www.upmrfid.com

New FouNd CoNNeCtivity

04/

2011

eN

G X

204

NFC tAG tähäN

NÄMÄ SIVUT LIIMATAAN YHTEEN

NFC instantly connects consumers with brand owners, retailers and service providers, bringing physical media to a completely new level of consumer excitement.

Embedded NFC tags in posters, signs, menus, labels and business cards, immediately launch mobile phone applications or connect the user to social media websites.

NFC means UPM RFID, the world leader in Near Field Communication.

NFC tags from UPM RFIDUPM RFID is driven by innovation and a desire to be at the forefront of new technology. For many years NFC has been part of an RFID portfolio that provides solutions to the most demanding applications of our customers worldwide.

NFC is a short-range standards based wireless communications technology operating in the 13.56 Mhz frequency band. Based on RFID technology, NFC uses inductive magnetic field coupling to facilitate communication between phones and media content.

NFC tags can carry significantly more data than bar codes, URLs or QR codes, are more secure and can be password protected, unlike their printed counterparts.

For trend setters everywhere NFC technology is the next big thing.......

• Information and services

• New functionalities

• Social networks

• Entertainment and media

NFC, INtRoDUCINg a NEw aND INtUItIvE

way to USE yoUR SMaRtPhoNE

FoR aCCESSINg: NFC - the smart solution for smart brands

there are two stages to every consumer decision, point of purchase and point of use. NFC adds value to both of them.

Packaging is often considered the ‘silent salesman’ on the shelf. thanks to NFC, packaging and labels can project a product’s presence far beyond the shelf. the ‘silent salesman’ now has a voice, allowing brand owners and customers to communicate directly with each other, share experiences, take advantage of special promotions or just socialize and network with other brand users.

via location dependent social networking sites like google’s hotPot, embedded NFC tags can provide more information about:

• Individual products • Consumer endorsements• User manuals• Sustainability and recycling • Brand values

NFC – music to the ears, a feast for the eyes

New smartphones, applications stores and increased network bandwidth mean a mature platform for NFC applications and an improved overall user experience. there are now well over 100,000 applications available for apple, android, Blackberry and Nokia smartphones combined. It’s a continuously growing market and a tremendous opportunity for application developers to utilize NFC.

NFC – something to build on

For children who like creating things with their hands NFC can help and educate. a model aeroplane with an NFC tag can provide more information about the actual aircraft - technical specifications, schematics, aerodynamics and the principles of flight. the tag might even take the child to a flight simulator game.

NFC tags in plastic building blocks like Lego can link to a site full of ideas and plans for things to build and may even allow children to create their own designs.

one thing is certain, NFC enabled toys will bring additional enjoyment and a whole new world of play for tomorrow’s children.

NFC – for an enhanced retail experience

NFC gives brand owners and retailers an opportunity to work together, creating effective targeted sales promotions. NFC smart posters near entrances can make tailored purchase suggestions to customers, while posters at the end of supermarket aisles can provide real-time information on current special offers.

Brand owners

Retailers

Small businesses

telecom operators

gamers

transport companies

Museums

venue owners

Entertainment providers

NFC – it’s a whole new game

NFC brings games developers the possibility to enter a completely new world of opportunity. games can be linked to the on-going sale of game specific merchandise with NFC embedded tags. these products will be necessary to complete tasks or proceed to the next level. via dedicated social networking media gamers can trade with each other for items they require, such as clothing or cards they don’t have.

“thE FUtURE IS NFC” CoUPoNS.CoM, Cto, StEvE hoRowItz *

NFC – coming to somewhere near you, very soon

“NFC wILL tRaNSFoRM BILLBoaRD aDvERtISINg” CLEaRChaNNEL INtERNatIoNaL, CEo, wILLIaM ECCLEShaRE*

“MEga oPPoRtUNIty” googLE, CEo, ERIC SChMIDt *

“NFC wILL CatCh oN LIkE wILDFIRE” vECtoRFoRM, aLISoN wEBER*

More informationFor more information on how UPM RFID NFC technology can add value to your brand or business simply scan the NFC tag on this card. alternatively, if you don’t currently have an NFC equipped device, visit www.upmrfid.com.

• No set-up – just one touch

• Improved customer service – gain and retain high value customers

• Secure transactions – short-range wireless connectivity

• Increased revenues – value added service offerings

• Information on time, any time, all the time

the NFC

advantage

NFC – a revolution in the makingFor brand owners, retailers and service providers, NFC is a revolution in mobile, media and social communication. Revolutions need visionary leaders and UPM RFID is the world leader in Near Field Communication.

