Department Of Management Sciences (PUMBA)

University of Pune Ganeshkhind, Pune – 411007

Maharashtra, India Phone: 020-2569 3380 / 0545

http://www.pumba.in

Write to us at: nexus@pumba.in | communicationcell@pumba.in 2

Department of Management Sciences, University of Pune (PUMBA) provides students with an overall skill development programs. To grow in their career, one must be able to work hard and manage expectations, while building and utilizing their skills sets. Motivating students to take up activities and supporting them in successfully completing them is what we believe in. NEXUS, the New & Excellence u:th sensation magazine is one of such activities. It is a platform where students exhibit their creativity & achievements, and industry professionals share their insights. The students study and present their reports and articles on various topics through this magazine. It helps them in honing their management skills before entering the industry. Our sole motive is to groom the students in the profession they choose and provide them with guidance in fulfilling their aspirations. I would like to congratulate Communication cell for yet another successful release of Nexus I appreciate the efforts of Dr. Praful Pawar- the faculty coordinator of Communication Cell and students of the Communication Cell who have made Nexus successful through their co-ordination, contribution and hard work. I wish the team all the very best for their future endeavors. Warm Regards, Dr B.V. Sangvikar Professor & Head Department of Management Sciences University of Pune

Head Of Department’s Address

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With great pleasure I welcome you all to the new issue of NEXUS, the U:th sensation magazine of Department of Management Sciences, University of Pune. In this issue this you will find a host of content covering a range of subjects with interesting takes on them. The hard work and diligence with which communication cell works to bring to us each edition of NEXUS is evident in the quality of every new edition. The Edition owes much to the many contributors who have shared their knowledge and comprehensions. One of the aims of this activity is to stimulate interest of readers in different areas of industry and it is great to note the response through the years that NEXUS has received. I am proud to notice the improvement in expression and style of writing through the years. Excellence requires not only unrelenting commitment and efforts in the best professional environment but also a commitment to set in place a system that is updated and adapted to the changing demands of the ever-evolving profession . PUMBA works towards this change. NEXUS – “New & Excellence u:th sensation” provides students with a lot of freedom in expression and it is an authentic reflection of the evolution of the institute through the decades. Once again I will like to congratulate team nexus for their remarkable effort. Keep it up! Lastly when it comes to knowledge and creativity, There is no wealth like knowledge, and no poverty like ignorance. Regards, Dr. Prafulla Pawar Faculty Coordinator Communication Cell PUMBA

Faculty Coordinator’s Address

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Cell Coordinator’s Address

Communication cell’s motto: Connect, Collaborate, Create defines its vision. The sole purpose of the team is to constantly work towards creating the brand PUMBA with all of its activities. One such undertaking of Communication Cell is NEXUS: the U:th sensation, the magazine of Department of Management Sciences, University of Pune. This magazine believes in providing the students with an outlet for their thoughts and beliefs. The team has worked in a harmonious fashion to present to you August edition of NEXUS. This nexus is very special for communication cell as it displays the hardship and efforts of the self motivated leaders of PUMBA. I congratulate Editor and dear friend Aastha on the first edition of her tenure. On the other hand support of my cell members namely Dev, Brijesh, Saurabh, Sameer, Valene, Chetan, Shilpika, Ashwini and Pratik cannot be ignored. I thank all and seek the same promising support for the year to come. I also thank the outgoing batch and wish them good luck for their new voyage in career building. Also special thanks to the seniors for being supportive and helpful. I would surely try to maintain the legacy of communication cell and walk along their footprints on the sands of time. I also congratulate students of PUMBA who have completed their first year and the ones who have just stepped in. With that in mind, we bring to you the new edition of Nexus which will help you learn and grow. Nexus, the quarterly magazine of PUMBA, comprises of articles submitted by the students of PUMBA. So, happy reading, and hope you have a productive and exciting journey in PUMBA! Best wishes, Arvindjeet Singh Chhabda Cell Coordinator Communication Cell PUMBA

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From the Editor’s Desk Dear Readers, Greetings from Team Nexus! I would like to welcome you all to the August edition of NEXUS- New and Exclusive Youth Sensation, the quarterly magazine of Department of Management Sciences, University of Pune (PUMBA). Nexus is an initiative by the students of Department of Management of Sciences to bring forward their opinions, thoughts, experiences and learning. Apart from the management lessons, the students share their personal experiences . Along with students, contributors of Nexus include industry stalwarts, the esteemed PUMBA faculty and our reverent PUMBA alumni. There is said to be a unity in the diversity of India. This diversity gives rise to various customs and associated celebrations. The changing times have raised a very important question. It is whether these customs and practices are relevant in today’s time? And the cover story for the edition is around the need of creating new practices, customs and traditions to tackle environmental issues we are facing. Also, we are proud to present a new section: Through my lenses. Nexus has always encouraged the students of PUMBA to display their talents by providing them a platform. This sections aims to motivate students to share their interest in photography with the readers. It was difficult to shortlist the entries considering the warm response received. But we have done our best to do justice to the entries received. We hope the readers enjoy this section as much as the team has. This edition of NEXUS contains a plethora of articles, ranging from economics to sports to poems. A major highlight of this edition is an article by Prof. Aniruddha Joshi on Systems which opens a window to a new approach to value chain. Also, the guest article by our alumni- Miss Shruti sheds light on useful tips to create an attractive resume.

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To finish, I would like to express my gratitude to the Head of Department- Dr. Sangvikar for always encouraging us in this endeavor. Also, a special thanks to Dr. Praful Pawar, the faculty coordinator of Communication Cell who always believed in pushing us forward to give our best. Thank you, sir, for being our guiding light. Also, special thanks to coordinator of Communication Cell, Mr. Arvindjeet Singh for his constant support and confidence. Lastly and most importantly, Communication Cell and NEXUS team- Omkar, Sameer, Dev, Valene, Chetan - your contribution and role has been critical. Thank you! I hope our readers will enjoy the contents of the publication. Constructive criticism and feedback are always welcome as it helps us in collaborating to create something better. Thus, on behalf of Communication cell, I would like to present to you all, the August Edition of Nexus. Best Regards, Aastha Pandey Nexus Editor Communication Cell PUMBA

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1. Cover Story- A need for more relevant festivals By Aastha Pandey 9

2. Supply side, the right side By Rohan Chitnis 12

3. From the Alumni- Resume Tips By Shruti Nikam 14

4. Biotechnology Weds MBA By Chetan Shetty 16

5. Budget Review: By Prerna Ghorpade 18

6. Systems - A part or a whole? Prof . Anirudda Joshi 20

7. Creative side- I am not myself By Sandip Pokhrel 22

8. Through My Lens 24 By Photographers of PUMBA

9. Sectornama- Consumers will enjoy in telecom service space, with or without Mobile Internet By Vijay KB 28

10. Sports Talk

1. Not just a game By Arvindjeet Singh 30

2. Pain & Passion By Mayank Bhagat 33

3. A football manager By Shounak Deshpande 36

11. PUMBA Perspective By Dev Roy 40

12. Social media campaign analysis- BJP vs. AAP vs. congress 43 By Pranav Ghadge and Valene Gome

13. My Opinion- Bahadur Khan Kokaltash By Omkar Shetake 47

Good thought, good words, good deeds By Kunal Purohit 49

14. Events at PUMBA 51

CONTENTS

aaaaaa aaaaaa 8

When the Sun starts its journey into the Northern Hemisphere, people in Tamil Nadu have a four day long thanksgiving celebration to Nature. While in North India, during spring a bonfire on a full moon day is believed to burn what is old and worn out, people can be seen smearing colours on this day right before Amavasya as the ancient belief goes by the thought of ‘let bygones be bygones, bury old hatchets, and start anew in the spirit of spring’. And before commencement of 4th month on full moon day of Asadh, devotees worship Vyasa, who is a symbol of god to many believers, this day is also believed to bring in news to the farmers of the much needed rains. The above mentioned events are festivals which all of us celebrate. First being Pongal, second being Holi and third being Guru Purnima. The point I’m coming to is that every belief and every practice has relevance; there is some significance, a rationale, tradition and practices that our ancestors and forefathers have been passing on for generations. Do we value it in today’s time and day?

Greater question being do we understand it? Or has it become a mindless activity - a festival like Diwali where families celebrate triumph over evil, scare all living creatures around us and cause alerting levels of Noise pollution, Air pollution. Immersing of idols is choking our lakes, ponds, rivers, seas and oceans. Halt. I would say, halt again! Have you given it a thought? Dear Reader, are you giving it a thought! If you connect the dots our ancestors clearly did not have an idea that the country will have billion plus population. Though we have evolved from using a desktop to a laptop; from a pager to a smartphone, we have but failed to revive and renew our traditions, beliefs and cultural practices. India is one of the oldest countries of the world with a rich heritage and diverse culture. It has been universally known as a nation of various languages and religions, and as a result of this variety, there are many festivals celebrated throughout the country.

