new horizon issue 13

NEW HORIZON

Issue 13 — NEW HORIZON 1

NEW HORIZONMAGAZINE OF SIKA CHINA

PROJECT

The Project that Sets

Records

25

COOPERATION

2013 Sika Flooring Contractors Meeting

2013

8

PRODUCT

Sika® Ceram Tile Adhesives

40

TEAM

Young Professio-

nals Grow

64

ISSUE #13 SIKA CHINA

NEW HORIZON

Issue 13 — NEW HORIZON2

3NEW HORIZON

Issue 13 — Welcome

MORTEN MUSCHAKPresident of Sika China

PROUD TO WORK FOR SIKA

Dear Readers,

Within the last weeks I had a lot of meetings with

our teams and I asked them one question: Are you

proud to work for Sika? Well, you can quickly say yes

but to really answer the question we looked a bit

into the history of Sika worldwide:

Sika has more than 100 years of experience.

A strong brand: Sika is one of the few B2B com-

panies that are on eye level with famous luxury

good companies (like Rolex or Omega) or end

customer brands like Nestle (see page 6).

Sika is the world-wide market leader in construc-

tion chemicals. With an increase in sales from 2

Bio. CHF to more than 5 Bio. CHF within the last 10

years, Sika clearly outperforms all competitors.

…and in China?

20 years of history. Starting from Guangzhou, we

now have 10 factories and numerous mixing sta-

tions: Sika Quality is produced nearly everywhere

in China.

We are a team of more than 1200 people and cre-

ate more than 1.7 Bio. RMB sales.

But most important: Wherever you are in China

today you can find trucks and cars that are built

with our materials. You can use the train or sit in an

airport and enjoy innovation made by Sika. Wher-

ever you see an impressive building you know: Sika

technology helped to build it.

Today the Suzhou Central Plaza, a record setting

project, is built in the town where our headquarters

is located - with our materials. I can see it every

morning when I look out of the window. So I am

proud to work for Sika. I am proud of the strong

team of Sika China that has achieved all that and I

am grateful to all Business partners that support us.

Yours

Morten Muschak

President of Sika China

B2B

2013 50 6

10

20

50

20

10

1200 17

4NEW HORIZON

Issue 13 — Contents

NEW HORIZON#13 2014

6 BRAND

Top Swiss Brands

45

8 COOPERATION 2013 Sika Flooring Contractors Meeting

2013

12 Cooperation on Roofing Insulation

15 Sika FFI AP Distributor Meeting

20 PEOPLE A Dark Horse from China Jumped into the Top 3 of the AGTO

25 PROJECTThe Project that Sets Records

28 New Iconic Buildings of A City

32 Fire Protection for Millions of Passengers

36 The Flooring that Protects

38 Continuing Success Story with TSMC in Taiwan TSMC

40 PRODUCT Sika® Ceram Tile Adhesives

42 SUSTAINABILITY Sustainability in the Logistics

44 Tara Oceans Polar Circle 2013 2013

46 EXPRESS Shanghai Water Reclamation Trade Association Visited Sika China

820

2540

5NEW HORIZON

Issue 13 — Contents

3864

7458

48 Green Building Expo GBC2013

49 Marintec China 2013 2013

51 AUTOMECHANIKA Shanghai

53 Corporate Technical Department (CTD) Meeting

56 Regional SEDIS Training SEDIS

58 Safety Week in China 2013

60 Upgraded Facility for Better Products PU

61 A Hot and Cost-Saving Project

62 New Mixing Station in South Taiwan

64 TEAM Young Professionals Grow

70 From Classmates to Workmates 2014

74 ENJOY Being Present in the Greatest Works Worldwide

IMPRINT

4555

Editors’ address: Marketing Communications, Sika China, No. 4555 Huaning Road, Shanghai, 201108, China, e-mail: [email protected] Printer: Achieve-Tech Printing and Packaging Visit us on the Internet: http://chn.sika.com

All trademarks used or mentioned herein are protected by law. All photo copy-rights are owned by Sika except when mentioned. Reproduction is permitted with the written consent of the publisher.

6NEW HORIZON

Issue 13 — Strong Brand

Recent l y the l is t of the

Best Swiss Brand 2013 was

published by Interbrand, the

largest brand company in the

world. Most of the top brands

are in the fields of consump-

tion, luxur y and f inancial

products.

The brand value of Sika has

grown 7 % than 20 12 and

the position has increased

to No. 45 from No. 47. The

Interbrand report describes:

“Sika conduc ts its global

growth strategy especially in

the emerging markets. With

its innovative products and

services for the construction

and the industry is globally

Sika successful. A significant

part of its sales in the Sika

is the Consumer business.

