newsletter connect - april 2016

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Rabindranath TagoreCONTENTS

“You can't cross the sea merely by standing and staring at the water.”

Inspace Steps into Vizag!

Recently Inspace laid its mark on Vizhag by securing a prestigious orderfrom P.E.N. School, Visakhapatnam, AP, towards Chalo School ManagementSoftware. The PEN School is a 32 year old educational institution, whichruns many schools of National repute. They have honoured Inspace withtwo purchase orders – for Chalo School Management Software and for ITOutsource Services.

In the above picture, PEN School’s Founder Principal & Correspondent –Shri. Anita Pereira is awarding the Purchase order to our Mr. Balamurugan(Director) and Mr. Balaji (Sales Head – SW Products), while Mr. Divya TejPereira (Administrative Head) looks on the auspicious moment along withkey members of the school.

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MAKING NEWS...

We wish all the teams a grand success in all their endeavours.

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MAKING NEWS...

In addition, the school has gone all out to attract prospective students to its institution by display hoarding and class room banners highlighting its technology edge through Chalo software. Below are some of the pictures taken…

Team Inspace wishes her to accomplish top honours by reaching the No.1 Position!

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MAKING NEWS...

As per a Government of India initiative, MyGov.in, a Poll of WomenTransforming India has been launched. Ms. Pavithra Y.S., ManagingDirector of our associates Vindhya e-Infomedia, has been nominated asone among the list of 25 eminent participants. It would be apt to say thatearlier she was honoured with the title as one among 100 WomenAchievers by the President of India, Honourable Pranab Mukherjee atRashtrapati Bhavan, New Delhi.

Vindhya e-Infomedia MD Amongst

Top 25 Women in Transforming India!

We wish them a grand success and many more such store openings in the future!

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MAKING NEWS...

Recently our associates Nuts n’ Spices opended their 28th Showroom at Perambur, Chennai. Below are few snaps taken during the grand event…

Nuts n’ Spices Opens 28th Store!

Seen above in the picture is Mr. Sunil Sanklecha - The Founder andManaging Partner of Nuts n Spices during the occasion.

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WELCOME TO THE CLUB…

Recently Inspace secured few prestigious client and added them to theiresteemed list of clientele. Some of them are,

- Delhi

- Mumbai

- Tada

- Chennai

- Chennai

- Bangalore

- Visakhapatnam

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WELCOME TO THE CLUB…Recently Inspace secured few prestigious client and added them to theiresteemed list of clientele. Some of them are,

- Bangalore

- Chennai

- Chennai

- Cochin

- Chennai

- Chennai

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Welcome back to another edition of our BAIT Series, which aims primarily toalign business with technology. This month we would explore yet anothersuch concept.

Business Aligned IT (BAIT Series 13) By Samuel Raj Anbudaiyan (Technology Auditor)

DIGITAL MARKETING MANTRA!

•Digital marketing is a term used to describe the integrated marketingservices used to attract, engage and convert customers online. Digitalmarketing utilizes multiple channels such as content marketing, influencermarketing, SEO, social media and online advertising to help brands connectwith customers and uncover performance of marketing programs in real-time. Thus Digital marketing can be said as an umbrella term for themarketing of products or services using digital technologies, mainly on theinternet, but also including mobile phones, display advertising, and anyother digital medium.

•Digital marketing differs from traditional marketing in that it involves theuse of channels and methods that enable an organization to analysemarketing campaigns and understand what is working and what isn’t –typically in real time. Thus Digital marketers monitor things like what isbeing viewed, how often and for how long, sales conversions, what contentworks and doesn’t work, etc. While the Internet is, perhaps, the channelmost closely associated with digital marketing, others include wireless textmessaging, mobile instant messaging, mobile apps, podcasts, electronicbillboards, digital television and radio channels, etc.

What is digital marketing?

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CONTENTS Business Aligned IT (BAIT Series 13) By Samuel Raj Anbudaiyan (Technology Auditor)

Digital marketing gives businesses of any size access to the mass market atan affordable price and, unlike TV or print advertising, it allows trulypersonalised marketing.

In today's world evening election campaigns are being done through digitalmarketing and we see many a wars have been won

Specific benefits of digital marketing include:

• Digital media is so pervasive that consumers have access toinformation any time and any place they want it. Gone are thedays when the messages people got about your products orservices came from you and consisted of only what you wantedthem to know. Digital media is an ever-growing source ofentertainment, news, shopping and social interaction, andconsumers are now exposed not just to what your companysays about the brand, but what the media, friends, relatives,peers, etc., are saying as well. And they are more likely tobelieve such contacts than brand owners. People want brandsthey can trust, companies that know them, communicationsthat are personalized and relevant, and offers tailored to theirneeds and preferences.

Why Digital Marketing Is Important

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CONTENTS Business Aligned IT (BAIT Series 13) By Samuel Raj Anbudaiyan (Technology Auditor)

Let’s venture out…

As the digital marketing landscape continues to grow at a rapid pace,marketers are faced with new challenges and opportunities within thisdigital age. Thus now it has dawned that Digital Marketing Courses havebeen designed to educate learners / students in the area of DigitalMarketing. The skills learned in this course will help shape their advertisinggoals and strategy for the Online Marketing Challenge.

Inspace has been predominantly successful in its efforts to tap the online /digital marketing mantra and will continue to boost its market presence andbranding through such innovative methods...

• a website allows to find new markets and trade globally for only a small investment

Global reach

• a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods

Lower cost

• Measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.

Trackable, measurable results

• if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

Personalisation

• by getting involved with social networking and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

Openness

• digital marketing lets you create engaging campaigns using different types of rich media. On the internet these campaigns can gain social currency -being passed from user to user and becoming viral.

Social currency

• if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

Improved conversion rates

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Lets relax…

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Get in touch with us! All are encouraged to contribute towards the contentsof this newsletter. Please reach out to Editor’s Desk @[email protected]

(This newsletter is for private circulation only. The Editorial committeereserves the right to publish contributed contents).

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