APEX APEX

Chairman :

General Manager : Editor :

Asit Tripathy S. Dave Sunil Kumar

R. K. Boyal, Pravin Gupta, A. S. Rawat Vinita Sudhanshu

Director : Secretary :

MUMBAI4th Floor, Banking Complex Bldg.,Unit No. 3&4, Sector- 19A, Vashi, New Mumbai - 400 705Tel : +91-22-27840949, 27845442Fax : +91-22-27842273 E-mail : apedamum@apeda.com

BANGALORE12/1/1, Palace Cross RoadBangalore - 560 020Tel : +91-80-23343425Fax : +91-80-23364560E-mail : apedablr@apeda.com

KOLKATAMayukh Bhawan,Bidhan Nagar, Salt Lake CityKolkata - 700 091Tel : +91-33-23378363Fax : +91-33-23378680E-mail : apedakol@apeda.com

HYDERABAD8th Floor, Chandra Vihar Bldg.Mukkaramjahi Road,Hyderabad - 500 001Tel : +91-40-24745940Fax : +91-40-24745947E-mail : apedahyd@apeda.com

GUWAHATIJain Complex3rd Floor, Opp. Dispur, Old Post Office, G. S. Road, Dispur, Guwahati - 781 005Tel : +91-361-2599010Fax : +91-361-2340485E-mail : apedagwh@apeda.com

ORISSA A.P.I.C.O.L., 326, Baramunda, Bhubaneshwar - 751 003Tel. : +91-674-2561203

: +91-674-2561874Fax : +91-674-2563306 E-mail : apicol@dte.vsnl.net.in

JAMMU & KASHMIR Sher-I-Kashmire Bhawan, Vir Marg, Jammu - 180001Tel. : +91-194-2434402Fax : +91-194-2430036

PUNJABPunjab Agro Industries Corp. Ltd., 2-A, Sec-28-A, Madhya Marg, Chandigarh - 160 002Tel. : +91-172-2651622/6241Fax : +91-172-2656270E-mail : pbagro@chl.vsnl.net.in

TRIPURADeptt. of Industries & Commerce,Pandit Jawaharlal NehruComplex, AgartalaTel. : +91-381-2306423Fax : +91-381-2324432E-mail:pratapaditya_07@rediffmail.com

MANIPUR Directorate of Commerce & Industries, Imphal, Lamphalpat - 795 004Tel. : +91-385-2410481Telefax:+91-385-2410550

NAGALAND Directorate of Horticulture, Govt. of NagalandKohima - 797 001Tel. : +91-370-2221311Fax : +91-370-2221311

TAMILNADU Agricultural Marketing & Agri BusinessGovt. of Tamil Nadu, Commissionerate of Agricultural, Marketing and Agri Business, Cipet Road, Industrial Estate, Guindy, Chennai - 600 032Tel. : +91-44-22347484Fax : +91-44-24464959E-mail : agrimarkbusiness@rediffmail.com

UTTAR PRADESH U. P. State Horticulture Co-op. Mktg. Federation,18-B, Ashok Marg, LucknowTel. : +91-522-2391235Fax : +91-522-2391858E-mail : apedaup@lwl.vsnl.net.in

MADHYA PRADESH The Madhya Pradesh State Agro Ind. Development Corp. Ltd.3rd Floor, “Panchanan”, Malviya Nagar, BhopalTel. : +91-755-2555074 /1967Fax : +91-755-2557305E-mail:mpsaidc@sancharnet.in

Email Website: agmpr@apeda.com : http://www.apeda.com

GUJARATGujarat Agro Ind. Corp. Ltd.

thMarketing Div. Blue Star Bldg, 4 F l o o r , N e a r H i g h C o u r t Rly.Crossing, Navrangapura, AhmedabadTel. : +91-79-26443693/2741

+91-79-26560362Fax : +91-79-26424980

DELHI3rd Floor, NCUI Building, 3 - Siri Institutional Area,August Kranti Marg,New Delhi - 110 016.Tel : +91-11-26534186, 26514572Fax : +91-11-26534870E-mail : headq@apeda.com

KERALAKerala State Ind. Enterprises Ltd., 4th Floor New Corporation Bldg, Palayam, Thiruvanantapuram, Kerala - 695 033, Tel. : +91-471-2326913/ 47Fax : +91-471-2334590E-mail : ksiel@md2.vsnl.net.in

CHATISGARHChatisgarh State IndustrialDevelopment Corp. Ltd.,LIC Campus, Pandri, Raipur-492004Tel. : +91-771-2583789/90Fax : +91-771-2583794E-mail : csidc@nic.in

