New FouNd CoNNeCtivity.

NFCtags.com™

Information and services

New functionalities

Social networks

Entertainment and media

NFC, INtroduCINg a NEw aNd INtuItIvE way

to uSE your SmartphoNE For aCCESSINg:

NFC instantly connects consumers with brand owners, retailers and service providers, bringing physical media to a completely

new level of consumer excitement.

Embedded NFC tags in posters, signs, menus, labels and business cards, immediately launch mobile phone applications or

connect the user to social media websites.

NFC tagS From SmartraC

SmartraC is driven by innovation and a desire to be at the forefront of new technology. NFC is part of our rFId portfolio

that provides solutions to the most demanding applications of our customers worldwide.

NFC is a short-range standards based wireless communications technology operating in the 13.56 mhz frequency band.

Based on rFId technology, NFC uses inductive magnetic field coupling to facilitate communication between phones and

media content.

NFC tags can carry significantly more data than bar codes, urLs or Qr codes, are more secure and can be password

protected, unlike their printed counterparts.

For trend setters everywhere NFC technology is the next big thing…

NFC – thE Smart SoLutIoN For Smart BraNdS

there are two stages to every consumer decision, point of

purchase and point of use. NFC adds value to both of them.

packaging is often considered the ‘silent salesman’ on the

shelf. thanks to NFC, packaging and labels can project

a product’s presence far beyond the shelf. the ‘silent

salesman’ now has a voice, allowing brand owners and

customers to communicate directly with each other, share

experiences, take advantage of special promotions or just

socialize and network with other brand users.

via location dependent social networking sites like google

places, embedded NFC tags can provide more information

about:

Individual products

Consumer endorsements

user manuals

Sustainability and recycling

Brand values

“ Mega opportunity”

google, Ceo, eriC SChMidt *

NFC – For aN ENhaNCEd rEtaIL ExpErIENCE

NFC gives brand owners and retailers an opportunity to work

together, creating effective targeted sales promotions. NFC

smart posters near entrances can make tailored purchase

suggestions to customers, while posters at the end of

supermarket aisles can provide real-time information on

current special offers.

NFC – It’S a whoLE NEw gamE

NFC brings games developers the possibility to enter a

completely new world of opportunity. games can be linked

to the on-going sale of game specific merchandise with

NFC embedded tags. these products will be necessary to

complete tasks or proceed to the next level. via dedicated

social networking media, gamers can trade with each

other for items they require, such as clothing or cards they

don’t have.

“ the future iS nfC” CouponS.CoM, Cto, Steve horowitz *

NFC – ShortCut to appS

New smartphones, applications stores and increased

network bandwidth mean a mature platform for NFC

applications and an improved overall user experience. there

are now well over 500,000 applications available for apple,

android, Blackberry and Nokia smartphones combined.

It’s a continuously growing market and a tremendous

opportunity for application developers to utilize NFC as a

shortcut for downloading.

NFC – SomEthINg to BuILd oN

For children who like creating things with their hands NFC

can help and educate. a model airplane with an NFC tag

can provide more information about the actual aircraft –

technical specifications, schematics, aerodynamics and the

principles of flight. the tag might even take the child to a

flight simulator game.

NFC tags in plastic building blocks like LEgo® can link to a

site full of ideas and plans for things to build and may even

allow children to create their own designs.

one thing is certain, NFC enabled toys will bring additional

enjoyment and a whole new world of play for tomorrow’s

children.

BraNd owNErS

rEtaILErS

SmaLL BuSINESSES

tELECom opEratorS

gamErS

traNSport CompaNIES

muSEumS

vENuE owNErS

ENtErtaINmENt

provIdErS

NFC – ComINg to SomEwhErE NEar you, vEry SooN

“ nfC will tranSforM billboard advertiSing” ClearChannel international, Ceo, williaM eCCleShare*

“ nfC will CatCh on like wildfire” veCtorforM, aliSon weber*

* www.nearfieldcommunicationsworld.com

morE INFormatIoNFor more information on how SmartraC rFId NFC technology

can add value to your brand or business simply tap the NFC tag on

this page. alternatively, if you don’t currently have an NFC enabled

device visit www.NFCtags.com.

No set-up – just one touch

Improved customer service –

gain and retain high value customers

Secure transactions –

short-range wireless connectivity

Increased revenues –

value added service offerings

Information on time, any time, all the time

thE NFC advantage

NFC – a rEvoLutIoN IN thE makINg

For brand owners, retailers and service providers, NFC is a revolution in

mobile, media and social communication.

www.smartrac-group.com tickets-labels@smartrac-group.com

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2012