s San Jose Symphony’s

Date/Time Location

SaturdayMay 30, 19988:00pm

Flint CenterCupertino

Cost Make check payable to MITCNC

$35 Pre-paid Active Members

$40 Others

Organizer (RSVP and More Info)

Send SASE with payment to:Joanne Spetz ’91545 Edinburgh StreetSan Mateo, CA [email protected] (home)415-291-4418 (work)

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MIT CLUB OF NORTHERN CALIFORNIA 15

MOHR DAVIDOW VENTURESA Venture Partnership With A Single Purpose- To Help Talented Entrepreneurs Build Great Companies

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This newsletter is composed with FrameMaker 5 on theMicrosoft Windows NT 4.0 platform powered by the IntelPentium II-266 microprocessor. FrameMaker is the pre-mier cross-platform desktop publishing software fromAdobe Systems. Images are edited using CorelDRAW 8Graphic Suite, the preferred software package for graphicdesign from Corel Corporation.

Mohr Davidow Ventures Silicon GraphicsWilson Sonsini Goodrich & Rosati One-OFactSet Research Systems Applied Materials

If your company is interested in becoming a corporate sponsor, please contact Eric Jorgensen ’60, VP of Sponsorship for more information (page 2).

http://www.altera.com

MIT Club of Northern California captures many of its presentation events on bothaudio and video archives. These archives can be retrieved on demand via Club’swebsite at www.mitcnc.org under the link “Audio/Video of past events”.

Audio and video streams are brought to you at the courtesy of:

Internet Video Services, Inc. specializes in the compression, digitization, storage and distribution ofhigh quality video and audio over the Internet’s World Wide Web, and is taking an active role in ed-ucating the Web community on the power and strategic use of video/audio in a variety of formats. Itsservice offerings are netStreamTM (streaming video) and netvideo (downloadable video).

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MIT Club of Northern CaliforniaAlumni RecordsCambridge, MA 02139

ADDRESS CORRECTION REQUESTED

NON-PROFIT ORGBULK RATE

U.S. POSTAGE-PAIDRedwood City, CA

Permit No. 688

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Wilson Sonsini Goodrich & Rosati (WSGR) is proud to support theMIT Club of Northern California and its efforts to provide qualitytechnology, business, and entrepreneurship programs and infor-mation to its members.

WSGR is a leading law firm in the heart of Silicon Valley and spe-cializes in representing emerging growth companies in the hightechnology sector. WSGR provides a full range of services to ourclients. WSGR’s clients include more than 250 public companies,2,000 emerging-growth companies, and the venture capital fundsand investment banks that support them.

Please vist WSGR’s website at www.wsgr.com for moreinformation about the firm and the services it provides to SiliconValley’s top entrepreneurs and business leaders.

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