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APEX updateAPEX update

APEDA QUARTERLY ISSUE: JULY - SEPT. 2009List of Trade Fairs during 2009 - 2010

Germany from 11th - 14th Oct. 2009 Germany, 17th to 20th Feb. 2010

Riyadh from 01st - 04th Nov. 2009 Dubai, 21st to 24th Feb. 2010

Tokyo, Japan from 11th - 13th Nov. 2009 Barcelona, Spain from 22nd - 26th March 2010

Anuga 2009, Bio Fach 2010,

Saudi Food 2009, Gulf Food 2010,

International Flower Expo, Alimentaria International Food Fair,

APEX APEX

Dear All,

The performance of agri. exports We celebrated APEDA Annual Award

during the year 2007-2008 raised function along with a National

some cheers with a 25% growth in Workshop in the Capital. Hon'ble

rupee terms. This in a way vindicates Commerce Minister and Commerce

strength of India's fundamentals in Secretary encouraged us by their

this sector. Particularly gratifying is presence and exhorted the industry for

the performance of the processed higher export and greater market

food and perishables. In these two share. We are confident that we will be

sectors, India has practically, just able to double our present export

started! We witness tremendous turnover in next five years.

strides in investment, upgradation

of technology and backward

integration with farmers and

sourc ing. India ' s record of

adherence to in ter nat iona l

standards in food safety is well-

known and this augurs well.

From The Chairman’s Desk

Thank you,

Asit TripathyChairman

Pg 2

The workshop was divided into

four business sessions focusing

on export ...

Pg 4

Pg 9

Pg 8

Pg 12

National Workshop & APEDA

Export Award Ceremony

Identifying India as one of the

countries with a better

understanding, USFDA in

association with APEDA ...

Fresh fruits and vegetables

being the star performing

sector with 50.42 % and

31.74% growth ...

The new five year policy

continues several promotional

measures taken during the last

policy period...

Japan being ranked as the third

best market in the global

scenario with food purchases

amounting to US $ 46 billion...

USFDA Initiates Training cum

Awareness Programme...

APEDA Export Products

Register A Positive Growth

Salient Features of Foreign Trade

Policy 2009-2014

India proposes equivalence with

Taiwan and Japan ...

th August 2009 was the day boards and leading corporates merchandise exports from the country.marked for hosting a National participated in the event.

Workshop on “Achieving With an estimated turnover of Rs. The workshop was divided into four Exponential Growth in Agro 40,000 crore for the year ended business sessions focusing on export Exports” and for conferring the March 2009, India has registered a of processed foods, fresh produce Annual APEDA Awards. The growth of about 25% in rupee terms ( including hor t icul ture and one day National workshop was as compared to the previous year. floriculture), livestock products and

Food products like high value fruits inaugurated by Dr. Rahul agro commodities. & vegetables, meat & poultry Khullar, Commerce Secretary

During the workshop it was products and processed food and graced by Hon'ble Union highlighted that with exports worth products, have made a significant Minister for Commerce and $9.57 billion, the share of Indian presence in the global market.Industry, Shri Anand Sharma. exports in the global market became However, it was pointed out that 1.28 percent and that the agri Central Government agencies despite the progress and India being exports from India during 2000-06 viz. Department of Commerce, the third largest producer of food, grew at a compound annual growth

Ministry of Agriculture and India still ranked 20th in food rate (CAGR) of about 18 %, which

cooperation, Ministry of Food exports.comprises 10% of the total processing industry,

The Indian exporters National Horticulture were called upon to gear B o a r d , N a t i o n a l up for the next level and

Horticulture Mission and the government was

s t a t e g o v e r n m e n t urged to confront the

departments and their various challenges in a g e n c i e s s u c h a s front of them in terms of Marketing federations, i n c r e a s i n g t h e A g r o i n d u s t r i e s productivity, economies corporations, Mandi of scale and meeting

APEX APEX

3

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18

National Workshop on “Achieving Exponential Growth in Agro Exports”

& APEDA Export Award Ceremony for the years 2007-08 & 2008-09

global standards on quality and exporters who had excelled in their Namdhari Seeds, Bangalore; Chand respective categories.food safety. The need of the hour Fruits Co. Pvt. Ltd. Sangli (Mah.);

was to build up on India's Exim Rajathi India Pvt. Ltd. The prestigious Platinum Trophy

competitiveness and to identify Chennai; The Global Green was bagged by M/S Allanasons Ltd. critical success factors. Company Ltd. Bangalore; Hind Mumbai.

