nhpc new media plenary
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Director Miguel Gomez presented on the plenary panel at the 2009 National HIV Prevention Conference in Atlanta, Georgia, “Advances in HIV Prevention Science and Technology”. The AIDS.gov presentation focused on how the HIV community can adopt new media tools to further their work. Miguel said, “we have a responsibility to learn about new media—to learn what clients are doing online, what new media is, and how to fit it into our overall HIV prevention planning.”TRANSCRIPT
Free help with experts!
New Media LabVisit Hyatt Room 219Meet one-on-one with experts
HIV & New MediaWhat we know. What it is. And can it help?Miguel GomezDirector, AIDS.govOffice of HIV/AIDS PolicyU.S. Department of Health and Human Services
Reviewed almost 1,000 of your website
homepages
AUGUST 2009
• Twitter • Text Messages• Social Media Lab – Room 219• Video• Blogging• Social Network Site • New Media Sessions
WHAT WE KNOW ABOUT
you, your clients, on the internet…
“Consumers want their health information when
they want it, how they want it and in whatever quantities
they want it.”
Adapted from Price Waterhouse quote
8 in 10 adults in the U.S. use the Internet.
18-29 year olds online: 92%Adults 65+ years: 42%Latinos: 56%African Americans: 67%
Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf. Accessed 8/21/09
“Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx.
Accessed 8/21/09.
48% of African American adults and 47% of Latino adults go online using a mobile device.
28% of Whites do. Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project,
2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx. Accessed 8/21/09
What are people doing when they are online?90% Send or read an email
88% Use search to find information
86% Find map or direction
83% Look for health/medical information
81% Look for info about a hobby or interest
Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-
Activites-Daily.aspx. Accessed 8/24/09.
WHAT WE KNOW ABOUT
you, your clients, looking for online health information...
150 million U.S. adults have gone online to look for health information.(that’s 66% of all adults and 81% of those online)
“Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc., 2008. Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937. Accessed 1/27/09.
10 million adults accessed health info through mobile
devices last year.
Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-
of-mhealth.aspx. Updated 2009. Accessed July 25, 2009.
42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info.
3% say they have been harmed.
Impact of Health Inquiries
Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1. Accessed 8/21/09
You, your clients, being social/having a conversation…
60% of e-patients access user-generated content related to health.
53% of e-patients consult Wikipedia.
20% of e-patients post or share content.
Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1. Accessed 8/21/09
Patients Sharing & Learning
Embrace &celebrate opportunities.
And it makes people happy.
Obligation to
ChallengesTo understand…
• how Americans access health information online
• what is new media • the role of new media
“Don’t give me 1 > thing 2 do!”
Amazing New Directions
What is new media?
Power was here...
Now it’s here.
NEW MEDIA IS…
a conversation,levels the playing field, it’s social, trusted, &user-generated.
The field is crowded…
RSS Podcasts Blogs
Facebook MySpace
YouTube
Widgets
Let’s look at some examples…
Blogs
1.5 million new blog posts are created every day.
http://technoratimedia.com
Yesterday, 18,977 tweets were sent every minute.
www.tweespeed.com
Video Sharing
Chicago AIDS Foundation
Every minute, 10 hours of video is uploaded to YouTube.
http://www.youtube.com/t/fact_sheet
Mobile
Text messages > voice calls.
88% of American’s own a cell phone
50% of mobile users send text messages (30% send daily).
Average text message read within 15 minutes.
Little to no “spam”!Distributive Networks
Social Network Sites
Did I mention…
New Media LabVisit Hyatt Room 219Meet one-on-one with experts
Will it help?
It’s about the message.
It’s about your clients.
It’s about the planning.
Will it help you manage?
It’s cost effective.
It’s about time to use these tools in your workplace!
RSS Podcasts Blogs
Facebook MySpace
YouTube
Widgets
Repurpose, Repurpose, Repurpose!
Blog Podcast
Tweet YouTube Channel
Delivering Content to Other Sites
Thanks CDC!
From www.edelman.com
Help is available!
www.cdc.gov/socialmedia
Who are we?
H1N1 Webinar
September 1, 2009Register at AIDS.gov
Stay Connected!Miguel Gomez [email protected]
AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.myspace.com/AIDSgov
CDC eHealth Data Briefswww.CDC.gov/healthmarketing/ehm/databriefs
HHS Center for New Media www.newmedia.HHS.gov