1. Cover Story: A Need For Newer Festivals By Aastha Pandey

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Each of Indian festivals are peculiar in their own ways. Along with having a strong, mythological story and history, there are also other scientific reasons that are associated with the way these celebrations are made. Holi for example, is celebrated in month of Phalgun. It celebrates the beginning of spring. In 17th century, it was recognized as a festival that celebrated agriculture, the land fertility and commemorated excellent spring harvests. It is a time to enjoy spring's abundance, rich colors and say farewell to the winters. It is a celebration to welcome summers! Diwali - the "festival of lights" is celebrated in autumns. It signifies the victory of light over darkness. Since the ancient times in India, Diwali has been celebrated around winter. The main festival night of Diwali coincides with the darkest, new moon night of the Hindu Lunisolar month of Kartik. The practices of Diwali are scientific in nature. Monsoon is a time for insects to breed, so the practice of cleaning the house, drying the belongings, lighting crackers, spreading light help in eradicating the mosquitoes and other insects found in plenty after rains. There are several other festivals which are celebrated around the year and each of them have certain scientific practices involved along with the religious ones. But with time, the true meaning of these festivities has changed. They are a reason for another holiday perhaps, time to wake up late, catch up with friends or check what our favorite celebrities are upto? Or maybe just carrying on with the old rituals of those specific festivals There are many other festivals that are celebrated in our country and all of them have a logical reasoning behind them along with a spiritual one. But as times have passed, some of the practices of the festivals are no more relevant to the modern times. For example, the consumption and demand of fire crackers is leading to air pollution, noise pollution, imbalance in ecology along

with growing case of child exploitation. Similarly, cases of skin allergies are not uncommon in Holi due to the presence of harmful chemicals in colors. Every festival in India has certain meaning and is religiously marked by certain customs such as fasting, abstinence, etc. While festivals are a times to celebrate with great splendor and show, it is time we start making them more relevant with our current environment. I don’t say we should shun the old customs but perhaps it is time to bring in some new ones. Last year we celebrated Earth Hour. It is one of world’s annual celebrations on the last Saturday of March. It is to raise awareness about climate change. In 2009, India joined this celebration. People celebrate it by simply switching off for an hour. In 2013, Anchor Panasonic partnered with WWF and took this celebration to larger masses with the help of their advertising agency- Scarecrow Communications. The impact of this movement was felt throughout the country. Mostly, the youth participated in the Earth hour with great enthusiasm. This got me thinking. So I listed down a few problems we are currently facing in our country. The fun and motivating way to deal with them would be to work on them as community celebrations. We can have few relevant festivals around them to make them more interesting.

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Lack of proper hygiene is a major concern for India. We all try to clean our homes but when it comes to the cleanliness of the city, we blame the government. What if we have a festival that celebrates cleanliness drives? People can come together as communities and work towards it. It can start by their own areas and later extend, if need be. Along with Taj Mahal and Gandhi, one of the other things that India is famous for is Corruption! Not only does it makes our country hollow from within but also kills the general spirit. One way to convince people to divert from it is by doing so with help of religion and festivals! Raja Harishchandra was known for his virtuousness and we all can come together and build our own customs to people and teach the coming generations about the value of truthfulness. We can observe a day to mark our respects for those who did not bow down to pressures and never gave in. This will motivate the coming generation to respect these values more. A few of our festivals have actually been responsible for adding up to the pollution. Also, our modern lifestyles have contributed to it. There can be a week where people use public transports, travel by bicycles or walk. If we all come together we can make this a thoughtful community practice, not only would it help the environment but also add to the general fitness level. 'A reader lives a thousand lives before he dies. The man who never reads lives only

one.' - George R R Martin With our busy lives and convenience of the internet, we have long ago gotten distant from the good old habit of reading books! We can celebrate a day to just read. We can share interesting stories and gift each other books. Don’t know about others, but it would be my favorite day for sure! Also, we can pay respects to sacred Hindu Goddess of knowledge- Saraswati who has a book in one of her hands. She imparts wisdom to those who seek. Tree Parenting: The rate at which man is cutting down trees, I’m afraid there might be a day when even trees would go on the verge of extinction! Yes, that was a bit exaggerated, but we can’t ignore the possibility. What if we start adopting trees? You can be a parent to a tree. Give it a name, look after it and just cherish it. It is a low maintenance task, stays at one place and the best part? Won’t even ask you for pocket money like your children might (one day maybe). Each one can keep one! These are just musings from my head. There are many other social issues that I haven’t mentioned. But all I am trying to say is that we need to raise the generally low public spirits, get everyone together and tackle these issues. Not only will it be beneficial to us but also our future generations. And being Indians, we can never have enough of festivities.

Aastha enjoys a healthy discussion and gets excited at the thought of sharing ideas

aasthap

aaaaastha

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Roots of supply side economics can be traced back to philosophers like David Hume and political economist like Adam smith. But it truly evolved in response to the failure of Keynesian’s ‘demand management of stagflation of 1970s’. Supply side economics was first espoused by 40th U.S. president Ronald Reagan. He successfully implemented various policies pertaining to supply side. Popular measures taken by him included the free-market fiscal policy, large tax cuts, automated innovation and heavy reduction in fiscal expenditure. By applying these measures Reagan achieved lower inflation, lower unemployment and higher growth. Thereon, supply side economics is popularly known as ‘Reagonomics’ or ‘trickle-down economics’. Economic history of developed nations suggests that the most important factor of production in any business is Entrepreneurship and thereafter Land, Labour and Capital. Entrepreneurs will enter into any business only if they get enough incentives for the same. These incentives include rewards for taking risk of the business and profits after tax. High and complicated tax system of India is one the biggest hurdle for businesses, which reduces productivity. This decreases the supply of goods and services, which leads to inflationary pressure on prices.

Vice versa, when an investor sees an incentive for production with fewer barriers, more investment is done in production and the cycle of ‘competition-more production-quality-price reduction’ is started. This can be achieved by reducing barriers of production and increasing the supply of entrepreneurs. For land- the other factor of production, acquisition is a major hurdle. India has enough geographical area to provide land for businesses, supply of which just need to be properly channelized. Also there is enough capital to be poured into entrepreneurship. As for labour, India has been endowed with huge demographic dividend which is to be capitalized properly for better economic growth. Demographic dividend opens floodgates of demand for everything. That includes food, real estate, healthcare and countless others to follow. With such a huge youth population, stimulating demand is much easier. As famous economist T.R.Malthus had suggested in 18th century that the food production is always going to fall short of the rising population’s demands. India has been endowed with a huge demographic dividend. On the other hand, it has one of the poorest infrastructure and supply

“From food to healthcare, education to technology, fulfilling the surging demands of its rising population, India needs more supplies of everything. Aggregate demand will keep on increasing and India will find it difficult to come out of the ‘Inflation-Slow growth’ vicious cycle if the supplies are not made.”

2. Supply side: Now is the right time for Indian economy to take appropriate side By Rohan Chitnis

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chain facilities for food. With such constraints food inflation is bound to increase. To tackle this issue, agricultural productivity must be increased and proper supply chain management is necessary. How do we utilize such unprecedented demographic dividend? The answer is better education systems and skill development. The new Indian government intends to form a new ministry for entrepreneurship and skill development which will be very helpful in this. There is already a large demand for good universities for skill development and higher education in India what we lack is the supply. This will provide well educated and well trained labours to the business. In India, the per capita income has been constantly increasing. Farmers have more money in their hand by means of higher MSPs and increase in productivity due to the technology. Rural workers are getting more money through government schemes like MGNREGA. Urban population is earning more by way of fancy salaries from service sector. This indicates that in a fast developing country like India people have increasing purchasing power. But this also raises the question, Is India having enough supplies of goods and services to respond to such surging demands? If this question is tackled well, inflation will automatically be taken care of.

With a large aggregate demand from fast developing countries like India, supply will create its own demand. Smart-phone example is the best to analyse this. Few years ago, smart-phones were restricted to cities and wealthy individuals, it was a status symbol. Now, due to the technological advancements, smart-phones are available at feature phone price to the rural and mass population of the country. Were smart-phones really demanded by the rural population of India? Not really. Its affordability, supply, in-house production has created its demand in the rural parts of India. Some may even argue that, supply side economic measures like tax cuts, heavy investment by government as in case of Reagan government in US, increases the deficit of the economy. But by proper fiscal discipline and monetary measures, deficit can be controlled, which is vindicated in the era of Ronald Reagan and his government. The current problems of Indian economy, low GDP, low growth and high inflation can be corrected by embracing supply side economics. All we need is to be on the right side!

Rohan is specializing in Finance His interests range from Economics to Astrology And Palmistry

roohny

rohan.r.chitnis

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“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” These words by Mark Twain seem like any other regular quote when you read it for the first time. But look beyond the words guys, they actually make a lot of sense. We all get hyped about interviews during placement season! They are definitely important, but your resume also makes the difference in crunch times. It is for a reason that they say, “First impressions last long”! So here are a few pointers that I hope will help you create a better resume. The most important thing to remember while drafting your resume is that it has to be simple. Too many colors, too gaudy fonts do not work in a resume. Keep it as simple as you can.

Use simple and clear language. Do not try to show-off your language skills in a resume. You can save that for the interview.

Specify a career objective. Let your objective be as practical as possible and with minimum general management jargon.

Highlight the important things. For instance, let the details of your work experience be at the top rather than mentioning your academics or personal information first. By doing this, you automatically shift the focus of the reader towards the most important part of your resume.

While mentioning your work experience/internship experience, describe not what your job was but what you did and how you helped to enhance it.

Try not to use too many general statements in your resume. For instance, “I worked very efficiently” or “I put in sincere efforts to enrich my profile”. Such generalized claims make no difference in the head of reader whatsoever. Worst case scenario, you may come off as the person who cannot quantify his work and is trying to hide it behind industry jargon.

Keep in mind the profile you are interviewing for. It is not a crime to tweak your resume according to the profile. For instance, stating that you are well versed with Photoshop may not help your objective if you are interviewing for a finance profile. Try to put yourself in the shoes of the assessor while drafting your resume.

Highlight any certifications you may have to your credit. It helps in giving your resume a big boost. Let the resume be crisp and to the point. None of the employers have the patience to read a resume that stretches over 3-4 pages.

3. From The Alumni Resume Tips By Shruti Nikam

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Do not forget to include your current contact details. This is a common mistake made by many which makes a very bad impression. Be sure to include your current contact number and mail id.

Add “Customer references available on request” ONLY IF you really have some good references to provide if necessary.

Do not mention any ethnic or religious affiliations in your resume. This can be discussed during the interview if necessary.