True to the philosophy of the

company founder positioned

the brand new with “Building

Trust”. The refreshed Corpo-

rate design and the close cus-

tomer communication have

boosted the brand name.”

2013

45

7% 47 45

The brand value of Sika has grown 7% than last year and the position has increased to No. 45 from No. 47.

BRAND

Interbrand 2013

50

7% 2012 47

45 Interbrand

Building Trust

TOP SWISS BRANDS

>

7NEW HORIZON

Issue 13 — Strong Brand

WITH ITS INNOVATIVE PRODUCTS AND SERVICES FOR THE CONSTRUCTION AND THE INDUSTRY IS GLOBALLY SIKA SUCCESSFUL.

8NEW HORIZON

Issue 13 — Contractors Partenership

2013 SIKA FLOORING CONTRACTORS MEETING

This yearly meeting is considered as a great event to bring together the contractors for better communication and relationship.

The meeting was held in Sheraton Qingyuan Lion Lake Resort.

COOPERATION

TEXT: RACHEL ZHANG

9NEW HORIZON


2013 12 2

2013 2014

ok

2013

2014

2014

2014

2014

>

A poem by Carl Xue about the meeting

10NEW HORIZON


The 2013 Sika Flooring Contractors

Meeting was held in Guangzhou. It was

the biggest one ever and had invited

about 200 people.

As a leader in the flooring industry, Sika

has been expanding and strengthening

its contractor network. The yearly con-

tractor meeting is considered as a great

event to bring together the contractors

together for better communication and

relationship between each other.

This year, the meeting started with an

afternoon tea by the beautiful Lion Lake

of Sheraton Qingyuan Lion Lake Resort.

People sat together, having tea, talking

and communicating in an easy atmo-

sphere.

The welcome speech by Morten Mus-

chak, President of Sika China, and Kelvin

Chew, Vice President of Sika China,

kicked off the evening party. Mr. Liu

Yuanxin, General Secretary of China

Flooring Association, was invited to give

a speech as well. In the speech of Leo

Zhang, Head of TM Flooring and Coat-

ing, he presented the achievements in

2013 and proposed the outlook for 2014.

The most exciting moment was when

the 2013 Sika Top Flooring Projects and

2013 Sika Best Flooring Contractors

were announced. The two awards set

a benchmark for the contractors and

also were the great recognition of the

achievements that the contractors had

made.

Followed excellent performances of the

beautiful Chinese ink dancing and clas-

sic songs by a band. Both the players

and audience had much fun in the stage

games. People were reluctant to leave

after all the performances finished and

they came to the stage and sang kara-

oke themselves.

To quote the host speech, “When look-

ing back at 2013, we could never forget

the sweat we had shed or the joys that

success brought. Outlooking 2014, we

are full of hope and confidence. Friends,

let’s meet in 2014 again.”

2014 will be a year full of both challenges

and opportunities for both Sika and our

contractors. In this annual meeting, we

had delivered the message of new aims

and markets in 2014. Sika contractors

will be confident, full of innovation cour-

age, to welcome the coming 2014.

LOOKING BACK AT 2013, WE COULD NEVER FORGET THE SWEAT WE HAD SHED OR JOYS OF SUCCESS. OUTLOOKING 2014, WE ARE FULL OF HOPE AND CONFIDENCE.

20132013 Sika Best Flooring Contractors

>

11NEW HORIZON


Toast by Mr. Liu Yuanxin (second from right), General Secretary of China Flooring AssociationThe contractors enjoyed the games.

Afternoon tea, good time for communication

Mr. Mor ten Muschak (second from lef t), President of Sika China and Mr. Kelvin Chew (first from left) , the Vice President, were on the meeting.

12NEW HORIZON

Issue 13 — Insulation Cooperation

Sika and Nanjing Henxiang Management Teams and Leaders of CWA at the Ceremony

COOPERATION ON ROOFING INSULATION

Sika signed a partenership with Hengxiang Insulation to roll out its SarnaTherm brand rockwool insulation boards.

SarnaTherm

TEXT: MANDY WANG

PHOTO: DAVID DAI

13NEW HORIZON


2013 10 16

SarnaTherm

58000

50000

NSF

/ANSI 347

PVC

SarnaTherm

2013 10 16

SarnaTherm

>

14NEW HORIZON


Morten Muschak, President of Sika China, visited the production line of Henxiang.

