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NEWSLETTER

THE DEPARTMENT OF MANAGEMENT STUDIES

SEPTEMBER 2015

INDUCTION PROGRAMME

ARTICLES

INDUSTRIAL VISIT

YUKTA

WORKSHOP

PLACEMENTS

STUDENTS-

ACHEIVEMENTS

UPCOMING EVENTS

THE DEPARTMENT OF MANAGEMENT STUDIES | 1

Induction Programme was conducted for the freshers on 3rd of September 2015

Bridge courses were conducted for various subjects from 1st September 2015 to 7th September 2015 to bridge the knowledge gap between the students belonging to various UG disciplines.

Welcome Freshers


What is the common thing behind the brand of these products biscuits, gram flour (besan), butter, fitness

equipments, glue, butter, etc? All of these are connected by the name of lord ganesha.

To be an intrinsic part of the festivities, the brands — Parle biscuits, Tata I-Shakti and Nutralite, #fame,

SPROUTS (NGO), pidilite fevicol — have come up with unique promotions to make a lasting impression on the

devotees of lord ganesha

In the past, most brands used to sponsor Ganesh festivals at popular areas by putting up banners, or setting up

sampling booths. But the big change in the last couple of years is that brands are engaging with customers to

build a brand experience, with Ganesha being right at the center of their promotion.

Parle G, #biscuitganesha

Parle Products came up with an unusual Ganesha made of Parle biscuits, at Mumbai’s most famous Ganesh

Pandal, Lalbaugcha Raja. Every year, the Lalbaugcha Raja witnesses millions of devotees. Labeled as India’s first

crowdsourced #BiscuitGanesha, an eight-foot tall Ganesh idol made out of Parle Biscuits was placed at the

waiting area in the pandal. Devotees were asked to participate by sending in their tweets or comments using

#BiscuitGanesha on Twitter and Facebook. For every social media mention, users got a customized response

that showcases a dedicated Parle biscuit being put up in their name on the idol.

At the end of each day, Parle shared a time lapse video of all the entries it received. The company will also

organize various spot contests and competitions with prizes to be won, thus engaging with devotees and loyal

consumers alike.

Tata I Shakthi –besan

And if you are among those consumers who believed that festivals were all about feasting and not

fasting, then you would head straight towards another western suburb, Andheri. At the Andhericha Raja Ganesh

pandal, Tata I-Shakti Besan hoped to make what it claims will be the world’s biggest laddoo.

This will be offered to Lord Ganesha and later shared with devotees. For starters, the laddoo is expected to

weigh around 8,500 kg. The brand also used social media to engage with customers and offer them prizes.

Creative Marketing by the name of Lord Ganesha by Vignesh.T and Preethi Nanditha – MBA-II-B


But even behind this giant laddoo is a health premise. The brand claims to be a unique, low oil-absorb besan.

Master chef Sanjeev Kapoor, who also happens to be the brand’s ambassador, says, “The low oil-absorb besan

keeps in line with the changing lifestyle and preferences of consumers.”

Nutralite – 8 packs ab ganesha

Taking offfrom its previous year’s idea of a Ganesha with six-pack abs, ad agency DDB Mudra Group, in

partnership with Nutralite, Wockhardt Hospitals, Growel’s 101 Mall and Gold’s Gym, showed what it calls India’s

first transforming holographic Ganesh.

As devotees hit the makeshift gym at this Ganesh Pandal, this Ganesha would lose weight. Caloriemeters

tracked the cumulative calories burnt by devotees every single day.

By the end of the 11th day this Ganesha was expected to come out with bulging biceps and show off his

washboard abs. To make this happen, the devotees needed to burn close to 50,000 calories during the 11-day

event.

NGO SPROUTS – Fish Friendly Ganesha

On the final day of the Ganesh festival, idols of Lord Ganesha are immersed into the sea. The toxic materials

used in making the idols pollute the sea and wreak havoc on marine life. They release poisonous elements like

lead, mercury, zinc and cadmium into the sea damaging its fragile ecosystem and killing the fish. SPROUTS is

the one NGO that has been doing some good work every year during Ganesh Chaturthi - from beach clean-up

operations post visarjan to creating papier-mâché Ganeshas.

