By: Ansley Maness, Mary McPartlan, Jennifer O’Neal, Melissa Vuocolo, and Kelly Weber

MARK 4450

Company Background

● Acquisition by Newell Rubbermaid in December 2015● Headquartered in Atlanta, GA● Nine brand segments (writing, outdoors, etc)

+ =

Audience

@everyone

Company Problem

Disconnect in consumer’s mind of who Newell Brands is

Competition

Employee-based Goals

● Increase following by Newell Brands employees on social media

Social Media Goals

Moms/Homemakers-based Goals

● Understand who Newell Brands is● Connect all products into one category

in the consumer’s mind● Show that they already know and trust

Newell, they just didn’t realize it!

Social Media Measures

● Instagram followers ○ Increase by 100%

● Facebook pages likes ○ Increase by 50%

● Newell mentions, tags, campaign hashtag uses

● Create co-branded content

newell home Newell Brands is a family, just like yours.

Tell us how Newell is a part of your family’s home!for all the existing newell lovers that

don’t even know it

newell homeGoal: connect Newell’s brands to Newell Brands

● Consumers post a photo with multiple Newell products and share how they have a Newell Home

● Use hashtag #newellhome● Newell Brands re-posts the best eight photos● Extra Awesome reward: Pinterest inspired gift box

newell homeGoal: get the untapped audience of Newell employees to interact with the brands on social media● Employees post a photo with multiple Newell products and share how they have

a Newell Home● Use hashtag #newellhome AND #mynewell● Must be following the @NewellBrands account and any brand account in your

photo to be selected● Extra Awesome reward: gift card to the Newell store in the offices

Conclusion

Brand Awareness

Questions?