Agro Industries Ltd, New Delhi; The national workshop was a

11 exporters received the Venkateshwara Hatcheries Pvt. Ltd step forward in the direction to Golden Trophy, namely, Ramesh Pune; Gujarat Co-operative Milk sensitize the stakeholders for Flowers Pvt. Ltd, Tuticorin; Bombay Marketing Federation Ltd. Anand, working together. Through an E x p o r t e r s , M u m b a i ; T K V Gujarat; Adarsh Guar Gum Udyog, interactive mode of panel Marketing India Pvt. Ltd. Mumbai; Barmer, Rajasthan; Agrocrops Exim discussion the status, challenges Agro Dutch Industries Ltd. Punjab; Ltd. Chenna i ; Vinbros and & opportunities facing each MK Overseas Pvt. Ltd. New Delhi; Company, Pondicherry; Best Food sector were deliberated upon. VKS Exports Pvt. Ltd. Coimbatore; International (P) Ltd. Karnal.

During the valedictory session, Sterling Agro Industries Ltd. New 11 exporters received the Hon'ble Commerce & Industry Delhi; Hindustan Gum & Chemicals

Minister Shri Anand Sharma Bronze Trophy namely; LJ Ltd.Bhilwani, Haryana; Sukanraj gave away awards to APEDA International Ltd.(AV Thomas Dhanraj & Sons, Navi Mumbai; UB exporters based on their export Group)Raien Trading Corporation, Global Corporation Ltd. Bangalore; performance for the year 2007- Mumbai; Nandyala Satyanarayana, KRBL Ltd. New Delhi.08 and 2008-09. Andhra Pradesh; Kashmir Walnut

11 exporters were conferred Group, Jammu; ADF Foods The awards were categorized as the Silver Trophy, namely; Ltd.Gujarat; Al-Noor Exports, New Platinum, Gold, Silver

Delhi; Al Nafees Frozen and Bronze. Platinum Food Exports Pvt. Ltd. award was given to the New Delhi; Indotec exporter with the highest Engineering Pvt. Ltd. overall export turnover.

Further, in each product Chennai; Little Bee sector, the award was I m p e x , L u d h i a n a , given to one exporter in Punjab; Shree Ram Gum the Gold, Silver and & C h e m i c a l s L t d . Bronze category each. A Jodhpur; Kohinoor Foods total of 34 awards were Ltd. New Delhi.d i s t r i bu t e d t o t h e

APEX APEX updateupdate

USFDA initiates training cum awareness programme on

the use of Steam / Air Retort System

F ood safety of imported food products has always departments like MFPI, FSSAI and exporters

been a major cause of concern for US Food & Drug dealing in retort based products.

Administration (USFDA). Also lack of knowledge The interactive training session covered important

about the use of steam/air retort systems is leading aspects like

to repeated refusal of imported products. To enable

1. Defining low and canned foodsbetter understanding and to help resolve the

problem of repeated refusals USFDA initiated an 2. Respective roles of the Process Authority and

innovative and comprehensive training cum the manufacturer

awareness programme on the use of steam/air 3. Microbilology of thermally processed foods

retort systems.4. Basic Thermal Bacteriology

Identifying India as one of the countries with a better 5. The basics of establishing a thermal process etc.

understanding, USFDA in association with APEDA

Training certificates were awarded by USFDA to the organized a 2 day training cum awareness

participants on completion of the programme.programme on steam/air retort system.

With the objective of assessing the

i n spec t ion p rog rammes &

monitor ing activities being

implemented, by the government,

and to conduct compliance

inspections of specific processing

plants who export to USA, USFDA

c o n d u c t e d a n e d u c a t i v e

programme which was attended by

va r i o u s p a r t i c i p a n t s f ro m

P resident & CEO, GS1,Brussels, GS1 is the standards body set up

Mr. Miguel Lopera, met by the Industry to facilitate

Chairman APEDA, Mr. Asit development of global standards

Tripthy, on 5 Aug'09. In the used in the Supply Chain

meeting Mr. Miguel along with Management across Industry

CEO, GS1 India, Mr. Ravi sectors and product categories.

Mathur appraised the Chairman G S 1 M a n a g e m e n t B o a r d

and other senior officials on the includes prestigious names like

prevalent and emerging global Wal-Mart, P&G, Metro, Nestle,

regulatory requirements on J&J, Unilever, Coco Cola, Sara

track & trace, growing consumer Lee, Kraft Foods, Reckitt

expectations and buyer requirements on food safety etc. Benckiser, Samsung Tesco, Kroger etc.

In the Meeting attended by Director, APEDA, Mr. S.