On 16th October, Sika officially signed

a strategic partnership with Nanjing

Hengxiang Insulation Materials Manu-

facturing Co., Ltd. to jointly promote sin-

gle ply roofing and insulation systems.

In partnership with Hengxiang, Sika will

introduce SarnaTherm brand rockwool

insulation boards to the roofing market.

This cooperation will further enhance

the competitiveness of both parties in

the single ply roofing market. Nanjing

Hengxiang is a fast growing rockwool

insulation manufacturer whose insula-

tion boards are widely used in roofing

systems. Hengxiang is based in Nanjing,

and has a 58,000 m2 production facility

with a capacity of 50,000 tonnes/year.

This partnership will greatly increase its

share in the roofing market.

VISITS AND COMMUNICATION LAID

THE FOUNDATION

The management teams of the two

companies visited each other and had

many discussions before they made the

decision to cooperate. Sika’s manage-

ment concept, production equipment

and lab facilities, strong brand name

and professional technical services im-

pressed Hengxiang. Meanwhile, Sika was

persuaded by Hengxiang’s good and sta-

ble product quality, efficient production

and cost control. Sika Roofing Technical

Service team worked with Hengxiang to

define the technical specifications for

rockwool insulation in roofing systems.

JOINING HANDS FOR SUSTAINABLE DE-

VELOPMENT OF SINGLE PLY ROOFING

Sika Sarnafil, the worldwide market

leader in thermoplastic membranes, is

the first manufacturer to achieve plati-

num certification (NSF/ANSI 347 Sus-

tainability Assessment) for single ply

roofing membranes. Its PVC membrane

has more than fifty years of application

history. Sika Sarnafil leads the industry

in developing roofing systems that meet

the key sustainability goals of energy-

efficient and environment-friendly prod-

ucts.

In China, with the increasing awareness

of energy efficiency and fire safety by

the Government and building owners,

non-combustible rockwools will become

more popular in roofing systems. To

cater for this dynamic market, Sika is

dedicated to promoting roofing sys-

tems using rockwool thermal insulation.

Hengxiang’s rockwool insulation is non-

combustible, with excellent thermal and

acoustic performance, which is in line

with Sika’s key sustainability goals. In

partnership with Hengxiang, Sika will

introduce the SarnaTherm brand to the

roofing market, and provide rockwool

insulation boards with stable quality and

a competitive price. By supplying com-

plete roofing systems, Sika can provide

quality assurance for the whole roof.

On 16t h Oc tober, 20 13, Mr. Mor ten

Muschak, President of Sika China, and

Ms. Yang Suying, General Manager of

Hengxiang Insulation, signed the strate-

gic cooperation agreement in Nanjing.

Mr. Zhu Dongqing, President of CWA

(China Waterproofing Association),

and Mr. Xian Yongbiao, Head of Suzhou

Waterproofing Research Institute, at-

tended the signing ceremony. In his

speech, President Zhu said he hoped

that through this par tnership Sika

can introduce international standards

for roofing rockwool insulation to the

Chinese market, which is essential for

the healthy development of single ply

roofing systems. At the same time, he

said, the CWA is always supportive to

an industry leader’s strategic coopera-

tion with a system component supplier.

This cooperation will be sure to promote

competitiveness for high fire safety

roofing systems, and will be a win-win

situation for both companies. Sika cer-

tified roofing contractors from eastern

and central regions were invited to wit-

ness the ceremony.

SARNATHERM HAS ADVANTAGES OF STABLE QUALITY AND A COMPETITIVE PRICE.

>

15NEW HORIZON

Issue 13 — FFI Distributor

SIKA FFI AP DISTRIBUTOR MEETING

In November, Sika FFI AP Distributor Meeting was held in Taiwan, assisted by Topco, one of the best distributors. We got a chance to know Topco, which has a 10-year cooperation history with Sika.

2013 11

10

TEXT: MARYANNE SHEN

16NEW HORIZON


Joerg

Szybalski

Joerg

Innovation

Saeng

Charoen Patana Enterprise Co., Ltd.

Sri Ribuan Industries Sdn. Bhd.

2013

1981

14

Silicone

1992

2004

2004 2013

2013

1981

2006

;

;

: WE ARE FAMILY

2013200

>

17NEW HORIZON


Mr. Joerg Szybalski,

Left: Mr. Joerg Szybalski from Sika Services AG. middle: Wang Chunjian, Honorary Chairman of Topco; right: Zhang Shenghe, General Manager of Topco Taiwan

Sika presented a thanks gift to Topco.