* www.nearfieldcommunicationsworld.com

NFC instantly connects consumers with brand owners, retailers and service providers, bringing physical media to a completely new level of consumer excitement.

Embedded NFC tags in posters, signs, menus, labels and business cards, immediately launch mobile phone applications or connect the user to social media websites.

NFC means UPM RFID, the world leader in Near Field Communication.

NFC tags from UPM RFIDUPM RFID is driven by innovation and a desire to be at the forefront of new technology. For many years NFC has been part of an RFID portfolio that provides solutions to the most demanding applications of our customers worldwide.

NFC is a short-range standards based wireless communications technology operating in the 13.56 Mhz frequency band. Based on RFID technology, NFC uses inductive magnetic field coupling to facilitate communication between phones and media content.

NFC tags can carry significantly more data than bar codes, URLs or QR codes, are more secure and can be password protected, unlike their printed counterparts.

For trend setters everywhere NFC technology is the next big thing.......

• Information and services

• New functionalities

• Social networks

• Entertainment and media

NFC, INtRoDUCINg a NEw aND INtUItIvE

way to USE yoUR SMaRtPhoNE

FoR aCCESSINg: NFC - the smart solution for smart brands

there are two stages to every consumer decision, point of purchase and point of use. NFC adds value to both of them.

Packaging is often considered the ‘silent salesman’ on the shelf. thanks to NFC, packaging and labels can project a product’s presence far beyond the shelf. the ‘silent salesman’ now has a voice, allowing brand owners and customers to communicate directly with each other, share experiences, take advantage of special promotions or just socialize and network with other brand users.

via location dependent social networking sites like google’s hotPot, embedded NFC tags can provide more information about:

• Individual products • Consumer endorsements• User manuals• Sustainability and recycling • Brand values

NFC – music to the ears, a feast for the eyes

New smartphones, applications stores and increased network bandwidth mean a mature platform for NFC applications and an improved overall user experience. there are now well over 100,000 applications available for apple, android, Blackberry and Nokia smartphones combined. It’s a continuously growing market and a tremendous opportunity for application developers to utilize NFC.

NFC – something to build on

For children who like creating things with their hands NFC can help and educate. a model aeroplane with an NFC tag can provide more information about the actual aircraft - technical specifications, schematics, aerodynamics and the principles of flight. the tag might even take the child to a flight simulator game.

NFC tags in plastic building blocks like Lego can link to a site full of ideas and plans for things to build and may even allow children to create their own designs.

one thing is certain, NFC enabled toys will bring additional enjoyment and a whole new world of play for tomorrow’s children.

NFC – for an enhanced retail experience

NFC gives brand owners and retailers an opportunity to work together, creating effective targeted sales promotions. NFC smart posters near entrances can make tailored purchase suggestions to customers, while posters at the end of supermarket aisles can provide real-time information on current special offers.

Brand owners

Retailers

Small businesses

telecom operators

gamers

transport companies

Museums

venue owners

Entertainment providers

NFC – it’s a whole new game

NFC brings games developers the possibility to enter a completely new world of opportunity. games can be linked to the on-going sale of game specific merchandise with NFC embedded tags. these products will be necessary to complete tasks or proceed to the next level. via dedicated social networking media gamers can trade with each other for items they require, such as clothing or cards they don’t have.

“thE FUtURE IS NFC” CoUPoNS.CoM, Cto, StEvE hoRowItz *

NFC – coming to somewhere near you, very soon

“NFC wILL tRaNSFoRM BILLBoaRD aDvERtISINg” CLEaRChaNNEL INtERNatIoNaL, CEo, wILLIaM ECCLEShaRE*

“MEga oPPoRtUNIty” googLE, CEo, ERIC SChMIDt *

“NFC wILL CatCh oN LIkE wILDFIRE” vECtoRFoRM, aLISoN wEBER*

More informationFor more information on how UPM RFID NFC technology can add value to your brand or business simply scan the NFC tag on this card. alternatively, if you don’t currently have an NFC equipped device, visit www.upmrfid.com.

• No set-up – just one touch

• Improved customer service – gain and retain high value customers

• Secure transactions – short-range wireless connectivity

• Increased revenues – value added service offerings

• Information on time, any time, all the time

the NFC

advantage

NFC – a revolution in the makingFor brand owners, retailers and service providers, NFC is a revolution in mobile, media and social communication. Revolutions need visionary leaders and UPM RFID is the world leader in Near Field Communication.

