NEWSPAPER (LONDON)

NATIONAL 1,478,705 | SCOTLAND 120,435 NORTH WEST 104,981 | MIDLANDS 90,504 YORKSHIRE 79,354 | NORTH EAST 55,440 EAST MIDLANDS 40,399 | MERSEYSIDE 34,001 SOUTH WEST 30,285 | SOUTH WALES 26,175

LONDON’S MOST READ NEWSPAPER

DISTRIBUTION

AMBITIOUS

49% AGREE‘I want to get to the very top of my career’

TECH SAVVY

39% AGREE‘It is important my household is equipped with the latest technology’

CURIOUS

57% AGREE‘I like to be surrounded by different people, cultures, ideas and lifestyles’

INDIVIDUAL

31% AGREE‘I like to stand out in a crowd’

INFLUENTIAL

36% AGREE‘People come to me for advice before buying new things’

OUR READERS ARE...

1,930,000READERS

ABC DISTRIBUTION:

897,131

AVERAGE READING TIME:

MINS23

Metro’s core product – the newspaper, is designed to brighten up the morning commute for our Urbanite audience.

Readers get up to date with all they need to know for the day ahead and armed with plenty of conversation starters – our newspaper makes mornings worth talking about.

Our carefully targeted distribution network guarantees that Metro reaches a targeted and specific, aspirational audience valuable to advertisers.

ABC1: 57%

Average age: 41

18-44: 65%

Working: 62%

42%

58%

DEMOGRAPHICS

NRS Jan - June 2017 London ITV.

TGI Apr 16 - Mar 17 London ITV. ABC Jan - June 2017.

AMBITIOUS

42% AGREE‘I want to get to the very top of my career’

TECH SAVVY

36% AGREE‘It is important my household is equipped with the latest technology’

CURIOUS

57% AGREE‘I like to be surrounded by different people, cultures, ideas and lifestyles’

INDIVIDUAL

27% AGREE‘I like to stand out in a crowd’

INFLUENTIAL

32% AGREE‘People come to me for advice before buying new things’

OUR READERS ARE... 1,478,705

3,129,000

AVERAGE READING TIME:

MINS23

Metro’s core product – the newspaper, is designed to brighten up the morning commute for our Urbanite audience.

Readers get up to date with all they need to know for the day ahead and armed with plenty of conversation starters – our newspaper makes mornings worth talking about.

Our carefully targeted distribution network guarantees that Metro reaches a targeted and specific, aspirational audience valuable to advertisers.

ABC1: 57%

Average age: 41

18-44: 58%

Working: 62%

42%

58%

DEMOGRAPHICS

NEWSPAPER (NATIONAL)

NATIONAL 1,478,705 | SCOTLAND 120,435 NORTH WEST 104,981 | MIDLANDS 90,504 YORKSHIRE 79,354 | NORTH EAST 55,440 EAST MIDLANDS 40,399 | MERSEYSIDE 34,001 SOUTH WEST 30,285 | SOUTH WALES 26,175

DISTRIBUTION

ABC DISTRIBUTION

READERSHIP

NRS Jan - June 2017 London ITV.

TGI Apr 16 - Mar 17 London ITV. ABC Jan - June 2017.

DIGITAL EDITIONSMetro Digital Edition app is now available on Mobile, Tablet and Web via http://metro.news

Metro Digital Edition is published twice daily and available offline, making it the perfect companion for the commute

• Metro AM is compiled from the best news from the paper’s agenda setting content plus exclusive and interactive extras

• Metro PM is curated from the latest & trending news, puzzles and videos

Advertisers can reach our highly engaged, valuable mobile audience across every platform in both our morning and evening edition, in one purchase.

RATINGThe highest rated

newspaper app on iTunes

33k Daily

60k Weekly

112k Monthly

800KPush audience

130KNewsletter subscribers

1.5%Click through rate on ads(with a click through rate of 6 to 7% on WRAPS)

SECSAverage ad dwell time

(Plus 1 to 2 min for WRAPS)

57Average daily page views per user

*Sources: Ominiture, Appboy, Fast Stats

DEMOGRAPHICSbased on subscribers

34%

65%

AB: 45%

18-44: 56%

Professional Senior Management:

26% (Index: 173)

(Index: 143)

28

MINS Average time per visitor per

day

ACTIVE USER BASE

8

CO.UK

15MINSiPhone

12MINSiPad

17MINS55% 45%

21% 30% 19% 14% 16%

15-24 25-34 35-44 45-54 55+

DIRECT16%

SEARCH39%

OTHER 4%

20% 68% 12%

DESKTOP MOBILE(browser & app)

TABLET(browser & app)

65%

2.5MMONTHLY VIDEO VIEWS

83,000DAILY VIDEO VIEWS

VIDEO

10.9M UKUNIQUEVISITORS

42MMONTHLY PAGE VIEWS

Source: Discover, September 16, UK, browsers and apps included Comscore, Multiplatform, August 2016, UK *Income stats are PC Only

Source: Discover, September 16, UK, browsers only

23.5M MONTHLY VISITS784K DAILY

1.4M DAILY

614M DAILY