Sri Ribuan Industries Sdn. Bhd.Sika presented the Award of Loyal Distributors to Sri Ribuan Industries Sdn. Bhd.

18NEW HORIZON


In November 2013 Sika AP FFI Dis-

tributor Meeting was held on Yangming

Mountain in Taipei, bringing together

the major FFI (facade, fenestration and

insulation glass) distributors in the Asia

Pacific region. The conference was orga-

nized by Sika FFI team and sponsored by

Topco Technologies Corp., one of Sika’s

distributors headquartered in Taiwan.

Joerg Szybalski from Sika AG shared the

latest news, future perspectives and

strategy. In addition to the business

news, Joerg’s German sense of humor

also impressed the guests. In the sec-

tion of his presentation on “innovation”,

he joked about himself as he showed

funny pictures on the screen. People

could no longer stop themselves from

laughing. The quiet meeting room sud-

denly became lively.

Friendship rather than education was

the conference theme. Sika expressed

its gratitude to the loyal distributors

who have cooperated with Sika for over

ten years. These include Saeng Charoen

Patana Enterprise Co., Ltd. from Thai-

land, Sri Ribuan Industries Sdn. Bhd.

from Malaysia and Shanghai Lanyin

Trading Co., Ltd. from China.

Sika also sent a gift to Topco who host-

ed the event to show our sincere thanks

and respect.

The beautiful landscape of Yangming

Mountain now has the mark of Sika and

it has also been the witness of the close

cooperative relationship between Sika

and its partners. It is a special kind of

teamwork, a bond beyond business. Let’s

work together to create more successes!

IMPRESSIONS OF TOPCO

I had already met Dr. Zhang and Mr.

Huang from Topco Technologies Corp.

two years ago. However, it wasn’t until

the 2013 Sika AP FFI meeting that was

sponsored by Topco that I gained a real

and deep understanding of the company.

The efforts of Topco made the meeting

even more successful.

Founded in 1981, Topco Technologies

Corp. established its headquarters on

Citizen Avenue, parallel to the famous

Zhong Xiao Dong Road. Taking the el-

evator to the 14th floor, we were greeted

with a warm welcome from Topco when

the door opened.

It was one of the best parts of the meet-

ing to visit Topco. In the meeting room,

Dr. Zhang Shenghe, General Manager of

Topco’s Taiwan headquarters, briefed us

on Topco’s history, development, and co-

operation with Sika. Dr. Zhang’s Taiwan

accent was very gentle and elegant and

his speech left a deep impression on us.

As one of the best distributors of Sika,

Topco was originally Topco Trade, estab-

lished by Wang Chunjian, the Honorary

Chairman, and his team. Its main busi-

ness was as sales agents of silicone

products produced by Shin-Etsu Chemical

Co., Ltd, in their Taiwanese and Japanese

factories. Through the exchange of mar-

ket information and cooperation with the

Japanese company, they developed sili-

cone products, which already had a wide

application, for more advanced fields,

such as automobiles, textiles, telecom-

munications, and high-tech industries. In

1992, Topco entered the Chinese main-

land market in the tide of opening up. Its

cooperation with Sika started in 2004. By

the end of 2013, the cooperation has last-

ed for ten years. From friction at the be-

ginning to the smoothness now, in 2013

the turnover of the cooperation reached

two million euros, which is a considerable

amount. Both sides have devoted a lot

of time and effort to develop the market

together and we have many encouraging

stories to tell.

Opening the brochure of Topco, we were

attracted by the corporate culture, op-

erating principles and working values of

Topco, which was established in 1981 and

listed in 2006.

Corporate culture — people-oriented,

emphasis on working ethics and encour-

aging internal business establishment

Operating principles — employees are

shareholders, emphasis on corporate

ethics

Working values — activity, optimism,

hard work, maintaining a happy attitude

— I can do it!

This simple language has a special pow-

er. I still remember that we were pleased

to see Mr. Wang Chunjian, the honorary

chairman of Topco at the welcoming

banquet. Being over seventy, he looked

nice but talked little. However, the last

words of his welcoming speech sounded

familiar, “We are family”. Isn’t that the

atmosphere that Sika has been trying

to create? What a similar scene and cul-

ture! Both the host and the guests had a

great time.

When I talked with my colleagues in Sika

about Topco, they complimented the

working attitude of the Topco staff high-

ly. Our colleagues had seen many times

that, no matter how late they worked or

socialized, they would come to work on

time in a good state the next morning.

This is not a family company, but it is

like a family. We can feel their sense of

belonging and the bond developed by

this kind of management. In order to

know more about Topco and the staff, I

requested an interview with Dr. Zhang.