* www.nearfieldcommunicationsworld.com

NFC instantly connects consumers with brand owners, retailers and service providers, bringing physical media to a completely new level of consumer excitement.

Embedded NFC tags in posters, signs, menus, labels and business cards, immediately launch mobile phone applications or connect the user to social media websites.

NFC means UPM RFID, the world leader in Near Field Communication.

NFC tags from UPM RFIDUPM RFID is driven by innovation and a desire to be at the forefront of new technology. For many years NFC has been part of an RFID portfolio that provides solutions to the most demanding applications of our customers worldwide.

NFC is a short-range standards based wireless communications technology operating in the 13.56 Mhz frequency band. Based on RFID technology, NFC uses inductive magnetic field coupling to facilitate communication between phones and media content.

NFC tags can carry significantly more data than bar codes, URLs or QR codes, are more secure and can be password protected, unlike their printed counterparts.

For trend setters everywhere NFC technology is the next big thing.......

• information and services

• new functionalities

• social networks

• entertainment and media

NFC, INtRoDUCINg a NEw aND INtUItIvE

way to UsE yoUR sMaRtPhoNE

FoR aCCEssINg: NFC - the smart solution for smart brands

there are two stages to every consumer decision, point of purchase and point of use. NFC adds value to both of them.

Packaging is often considered the ‘silent salesman’ on the shelf. thanks to NFC, packaging and labels can project a product’s presence far beyond the shelf. the ‘silent salesman’ now has a voice, allowing brand owners and customers to communicate directly with each other, share experiences, take advantage of special promotions or just socialize and network with other brand users.

via location dependent social networking sites like google’s hotPot, embedded NFC tags can provide more information about:

• individual products • consumer endorsements• user manuals• sustainability and recycling • brand values

NFC – music to the ears, a feast for the eyes

New smartphones, applications stores and increased network bandwidth mean a mature platform for NFC applications and an improved overall user experience. there are now well over 100,000 applications available for apple, android, Blackberry and Nokia smartphones combined. It’s a continuously growing market and a tremendous opportunity for application developers to utilize NFC.

NFC – something to build on

For children who like creating things with their hands NFC can help and educate. a model aeroplane with an NFC tag can provide more information about the actual aircraft - technical specifications, schematics, aerodynamics and the principles of flight. the tag might even take the child to a flight simulator game.

NFC tags in plastic building blocks like Lego can link to a site full of ideas and plans for things to build and may even allow children to create their own designs.

one thing is certain, NFC enabled toys will bring additional enjoyment and a whole new world of play for tomorrow’s children.

NFC – for an enhanced retail experience

NFC gives brand owners and retailers an opportunity to work together, creating effective targeted sales promotions. NFC smart posters near entrances can make tailored purchase suggestions to customers, while posters at the end of supermarket aisles can provide real-time information on current special offers.

Brand owners

Retailers

small businesses

telecom operators

gamers

transport companies

Museums

venue owners

Entertainment providers

NFC – it’s a whole new game

NFC brings games developers the possibility to enter a completely new world of opportunity. games can be linked to the on-going sale of game specific merchandise with NFC embedded tags. these products will be necessary to complete tasks or proceed to the next level. via dedicated social networking media gamers can trade with each other for items they require, such as clothing or cards they don’t have.

“thE FUtURE Is NFC” CoUPoNs.CoM, Cto, stEvE hoRowItz *

NFC – coming to somewhere near you, very soon

“NFC wILL tRaNsFoRM BILLBoaRD aDvERtIsINg” CLEaRChaNNEL INtERNatIoNaL, CEo, wILLIaM ECCLEshaRE*

“MEga oPPoRtUNIty” googLE, CEo, ERIC sChMIDt *

“NFC wILL CatCh oN LIkE wILDFIRE” vECtoRFoRM, aLIsoN wEBER*

More informationFor more information on how UPM RFID NFC technology can add value to your brand or business simply scan the NFC tag on this card. alternatively, if you don’t currently have an NFC equipped device, visit www.upmrfid.com.

• No set-up – just one touch

• Improved customer service – gain and retain high value customers

• secure transactions – short-range wireless connectivity

• Increased revenues – value added service offerings

• Information on time, any time, all the time

the NFC

advantage

NFC – a revolution in the makingFor brand owners, retailers and service providers, NFC is a revolution in mobile, media and social communication. Revolutions need visionary leaders and UPM RFID is the world leader in Near Field Communication.

* www.nearfieldcommunicationsworld.com

NFC instantly connects consumers with brand owners, retailers and service providers, bringing physical media to a completely new level of consumer excitement.