Mention special interests and hobbies. It lets the employer know that you have not only restricted yourself to academics but are interested in all-round development of your personality. Also it portrays a message that while solving an issue, you will be more open to exploring various avenues and ways rather than sticking to the traditional methods.

These are just a few pointers that help when the employer is screening your resume. I hope this article will be helpful to you in your future placement activities.

Shruti is passionate about dancing and her major interest lies in Psychology

shrutinikam.24

shrutinikam

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Since the evolution of civilization, mankind

has been using biotechnology in some way or another for fulfillment of his needs and desires. From making necessities like bread to luxuries like wine, biotechnology has been used, modified and processed knowingly and unknowingly. It was not until after World War 1 that biotechnology came to use as a science. Now it was not simply a matter of food, it was needed for human welfare. Over the years, the spark turned into a pool of magma. Now it waits for the pool to burst out of seams. If the revolution in information technology was huge, the biotech era will be massive. Experts say that the current biotech boom is similar to that of the IT boom in the 90’s. The link between the scientific world and of biotechnology and that of a typical MBA student may initially seem unclear, but upon consideration, the marriage appears far less strange.

In this world where crisis is occurring in almost each and every stage and resources’ getting depleted over the years, biotechnology is the only viable solution left to mankind. Right from treatment of diseases to finding their cure, creation of genetically modified crops that can dispel the dark shroud of hunger all over the world, generation of energy by use of all natural biofuels and along with protection and benefit to the environment; all of these can be done by use of biotechnology. For this purpose it is necessary that new programs be installed so that they help students become one with biotech and industry. Biotech is the next big opportunity that will demand from people both the scientific knowledge from biotechnology and the managerial knowledge from MBA. Biotech is all about making new products. It’s an industry that’s highly entrepreneurial and moving extremely fast.

4. Biotechnology Weds MBA By Chetan Shetty

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When an industry booms that rapidly, the old models become obsolete and degrade. There is need for new ones which can address the complexity of the biotech industry. Biotechnology says that DNA and RNA is information in which life is contained. Therefore it is essential to have managers who not only understand the technical details, but know how to raise the extraordinary capital demanded by biotech and who, further still, can address the complicated public relation issues. If the field is to bring to humanity the boom, there are two things that biotech must absolutely get it right: Public relations and ethical vision. If either one is neglected, the industry is bound to crumble like a cookie. The marriage might seem a bit off course, but in a country like ours, miracles do happen. This

can bear fruit though it might taste bitter at first or need a lot more support than most others. How quickly biotech develops into full flower depends on many challenges, and it is most certain that the merger of these two will result in bloom of the century or even the entire mankind. The era of biotechnology has been long anticipated and it will most likely serve as this century’s predominant disruptive force that anyone has ever seen.

Chetan Shetty is specializing in Biotech Marketing He likes reading novels and learning new languages

chetanshetty9.0

chetan.samurai

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India’s newly appointed Prime Minister holds lofty ambitions for the nation, and the much awaited Union Budget of the NDA government garnered high expectations of reviving the Indian economy. The BJP’s key campaign issues were rising prices, fiscal consolidation and rerouting the country onto the path of growth. But how does the recently announced Budget address these issues? Here are some focal points of the Union Budget 2014-15: Curbing Inflation: Even though the Modi government rose to power promising lower prices, Budget Estimates project inflation to be in around 7.5 to 8.0 per cent. However, this seems to be realistic, since with recent uncertainty in global crude prices, the government has limited ability to control inflation caused by external factors. On dealing with price rise (food price inflation in particular), the NDA Government’s Union Budget 2014-15 has introduced a Rs. 500 crore Price Stabilization Fund. It remains to be seen if this measure is commensurate with current levels of food price inflation, especially after the failed monsoons in many parts of India.

Fiscal Consolidation : The Budget states that it aims to consolidate the fiscal deficit from the current 4.1 per cent to 3.6 per cent for 2015-16, and 3 per cent for 2016-17. Besides curtailing Budgets for various schemes through the Expenditure Management Commission, the Budget does not specify the measures required to achieve or maintain this consolidation. Having said this, the NDA government has not changed the amount of allocations for various social security schemes such as the MGNREGA and the NFSA. Education and Employment: Employment was another key issue during the government’s election campaign. The Budget has allocated Rs. 100 crore for the transformation of employment exchanges into career centres. Also, wage employment will be provided in agricultural and related activities under MGNREGA. Various measures have been provided to promote entrepreneurship (allocation of Rs. 100 crore for “Start Up Village Entrepreneurship Programme”) which would facilitate self employment and creation of job

“The 21st century is going to be India’s century.”

18. Union Budget 2014-15 By Prerna Ghorpade

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opportunities. With respect to education, the Budget has more than a few positives. For higher education, the Budget proposes setting up more IIT’s and IIM’s and aims at simplifying the process of obtaining student loans. It has also proposed steps towards teacher training programs, school sanitation and IT education at the school level. Taxation: While presenting the Finance Bill, Finance Minister Arun Jaitley maintained, “Ours is not a high tax government.” The Union Budget reaffirms this statement in terms of the various changes in tax norms. The personal income tax limit has been raised to Rs. 2.5 lakh and Rs. 3 lakh for individuals aged below 60 years and for senior citizens respectively. Meanwhile, the deduction limit under Section 80C of the Income Tax Act has been raised to Rs. 1.5 lakh in order to encourage investment. The Budget has a lot of positives in terms of resources allocated to much needed measures such as Technology Development Fund, Policy of One Rank One Pension, National Highways, a programme for displaced Kashmiri migrants, 15000 km of additional pipeline to be developed through PPP mode, Scheme for development of new airports at tier II and III cities through PPP mode, etc. The Budget makes it clear that the government will primarily rely on the PPP mechanism for the various new schemes. The Budget is a laundry list of ambitious Rs 100 crore proposals, and while it does seem promising, only the future holds the final verdict on the 2014-15 Budget’s ability to tackle the Indian economy’s toughest adversaries- inflation and fiscal deficit.

Prerna is specializing in Finance She enjoys baking, music and reading

pg1605@yahoo.com

prerna.ghorpade

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I think this is because we are trying to breakdown everything and trying to modify at the cost of efficiency of the systems and also without keeping the 'wholeness' of the system in mind. We all agree that there are no artificial systems which matches the complexity and capabilities of natural systems. The idea behind this article is not to advocate system studies, but to open a new approach to look at the things which help us solving the problems understanding complementation of the components which are interrelated and become a part of true value chain. The system concept has a very long history. Though, the study was not known as system studies till Bertalanffy coined the term, there were contributions from Leibniz, Nicholas of Cusa, Paracelsus, Vico and ibn-Khaldun, Marx and Hegel. We also have to remember Kohler and Lotka for the contribution toward system studies. (I would like to recommend readers to read about these people's contribution.) The importance and applications of system sciences is evident more after the second industrial revolution. Now systems encompasses everything under the sun.

Sciences, Social Sciences, Political Sciences and all other disciplines are approaching to the contents from systems perspective. System theory is an interdisciplinary field of science. It encompasses everything which is interrelated. There is nothing which exists and will exist in isolation. We are all part of something where everything is playing its own role as a living organism. Things around us are complex as everything is interrelated and are part of a large, larger and even larger ecosystem. This is not mechanical but evolutionary in nature. Boundaries are decided by us under the name of scope so that we can limit and are able to grasp depending on our capabilities. But this does not limit the original view. We know the story of elephant and five blind people for so many years, but it seems that we are still learning from the story. The quest of knowing the things has been on for thousands of years. Mainly understanding and solving problems for all time is keeping all of us so much occupied that we are losing what is called as 'Whole'. Depending on our capacity to perceive and understand the things,

6. Systems: A part or a whole? By Prof. A.G.Joshi (PhD)

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systems understands changes from person to person. Perception cannot reflect the real things as it is. Though the elephant itself is a complete system which is subsystem of some other system, still we are holding part of it and insisting that 'this is what it is'. I think we need to go back to the 'laws of thermodynamics' to look at the history of systems. Today system studies are introduced in all disciplines of academics, research and operations. To understand the situation and take appropriate actions, we need system scientists today. While everybody is thinking that there is nothing other than empirical studies (these are the people who think 'survey is the management studies'), we have started forgetting the Emmanuel Kant and his 'Pure Thoughts' and deductive approach while understanding the things around us. While studying a phenomena, had Copernicus, Newton decided to study the things from empirical surveys, Newton might have had to take survey of more than 30 apple trees applying Z test to prove that all apples fall down without discovery of gravity. (With due respect to all 'Empirical Kings' with the test applied statistics, he would have easily got a Ph.D.) The world today recognises contribution of

Ludwig Von Bertalanffy who was a German-Canadian biologist and philosopher (1901-1972). Bertalanffy coined the term systems, which is today used everywhere and General System Theory (GST) became the foundation of system studies. His main contributions are about open systems. (To be continued........)