However, being polite and cultured, he

didn’t talk much about himself but how

to conduct closer cooperation with Sika

from a strategic and sales point of view.

I was impressed by his far-sightedness

and his sense of responsibility.

It was drizzling on an early winter day

in Taipei when I walked out of Topco’s

building. I took a shortcut from Citizen

Avenue to Zhong Xiao Dong Road. I had

been thinking about the working views

of Topco and the mission statement of

Topco written on the coffee cup — Pursue

excellence and create a future together.

>

19NEW HORIZON


THE BUSINESS AMOUNT BETWEEN SIKA AND TOPCO IN 2013 REACHED 2,000,000 EURO.

Copyright: James Chou/ Creative Commons

Copyright: Eazy Traveler/Common Creative

Photo: / Topco

20NEW HORIZON

Issue 13 — Competition Winner

PEOPLE

A DARK HORSE FROM CHINA JUMPED INTO THE TOP 3 OF THE AGTO

Zhanchang Huo from Beijing ZhengmeiFengye Automobile Service Co., Ltd., won the third place in the 8th Annual NordGlass Auto Glass Technician Olympics (AGTO) held in USA out of 32 competitors from all over the world. He used Sika’s products throughout the competition.

32

TEXT: JENNY DUAN

21NEW HORIZON


9 18 20

32

AGRSS®

75

75

41 24

17

120

7-8

16

75

Mr. Huo got the 3rd place in the competition.

>

22NEW HORIZON


10

50

>

Product demo at Sika booth

Mr. Huo with Sika people

23NEW HORIZON


Before Zhanchang Huo had time to ap-

preciate Florida’s landscape, he and his

two interpreters had terminated the

one-week tight and substantial trip to

the USA and rushed back to Beijing with

abundant experience from the world’s

top auto glass technician competition,

as well as China’s first honor of winning

the third place in a world-class auto

glass replacement competition.

From September 18-20, 2013, the Chi-

nese mid-autumn festival, the 8th An-

nual NordGlass Auto Glass Technician

Olympics (AGTO) was held in Tampa,

Florida, USA, which attracted 32 com-

petitors from all over the world. The

AGTO is an international competition

that is based on the Auto Glass Replace-

ment Safety Standard (AGRSS®). The

competitors are allotted 75 minutes to

complete an auto glass installation, and

if not finished, they will be disqualified

from the competition. All competitors

shall complete the installation according

to the documented standard regulated

by the competition, and the judges will

deduct points for mistaken steps.

Mr. Zhanchang Huo has more than 24

years of experience in auto glass re-

placement and installation. Currently, he

is a technical director of Beijing Zheng-

meiFengye Automobile Service Co., Ltd.,

an auto glass installation service pro-

vider with an independently developed

brand and 17 stores in Beijing. The head

store offers services to about 120 cars

per day on average, and the stores in the

outskirt of Beijing offers services to at

least 7 or 8 cars per day, said Mr. Huo.

Mr. Huo used Sika’s products throughout

the competition. As a long-term spon-

sor of the competition and a partner of

Beijing ZhengmeiFengye, Sika exclu-

sively interviewed Mr. Huo soon after

he returned to China. Acting as a bridge

and messenger connecting China’s and

the international auto glass installation

industries, Mr. Zhanchang Huo lifted the

level of China’s automobile after-sales

service industry, widened the views of

the industry, and drove the specializa-

tion of China’s auto glass replacement

and installation industry.

Sika: How about the compe tit ion

schedule?

Mr. Huo: The competition was divided

into two rounds, with 16 competitors per

round and each round cost one day. All

competitors were allotted 75 minutes

to complete an auto glass installa-

tion on a car, and then simultaneously

scored by three judges based on a set of

professional and detailed standards. I

was lucky to be assigned to the second

round, so I could watch other competi-

tors’ performance on the first day.

Sika: What are the differences between

the standards for international compe-

titions and Chinese competions?

Mr. Huo: AGTO follows a similar stan-

dard with the operation in China, except

for some differences in details. For

example, only after 10 minutes after

gluing can the ground coating be imple-

mented; however, we have never waited

a so long time. In the competition, the

judges pointed out the mistakes and

then scored the operations. From the

first round on September 21st, I found

that the foreign competitors were more

meticulous when replacing the glass.

Sika: Which steps were relatively com-

plicated during the competition?

Mr. Huo: I think it is hard to master

when implementing ground coating and

using the activator as well as the wait-

ing time before the next steps. You can-

not make a wise decision without years

of experience.