Dave and Mr. Sudhanshu, Asstt General manager,

APEDA, Chairman, APEDA appraised about the

“GrapeNet” traceability project which follows GS1

traceability standards and its extension to other export

product categories. Expressing his deep appreciation

Mr. Lopera said, “I appreciate APEDA's proactive

approach in adopting global best practices for protecting

and enhancing export market shares of Indian exports

and assure GS1's continued support in APEDA's efforts.

President & CEO, GS1, Brussels assures

continued support to APEDA

GS1 India is the Indian

affiliate of GS1 and has been

set up by the Ministry of

Commerce, Govt. of India

along with APEDA and Apex

Chambers of Commerce and

Industry.

Subsequent to APEDA's launch of General Manager APEDA, Dr. the interpretation and modalities

the new Pack House Recognition G.G Hande, Phyto Sanitary issuing of each clause were clarified.

Scheme (2009-10) in August 2009, authority, Govt. of Maharashtra, Mr. Kaul explained the complete exporters had been desirous of and some senior exporters like scheme, clause by clause and held holding detailed discussions with Mr. Ashok Motiani of Freshtrop further discussions with the APEDA to clear their doubts. fruits. exporters clarifying their doubts

Accordingly, a meeting was More than 50 exporters along with on the financial assistance being

organized in the Conference President MRDBS Mr. J.N Khapre provided by APEDA on quality

Room of MRBDS, Nashik on 16th and other officer bearers of the packaging of food products.

September, 2009, and presided Society attended the meeting in

upon by Mr. Vinod K Kaul, Dy. which all their queries regarding

APEDA elucidates on the new Packhouse scheme

ore than 24,000 buyers and Foods and Beverages from India.

s p e c i a l t y f o o d i n d u s t r y A conscious effort was made to

professionals from around the establish these items from India

world attended the show at the as products of international

Jacob K. Javits Convention quality standards and at par with

Center in New York City. More local and similar products from

than 3,16,000 square feet of other countries.

exhibit space was filled with In addition to the above there 1,40,000 specialty foods and were booths for different beverages from across the U.S. products displayed by the and 70 plus countries. exporters like honey, ready-to-

Some of the most important eat snacks, pickles and chutneys,

names in retailing attended the show, including Whole pastes, gherkins, organic products, etc

Foods, Costco, Meijer, Sears, Harry and David and Saks A variety of visitors from various parts of America and Fifth Avenue in addition to countless regional specialty other countries visited the APEDA pavilion and had retailers, and even Delta Airlines. interactions with participating exporters.

APEDA participated in the 55th Summer Fancy Food “This is truly the flavor of India”, commented H.E. Mr. Show – 2009, from 28th to 30th June 2009. Led by Prabhu Dayal, Consul General of India, on tasting the Chairman, APEDA, Mr. Asit Tripathy and General Indian Mangoes being sampled at the APEDA pavilion. Manager, Mr. A.S. Rawat, the APEDA pavilion displayed He appreciated the Indian Pavilion and their efforts major products broadly categorized as under: made in spreading the message across on Indian

Theme area for fresh Indian mangoes Mangoes, good quality Basmati, and processed foods

and beverages from India.Basmati rice and other cereal products

The overwhelming response to the wet sampling of Processed food products (honey, gherkins, etc.) Mangoes was a clear indicator of the potential of Indian

Alcoholic beverages Mangoes in the international market. Most of the

With an objective to establish Indian Mangoes, Basmati Basmati and Processed Food and Beverage exporters

and other processed food products from India as a also did very good business and were happy to receive an

product that supplements and compliments a wide overwhelming response.

variety of American foods including

ethnic food, a well conceived display

of samples and an extensive tasting

campaign of major products had

been organized. The aim was to

achieve visibility and to educate the

larger section of non–ethnic

consumers in US on Indian

Mangoes, Basmati and Processed

•

•

•

•

ood safety and traceability are t r a ceab i l i t y i n o rgan i c

becoming important issues in products, an E-mail may be

the importing countries. sent to tracenet@apeda.com.

Hence, APEDA has taken an APEDA also plans to setup a

initiative for the setting up and dedicated call center for

i m p l e m e n t a t i o n o f providing instant support to its Traceability system for food users for using the traceability products. With the resounding system. succe s s o f “GrapeNet ”

For successful implementa-tion and better (traceability system of Grapes); APEDA initiated the

understanding of “Tracenet”, APEDA besides development of traceability system for

preparing a user's manual is organizing other products like, Pomegranates,

Groundnuts and Organic around 30 training programmes Products.

across the country.