This year Ogilvy decided to join hands with SPROUTS and came up with the idea of fish friendly Ganesha. The

agency came up with the idea of a non-toxic Ganesha primarily crafted from vegetarian fish food that is edible

and safe for fish consumption. This fish friendly Ganesha idol contains vegetarian food ingredients like wheat

flour, spinach powder, refined flour and corn flour and an outer covering of clay to hold them all together. The

cosmetic surface of the idols was also treated with paints made from natural material and colours such as

multani mitti, turmeric powder and geru.

Commenting on this, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said, “What a

lovely idea to make a contribution to a greener environment.”


Rajiv Rao, National Creative Director, Ogilvy India added, “This is a great initiative by the NGO Sprouts

Environment Trust, We are really proud to be a part of this beautiful idea. Destruction of marine life has been a

cause for much concern to some of us. We hope that someday the efforts of this initiative will make us more

aware and urge us to act towards protecting/saving our seas.”

Pidilite fevicol – unbreakable bond

Take Pidilite Industries' popular adhesive brand Fevicol. The company has set up a unique 'Fevicol Room' at

Mumbai's Lalbaug, famous for the size of its idol and the crowds that throng the pandal. The room gives visitors

an illusion that they are walking on walls or hanging from the ceiling. The motive: to drive home the message of

majboot jod (or unbreakable bond) of Fevicol.

'Most people in the room,' says Salil Dalal, president, sales and marketing, Fevicol, Pidilite Industries, 'have been

clicking pictures of themselves defying gravity and posting it on social media.' This is the first time that Pidilite

has executed an on-ground initiative at a popular festival as it attempts to give a 360-degree push to its on-going

ad campaign 'Jud Jaao Tyohaar Pe'.


Omni channel is viewed as next level of an multi-channel approach where it integrates all channels and provides

the customers to prevail a same set of experience anywhere during the product search, purchase, product

delivery and after sales service experience whether the customer is shopping online, mobile, telephonic or at the

market place and market space.

A real success of the Business is determined not only by profits and also how well it can integrate its whole

business operations. Here the omni channel conveys the importance of adding multi-channel approach also how

integrates helps customers to experience a same service in buying behavior process.

In future consumer purchasing behavior can move like ordering online and taking product delivery at shop.

Marketers should address this gap earlier and to provide this platform for making their customer more satisfied

and convenient way of shopping.

A New way to customer reach - OMNI Channel By Mrs.Sathya G, Asst.Professor – MBA Dept


As part of the curriculum, MBA-A section visited Tube Products Of India, Chennai on the 4th of September.

Tube Products Of India Limited was established in the year 1955, in collaboration with Tube Products Limited UK, as a measure of backward integration with the bicycles plant in 1959 Tube Investments Of India was formed by merging TI cycles of india and Tube Products Of India.

As part of the curriculum, MBA-B section visited Modern Bakers Factory, Madavaram, Chennai on the 8th of September.

Modern bakers are the manufactures of Parle brand. They manufacture both biscuits and confectionaries.

Students were shown the process of baking biscuits right from how the dough is made till the packaging of the biscuits according to their standards and specifications.

Industrial Visit – MBA II Year


“Creative Corner” an advertisement event was conducted under the Yukta banner .The event was the first of its kind under the banner.

Event was conducted for the second year students, there were a total of six teams .Each with a different style of advertising .The event was judged by Venkateswaran an alumni currently working as a HR-Coordinator in Cognizant Technologies.

The first team did an advertisement on a watch and second was an ad on chocolate followed by face wash, bike, T-shirt and environment cleanliness awareness. Each ad was unique and trendy in its own way. Students enjoyed a lot. Students cheered the teams with their claps Prizes were given for the first and second team. Though only two prices were given, all the other teams were applauded for their performance by the audience which isn’t any lesser than the prizes.

Event showcased the creative talent of the students.

Winners:

1. Kishore Ds and Team.

2. Padmanaban M and Team.

Creative Corner – YUKTA Event – MBA II Years dated on 15TH september, 2015


On September 19th, a workshop on story telling was held

Mr. Sabari Raja a vibrant trainer made the class enthusiastic than ever before, with his interactive training skills. The main reason for conducting this workshop was to train the students on story telling skills and to induce creativity.