Sika: In which steps did you mainly lose

points?

Mr. Huo: I shook the Primer for only 10

seconds while the judges regulated 1

minute. This is a detail that cannot be

AFTERMARKET SHALL OFFER QUICK SERVICES AND APPLY SECURE ADHESIVES AND GLASSES FROM THE ORIGINAL AUTOMOBILE MANUFACTURER.

>

24NEW HORIZON


ignored. I mainly lost points for such de-

tails.

Sika: Can you summarize the expei-

rence you got from the competition?

Mr. Huo: It was the first time for a Chi-

nese contestant to participate in this

competition, so we did not prepare suf-

ficient and applicable tools. In China, the

glass usually is replaced and installed

by two people jointly, but in other coun-

tries, it needs only one person, the same

as the competition regulated. The tools

for two are inevitability different from

those for one, and the former ones were

a little inferior for the competition.

However, plenty of vendors displayed

their products and tools on site, and

luckily, I borrowed a more applicable glue

gun and tools from Sika.

Sika: How should one train the techni-

cians and share the experience with

them?

Mr. Huo: We hold a training meeting

each month to answer and explain the

technicians’ questions, mainly con-

cerning the problems we encounter in

daily operation. Currently, the technical

schools have not yet opened a special-

ized course on auto glass installation

and only impart mechanical theories to

the students. Therefore, a beginner has

to absorb the master’s years of experi-

ence, which is mainly about details,

before independent installation and

operation. Now we are theorizing about

the experience, and formulated a set of

more detailed installation and operation

procedures based on our actual opera-

tion by referring to the Sika technicians

training manual.

In addition to annually recruiting ap-

prentices, Our company has more than

50 technicians grouped into 7 levels

based on their technical competence and

proficiency - junior technician, interme-

diate technician, senior technician, junior

master technician, intermediate master

technician, senior master technician and

super master technician. An apprentice

may take at least 8 years to upgrade to

a super master technician. There is no

system to grade the auto glass installa-

tion workers in China, and we mainly get

experience through the internal training

by the company. Our company not only

organizes some operation contests in-

ternally to facilitate technician growth

and communication and improve our

market competitiveness, but also par-

ticipates in both the national and inter-

national competitions.

As an after-sales service industry, af-

termarket shall offer quick services and

apply secure adhesives and glasses from

the original automobile manufacturer,

and shall even show a professional and

meticulous attitude. The customers

attach importance to the appearance;

however, we shall not only focus on the

appearance, but also the installation

details. As a saying goes, "There is no

shortcut to safety." Only if we keep a

professional and meticulous attitude

toward all steps, can we ensure safety

for the vehicle owners and passengers,

drive the specialization of our auto glass

installation industry, and jump to the

top class in the world.

>

Sika people had technical discussion with Mr. Huo.

25NEW HORIZON

Issue 13 — Concrete

THE PROJECT THAT SETS RECORDS

Suzhou Central Plaza, located in the central business district of Suzhou, sets six records for its unusually large scale in China. About 2,000 tonnes of Sika® ViscoCrete®-3301 C will be used in this giant project.

Sika® ViscoCrete®-3301 C2000

TEXT: PETER CAO

PHOTO: BRUCE YANG

PROJECT

NEW HORIZON


27NEW HORIZON

Issue 13 — Concrete

10

500 450

1 100-280

7

285 7

2014 500

CBD

21.1

13.9 182

130

52

1. 182

2. 52

3.

40

4. 5

5.

6.

14

17 22

220

Sika® ViscoCrete®-3301

C

2000

Suzhou Central Plaza is located to the west

of Jinji Lake, adjacent to the Gate of the Ori-

ent in Suzhou Industrial Park. It will be com-

posed of 10 buildings, including one 500 m

high and one 450 m high skyscraper, seven

100 m to 280 m high towers and one large

commercial building. The total investment

is about CHF 4.4 billion. The seven tall tow-

ers under construction are financed by Jinji

Lake City Development Co, Ltd. of Suzhou

Industrial Park, and will be constructed by

Suzhou 2nd Construction Group and China

Construction 8th Engineering Company. The

500 m high-rise building, which is financed

by South China Group and Suzhou Industry

Park Jinji Lake City Development Co, Ltd.,

will be built in 2014.

Located in the central business district of

Suzhou Industrial Park, Suzhou Central

Plaza boasts the convenience of two metro

lines. The whole project covers an area of

about 21.1 hectares with a net ground area

of 13.9 hectares. The total construction

area is about 1.82 million square meters,

including 1.3 million square meters above

ground and 520,000 square meters under-

ground.