“We can't impose our will on a system. We can listen to what the system tells us, and discover how its properties and our values can work together to bring forth something much better than could ever be produced by our will alone.” Donella H.Meadows, Thinking in Systems: A Primer

He is one of the most loved professor at PUMBA. In his free time, he likes to play the drums and work towards the cause of rescuing snakes.

joshiag

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A room enclosed by four walls, with a door to get in and get out, a couple of windows, you can see a little view outside, but it is not the world, you see. This is not where I want to be. I am not myself. This is not me. What is wrong with me? There is a whole new world outside, New people I can meet. The genius, the not-so-genius, a new culture, a new language, and here I am sitting, thinking, trying to write something, which I think I may not complete. I am not myself. This is not me I want to travel. To explore, to learn, to enlighten, to express. A want for being accepted for the way you are, starts with accepting others for the way they are. Why hate? Why rage? Why judge? Why the good? Why not-so-good? Want to forget these questions, and discuss only to learn, not dispute. But they discuss to argue. I feel free when I walk in the rain, with drops slowly drenching my body. When the wind blows my hair, the morning rays stroke my skin; They all make me free My ability to speak, to learn, make mistakes. My friends, their care, their innocence, their belongingness, it all makes me free. But fear tries holds me back. I would fear in a jungle with the un-caged wilds around. But, I am amongst humans. We speak; we communicate, understand, and ask. We get together, drink, dine, and share. Why fear our own race? We can exchange thoughts, we can have a cup of tea, if not, coffee. Help each other if need be. I am glad to be a human being, to contribute, to sense, to feel. I break the shackles, tear down the walls, overcome the barrier and feel free! I want to exchange, experience the variety. What language do you speak? What food do you eat? Is that the way you greet? Oh, your songs are sweet!

7. Creative Side- I Am Not Myself By Sandeep Pokhrel

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Let’s celebrate your festival. I want to experience your culture. I want to experience life, I want to see it all! The variety is what makes us unique, and our culture makes us even more special. The more you indulge, the more you know, The more you experience, the more you recreate, and respect, the more you grow. This is what I call an ideal world. And yet here I am, closed by four walls, thinking about things I want to do, and still hesitating to take a step forward. I am not myself. This is not me.

Sandip loves traveling, learning new languages and exploring new cultures.

sandip.pokhrel00

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Credits: Vijay K.B.

Credits: Arvindjeet Singh

8. Through My Lens

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Through My Lens

Credits: Rohit Jain

Credits: Rohit Jain

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Through My Lens

Credits: Rohit Jain

Credits: Arvindjeet Singh

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Through My Lens

Credits: Brijesh Mehtre

Credits: Brijesh Mehtre

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This sounds quite straightforward and obvious. But a little time to ponder over this statement would sprout thoughts which become reasons for this to be logically true for the future. It’s no luxury to be on WhatsApp these days; it’s a necessity. Just like the term “Google it” for search has come to everyday use, WhatsApp has emerged as the winner communicator tool and the term “WhatsApp me” has already been adopted by the over communicative category. WhatsApp was allowed as a free App; an App that just relies on data usage for operations. The Company did not support the idea of advertising on the app giving due consideration to the users privacy. WhatsApp is building on customer base and will cash on the base developed; that too a specific base which does not move away altogether to other Apps like Line, Viber, etc. Currently WhatsApp routes calling through the general Call option of the phone whereas Line, Skype already have their dedicated

facilities. Its rise has been good so far but needs to offer calling options across platforms to sustain. In view to make their product inevitable, they need to penetrate deep into Mobile Data Consumption market. It will be a startling situation if the firm, which literally created a data consumer market segment for them, dooms down. Though it projects itself as just a good SMS and media communicator, it has come to sit on online consumers of Facebook, Twitter, Skype and alike. Once WhatsApp brings out its own call feature, it is bound to increase more competition in that segment. Now for a moment let’s shift our focus to the general call feature of telecom service providers. The call rates started off with Rs.32 outgoing and Rs.16 incoming. It then reduced to Rs. 16 outgoing and Rs.8 incoming. Only the elite business class and traders could afford it. With gradual increase in the number of consumers the rates, with time, came down to 50 paise per minute. Not to forget the incoming tariff was forgiven. The situation was pictured to be static until “Dus ka Dum” made its way to market and anything above 10 paise a minute looked expensive. This took some

9. Sectornama- Telecom Industry To Woo Tech-savvy Consumers By Vijay K B

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time and still today few players operate in this fashion. It gives them opportunity to enlarge their circle and attract group customers in bulk. People either bought a number or used number portability to get into desired groups. Imagine if the data packs would not have come to occupy a significant position in our life and call over internet been alien; the telecom would have made the promoters pay for it. And these promoters would be the very same names that cover our TV space via advertisements.Imagine, you are provided with a luxury to continue with general call and talk in limitless fashion with just one hiccup. You continue to talk for a certain time say 30 seconds and then you hear “Washing Powder Nirma, Washing Powder Nirma…… Sabki pasand Nirma…Nirma!”. You then continue your talk again with your buddy and the talk is just shaping to be a chatpati gossip, arrives the jingle “Vajradanti! Vajradanti! Vicco Vajradanti”. And yes some concessions; the longer you talk, the lesser these ads get. Going by this past build up it only helps us to believe that the future has to be either no fare at all or consumers getting paid to call. Aha! Whatever case the imagination goes, it’s always a feel good scenario for telecom consumers.

Vijay’s interests lies in social networking, acting and music

iamvijaykb

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Seven Seasons, one game, numerous cherishable moments and the magnificent trumpet sound! This defines India’s most popular domestic league i.e. Indian Premium League, or the IPL. IPL unlike any cricket league is a celebration of cricket with entertainment. Along with creating great entertainment value, it has also started acquiring a strong emotional value in the hearts of thousands of Indians. IPL is marked as a cricket carnival which is celebrated by the entire nation during its two months span. IPL was successful in introducing the concept of regional rivalry in cricket and also enhanced the popularity of Indian domestic cricket. However by introducing the concept of city-based franchises IPL subjugated the city-based loyalty of local cricketers.

Apart from cricket stars (both domestic and international), presence of various stars from film industry are also experienced. Katy Perry- the international Pop singer, Amitabh Bachchan-the king of Bollywood, Salman Khan- the heartthrob of Bollywood, great choreographer Prabhu Deva, famous American rapper Pitbull, the divas of Indian cinema- Kareena Kapoor, Deepika Padukone, Priyanka Chopra and many others, added glamour in different seasons of the league. Other Bollywood stars such as Preity Zinta, Shilpa Shetty, Sharukh Khan and famous industrialists such as Vijay Mallya, Mukesh Ambani, N. Srinivasan, Grandhi Mallikarjuna Rao, Ness Wadia own franchises of different teams.

10. Sports Talk- It’s Not Just a Game…By Arvindjeet Singh

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IPL and Money The revenue model of IPL is dependent on centralized as well as decentralized systems. Various sponsorship and broadcasting deals of IPL consists of centralized revenue streams. For the first five years the exclusive title sponsorship of IPL was with DLF, the property developer of India who paid more than Rs. 250 crore to win these rights. Now for the next five years the title sponsorship is with pepsi for which the soft drink giant paid Rs 396.8 crore. The league is also sponsored by Hero, Karbonn Mobile, Vodafone, Citi Bank, Royal Challenge and Volkswagen. Kingfisher Airlines became the official umpire partner of IPL at a price of Rs. 106 crore. Multi Screen Media bought the broadcasting right to show IPL matches in India at an exorbitant amount of Rs. 8,700 crore for a period of ten years. The franchise owners on the other hand are allowed to sell the commercial rights of the individual franchise and this adds to the decentralized revenue stream. The telecom service provider of India, Aircel paid Rs. 85 crore for renewal of its deals with Chennai Super Kings for a period of three years. Two more sponsors Jaypee Cements as principal sponsor and TVS as co-sponsor are added to the sides of Deccan Charges. A deal with Hero Honda for three years for about Rs. 18-20 crore each year was signed with Mumbai Indians. Delhi Daredevils signed Muthoot Group as the main sponsor of their team. Thus the decentralized revenue pool provides sufficient opportunity to the franchises to generate fund.

According to the decision by the board, 40% of the centralized revenue would be retained by IPL while 54% would be distributed among the franchises and 6% would be spent as prize money. Therefore, it is evident that like any other major leagues, IPL provides financial support to its franchises for their survival. The ticket and passes sold are also divided in the same percentage between the board and the team. This source of revenue is variable in nature as it depends on factors such as number of gate passes sold, seating capacity of stadium etc. In case of the famous football league in west lands, EPL i.e. English Premier League, the revenues for teams are highly impacted by the success of the league unlike IPL wherein revenue for all teams is almost equal. The other interesting fact about EPL is that most of the teams participating own stadiums due to existence of club culture. In India it is yet to develop the club culture and would surely boost IPL success to a great extent.

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IPL and Marketing The fixed calendar of IPL every summer provides different brands an opportunity to plan their marketing campaigns much in advance. For brands sponsoring IPL centrally or sponsoring the teams, visibility is ensured with high impact throughout the tournament. The most interesting part is that IPL not only allows national but regional activation too. While brands like DLF and Pepsi through title sponsorship got pan-India awareness, Ram Bandhu Masale effectively used Rajasthan Royals’ association to their advantage in the region of Rajasthan. Apart from visibility and reach, brands get an opportunity to activate their association by gratifying key stakeholders through meet-and-greets, using player imagery, being part of award presentation ceremonies, networking with key decision-makers, to name a few. IPL is the single largest impact property consistently delivering above 3.5 ratings (all-India cable and satellite, 4 years-plus) year-on-year across India. IPL enables convergence of entertainment and sports by reaching out to a larger audience across age groups and gender. IPL matches are viewed by the entire family and advertising spot rates confirm this story. The digital media ecosystem also thrives on the passion point of Indians. IPL’s official website received 32.2 million unique visits and 90 million page views in the 2014 season alone. Altogether, 7.5 million tweets were recorded in the 2012 season. These impressions and conversations are too big to be ignored. Though IPL has been a matter of controversies

for betting, money laundering and spot fixing, the popularity of the game is seen to be increasing in cricket crazy country like India and the position of IPL as a cricket tournament will only get higher in coming future.