The traceability system The schedule of

f o r o r g a n i c t h e t r a i n i n g products is one

p r o g r a m m e s of the most

complicated being organised systems. Barring

in the month of October - December is given as all complications APEDA, with the help of all

below:stakeholders, has developed a traceability system for

organic products. Working in close coordination with

all the Certification Bodies (CBs), APEDA has devised

this traceability software which is expected to enhance

the credibility of India's certification procedures and

organic products around the world.

Titled “TraceNet”, the software is due to be launched

by the beginning of January 2009. “TraceNet” will

primarily be used by CBs accredited by APEDA,

Growers' Groups – ICS and individual operators.

Now in the export process, all the scope and

transaction certificates of organic products would be

issued using “TraceNet”.

For any query related to implementation of

APEX APEX updateupdate

F

Traceability initiatives: Organic Food Sector

APEDA plans to setup a

dedicated call center for

providing instant support to

its users for using the

traceability system.

Jaipur Rajasthan 24th October 09 Saturday

Hyderabad Andhra Pradesh 29th October, 09, Thursday

Dehradun Uttrakhand 31st October, 09, Saturday

Chandigarh Punjab 7th November, 09, Saturday

Coorg Karnataka 9th November 09, Monday

Bangalore Karnataka 10th November 09 Tuesday

Kolkata West Bengal 12th November 09 Thursday

Darjeeling West Bengal 14th November 09 Saturday

Bhuvneshwar Orissa 23rd November 09 Monday

Indore Madhya Pradesh 27th November 09 Friday

Raipur Chattisgarh 28th November 09 Saturday

Shimla Himachal Pradesh 5th December 09, Saturday

Imphal Manipur 12th December 09, Saturday

Guwahati Assam 14th December 09, Monday

Aizwal Mizoram 16th December 09, Wednesday

New York is not only known for world-class glamour but is also

the heaven for the quality conscious food and culinary in

the map of the world. As a showcase for innovation and a truly global business platform, 'Summer Fancy Food Show' is

the world's leading food industry show.

"Summer Fancy Food Show", US; a truly

global business platform

M

he objective of doubling India's Income Tax Act has been share in the global market by extended for financial year 2020 is sought to be achieved 2010-11. through an array of measures

• EOUs have been allowed to including fiscal incentives,

sell products manufactured by efforts for enhanced market

them in DTA upto a limit of access & diversification of 90% instead of existing 75%, export markets. without changing the criteria

The new five year policy of “similar goods” within the continues several promotional overall entitlement of 50% of measures taken during the last

DTA sale.p o l i c y p e r i o d , p rov i d e s

• 26 new markets have been add i t iona l suppor t AND added under Focus Market rationalizes the incentive Scheme (FMS). These include schemes to ensure that the

• DEPB rates shall also include Indian exports remain globally 16 new markets in Latin America factor ing of custom duty competitive. and 10 in Asia Oceania.component on fuel where fuel is

• The incentives available under • To reduce transaction and allowed as consumable in

handling cost, a single window Focus Market Scheme (FMS) has Standard Input Output Norms

system to facilitate export of been raised from 2.5% to 3%.(SION)

perishable agriculture produce • The incentives available under

• Interest subvention of 2% for pre has been introduced. The system Focus Product Scheme (FPS) has

will involve creation of multi shipment credit for 7 specified been raised from 1.25% to 2%.

functional nodal agencies to be sectors has been extended till accredited by APEDA. • A common simplified application 31.3.2010.

form has been introduced for • Government has continued the • Income Tax exemption to 100% taking benefits under FPS, FMS, DEPB scheme upto December Export Oriented Units (EOUs) MLFPS and VKGUY.2010. under section 10A and 10B of

updateupdate

8 9

APEX APEX • Higher allocation of Market

Development Assistance (MDA)

and Market Access Initiative (MAI)

is being provided.

• Focus Product Scheme benefit

extended for export of green

products and for export of some

products originated from the

North East.

• To encourage value added

manufactured export, a minimum

15% value addition on imported

i n p u t s u n d e r a d v a n c e

authorization scheme has been

prescribed.

• An inter ministerial committee

will be formed to redress / resolve

problems / issues of exporters.

• Enhanced insurance coverage and

exposure for exports through

ECGC scheme has been ensured

till 31st March, 2010.

• Status holder exporters are

allowed to import capital goods

duty free through duty credit

scrips equivalent to 1% of their

FOB value of exports in the

previous year.