Suzhou Central Plaza sets six records for its

unusually large scale in China currently:

1. The largest urban complex, with a total

area of 1.82 million square meters.

2. The largest underground area of 520,000

square meters.

3. The largest shopping mall, which will

cover more than 400,000 square meters.

4. The largest roof garden, covering an area

of 50,000 square meters.

5. The largest central heating and air condi-

tioning system.

6. The largest foundation pit with a depth

of 17 to 22 m and an area of 140,000 m2.

The first pouring of concrete for this project

was done by the Goldsun (Suzhou) Concrete

Co.,Ltd. Sika® ViscoCrete®-3301 C has been

used in this project. It is estimated that

about 2,000 tonnes of admixtures will be

used in this project.

>

NEW HORIZON


NEW HORIZON


NEW ICONIC BUILDINGS OF A CITY

-

The latest masterpiece of French architect Paul Andreu, who also designed the famous Paris Charles de Gaulle International Airport and Beijing National Center for Performing Arts, is Shandong Express Way Plaza in the city of Jinan, where full range of Sikasil® products were applied.

TEXT: SI LINGANG

30NEW HORIZON

Issue 13 — Sealing and Bonding

39.3

20.35 +

18.95 1 A

22 110 2

48 200

3 5A 31

150 87000m2

1.53

Sikasil® SG-

500 CN, Sikasil®

SG-20, Sikasil®

WS-305 CN, Sikasil® FS-

665

Sikasil® IG-25

Sikasil® SG-500 Sikasil® SG-20

Sikasil® WS-305 CN Sikasil® IG-25

>

31NEW HORIZON


The whole project is composed of one

wing building and three tower buildings,

with a 22-story Tower 1 (110 m high),

48-story Tower 2 (200 m) and a 31-story

Tower 3 (150 m). The façade area is

87,000 m2 and the project represents an

investment of RMB 153 million.

In line with the architect’s request, the

façade systems were specially designed

in a way that made great demands on

the glazing system. A hidden frame

façade system that includes a hidden

frame 4-sided bonded glazing system

and a hidden frame 2-sided bonded

glazing system was adopted. Without

mechanical fixing devices, the structural

silicone would bear long-term external

stresses such as wind-load, seismic load

and snow load. The sloped roofing glaz-

ing would be exposed to direct sunshine,

which would cause much higher thermal

movement of the building materials.

UV stability and adhesion stability of

the silicone material needed to be guar-

anteed within a reasonable service life.

The majority of the insulating glass was

stepped IGU which was quite unusual

in the Chinese façade industry. The in-

sulating glass of the wing building was

toggle-fixed on the frame instead of the

traditional bonded system.

FULL RANGE OF SIKASIL® PRODUCTS

APPLIED ON THE BUILDING

Due to the special façade design, both

the project owner and façade consultant

placed high requirements on the reliabil-

ity of the silicone material and asked for

technical supervision during the whole

façade fabrication process. At the bid-

ding stage, Sika’s FFI team organized

four technical seminars aimed at the

project owner, façade consultant, proj-

ect supervisors and façade contractors

involved. Sika’s professional technical

service, which included joint reviews,

product recommendations, joint calcula-

tion, internal lab tests, on-site training,

regular factor y audit and deglazing

tests, deeply impressed all parties. To

compete with other imported brands,

the FFI team analyzed and collected rel-

evant job references and previous tech-

nical service documents in advance, to

ease the owner’s doubts about the Sika

brand.

With the joint efforts of the sales team

and technical team, Sika finally won

the trust of all four façade contractors

(Shenyang Yuanda, Zhejiang Zhongnan,

Shandong Jinshan & Shenzhen Huahui).

A full range of Sikasil® products were

applied on the façade, including two-

component structural adhesive Sikasil®

SG-500 CN, one-component structural

adhesive Sikasil® SG-20, one-compo-

nent weather sealant Sikasil® WS-305

CN and one-component fire-retardant

sealant Sikasil® FS-665. Moreover, with

this project, Sikasil® sealants were suc-

cessfully used by the world’s biggest IGU

manufacturer — China Southern Glass

(CSG). All IGUs manufactured by CSG are

sealed with Sikasil® IG-25.

As promised, Sika provided training to

the customers’ production and QC staff

on the pump system adjustment, the

most effective way to flush the pump

hose, professional methods of surface

pretreatment and daily QC require-

ments. Regular factory audit and de-

glazing tests were conducted to make

sure Sikasil® sealants were properly

applied with expected adhesion per-

formance. All these services and effort

enhanced the reputation of the Sikasil®

brand.