A poet and a foodie by heart .Loves to explore new things in life.

jeet.1313

arvindjeet.pumba

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Pain is as inevitable as rough patches are in our lives. Whether its love, war, business or sports a lot of physical and mental suffering has to be undergone in order to come out triumphant. The word ‘Passion’ has been formed from the Latin word ‘Passio’ which actually means ‘suffering’. Passion sometimes is confused with pursuit of object/person of interest. From the above meaning derived from the Latin word root one can deduce that passion is something for which one is willing to undergo high amount of suffering & agony which is undesirable for a section of people who either have an easy life or aren’t accustomed to sacrifice & willing to go the distance. But champions are made of such steely stuff which is borne out of their resolve, belief, conviction and suffering which they are willing to go through. Success is a function of various factors such as talent (skill), perspiration, motivation, grit etc. But without ‘grit & motivation’ i.e. ‘passion’ one can’t reach unprecedented heights in his/her field. There are many champions who have reached zenith in their professional lives by conquering their inner demons. In sports world there are countless such champions. Let me share some of these stories of true grit and passion shown by these mentally tough as nails and highly motivated gentlemen. Rafael Nadal In the tennis world inarguably regarded as the ‘King of Clay’, Rafa is equally admired by his opponents and fans for his relentless style of play and panned by critics, classical serve & volley style lovers and Federer fans who mock him for the lack of artistry in his game and

rough and tough public image. But unnoticed goes the mental makeup that makes Rafa ‘The King of Pain’ Nadal such a special champ. From career threatening knee and back injuries and remaining outside professional tennis circuit for 7 months, Rafa won 2 grand slams, 5 Masters 1000 titles & defeated world number one Novak Djokovic on multiple occasions in 2013. Nadal’s incredible comeback can be attributed to his positive mind-set, perseverance and his willingness to put in the hard work required to return to full strength. He even ended up altering his natural game against Djokovic. Such was the magnitude of his ambition & conviction. Niki Lauda Niki Lauda, the renowned F1 legend on whose rivalry with James Hunt, another F1 champion, the Hollywood flick ‘Rush’ had been made is a champion of substance who

Pain And Passion By Mayank Bhagat

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defied all logic by still participating in a race just weeks after he had undergone a skin graft operation for a critical injury that left his face and skin burnt which occurred due to fire generated by friction and collision on a wet racetrack. His will and determination to go all the way despite of acute pain and imperfect vision was born out of his burning desire to save his world championship title and gain respect. Though James Hunt won the championship title that year, Niki by virtue of his sustained and disciplined lifestyle became champion next year and for many years to come. As in this case, pain sometimes can be therapeutic. Graeme Smith & Anil Kumble Which cricket fan can forget the heroics of Graeme Smith, who batted injured (batted one- handed) to save his nation from losing the test match against the mighty Aussies who had a pace attack that included the likes of Mitchell Johnson. From being made captain at the age of 23 while having played just a handful of test matches it was Graeme’s feisty

attitude and his performances that earned him praises from critics, teammates & fans alike. His retirement has now left a giant hole in terms of his vast leadership experience of 100+ test matches and influence on the South African team. Anil Kumble, on the other hand came out to bowl with a broken jaw the very next day the injury took place. By his own admission he wanted to bowl because he would have been unable to sleep had he not attempted to win the match for his team. The above players though were unsuccessful in their endeavours but their ability to withstand pain and yet knowingly fight the inevitable speaks volumes about their commitment and passion towards the game and their team. To add to it these are the same gentlemen who helped in chasing down the record ODI target of 434 runs & picked up all 10 wickets in an innings respectively. Passion thus drives people to achieve the unthinkable in their lives.

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Conclusion The above anecdotes that I have shared are not romanticised pieces of fiction but are the real stories of people who went beyond the usual and were willing to stretch themselves. I understand there is an alternate school of thought that believes in living life for the moment and to love, laugh and live no matter what may come. But such an attitude without endurance for pain and resilience may find one wanting during not so good times. When the going gets tough it’s only the tougher ones who get going. Even Charles Darwin would agree with me on this occasion. My idea has not been to glorify pain but to add a perspective to the jigsaw puzzle of our life. The fact is that ability to endure pain, pressure, frustrations etc. is as much essential as to be happy & ‘project’ oneself as a humble, friendly and a social person.

“Turn your

wounds into wisdom.”

-Oprah Winfrey

Mayank likes the strategic and leadership part of cricket and the raw aggression & gladiatorial feel of tennis

mayank.bhagat88

mayank.bhagat

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Management in football dates back to 1950s, when the sport was gaining a professional status. Like MNCs & other organizations, a successful football institution also needs a decent management. A good manager can turn things around for any club with his managing skills. Like any football enthusiast would say, a good manager is bound to be productive for the club, both financially & on-the-field results. The Football Manages doesn’t just manage the football players. He has more than that to think of. Of course the manager oversees the training sessions, matches and technical aspects of the game; but there’s a lot more to it. The manager works with a variety of people, which constitute the manager’s backroom staff. To get the

optimum performance from the resources the manager has at his/her disposal, the manager has to get his backroom staff right. Earning & sustaining success is not just dependent on the 11 players on the field, but also on the backroom staff. The manager has to deal with a lot of aspects of the game. We are going to focus on the main parts the manager has to focus on, and a little insight on each one of them . The manager has to deal with: 1. The players 2. The director of football 3. Assistant manager 4. Technical coaches 5. Fitness coach 6. Physios 7.Head of youth development 8. Scouts 9. Under-18 manager 10. Reserves Manager

Dealing with players has gotten tougher over the years. Managing the big egos in the dressing room & getting them to synchronize is a hard thing. Hence a manager needs to know ‘man-management’ if he has to get the player do what he wants the player to do. The manager has to choose the players that are going to start on the field & on the bench. The attributes from which the selection process is generally based on is – form of the player, work ethic, fitness, technical prowess, team chemistry. Some players have various traits, like some are dribblers, playmakers, dogged defenders, prolific goal scorers, complete defenders, etc. The manager has to select the perfect combination of these players to achieve victory. The task of motivating the team, tactics, team formations, change & improvisation of tactics is also handled by the manager. A day before the match day, the manager puts on a team-sheet (list of players who are starting the match and on the bench) during the training session. On the match day, the manager has to make his players execute the tactics

Role Of Manager In Modern Football By Shounak Deshpande

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and plans that he and his coaching staff have discussed with the players in their preparation time before the game. If plan ‘A’ does not work, he has to be ready with a back-up plan, plan ‘B’, and so on. Improvisation plays a major part on a match day. Pre-game pep-up talk, half time talks play a vital role is steering the team into winning. Along with managing the team, the manager teams up with the CEO (or the club’s high authority) to buy or sell a player in the transfer market by negotiating the deal with the other party (the other club and the player). The player’s job profile (playing position, squad role), his payment (weekly basis/game basis) and the length of his contract are decided by the manager and the CEO. Generally, a player’s acquisition is based solely on the manager’s will to bring that player into a club (through transfer, loan of free signing), although there’re few exceptions. CEOs and agents just help in ushering the deal. The director of football plays an important role in the club. He sees after where the club is heading. The director of football must have knowledge about the game as he, along with the manager is responsible in hiring & firing the personnel in the club. The director is sometimes a link between the board of

directors and the manager. The assistant manager is the second-in-command. He has to take care and watch over the things the manager has discussed about and has to see that the tasks get done. He also assists the manager in tactical coaching of the players before, during, and after the game (mistakes, if made any and any chance to improve the player’s performance). He is the deputy manager, in short. The manager discusses the style of play of their opposition, how to break their attacks and how to mount own attacks, various technological theories and footballing practices with his assistant manager to refine the methods and optimizing the match-day performance. Technical coaches are of different types-mainly focusing on different aspects of the game. Technical coaches consist of attacking coach, midfield coach, defending coach &

goalkeeping coach. As their names suggest, they specialize in their respective roles & train the players to keep their attributes primary attributes sharp. Fitness coach helps players to improve their fitness. Not all players have the same type of physique. Some get fatigued faster than others. So the fitness coach helps the players to improve their physical fitness so they can last 90 minutes in the game. The physios of the team look after the player injuries & mental fitness of the player. The physios will help prevent injuries from occurring, speed up players’ recovery from injury, give estimates of the length of time injured players will be out for, improve your players fitness levels. The Head of youth development helps developing the players from a very tender age of 12/13

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years. The team ideology and playing techniques are taught to them. The youth system is an important part of the club as it decides how much money the club can earn and spend on players, and the future success the club can have. A good youth set-up helps produce good players for future which can help the team to success. Best examples of advantages of having a goof youth set-up is the Manchester United class of 1992, and the current FC Barcelona squad. If the youth system is not efficient, the club has to spend to buy players. The clubs can earn a lot by selling good players from their youth academies. Prime examples are West Ham United, Atletico Madrid, and BVB. Scouting system helps a lot in bringing in the talent from abroad. The scouting system of any successful club spreads vast across the world. As

strengthen its squad, being the first to scout a talent is of prime importance in a player-acquisition. If other club’s scout learns of the talent, a player ‘hijacking’ (the other club signs the player, instead of you) can take place. The economic rule of demand is applicable here. If the player has very little demand, his price is considerably low. So it is of great importance to scout a player in his budding ages when his demand is low to save money for the club.

The scouts take commission on the signing fee the club good scouting pays to sign the player. It is always better to invest in a network, rather than spending big on over-priced players in today’s football market. The Under-18 manager is in charge of managing the players who either come from the youth development programme of the club, or young players that are brought into the club. The primary role of the under-18 manager is to see after the development of the youth players, develop them into first team quality players and promote them to the senior team. The reserves manager is in charge of the reserve team. The reserve team plays reserve team matches, where players enduring poor form, returning from injury, fringe players can play and practice and get back to their prime level where they can join the first team to play top level football.