Embedded NFC tags in posters, signs, menus, labels and business cards, immediately launch mobile phone applications or connect the user to social media websites.

NFC means UPM RFID, the world leader in Near Field Communication.

NFC tags from UPM RFIDUPM RFID is driven by innovation and a desire to be at the forefront of new technology. For many years NFC has been part of an RFID portfolio that provides solutions to the most demanding applications of our customers worldwide.

NFC is a short-range standards based wireless communications technology operating in the 13.56 Mhz frequency band. Based on RFID technology, NFC uses inductive magnetic field coupling to facilitate communication between phones and media content.

NFC tags can carry significantly more data than bar codes, URLs or QR codes, are more secure and can be password protected, unlike their printed counterparts.

For trend setters everywhere NFC technology is the next big thing.......

• information and services

• new functionalities

• social networks

• entertainment and media

NFC, INtRoDUCINg a NEw aND INtUItIvE

way to UsE yoUR sMaRtPhoNE

FoR aCCEssINg: NFC - the smart solution for smart brands

there are two stages to every consumer decision, point of purchase and point of use. NFC adds value to both of them.

Packaging is often considered the ‘silent salesman’ on the shelf. thanks to NFC, packaging and labels can project a product’s presence far beyond the shelf. the ‘silent salesman’ now has a voice, allowing brand owners and customers to communicate directly with each other, share experiences, take advantage of special promotions or just socialize and network with other brand users.

via location dependent social networking sites like google’s hotPot, embedded NFC tags can provide more information about:

• individual products • consumer endorsements• user manuals• sustainability and recycling • brand values

NFC – music to the ears, a feast for the eyes

New smartphones, applications stores and increased network bandwidth mean a mature platform for NFC applications and an improved overall user experience. there are now well over 100,000 applications available for apple, android, Blackberry and Nokia smartphones combined. It’s a continuously growing market and a tremendous opportunity for application developers to utilize NFC.

NFC – something to build on

For children who like creating things with their hands NFC can help and educate. a model aeroplane with an NFC tag can provide more information about the actual aircraft - technical specifications, schematics, aerodynamics and the principles of flight. the tag might even take the child to a flight simulator game.

NFC tags in plastic building blocks like Lego can link to a site full of ideas and plans for things to build and may even allow children to create their own designs.

one thing is certain, NFC enabled toys will bring additional enjoyment and a whole new world of play for tomorrow’s children.

NFC – for an enhanced retail experience

NFC gives brand owners and retailers an opportunity to work together, creating effective targeted sales promotions. NFC smart posters near entrances can make tailored purchase suggestions to customers, while posters at the end of supermarket aisles can provide real-time information on current special offers.

Brand owners

Retailers

small businesses

telecom operators

gamers

transport companies

Museums

venue owners

Entertainment providers

NFC – it’s a whole new game

NFC brings games developers the possibility to enter a completely new world of opportunity. games can be linked to the on-going sale of game specific merchandise with NFC embedded tags. these products will be necessary to complete tasks or proceed to the next level. via dedicated social networking media gamers can trade with each other for items they require, such as clothing or cards they don’t have.

“thE FUtURE Is NFC” CoUPoNs.CoM, Cto, stEvE hoRowItz *

NFC – coming to somewhere near you, very soon

“NFC wILL tRaNsFoRM BILLBoaRD aDvERtIsINg” CLEaRChaNNEL INtERNatIoNaL, CEo, wILLIaM ECCLEshaRE*

“MEga oPPoRtUNIty” googLE, CEo, ERIC sChMIDt *

“NFC wILL CatCh oN LIkE wILDFIRE” vECtoRFoRM, aLIsoN wEBER*

More informationFor more information on how UPM RFID NFC technology can add value to your brand or business simply scan the NFC tag on this card. alternatively, if you don’t currently have an NFC equipped device, visit www.upmrfid.com.

• No set-up – just one touch

• Improved customer service – gain and retain high value customers

• secure transactions – short-range wireless connectivity

• Increased revenues – value added service offerings

• Information on time, any time, all the time

the NFC

advantage

NFC – a revolution in the makingFor brand owners, retailers and service providers, NFC is a revolution in mobile, media and social communication. Revolutions need visionary leaders and UPM RFID is the world leader in Near Field Communication.

* www.nearfieldcommunicationsworld.com

www.upmrfid.com

New FouNd CoNNeCtivity

04/

2011

eN

G X

204

NFC tAG tähäN

NÄMÄ SIVUT LIIMATAAN YHTEEN