next design

7/31/2019 Next Design

1/24

Next designCollaborative and continuous design throughnarrative, hypothesis, and experimentation.

Mike Long

@mblongii

Most design ideas are hypothesis until a real, tangible object is experienced and the outcomeof that experience measured. Next design is an approach to design that encourageshypothesis and experimentation on the foundation of narrative.


2/24

Borrowing from...

Architecture - narrative

Urban Planning - charrettes, pin-ups

Lean - build, measure, learn

My process over the years has evolved from my investigation into several domains including:architecture, urban planning, and Lean processes.


3/24

This is Horton. Horton hears a Who and all of the other inhabitants of Whoville. On thattiny speck is a world. This is the nature of narrative: worlds within worlds. Narrative, eitherbased on a series actions in a story or in spaces that are seen sequentially, is at the center ofcreative imagination.


4/24

Narrative is a fractal, nested entity. At first a narrative may start with one large over-archingcontext. As we create artifacts of meaning (Hortons flower), the narrative narrows into astory about people and their interaction with these artifacts (Whoville and its inhabitants). Asartifacts begin to carry meaning, the narrative reflects the meaning through subsequentinteractions between people, spaces, and objects.


5/24

This is Sutro Tower in San Francisco. What does it remind you of? A sailing ship perhaps?


6/24

This is what Sutro Tower reminds me of. This is an artists rendition of the cloud city fromStar Wars: The Empire Strikes Back.


7/24

This is an artists rendition of Sutro Tower as the Cloud City from Star Wars complete withMillennium Falcon. The meaning of object and space in narrative remains open tointerpretation in various socio-cultural contexts. For example, many people born in themid-90s may not understand this illustration and its significance if they have not seen StarWars. The meaning may also be lost if the viewer has never been to San Francisco!


8/24

Architectural Narrative

The formation of

SPACE and cultural

MEANING.

In architecture, the narrative of a building and its cultural meaning becomes as important asthe very materials of which it is constructed.


9/24

Interaction Narrative

The formation of

OBJECT and cultural

MEANING.

In interaction and industrial design, objects convey cultural meaning. This is a picture of LukeSkywalkers light saber. In fact, Lukes journey as a Jedi only truly begins once Obi-Wan givesthe saber to Luke and tells him to use it wisely, etc.


10/24

Timeless Narrative

Timeless narrative

and the Hero gure

The use of narrative in design has greatest afect when the narrative incorporates the Herofigure. For more about the Hero figure, read Joseph Campbells The Hero with a ThousandFaces. Illustrated here is David battling Goliath. Notice Davids artifact of meaning: The slingwith which he uses to hurl a rock at Goliath, thus defeating him squarely.


11/24

Modern HeroOpie, 35 years old, male

Works full-time as a soware developer

Lives in the suburbs

Commutes in his Honda Civic every day

Listens to sports radio in the car

Likes to try new things

Eats fast food

Married, no kids

Wife is a night nurse

Sometimes browses recipe sites at work

Likes to cook at home, but not very oen

Modern design needs a modern hero. Meet Opie...


12/24

Modern Space

Modern narrative needs a modern space: The Sonic Drive-in.


13/24

The Narrative

Opies in his car, driving home from work.

Its 5:30 and traffic is kind of heavy. Hebegins to feel hungry. He sees a Sonic

drive-in up ahead.

Will Opie go to the Sonic?What does Opie do next?

What artifacts of meaning will lure Opie in to the Sonic Drive-in?


14/24

Charrette

Possibilities are explored through a Charrette: A collaborative sketching activity that usesinquiry through design with visual artifacts to generate many possibilities for furtherexperimentation.


15/24

The Hypothesis

A starting point for further exploration

The charrette activity generates many hypothesis: starting points for further exploration.


16/24

Hypothesis 1:

A hot, rollerskatingwaitress will lure Opie

into the drive-in.


17/24

Hypothesis 2:

A secret snack on theway home will lure

Opie into the drive-in.


18/24

Hypothesis 3:

A recipe

suggestion from

Epicurious willlure Opie to an

item on the Sonic

menu.


19/24

Experiment

A procedure undertaken to make a

discovery, test a hypothesis, or

demonstrate a known fact


20/24

Best idea is missed

Renement

X

Refine a single idea too early, and risk missing the mark entirely.


21/24

Exploration

X

X

X

X

X

Many solutions explored

Rene from here?

X

Explore many hypothesis and then refine from the experiment which yielded the best results(luring Opie via secret snack)


22/24

Pin-ups

Make the output of the experiments visible. One way to do this is with pin-ups in commonareas around the workspace and/or oce. People who did not attend the charrette or keymoments during the experiment can still get an opportunity to witness outcomes and posittheir own findings.


23/24

kanban (card)

Make the progress of the experiments visible. Most experiments will require a certain level ofcoordination and timing. A kanban board provides shared visibility into progress and status.A shared sense of responsibility and ownership of tasks will result.


24/24

Kanban (process)

Limit WIP (work-in-process)

Measure performance Make process policies explicit (democratize)

Improve collaboratively and scientically

http://agilemanagement.net/index.php/Blog/

the_principles_of_the_kanban_method/

Kanban (capital K) provides a good starting process framework for team experimentation.
http://agilemanagement.net/index.php/Blog/the_principles_of_the_kanban_method/http://agilemanagement.net/index.php/Blog/the_principles_of_the_kanban_method/http://agilemanagement.net/index.php/Blog/the_principles_of_the_kanban_method/http://agilemanagement.net/index.php/Blog/the_principles_of_the_kanban_method/http://agilemanagement.net/index.php/Blog/the_principles_of_the_kanban_method/

next design

Documents