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Apart from these technical aspects, the manager has to take care of: the ‘kit-manager’ who manages the match-day and training kits of the players; the dietician, who takes care of the player’s eating habits and advises players what to eat and to avoid to keep themselves healthy and fit; the grounds men ,who take care of the turf on which the players practice football and play matches; personnel managing the facilities at the training ground and stadium ; the public relations and spokes-person of the club ; appearing in events and commercials organized by the sponsors. Use of technology is not new to managers in football. Game theories, Decision making systems, systems based on mathematical formulae, which are in turn based on the past observations, simple physics and logical reasoning, opposition team’s report etc-these things help the manager’s judgement in managing his own team. If all the things are taken care of in the optimum manner, including the right appointments of the staff personnel, the manager is bound to give positive results on and off the pitch for the football club he is working for. A team’s ideology,

methodology (the way the team performs), mentality and productivity is all based on the managing style of the team’s manager. The best example of a manager turning around the fate of a debt ridden struggling club and building an empire out of it, is Sir Alex Ferguson taking over at Manchester United in 1986. United were struggling back then. From his appointment to the time of his retirement, which spanned 26 seasons, he had won 28 major trophies for United, making the United the most successful club in the country. Managers play a pivotal role in the club and are an integral part of any football team.

Shounak is a big fan of football and Videogames

shounak.deshpande

shounak8

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11. PUMBA Perspective- A discussion moderated By Dev Roy

“Yes, I do agree with the concept of smaller cabinet, restructured portfolios and a powerful PMO. Earlier there have been good PMs but the other leaders did not allow them to function the way they wanted to or do what they wanted to. Similar or related ministries should be merged or combined for better efficiency and clubbed together under a single minister for lesser and faster clearances.”

- Col. Mangesh Wankhede

“They say, the secret of getting success is to get started, I don’t know whether this approach will be helpful or not but it is definitely a way forward. No one can assure results at the very first step or effort you take. What matters is whether you stick to the plan and keep moving. A powerful PMO, smaller cabinet and restructured portfolios will definitely help the new government tackle complex issues more deliberately as these are interconnected. And going ahead they can always re-strategize to cover the loop-holes they might identify in the current working pattern. We would have to let the current strategy breath and maybe after 8-10 months we can be in a position to take a call.

- Punit Thole

YES, India as a leader of the NAM and an emerging superpower it is high time we participate as a big player to ease up tensions and broker peace between Israel and the Hamas. Since India’s good relations between both countries we must use this opportunity to play the big brother.

- Valene Gomes

After 10 years of lethargic Congress rule, the citizens of India desired a change in their fortunes, and riding on these hopes Mr. Narendra Modi has built a government with a full blown majority. This gives them a free hand to take decisions without any fear of regional parties road blocking. Smaller cabinet has reduced redundancy and made the govt a lean and efficient machine. By scrapping unwanted cabinet committees and ministerial panels, the PMO has consolidated its position and have made decision making much more streamlined. But when you look closely cracks start to appear. The bullet train project between Ahmedabad is touted as a waste of money as only a couple of hours will be saved for a much larger premium.

- Rohit Nair

Summarized by Dev Roy: It is the biggest election victory of any party since Rajiv Gandhi's landslide in 1984. BJP’s win ends years of coalition government characterized by bickering and gridlock amongst numerous ruling parties. One party will now dominate proceedings. And as the juggernaut of the Narendra Modi government starts rolling, expectations from various sectors also are buoyant with many expecting urgent reforms in various sectors. A lean team would definitely lead to effective governance with emphasis on the importance of state-centre co-ordination, as management students we need to forecast our perspective on this national agenda. So I ask “The new PM bets on a powerful PMO, smaller cabinet and restructured portfolios to deliver effective governance. Do you think the new govt has hit the right road to success or does it need some re-strategising?”

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Militancy in any form anywhere in the world is an extreme step to find a solution to any problem. However, a solution can be arrived at only through dialogue and interaction between the warring parties. No solution has ever been found by the use of force. Though I personally support the way Israelis defend their honour and country .i.e. they go all out, the recent loss of lives is unacceptable. Hamas may be correct in demanding their rights but they too need to understand the importance of dialogue. Arms supplier or no supplier, it is their internal/mutual matter. It should be left to the two warring parties to suitably resolve their issues. The UN is capable and responsible for establishing peace. As a responsible nation India should appeal to Israel to take all steps to avoid unnecessary loss of lives.”

-Col Mangesh Wankhede

I have immense respect for Israel and Jews. What we are looking at is only one side of coin. When you go through the history books you will realise why Israel is taking aggressive stance every time. Jews faced the same taste of ruthless killings before they formed their own Israel. They don't want to be in that scenario again. They don't want to put their future into jeopardy and hence the offensive attitude to ensure defences. Yes, this is quite strange but this strategy has worked over many decades in keeping other Arab forces

off their lands. But, this is totally wrong and against humanity. Talking about India's stance on this issue, India should take a neutral stand.

-Sandesh Shendkar.

Innocent lives are being taken and someone here sitting miles apart can decide who should live and die? This is humanity today. You don’t have to be pro Palestine or pro Israel. You just have to be Pro-humanity. How would you feel when you are stripped off your own land and are being bombed from all sides? You are watching your family members die one by one. Israel is not allowing any aid to reach them. They're even bombing hospitals and cutting off power supplies. Honestly don't know what India can do? What I heard is they along with the other BRIC countries are demanding an international probe. That's a step too.

- Rhea Dalvi

The media is flooded with pictures of war & death. Everyone questioning about the Arab-Israeli conflict and whose side should they be on. Is killing innocent civilians justified with any reason? The reasons cited for the conflict vary from participant to participant and observer to observer. With the world powers interfering and provoking the United Nation’s silence on this issue, Opposition in the Indian parliament is demanding a stand to be taken on this issue. Has Israel gone too far? Instead of targeting Hamas militants, are the Palestine civilians becoming the real victims?

Q. With more than 500 lives lost, death of Palestinian civilians & loss of Israeli lives, humanity is at its zenith of shame. Should India attempt a ceasefire between Israel and Hamas militants given that Israel is a major defence supplier to India?

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It is only now that we are seeing the Palestinian side of the coin who were branded as terrorists until now. Israel was shown to be the victim, the 'defender' against Palestinian aggression .Until the WWII, Christians, Jews and Muslims were living there in peace. It was after the WWII and the Jewish Holocaust that the Jews started arriving in large numbers in Palestine, considered as the Holy Land given to them by God. This has resulted in displacement of the Palestinians who now want the right to return to the lands that were captured by Israel after the 1948 war and the 6-Day war. Both the sides have their own share of war mongers, and a majority of the Jews and Palestinians wish for two separate Jewish and Palestinian states to be formed. As for India's stance, it should definitely be pro Palestinian. And talking of peace in the region, India can only vote, not make a difference.

- Omkar Shetake

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Dev loves to travel, cook and socialize

hellodevroy

The run up to the 2014 elections in India has witnessed social media as the new norm for political campaigning. Far from the traditional means of reaching out to the masses, the three political parties Bharatiya Janata Party (BJP), Indian National Congress and Aam Aadmi Party (AAP) have made efforts to reach potential voters with multiple social media campaigns. Based on the 8,000 tweets collected from the users of twitter together on the three major political parties (BJP, Congrees and AAP), our analysis show how people talked about and reacted to each political party. The tweets retrieved from

respective political parties are BJP : 1699, AAP : 3799, CONGRESS : 2699 for the period of May 31st to June 6th. Our analysis is done with the help of the R and Python software, a statistical analysis tool for monitoring sentiments and further analysis. This was carried out by Mr. Pranav Ghadge and Miss. Valene Gomes along with the students of SYSTEMS specialization in Knowledge- enabled Computing at Department of Mgmt. Sciences – PUMBA for extracting data from Twitter through Twitter mining and then processing each tweet to compute their sentiments about the political parties. One of the parameter to

measure an opinion is to check which political party gets the most positive sentiment or least negative sentiment. So we have considered a different parameter to get popularity of a political party, which is to consider most positive and (at the same time) least negative sentiment which indicates true popularity of that party in the country. This article contains graphs which were created to show the percentage of the no. people verses the sentiment scores ranging from -7 to 4 (4 being the highest and -7 the lowest score recorded ) for BJP, AAP and Congress.

12. Social Media Campaign: BJP vs AAP vs Congress By Pranav Ghadge, Valene Gomes

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BJP’s analysis :

42% people out of the total tweets collected had neutral views i.e. 0

3% people out of the total tweets had very high positive views i.e. 4

0% out of the total tweets had very bad views i.e. -7

Congress analysis :

49% people out of the total tweets collected had neutral views i.e. 0

0% people out of the total tweets had very high and positive views i.e. 4

23% out of the total tweets had bad views i.e. -1

With folded Hands, with Humility, Sincerity and Love, We Thank Every Citizen of India N.Modi tweet

I dnt knw the reason but everytime theirs something happened in @BJP4India (ethier good or bad) I feel associated to the party

If anything Rahul Gandhi @INCIndia needs to work on his accessibility. Sure he knows that even the best can be improved. @INCIndia invisible wall around Gandhi's will no longer work. They should start talking more and communicate with the youth.

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Observation period (May 31st to June 6th)

Our analysis, shows that AAP has a wider presence on social media, it is AAP that enjoys a higher positive momentum amongst the people. The twitter presence is mainly because its followers are from urban areas who are tech savvy, also AAP introduces new hash tags regularly to keep people engaged.

Statistics show that Congress has received the highest number of negative tweets than BJP or APP.

Also, surprisingly BJP tweet has shown less positive results, which could also be true due to the recent unfortunate demises of our Former Minister Mr. Gopinath Munde .

In view of the media we see that BJP follows just behind AAP and congress further behind.

