new rules for 2015 - haley marketing group rules for 2015 presented by kaitlin bolling brian...

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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com

Killer Staffing WebsitesNew Rules for 2015

PRESENTED BY

Kaitlin BollingBrian Battenfeld

David SearnsMark Yesilevskiy

Agenda

• What makes a “Killer” site?

• The truth (and fiction)about the Google-Apocalypse

• Trends in staffing websites

• Maximizing ROI

• A quick offer from Haley Marketing

Creating a “Killer” Staffing WebsiteWHAT’S YOUR PURPOSE?

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What’s the purpose of a staffing website?

• It TELLS YOUR STORY.

• It gets people to TAKE ACTION.

• It positions you as an EXPERT.

• It makes your service process BETTER.

• It builds CREDIBILITY.

A killer staffing website helps you SELL MORE!

What’s wrong with most staffing websites?

They’re boring

Weak design

Not optimized for mobileToo few calls to action

Crappy calls to action

No SEO / Bad SEO

“Me too” copy

Clunky navigation

Poor social integration

Not integrated with sales

Hard to update NOT GETTING RESULTS!

Things to consider

• Positioning.

• Credibility.

• Education.

• Desired actions.

• How will you measure success?

• # of leads / job applications

• # of downloads / forms completed

• Visits to site

• Bounce rate / time on site / goals completed

• Rank on search engines

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The Google-ApocalypseTRUTH vs. FICTION

The truth about Google

April 21 is NOT the end of the world!

• Yes, Google is changing their algorithms.

• Yes, mobile will be even more important.

• But it only affects about 20-30% of your web traffic.

April 21 is simply a reminder that your website needs regular updates!

Designing for mobile

What you SHOULD consider:

• Responsive design versus separate mobile site.

• Mobile optimized experience.

• Faster page loads.

• Minimal content.

• Easy access to features.

• Ability to respond.

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Responsive design

Creating a Killer Staffing WebsiteDESIGN TRENDS

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Design

• Flat design / material design

• Mobile first / responsive design

• Tall pages

• Full screen images and background video

• Death of stock photos???

• Iconography

Flat design / Material design

• old - Skeuomorphic

• 2013 – Flat design

• 2014 – Material design

Mobile first vs. Responsive

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Tall pages & background images

Stock photos & Iconography

• No more “too perfect” people!

• Real people

• Settings / industry related images

• Analogies

• Infographics

• Icons & symbols

• Full screen images and background video

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Copy

Shorter | Story telling | Rise of infographics | Stronger (and more) CTAs

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Features

• Dynamic Content

• Smart interactive navigation

• Large format drop downs (1-click access)

• Mobile only navigation

• Job board trends

• Landing pages

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Features

New features exclusively from Haley Marketing

• Talent Showcase

• Team Bios Manager

• Testimonials Manager

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SEO

• Less focus on individual keywords,more on total traffic from search engines

• Less focus on optimization of core pages,more on regularly adding optimized content

Hosting

• It’s (much) more than just hosting your site files.

• A good host provides managed hosting:

• Site hosting

• Security

• CMS updates

• Speed management

• Daily backups

• Scalability

• 24/7 monitoring

Maximing ROIHOW TO GET MORE FROM YOUR SITE

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Maximizing ROI

• More features that enable actions.

• CTAs on every page.

• Minimum mobile content.

• Shorter forms.

• Goal tracking.

• Marketing automation.

A Quick PitchYOU KNEW WE HAD AN OFFER!

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HMG Starter Sites

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Awesome designs.

Feature rich.

Mobile optimized.

And 30% less

than just two years ago!

Yes, we do custom sites too!1.888.696.2900

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Website features checklist

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Thinking about a new website?

GET OUR FREE CHECKLIST!

1.888.696.2900

Any questions?

[email protected]

@haleymarketing

www.facebook.com/HaleyMarketing/

Coming Next:

Stop the Trolls! How to protect your staffing firm’s online reputation Thursday, May 21 at 2 PM EDT

Talent Showcase Product Demo

Thursday, May 28 at 2 PM EDT

Reserve your seat: www.lunchwithhaley.com

new rules for 2015 - haley marketing group rules for 2015 presented by kaitlin bolling brian...

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