• Government of India has signed a

c o m p r e h e n s i ve e c o n o m i c

partnership agreement with South

Korea, also signed a trade in goods

agreement with ASEAN which

will come in force from January 1,

2010 and also concluded the

Mercosur Preferential Trade

Agreement. This will g ive

enhanced market access to Indian

exports.

Salient features of Foreign Trade Policy 2009-2014

T The Union Minister of

Commerce and Industry

released the New Foreign Trade

Policy 2009-2014 (FTP). The

FTP is cautiously optimistic in

setting a target to double India's

export of goods & services by

2014. It also sets out the long

term policy objective to double

India's share in the global

trade by 2020.

APEDA export products register

a Positive Growth

B a s e d o n p r o v i s i o n a l and 17.83%. Export of other

information made available by processed foods grew at 33.96%

DGCIS Kolkata, the export of and 17.33% and processed fruits

APEDA governed products have and vegetables at 23.55% and

registered an 18.41% growth in 8.21% growth.

rupee terms and 3.71% in dollar At an individual product level

terms during the year 2008-09 Basmati rice registered an

as compared to 2007-08. The impressive growth of 118.13%

overall exports touched the and 91.04% in dollar and rupee

figure of Rs.3,44,451 crores terms respectively. The other

equivalent to USD 7,506 million major performers are spirits and

as against previous years export b eve r a g e s ( 6 0 . 1 1 % a n d

of Rs.29,094 crores equivalent 40.23%), fresh vegetables

to USD 7,237 million. (66.03% and 45.41%), Misc

Fresh fruits and vegetables being processed items (52.43% and

the star performing sector with 33.50%), processed fruits and

50.42 % and 31.74% growth in juices (42.04% and 24.40%) and

r upee and do l l a r t e r ms fresh fruits (34.48% and

respect ive ly fo l lowed by 17.78%).

livestock products with 34.54%

Training of Inspectors in organic animal husbandry standards

Animal products related to meat, proposed to be introduced from training course was conducted at

dairy and poultry products have a 2010 after the approval of the Jaipur from 3rd – 7th September

good export potential provided National Steering Committee for 2009. Fifty five inspectors from 18

they meet the animal husbandry notification. certification bodies received

standards. Animal husbandry training from Ms. Anna Maria To acquaint the certification s tandards, for mulated for Baraladi, an expert from Grolink, bodies in the areas of inspection implementation under NPOP, are Sweden.and certification, a five day

gricultural & Processed Food Products Export • Only APEDA registered units are considered for

Development Authority (APEDA) in association with benefits under Vishesh KrishiY ojna and DEPB.

exporters association have worked out a strategy to • State Animal Husbandry Departments not to issue

strengthen the monitoring mechanism to stop the certificate to the units which do not have the valid unauthorized export of meat and meat products at the APEDA Registration Certificate. Annual General Meeting of AIMLEA, held at Mumbai

on 16th July, 2009. Accordingly it was decided that the • To seek the District Magistrate's intervention in following measures would be adopted to strengthen

checking unauthorized production and processing the monitoring mechanism

of meat for exports.

• A caution letter to all exporters having registered • Export of meat products to be allowed only on meat processing units with APEDA.

presentation of APEDA Registration • A warning letter to the illegal and

Certificate of processing units.unauthorized processing units

engaged in export of meat • D eve l o p m e n t o f

and meat products. manuals on Good

Production Practice • Strengthening of

s u r v e i l l a n c e ( G P P ) , G o o d

mechanism for M o n i t o r i n g

inspection and Practice (GMP)

random visits to and Good Hygiene meat processing Practice (GHP) in units and at custom

line with the guidelines of points for on the spot assessment of the

Codex and OIE.consignments.

APEX APEX

10 11

updateupdate

Stringent monitoring mechanism to prevent unauthorized

export of Meat and Meat products

A

“India Show” presents India's true flavor

at St. Petersburg, Russia

T he year 2009 is being celebrated as “Year of India in were made for promoting Indian Basmati rice through

Russia”. As a part of the celebrations, India Trade an exclusive wet sampling. Different Basmati

Promotion Organization (ITPO) with the active preparations were arranged through an Indian

support of the Embassy of India in Russia and the restaurant and the same was served to the visitors.