0%,4

5%, -2

5%,-3

23%, -1

49%, 0

13%, 1

3%,2

2%, 3 0%,-4

AAP analysis :

72% people out of the total tweets collected had neutral views i.e. 0

0% people out of the total tweets had very high and positive views i.e. 4

10% out of the total tweets had bad views i.e. -1

36,000 employees to be made regular by committee constituted by AAP govt in Delhi! #AAPPromiseDelivered We live in a time of smart phone and stupid people. @AamAadmiParty

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19%

39%

42%

Positive Negative Neutral

16%

12%

72%

18%

33%

49%

SENTIMENT SPLIT FOR TWITTER AAP

BJP

CONGRESS

Overall Positive Sentiments Despite AAP’s growing popularity with maximum mentions on social Media, BJP enjoyed a higher positive momentum. New ways of engagements can attract a lot more social media users and influencers. AAP’s replica of Obama’s campaign strategy in India exactly did this. The use of Google++ Hangouts gave them a huge opportunity to engage with voters and members on the booth while BJP’s use of Android

applications was very popular among users. The strategy was of combining the use of social media platforms and then linking each platform. AAP’s Thunderclap was linked to Twitter and Facebook, BJP linked Narendra Modi’s Google + Hangouts to twitter hashtags and Facebook pages to create a buzz and gathered over 200000+ views. Also Timing matters where Congress, which was the least popular party on social media, missed the buzz due to lack of initiatives when AAP and BJP were very active across platforms

18%

19%

16%

CONGRESS BJP AAP

NOTE* Analysis of the above have been done by students of System Specialization at PUMBA using the R Software. These results could differ as they are done at an intermediate level with limited resources also the score of the tweet evaluated above is done by taking the difference between the number of positive words & the number of negative words in that tweet.

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Before you start reading this article, let me clear a few things with you. You might probably be thinking that Bahadur Khan Kokaltash is the main character in this article. You couldn’t be more mistaken. He’s no hero! You cannot even call him a villain because sometimes, even villains are respected and remembered. But we’ve forgotten him. However, there’s no point in blaming him for it. He had a lot of competition, and that too from Shaistekhan- the maternal uncle of the Mughal Emperor, Aurangzeb. Shaistekhan loved Maharashtra so much that he decided to keep back three of his fingers here, so that the people of Maharashtra would never forget him. And he is still remembered here, for his folly! Unfortunately, Bahadur Khan couldn’t do something as dull and was forgotten. I thought, this is unfair! How can we forget Bahadur Khan Kokaltash! So, I’ll tell you the incidents involving Bahadur. Moreover, after hearing his ‘heroics,’ nobody will ever forget him. Bahadur Khan was a Mughal Sardar. He was also the Subhedar of Deccan. Like all the Mughal Sardars appointed in the Deccan, his main responsibility was to subjugate Shivaji Maharaj. And, like all other Mughal Sardar’s

before him, he failed miserably. The incidents I’m going to share occurred after Maharaj’s coronation in 1674. After his appointment as the Subhedar of Deccan, Bahadur Khan built a permanent camp 24 miles east of Pune, on the banks of the river Bhima. He built a very strong fort near Pedgaon and named it Bahadurgad. So far, so good. Now friends, I turned the pages of all the history books I could get my hands on and this is all I found that I could list under ‘Accomplishments of Bahadur Khan Kokaltash in the Deccan’: He single handedly, without a battle, ‘forced’ Maharaj to enter into a treaty with the Mughals. But that is another incident. Before starting, let’s talk of Maharaj’s coronation. Before the coronation, Maharaj was referred to as ‘a pirate.’ Nobody called him a king. Aurangzeb even refused to call him Shivaji as adding the ‘ji’ would hurt his ego. He just called him ‘Siva’, or more commonly, mountain rat. The other Maratha Sardars who ‘proudly’ served the thrones of Delhi and Vijapur insulted Maharaj in a similar manner. So, Maharaj got himself coronated and then he was called the Chattrapati of Maharashtra, of the Maratha State. But there were many problems. Firstly, the orthodox priests of those days refused to perform the coronation ceremony. Maharaj asked some of his confidential to share with Gaga Bhatt documents showing that he had the royal blood in him, that he was a descendent of the Sisodiya Rajput. This convinced him to conduct the coronation ceremony. However, the expenditure in the coronation ceremony were quite large. Gaga Bhatt himself was given a ‘dakshina’ of one lakh hons. There were a total of 10000 priests present during the coronation ceremony and

13. My Opinion- Bahadur Khan Kokaltash By Omkar Shetake

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each priest was given Rs. 3. There were a large number of other religious donations too. The total expenditure of the ceremony came to around ten million hons. And one fine day, Maharaj got a ‘pakki khabar’ that Bahadur Khan collected a treasury worth ten million rupees which he was sending Delhi, to Aurangzeb. Maharaj sent for one of his Sardars. It is not known who this Sardar was, but it is speculated that he might have been Hambir Rao Mohite, the future Commander-in-Chief of the Maratha forces under Chattrapati Sambhaji Maharaj. Maharaj told him to raid the treasure as a compensation for the frequent raids carried out by the Mughals in the Deccan. The Sardar left with 9000 horsemen. He did not intend to sacrifice any of his men. He divided his troops into two groups, one consisting of 2000 horsemen and the other of 7000. The larger group quietly hid themselves around Bahadur Khan’s camp, while the other group created a pandemonium and approached the Mughal camp. When Bahadur Khan came to know of this, he prepared his army for battle. But the Marathas started running away from the Mughals. The Mughals chased them for a while and then gave up. They had learnt from past experience that chasing the Marathas was as good as chasing the wind. But suddenly, out of nowhere, the Marathas came back, attacked and ran away once again. This happened quite a few times. The Marathas were using the guerilla technique. Bahadur Khan was furious! He decided to chase and finish off these ‘buzdil’ Marathas finally. He gave the necessary orders and the ‘chase’ began. The Marathas were also running in small phases, and when the Mughals gave up and turned back, they attacked and infuriated them. Thus Bahadur Khan went on chasing them. These 2000 horsemen were successful in taking Bahadur Khan a good 25 miles away from the main camp.

In the meantime, the 7000 horsemen who had been hiding presented themselves in the camp. In a hurry, Bahadur Khan hadn’t bothered to leave many soldiers in the camp. When the Marathas appeared suddenly, the Mughals in the camp were shocked. This small batch of soldiers surrendered. The Marathas looted the camp and got the ten million rupee treasure that they wanted. As a bonus, they also got 200 of the best quality Arabian horses. Finished with looting the camp, the Marathas set fire to it and got away with the loot. Bahadur Khan was tired of chasing the 2000 horsemen. How could no longer chase them. He gave orders to turn around and everyone did so with a sigh of relief. Bahadur returned to his camp. The place where he stood now in no way resembled the luxurious camp he had built. Everywhere he could see just burning tents and smoke. He cried, “Ya Allah!Ye kya ho gaya!” But what was the use of crying over spilt milk? What was done was done. This is how Maharaj recovered the ten million hons spent in the coronation ceremony (Around 15 July, 1674 AD). How generous the Mughals were! First, they oppose a ‘mountain rat,’ plan innumerable expeditions against him and later on they pay for his coronation! Kharach, mitra asava Maharajan saarkha! Vikramaditya! An shatru asava Bahadur saarkha! Beakkal!

Omkar loves to read and write about history

Omkar.shetake

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Above written three words are beliefs of ancient Iranian religion Zoroastrianism. Sounds complex? Anyhow, that is not important for us but what is, is learning from those three words. There is an ancient saying about Good Things which is also an understanding of KARMA that if you do Good Things, Good Things will happen to you. Do you really believe so? Depends upon experiences, may be good or bad you have gone through and how you analyze and interpret that experience. What were your inputs for that result? As a business student we have also learnt Inputs--Process—Output. All your outputs depend upon how efficient your inputs are. Now question arises how will you judge your deeds are either good or bad because it depend upon different perceptions. Nowadays meaning of doing good is manipulated as per requirements. Doing good from ones point may be bad from another’s angle. So how will you decide your deeds? With your intention! Intention word itself contains all the words, feeling, and mystery behind a deed. It is said that ‘No matter how good your intentions are, WORLD judges your presentation, and no matter how good your presentation is, GOD judges your intentions’. So doing anything with good intention will eventually lead you to a Good Deed. Sometimes it happens so that your deed is good but intention behind doing that is wrong. Now how will you put together your mind to for a good intention? For that you need to work on your thought process. Try to think positive and think good. We all are busy doing THINGS.THINGS here have a very broader meaning. From the moment you wake up and start your day till end of it all the things you do are considered into this. All we do with some desired output.

While performing one’s chosen duty, our focus should be quality on the action, rather than being only on the fruits of actions. This is what I call KARMA METHODOLOGY. It’s about doing your best, without being utterly selfish and having no ego. We only have control on our actions but not on the results. This is a very tricky statement that how we can design our actions without thinking about results? There are two types of outputs or Fruits which you get out of your activity performed: Main and Subordinate. Let us take example of Football as FIFA fever is on everyone. Both the opponents put in all their efforts and energy in the game. From this they get physical fitness, enthusiasm and experiences. This is main fruit which they get out of their efforts and winning or losing is Subordinate fruit. Even if we lose, main fruit is not going to waste. So while doing your actions all you need to do is give your 100%. Irrespective of the result, you will get a sense of satisfaction that you have left no stone unturned, so no point of disappointment exits.

