new stats maruti darpanmadaan final ppt

8/10/2019 New Stats Maruti Darpanmadaan Final Ppt

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ANALYSIS ON PRODUCT

SEGMENTATION AND SALES

TREND OF

MARUTI SUZUKI

Presented by

DARPAN, ANIL,ANIL DAHIYA,MANOJ, AMIT.


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In 1982, Government of India entered into a joint venture with Suzuki motor

corporation of Japan.

Plant was established at Gurgaon in Haryana.

A BRIEF INTRODUCTION TO MARUTI SUZUKI


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INTRODUCTIONMaruti Suzuki India Limited is a publicly listed automaker in India. It is

a leading four-wheeler automobile manufacture in South Asia.

Suzuki Motor corporation of Japan holds a majority stake in thecompany.

It was the first company in India to mass-produce and sell more than a

million cars.

Its manufacturing plant, located some 25 km south of New Delhi in

Gurgaon, has an installed capacity of 3,50,000 units per annum, with a

capability to produce about half a million vehicles.


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Maruti Suzuki is one of the India's leading automobile manufacturers and

the market leader in the car segment.

Until recently, 18.28% of the company was owned by the Indian

government, and 54.2% by Suzuki of Japan.

The company annually exports more than 50,000 cars and has an

extremely large domestic market in India selling over 730,000 cars annually.

Maruti 800 till 2004, was the India's largest selling compact car ever since

it was launched in 1983.


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INTRODUCTION

PRODUCTSMaruti 800Maruti AltoMaruti Grand Vitara XL-7

Maruti Gypsy KingMaruti OmniMaruti Suzuki SX4Maruti SwiftMaruti Versa

Maruti VitaraMaruti Wagon-RMaruti Zen


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INTRODUCTION TO STUDYSEGMENTATION:-It is necessary to understand the Indian car market

classification and the segments in which MSL operates.

A. Price Based Classification

The different price segments used by Maruti were as follows:

1. Segment Acars priced lower than Rs. 300,000.e.g- Maruti , Omni ,Alto

2. Segment Bcars priced between Rs. 300,000 and Rs. 500,000. e.g-Wagon-R,Versa, Zen.

3. Segment C

cars priced between Rs. 500,000 and Rs. 1,000,000. e.g- Baleno, Esteem, Swift

4. Segment Dcars priced between Rs. 1,000,000 and Rs. 2,500,000. e.g-vitara

5. Segment Ecars priced above Rs. 2,500,000


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CONT.B. Length & weight Based Classification:-

Segment A1 (Mini) cars having a length up to 3,400mm e.g.

maruti 800. Segment A2 (Compact) cars having a length of 3,401- 4,000mm

.e.g. alto , swift ,Wagon-R.

Segment A3 (Mid-size) cars having a length of 4,001- 4,500mm.Baleno ,Esteem.

Segment A4 (Executive) - cars having a length of 4,501- 4,700mm

Segment A5 (Premium) cars having a length of 4,701- 5,000mm

Segment A6 (Luxury) cars having a length of more than5,000mm


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SALES PERFORMANCE OF

MARUTI SUZUKI IN 2013

Maruti Suzuki domestic sales grow 2% in Jan 2013. Carmarket leader Maruti Suzuki India Limited sold a totalof 114,205 units in Jan2013.


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OBJECTIVES OF THE STUDY To know the way Maruti Suzuki has segmented its

cars.

To know about the sales trend of Maruti Suzuki. To know the areas in which the dealers satisfy their

customers.

To come out with the conclusion and

recommendations based on the analysis andinterpretation.


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RESEARCH METHOLOGYRESEARCH METHODOLOGY:-

The purpose of methodology section in the reportmaking is to describe the research process that isfollowed while doing the main part. This wouldhowever include the research design, the sampling

procedure, and the data collection method.


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CONTResearch Instrument:-

For doing the survey research, structuredquestionnaire was used.

Mode of Survey:-

The mode of survey was personal interview with therespondents during the filling up of thequestionnaires.


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SAMPLE DESIGNSAMPLE SIZE:-

50 Dealers and Officials have been surveyed

to know their opinions.

SAMPLING TECHNIQUE:-

Random Sampling Technique was used.


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DATA ANALYSIS & INTERPRETATION

For the data I visited the some dealers and officials ofMaruti Suzuki in Haryana and based on their view andtalk we try to interpret on our own. So the primarydata is collected in the form of questionnaire and theirdata analysis and interpretation is given afterward.

Q F h


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Q. From how many years you are

selling Maruti Suzuki cars?

70%

20%

10%

0%10%

20%

30%

40%

50%

60%

70%

% RESPONSE

No of years

YEARS OF SELLING

More than 2 years More then 5 years

More than 10 years


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CONTDATA ANALYSIS:-

From the above diagram, it is clear that the most of dealers

i.e. 70% of them are having more than 2 years experience,20 % of them are having more than 5 years experience andonly 10 % have more than 10 years of experience with them.

DATA INTERPRETATION:-

So the above query clears that all the dealers areexperienced enough to understand the trend of sales andsegmentation of Maruti Suzuki. And they can also add

valuable suggestion to us for the recommendation part.