Consulate General of India in St. Petersburg Wet sampling attracted a lot of visitors who made a

organized “India Show” in St. Petersburg from 30th beeline for tasting the preparations made from

September to 3rd October 2009. Basmati rice. Arrangements were also made for

Heena Tattooing which attracted lot of visitors to APEDA along with 5 exporters participated in the

APEDA pavilion.“India Show”, led by Shri Asit Tripathy, Chairman,

APEDA and coordinated by Shri R. K. Boyal, General Inaugurated by Shri Anand Sharma, Hon'ble Minister

Manager, APEDA. for Commerce & Industry, the event provided a

unique B2B platform for manufacturers, exporters, Bringing out India's true flavor and adding a distinct

importers, suppliers and buyers from both countries. color to the exhibition, APEDA stalls showcased an

It projected a vivid range of India's quality products array of products including Gherkins, processed

and all-round technological advancements to the foods, Ready-to-eat items, instant food mixes, Indian

growing Russian marketsnacks, peanut and peanut products. Arrangements

Ministry of Agriculture, Government Republic of China and Chinese Mumbai of the Department of Plant

of India has entered into a MoU with Academy of Inspection & Quarantine Protection, Quarantine & Storage,

Plant Quarantine Authority of China visited India from September 6-11, GoI and the fumigation facilities at

for protocol to be followed for export 2009. JNPT, Mumbai. It is anticipated that

of Basmati Rice from India to China. this visit will further augment the The team visited a few rice mills and As part of this exercise, a four access for Indian Basmati Rice in the paddy fields for pest survey and member team from Inspection and markets in China. inspection in Punjab, Haryana and Quarantine Bureau of the People's U.P. They also visited the laboratory at

Market Access for Basmati Rice in China

Take advantage of banner advertisement facility on : www.apeda.com

12

APEX APEX

13

updateupdate

ndia's NPOP recognition by the European US $ 46 billion, the need was felt to have similar

Commission and Govt. of Switzerland for equivalence agreed with these countr ies.

equivalence to the standards for organic products Fu l f i l l ing the requirement, APEDA, the

and also recognition of our accreditation system secretar iat for NPOP under Ministry of

and certification procedures by the US has Commerce, for mulated the proposal and

resulted in the acceptance of Indian organic submitted the technical dossier to Japan in June

certified products by the major markets of EU, US this year for seeking equivalence to standards of

and Switzerland. This development has resulted NPOP with JAS standards. Japan has shown a

in bringing down the cost of certification, positive response for seeking equivalence with

processing time for the exporters as well as India. The work related to agreement with Japan

recognition of Indian organic products in these is in process.

markets. Incidentally, India is the only country in Similar, process is in progress with Taiwan and is

the world having these distinctions.expected to reach an agreement within a couple of

Japan being ranked as the third best market in the months.

global scenario with food purchases amounting to

India proposes equivalence with Taiwan and

Japan for Organic Products

I

After relishing the juicy Indian by APEDA with USDA-APHIS in APHIS will conduct a three day

Mango, there is yet another good June this year, resolving various cold treatment training in which

news for American consumers. technical issues. As a result, just officials of APEDA, the National

They would soon get to eat the ahead of the 2010 litchi export Plant Protection Organization of

famous Muzzafarpur Litchi from season, the officials of the USDA- the Ministry of Agriculture and

the next year. Talks between exporters will be participating.

India and United States on safety This exercise will further

related issues have made culminate into commencing

considerable headway. actual export of fresh litchi to

the US. As a sequel to this effort a Digital

Video Conference was organized

Hope For Indian Litchi To Enter The Us Market

Awareness workshops for quality

improvement of Basmati Rice

B

Participation in Global Agro Trade Fairs

asmati rice, India's extra long, superfine, scented A total of 1446 farmers participated in the

pearl rice with a possessing aroma and excellent flavor workshops and discussed various issues related to

has a huge export potential. To tap the growing non-availability of good quality seeds to the

demand around the world and to further improve its farmers; non-availability of Basmati Mandi in nearby quality for export purposes, APEDA in association area; demand of organization of awareness with BEDF organized 10 workshops in the Basmati

workshops at block level for benefit of growing regions of 5 states, namely

large number of farmers; non-Uttarakhand- Haridwar (Roorkee)&

avai labi l i ty of genuine Meerut (Sardhana); Uttar Pradesh-

pesticides and fertilizers in Bijnor (Nagina), Gautam Budh Nagar

m a r k e t ; n o n -(Dadari), Udham Singh ava i l a b i l i t y o f Nagar (Kashipur);

e x t e n s i o n Haryana- Kurukshetra,

services by any Y a m u n a N a g a r

(Jagadhar i), Punjab- other agency; non

Amritsar, Firojpur (Fazilka), availability of milling and storage

Jammu & Kahmir, Jammu (Chatha). facilities in nearby regions; assurance from BEDF in

sharing the investment; non availability of latest Titled “Quality Improvement in Production of

information including new varieties and production Basmati for Export”, the workshops aimed at creating

awareness among the Basmati growers on Basmati technology etc; need of a 'Good Soil Testing

cultivation, quality, as well as disease management Laboratory'; developing a link with exporters through

and quality seed production. The workshops were BEDF for marketing the produce; protection of

also targeted towards finding solutions to region- traditional Basmati varieties and the need to define the specific problems faced by the farmers. export policies for Basmati export.

