next generation web publishing presentation
DESCRIPTION
Presented at the 2008 O'Reilly Tools of Change for Publishing Conference (http://toc.oreilly.com)TRANSCRIPT
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Next-GenerationWeb Publishing
John Kreisa
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Introductions
• Jason Hunter
• Principal Technologist at Mark Logic
• http://developer.marklogic.com
• http://www.marklogic.com
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Introductions
• John Kreisa
• Director of Product Marketing at Mark Logic
• http://developer.marklogic.com
• http://www.marklogic.com
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Mark Logic• Enterprise grade XML Content Server
• Load, Query, Manipulate, Render
• Elsevier, WoltersKluwer, O’Reilly, Thomson, Bowker, Congressional Quarterly, New England Journal of Medicine, Oxford University Press, Reed Business, Wiley, DataMonitor, NERAC, JetBlue, DISA, DTIC, BCKS, DOD
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If we're moving toward Web 2.0, what does that mean
for web publishing?
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The Trends• Answers Not Links
• Sweat the Content
• Content in Context
• Emphasis on Google
• User Participation
• Personalized Access
• Leveraging the Structure
• Enrichment
• Content Analytics
• Agility
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The Business Situation
• Increasing content sizes
• More public content, more privatecontent, and more government content
• Increasing user expectations
• Easy, immediate, searchable accessto all content
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Technology Situation
• Standardization on XML
• Web, blogs, books, articles, citations
• Expanding XML processing capabilities
• Why XML?
• Ordered, hierarchical, textual, irregular, not naturally relational
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Major Trends
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Answers Not Links• People want to be one step away from
answers, not two
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Answers Not Links
• As a publisher, you want to do this as well
• Leveraging your XML structure
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Sweat the Content
• You have two ways to make more money
• 1. Create more content
• 2. Do more with the content you have
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Sweat the Content:
Microproducts
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Sweat the Content:
Custom Publishing
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Sweat the Content:
Amusement
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Content in Context• Location of text, situation of the user,
historical context
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Emphasis on Google
• Fear: Owning the content, the user
• Opportunity: Better search
• Opportunity: Instant AdWords registration
• Opportunity: Personalized landing pages
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User Participation
• Direct: blogging, reviewing, tagging
• Indirect: Search and guidance based on collective intelligence
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Leveraging the Structure
• For search of course (better than Google)
• For browse (seamless online viewing)
• For offline access (a printed concordance)
• For special views (multiple output channels)
• For historical analysis (valuable analytics)
• For printing actual books (faster production)
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Enrichment
• Adding Structure:
• People, Places, Companies, Facts, ...
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Content Analytics
• Find the Haystack
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Agility• We're feeling our way forward
• People have dreams, but aren’t sure what will work and what won't
• Must be agile in design, in development, and in business
• The Red Queen Paradox: You must run as fast as you can just to stay in place
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The Trends• Answers Not Links
• Sweat the Content
• Content in Context
• Emphasis on Google
• User Participation
• Personalized Access
• Leveraging the Structure
• Enrichment
• Content Analytics
• Agility
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Contact Information
• Jason Hunter
• Principal Technologist at Mark Logic
• http://developer.marklogic.com
• http://www.marklogic.com