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Q .Which segments of cars you are

selling more?

30

50

14

6

00

10

20

30

40

50

% OF SALES

SEGMENTS

SALES IN DIFFERENT SEGMENTS

A B C D E


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CONTDATA ANALYSIS:- From the diagram, we can conclude that % of sale of Segment is

30, segment B is 50, segment C is 14, Segment D is 6 andsegment E is only 0 %.


Here we see that Maruti Suzuki is market leader in B-segmentcars. So the models Like Wagon R, Alto, Zen Estilo, and Swiftare the hot selling product of it. However, it is lacking in thesegments like D and E. Cars like Dzire, SX4 and Grand Vitarashould be improved in accordance with the customers need.


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Q. Is customers are price sensitive?

PRICE SENSITIVENESS

62%

38%

YES NO


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CONTDATA ANALYSIS:-

The above diagram, shows that 62% of customers are price

sensitive and rest 38% are not price sensitive.

DATA INTERPRITATION:-

We can conclude that most of Marutis customer is price

sensitive. They buy its cars care fully in accordance of theirbudget. And they also like some discount or festive offers.But the rest people are not price sensitive. They buy themodels like SX4, Dzire and grand Vitara, they buyaccording their choice and specification.


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Q. What is competitive advantage of Maruti

Suzuki over other car companies?

40

20

30

10

0

10

20

30

40

% OF LOYALITY

FEATURES

COMPITATIVE ADVENTAGE

price quality service others


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CONTDATA ANALYSIS:- The above diagram that according to the dealers the 40 % of

customers are buying the Maruti Suzuki product for its price, 20% buy them due to their quality. 30% think that after sale serviceis beautifully provided by Maruti. And 10% people buy them dueto other reasons like style, look etc.


We can conclude that most of the people think that MarutiSuzuki pricing are economical so they are loyal to his brand.

While other people give emphasis to after sale services. Qualityand other features are also a trait for the buyers.


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Q .Which version of the model is

mostly demanded by the customer?

Version which customer want

petrol, 50

disel, 30

LPG, 20

0

10

20

30

40

50

60

versions


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CONTDATA ANALYSIS:- From the above diagram, we can conclude that according to the

dealers 50 % of the customers ask for the diesel variants while 30support the petrol variants and 20 % wants the LPG variants ofdifferent models.


The demand for the diesel variant is more for most of the modelsbut the firm has limited number of the models having diesel

variants. The customers are also looking for the gas modelswhich will suitable for LPG and CNG. So the firm should thinkfor the diesel and gas variants


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Q. What is its sales position of

Maruti Suzuki?

Sales Positions

60%

36%

4%

going up going down remnins constant


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CONTDATA ANALYSIS:- The above diagram shows that 60% of the dealers told that

Maruti Suzukis sales position is going up while 36% of the

dealers said that it is going down and 4% of dealers said that thesales position is remaining the same.

DATA INTERPRITATIONS:-

Here we can conclude that the sales position of Maruti Suzuki isgoing up and up . So Maruti Suzuki should always maintain this.But the reason why it is lacking behind than its competitorsshould be corrected. In this way MSL can maintain its growthrate.


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FINDINGS 1. Maruti has a tough competition from the companies like Hyundai, Honda,Telco, ford etc.

2. In C, D and E segment Maruti has number of competitors and has a lessgrowth. In this segment also MSL lack of more models than other company.

3. Hence Maruti Suzuki Limited has captured over all share of 46% in theIndian car market.

4. Maruti Suzuki is market leader in B-segment cars. So the models LikeWagon R, Alto, Zen, Estilo and Swift is the hot selling product of it.

5. Maruti Suzuki domestic sales grow 2% in Jan 2013. Car market leader MarutiSuzuki India Limited sold a total of 114,205 units in Jan2013. This includes103,026 units in the domestic Market a growth of 2% over Jan2012. Exportduring2013 were11179 units.


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SUGGESTIONS Segment B whose maximum market share is captured by

Maruti Suzuki is facing a tough competition from players like

Hyundai; it lunched its SANTRO Xing and I10 to give moreexcitement in this segment. So Maruti should improve thissegment by lunching newer models with better facilities.

Over the years MSL brand value had begun to erode as it isknown as the market leader of small car segments but as themarket is open now and the purchase power of people isincreased MSL should look in the segments such as D and E.In this segment players like Honda, Toyota and Ford has moremodels than Maruti. So Maruti should lunch more vehicles inthis segment.


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CONCLUSIONMaruti Suzuki is Indias one of the leading auto mobilemanufactures and also the leader of the market both interms of volume and revenue generated. MSL (Maruti

Suzuki Limited) has segmented the market in to A, B, C, Dand E on the basis of price and length and weight. In C,Dand E segment Maruti has number of competitors and hasa less growth . In this segment also MSL lack of more

models than other company. Hence Maruti Suzuki Limitedhas captured over all share of 46% in the Indian car market.


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new stats maruti darpanmadaan final ppt

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