Good Thought, Good Words, Good Deeds By Kunal Purohit

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Let us take example of ourselves. When we start our journey in corporate world, what do we expect from our employer: Job satisfaction, Money, Brand, fame, Position Profile etc etc. So we need to classify these expectations in this two above categories, decide accordingly and then take a decision. Job satisfaction coming from a good profile should be our top priority or MAIN FRUIT as others things will follow or does not make a difference if you are satisfied. This will give you purity of mind. With purity of mind comes peace of mind, harmony and ability to enjoy what we have, independent of all other objects of so called ‘pleasure’ which one lacks. Money, Brand, Fame, Position can be SUBORDINATE FRUIT. All of us start thinking about Money, but salary is something you negotiate once and take home once every thirty days. Job satisfaction keeps you joyful in every minute of every day. As stated in The Holy Bhagwad Gita, your every KARMA is counted and all your life is constructed what you do with your life. Not necessarily if you do good today good will come back to you tomorrow but it will definitely come back when you need it the most. Whenever you speak, think or do something negative, write it down and think about what you could have done to make it positive. And then work on it the next day, hour or minute. Why? Because you can’t change the past! What is done is done. And

you can’t change the future. It’s not here yet. Remember? But you can learn and set goals. By learning, you realize what you spoke, thought or did wasn’t very kind. By setting goals and pondering upon them, you’ll be doing something more positive the next time. By speaking, thinking and doing the positive, you can change the present moment. I am not saying start it from today but initially try to analyze your day-to-day activities and what was your approach for them. Try and relate it to your desired output and efforts you have put in. You will realize the effect of your inputs, your intentions on your output. Getting promoted, changing positions or starting a business, I believe, this is a general rule applicable to all the aspects of life. So next time a pessimist or a negative thought tries to mess with you, you know what to do!

No one who does good work Will ever come to a bad end; Neither here, nor in the world to come. -The Bhagavad Gita

Still from Mahabharata

Kunal is second year student of Operation specialization He loves good food and good people

kunal.purohit

kunal.purohit.88

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Achievers 2014 is an annual event of Department of Management Sciences, Pune University. This time it was held on 12th April 2014 at PUMBA Auditorium. The event was planned meticulously by the Seminar cell of the department and executed with finesse by the Achievers team. During this session eminent achievers from diverse arenas express their journey to success through a speaker session. This serves as a motivation to the students. It greatly inspires and drives the budding mangers before they foray into their corporate ventures. The Achievers is an event for Seminar Cell to create an interface for the students to interact with Achievers irrespective of their field of work. In the past, guest speakers of Achievers have included the famous Hockey player-the Padmashri Dhanraj Pillai, Lyricist Swanand Kirkire, Padmashree Shrimati Lilla Poonawala, President, Network 18- Mr. Ajay Chacko, Sr. Director HRD, Emcure Pharma-Col. Lalit Rai, Director Bennet&Coleman -Mr. Ranjeet Khate, Former NASA Scientist-Mr. Balasaheb Darade etc. Achievers 2014 witnessed the likes of Socialist Mr. Popatrao Pawar, Writer Ms. Gouri Dange,

Youth Business International Young Entrepreneur of the year Mr. Sharad Tandale, Skin City CEO Dr. Niteen Dhepe, Innovator Mr. Sunil Khandbahale and Commissioner of Police Mr. Satish Mathur. The event started in jam packed attendance with Mr Pawar addressing the audience. Followed by insights poured in by writer Gouri Dange on how to go about realising a career in writing and her life journey. Mr. Sharad Tandale had students in splits and amazement with his life journey. Dr. Niteen Dhepe talked about sudden uptrend that he brought about in Cosmetics and wellness industry. Mr. Sunil Khandbahale brought many well mould innovative thoughts on the table. The event concluded around 4 pm. Not only did the students get an opportunity to interact with esteemed industry stalwarts, they also got something more precious- inspiration. The leanings from Achievers 2014 which each student has received would be fruitful even in their corporate careers. Seminar cell was applauded and thanked for this wonderful experience it took the students through.

Seminar Cell- Achievers 2014

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As MBA aspirants, students should understand the importance of overcoming work discrimination, working in a team and most importantly - giving back to the society. ‘Shramdan’ is the event organized by Cultural Cell where these qualities are instilled and exhibited. It is the very first event that every student celebrates as a PUMBAite. PUMBA being famous for its culture and values makes sure that every year new batch embarks their journey at MBA with ‘Shramdan’. ‘Dan; i.e. ‘Giving back’ is believed to be one of the greatest virtue. Shramdan is a day where students express their gratitude towards the place where they learn. It is a one day event where the students put in efforts to make the college and campus around clean. On this day, every PUMBAite gears themselves, pick up the brooms and sickles to clean up entire campus. The entire site of the event is very picturesque and is a practical demonstration of earnest efforts and teamwork that the students exhibit. As every corner of college shines, faces of students also light up with smiles as it’s the outcome of their very own efforts. Apart

from cleaning their campus, this activity also helps in mental cleansing. This activity gives the student a chance to work in a team and achieve their objectives. The values of a true manager are instilled in the students by this activity. After tiresome work, all the students sit together and enjoy refreshments. Hardwork indeed makes food taste tastier. As a symbolic representation of fellowship and unity, a game of Tug-of-War is played in the end. Shramdaan instils in students a feeling of belongingness towards the institutes and its people. Apart from raising awareness about the environment, there is also a togetherness observed between the new batch and the existing batch. Zig Ziglar has rightly said that “You can have everything in life you want, if you will just help other people get what they want.” Many organizations in the corporate world take up an initiative to give back to the society. We at PUMBA start this journey of CSR well in advance with Shramdan.

“There are so many things we take for granted. Shramdan helped me realize and appreciate the efforts the cleaning staff takes”: Nishant Haryani, Student of PUMBA. “I loved the energy on the field. Everyone wanted to contribute to PUMBA as one team” Nikit Kherde, Student of PUMBA.

Cultural Cell- Shramdan

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Voting is not only our right but also our duty towards our nation. We, as citizen of this nation are liable to vote and elect the right representatives who will govern the nation and lead it towards growth and prosperity. Vote for Change Voting is an agent of change. If the people of the country are of the opinion that the ruling party is not doing justice to its job, they can vote for change. Voting can became a medium of expression. Voters can express their opinions by voting. Refraining from doing so is to keep silence and Abraham Lincoln once said, “To sin by silence when they should protest makes cowards of men.” ED Cell of PUMBA understands the importance of the Right to Vote. In order to bring awareness amongst the PUMBA-ites, ED Cell successfully carried out ‘Vote for Change’ Campaign at PUMBA Campus on April 15th, two days before the elections in the city. Members of ED Cell were very excited about the campaign and it was seen from their efforts. The Cell worked hard for the campaign aiming to bring awareness amongst the young voters at PUMBA. They prepared posters with slogans written on them.

Some of the slogans were- •"Die Menschen starben für dieses Recht." (German) •Bad Officials are elected by good citizens who do not vote. •The one who do not Vote have no right to complaint. These posters were posted all over the campus right from HOD’s cabin to classrooms, from corridors to canteen. The campaign caught everyone’s attention and was appreciated by one and all. Dr. B. V. Sangvikar, Head of the Department (PUMBA) seemed happy and praised the cell for their noble work. The campaign was taken up also social networks to reach masses. Social networks like Facebook, where tens and hundreds of alumni of PUMBA are connected; were used to raise awareness. The campaign was a hit on social media. Followers on social networks said that they were inspired by the slogans and decided to exercise their right of voting rather than enjoying the Election Day as holiday. Even PUMBA-ites who were not local-ites committed that they would be going back to their home town for Voting. ED Cell members felt proud that they were able to inspire so many to Vote. The Entrepreneurship Development Cell of PUMBA took up the social initiative and with their efforts and creativity managed to inspire many.

ED Cell- Vote for Change Campaign

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‘Nukkad pe Charcha’ is an initiative by Communication Cell at PUMBA. It aims to bring forth a platform for healthy and interactive discussions on various socio-political issues in the current environment. The conception of Nukkad pe Charcha was from the belief that every person has a right to express their opinion. The idea which was present in the minds of the cell members had finally taken form. Following the simple idea, the event was finally formulated. It is a monthly event in which new concepts would be added on regular basis. The event comprised of the followings of a regular debate and it was not turned into a competition but into a learning experience. 8th of March is celebrated as International Woman’s Day across the globe. The theme for International Woman’s day 2014 was Equality for Woman is Equality for All. The topic for discussion was for the first NpC was: Are Woman Truly Equal in Today’s World? With the two teams letting it all out, it was indeed a worthy battle to be in. The overwhelming response proved that these future managers are here not just to get a good placement but also to bring a fundamental change in the society. The debate’s discussion ranged from status of woman in the ancient India, to the achievements of modern Indian woman and the radical transformation she has been through. The responses generated were incredible. The intense exchange of opinions and ideas lasted for around thirty minutes, and the conclusion drawn was woman have come a long way and

are in no way second to men, and both have equal roles to play in progress of a civilization “Nukkad pe Charcha gives us a chance express our opinions freely, without any prejudices”, said Nikhil Yadav, a student and participant. “The teams did not care about winning or losing. It was an expression of freedom of speech”- Niharika Garg, a student. Due to the enthusiastic and energizing response received by the Communication Cell, Nukkad pe Charcha went for another Charcha. The second NpC revolved around another epic battle of immense proportions, the dance of democracy i.e. the Lok Sabha Elections. The topic was Will the New Government Change India? With such a heated topic the war was even more heated. Apart from putting across their opinions, awareness about importance of voting was also created. Nukkad pe Charcha was applauded online as well as offline. It has received a positive response from everyone including the HOD of PUMBA-Prof. B. V. Sangvikar, esteemed faculty- Dr. (Capt) C. M. Chitale, Communication Cell Faculty Coordinator- Mr. Prafulla Pawar, Faculty members- Mr. Anil Agashe, who acted as a moderator, Prof A. G. Joshi, and most of all from the students of PUMBA. Given the response received for the last two Charchas, the cell now plans for its third event. Something new and socially relevant would be the topic for next NpC. So if you believe in voicing your opinion, be there for Nukkad Pe Charcha.

Communication Cell- Nukkad pe Charcha

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