NEWSPAPER

LONDON 896,670 | SCOTLAND 121,840 NORTH WEST 105,578 | MIDLANDS 90,744 YORKSHIRE 79,602 | NORTH EAST 55,543 EAST MIDLANDS 40,281 | MERSEYSIDE 32,240 SOUTH WEST 29,796 | SOUTH WALES 26,120

THE WORLD’S LARGEST FREE NEWSPAPER

CIRCULATION

AMBITIOUS

55% AGREE‘There are not enough hours in the day to do everything I would like’ (Idx: 116)

TECH SAVVY

47% AGREE‘I try to keep up with the latest developments in technology’ (Idx: 121)

CURIOUS

50% AGREE‘I like to be surrounded by different people, cultures, ideas and lifestyles’ (Idx: 128)

INDIVIDUAL

22% AGREE‘I like to stand out in a crowd’ (Idx: 155)

INFLUENTIAL

25% AGREE‘People come to me for advice before buying new things’ (Idx: 125)

OUR READERS ARE...

3.4MREADERS EVERY WEEKDAY

ABC CIRCULATION:

1.48M

REACHES MORE READERS EACH MONTH THAN ANY DAILY NATIONAL

AVERAGE READING TIME:

MINS20

Metro’s core product – the newspaper, is designed to brighten up the morning commute for our Urbanite audience.

Readers get up to date with all they need to know for the day ahead and armed with plenty of conversation starters – our newspaper makes mornings worth talking about.

Our carefully targeted distribution network guarantees that Metro reaches a targeted and specific, aspirational audience valuable to advertisers.

ABC1: 56%

Average age: 37

18-44: 65% (Index: 149)

Working: 75%(Index: 134)

42%

58%

DEMOGRAPHICS

*NRS FIGURE WON’T REFLECT ABC INCREASE UNTIL SPETEMBER ‘17. CURRENT READERSHIP ESTIMATE = 2.3 READERS PER COPY (PREVIOUS NRS/ABC1) X CURRENT ABC

NRS JAN - DEC ‘15

NRS JAN - DEC ‘15TGI JULY ‘15 - JUNE ‘16