14

APEX APEX updateupdate

15

Congratulations!

Mr.Chander Shekhar Dudeja, on being

promoted to the post of Executive Officer.

Mr. Man Prakash Vijay on being promoted to

the post of Asst. General Manager (Kolkatta)

Employee's

Corner

Basmati Do's & Don'ts

TRADE MARK FILINGS

Not to apply for registration of a trademark

consisting of the name Basmati as a whole or

part thereof, even in a descriptive manner

Restr ic t the spec i f i cat ion o f goods to

“Basmati rice” only

If Basmati has been applied for registration

as part of a mark, the same would have to

be disclaimed

USE OF BASMATI

The name Basmati may be used/ printed on

the packaging as long as the rice is genuine

Basmati rice

Basmati cannot be used as a generic term to

describe all varieties of rice

Basmati cannot be spelt as “basmati”

Not describing rice which is not Basmati in a

manner as to bring an association with Basmati

(e.g. using Basmati in respect of wheat, rice,

cocoa etc.)

Seoul Food & Hotel Korea

(May 13-16, 2009) Seoul.

S

fresh fruits and vegetables, fruit pulps, spices, tea,

ready to eat curries, pickles, chutneys and other

Indian delicacies.

The objective of participation was to project India's

capabilities in the field of food processing,

agriculture and organic farming etc.

Tastefully decorated with the Indian tri-color,

posters and food samples the APEDA-India pavilion

attracted a beeline of visitors. Representatives of

the U.B. Group, Chhatariya Dehydrates Exports,

Gujarat Co-operative Milk Marketing Federation

Ltd., Bikanervala Foods (P) Ltd.,New Delhi and

Powerdeal Energy Systems (I) Pvt. Ltd. were

personally present with their display of products.

Special arrangements were made by APEDA for

free sampling of fresh mangoes, ready-to-eat

vegetables, snack foods, sweets and pickles.

In addition, a presentation on Indian Food for Hong

Kong was also made by Mr. S.S. Nayyar, DGM

APEDA, which was greatly appreciated. The

presentation was followed by a question answer

session in which queries raised by the audience

were replied to their complete satisfaction.

APEDA's stall was specially appreciated by the fair

organizers who presented APEDA with a special

memento of appreciation.

"Hong Kong Food Expo", opens a gateway

for trade and investment

H ong Kong has always been the participated in HKTDC Food

hub of the Asian economy. Its Expo 2009, which was held at

location in the heart of East Asia the Hong Kong Convention and

on China's southern coast, its Exhibition Centre, Hong Kong

low tax regime, its transparent from 13th-17th August 2009.

common law legal system and HKTDC Food Expo is one of

impartial judiciary, its state-of-the premier trade shows for all

the-art infrastructure, free sectors of the food industry in

flow of information; its this region. Hong Kong being a

entrepreneurial spirit; and a strategic regional hub ensures

truly international lifestyle are an audience of the same

only some of the reasons why magnitude, drawing buyers

thousands of international from different parts of the African countries.

enterprises including Indians have wor ld ; demons t r a t ing the

chosen to set up base in Hong Hong Kong is an important s i gn i f i c ance th a t i ndus t r y

Kong. international trading and logistics professionals from around the

hub serving the region. Its India's links with Hong Kong, world attach to this event. The

strategic location as the main dating back to the 1840s, have led event is considered to be one of the

gateway for trade and investment to the territory having one of the perfect trade shows for the

moving in and out of Mainland larger Indian communities abroad. producers and exporters of food

China and its close ties with South The majority of Indians in Hong p r o d u c t s . T r e m e n d o u s

East Asia make it an attractive and Kong are traders, with strong opportunities exist not only to just

potentially rewarding strategic cultural and social links in India. enhance bilateral trade but also

base for international players. They have traditionally been explore investment opportunities,

intermediaries for trade between Considering the importance of this joint ventures, and strategic

China and the Middle East and fast emerging market, APEDA partnerships especially for rice,

Appreciating APEDA's efforts

the Consul Commerce,

Consulate General of India,

Hong Kong Mr. J.S. Variaah

remarked, “It is very

encouraging to see so many

quality food products being

exhibited in the Food Fair. I

wish APEDA and exporters all

success and a lucrative

response.”