The activities included :

1. Ice breaking session 2. Elements of story 3. Enacting for a given topic.

A Workshop on story telling was conducted by Mr. Philip for the 1st years and were thought on various aspects on story telling such as 1. Creative story telling 2. Fictional story telling 3. Non fictional telling

Workshop on Soft Skills dated on 19 Septemeber, 2015


“Business Quiz “event was conducted for the first years under the YUKTA banner. 28 teams participated in the event. The prelims had total of 50 questions on various aspects like logo, taglines, CEOs of top companies, current business affairs, etc. In the end 5 teams were shortlisted for the finals which are to be held on 8th of October.

Business Quiz – YUKTA Event – MBA I Year dated on 22 september, 2015


Mr. prashanth an assistant manager at the naukri.com shared his interview experiences and guided the students who were to attend the interview on the very same day.

He also spoke on how to handle the interview questions and the common topics in group discussions.

Placement Training dated on 26 September, 2015


NAME DESIGNATION SPECIALIZATION SECTION

1. Nishanthi.S Research Analyst Marketing And Hr B

2. Ramkumar.S Research Analyst Marketing And Hr B

3. Tharangani Shri.K.N Research Analyst Marketing And Operations B

4. Asmitha Biswas Assistant Manager Marketing And Hr A

5. Natarajan.R Assistant Manager Marketing And Operations A

6. Vidhya Lakshmi.R Assistant Manager Marketing And Hr B

7. Vishal Assistant Manager Marketing And Operations B

Edufic Digital, one of the top e-Learning companies provides best e-learning services & solutions with multimedia development, High-end 2D & 3D animations. They came for the campus recruitment and 7 students were recruited through the following process.

Aptitude Test > Group Discussions >Personal Interview

The shortlisted students were offered with a salary package of 3 LPA.

Placements Details dated on 26 September, 2015


Natraj (II MBA-A) was selected as campus reporter for the esteemed Business Standard Newspaper to report activities of department of management studies.

Jothi.V (II MBA-A) Participated in a paper presentation event conducted by D.G.Vaishnav College School Of Management on 30th September 2015 and won the 1st prize.

Student Achievements


1. Mrs. Sowmya Devi published a journal on “A study on influencing factors for a literate youth to take up Agriculture Entrepreneurial ship ” at International Journal of management is commerce innovation September 2015

2. Mrs. Sowmya Devi ,Dr. Kavitha Shanmugam and Dr. Ramya presented a paper in Delhi University Conference on the topic “Payment Banks - A leap towards financial inclusion” and it was published on International Journal of science, technology and management – Vol IV (Issue 4).

3. Mrs. Sowmya Devi, Anu Susan (MBA - II yr) and Anto Pramila (MBA - II yr) they presented a paper on “Social Responsible Investment - a Roadmap towards Socially Responsible Economy” in the international conference conducted by Vel Tech University.

4. Mrs. T.Madhumitha, assistant professor, participated in the faculty development programme on “ENTREPRENEURSHIP DEVELOPMENT” organized by the department of management studies of Misrimal Navajee Munoth Jain Engineering College on 11th September 2015.

5. Mrs. V.Gayathri, assistant professor, participated in the faculty development programme on “ENTREPRENEURSHIP DEVELOPMENT” organized by the department of management studies of Misrimal Navajee Munoth Jain Engineering College on 11th September 2015.

Faculty Members who presented papers


WORKSHOP

Workshop will be conducted for the first years.

Date: 9th

October, 2015

PLACEMENTS

Companies to come for placements in the month of October

Bajaj Capital – 07.10.2015

Jaro Education – 08.10.2015

RBS – October 2015

NATIONAL CONFERENCE

Department of management studies will be conducting a national conference on case study for faculty, students and corporate people.

Date: October, 2015

YUKTA – BIZ QUIZ

The finals of business quiz will be conducted for the first years under the Yukta.

Date: 8th

October, 2015

INDUSTRIAL VISIT

First Year Students Will be taken to an industrial visit.

Date: 9th October, 2015

Upcoming Events


Chief Editor

R.Vasudevan, Head of The Department

Editor

Mrs. G.Sathya, Assistant Professor

Student Editors

Rufus Jackson K

Malini N

Data Collectors

Preethi Nanditha

Vignesh T

Akshaya N

EDITORIAL BOARD

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