The 87,000 m2 façade project was Sika’s

largest local façade project in China in

recent years.

If you take a high-speed train from

Shanghai to Beijing, you will see the

three shining high-rise buildings as you

pass through West Jinan High Speed

Train Station, where the full range of Si-

kasil® products are providing reliable and

long-lasting waterproofing protection.

The application skill is critical to the stability and durability of the products.

>

NEW HORIZON


In Wuhan Highspeed Railway Station, Sika® Unitherm® coating has been providing the fire protection to millions of passengers for 4 years and the protection will continue.

TEXT: MICHAEL SUN

PHOTO: DAVID DAI

FIRE PROTECTION FOR MILLIONS OF PASSENGERS

NEW HORIZON


34NEW HORIZON

Issue 13 — Fireproof Coating

2009 12 26

5.5

2009 1

40000

1.5

8000

2009 4 2009 7

180

15

T2

1998

ISO 12944 C5-M

2003

2009

1996

900

2011

2013

R2F

>

35NEW HORIZON

Issue 13 — Fireproof Coating

Wuhan High-speed Railway Station was

put into service on 26th Dec 2009. After

only three months the station broke the

record for handling 55,000 passengers

per day. In such a busy station, safety is

the most important issue above all oth-

ers. Sika® Unitherm® is the coating that

provides fire protection to millions of

passengers as they come and go.

This was also the first domestic use of

large-span steel structures. Unlike the

old low station building, passengers can

enjoy the bright and clean wing struc-

ture, with a clear view of the high-speed

train for all. What a refreshing change!

As a typical high-traffic environment,

the fire protection solution for Wuhan

Station has been the driving focus for a

long time, especially since it is a totally

steel structure. In January 2009 Sika®

Unitherm® f ire protection, with its

strong brand advantages and excellent

safety performance, won a 40,000 m2

coating contract for 1.5-hour fire rating

out of a total of four brands including

foreign and local competitors. Further-

more, after it had been applied on-site,

the owner of Wuhan Station approved

an additional 8,000 m2 coating contract

for Sika® Unitherm® due to its aesthetic

appearance and convenient workability.

From April to July 2009, the consump-

tion of Sika® Unitherm® in the Wuhan

station fire protection project was nearly

180 tonnes.

Now that four years have passed, Sika®

Unitherm® has witnessed the soaring

number of passengers, providing a com-

fortable feeling and high quality fire pro-

tection for the crowds passing through.

As the first brand to propose durability

requirements for super-thin fireproof

coating, Sika® Unitherm® has inspired

the development of intumescent fire

protection coating in China.

– The only fire protection brand with

15 years of reference projects: Beijing

Capital international Airport, Terminal

2, was treated with Sika® Unitherm®

in 1998.

– The first fire protection brand with

successful application under ISO

12944 C5-M anti-corrosive conditions:

Will tower in Dameisha seaside park,

Shenzhen, treated with Sika® Unith-

erm® in 2003.

– The first fire protection brand which

passed winter application on-site

testing in a high latitude area in

northeast of China: Hongyanhe Nucle-

ar Power Station, Dalian, treated with

Sika® Unitherm® in 2009.

As the leading brand in the Chinese intu-

mescent coating field, Wuhan station is

just one example out of numerous refer-

ences for Sika® Unitherm®. According to

statistics, Sika® Unitherm® has provided

solid fire protection in steel structures

over a total area of more than 9 million

square meters. Moreover, we never stop

the innovation to enhance our leadership

in the fire protection field.

– In 2011 Sika successfully built a fire pro-

tection test laboratory in our Suzhou

headquarters technical center, which is

unique among all coating material sup-

pliers and laid a good foundation for

future technical development.

– In 2013 Sika® Unitherm® completed

the process of full localization, which

will reduce lead-times and enable us

to meet more individual needs from

our customers.

Currently, in accordance with the R2F

full system solution plan, Unitherm fire

protection for steel structures will con-

tinue to contribute to Sika becoming a

complete building system supplier.

SIKA® UNITHERM® IS THE FIRST FIRE PROTECTION BRAND WHICH PASSED WINTER APPLICATION ONSITE TEST IN HIGH LATITUDE AREA IN NORTHEAST OF CHINA.

>

36NEW HORIZON

Issue 13 — Flooring

140 1/3

2004

5000m2

2008

B1

60,000m2 2011

B2 100,000m2

95%

170,000 m2

RE1*105-108

B+

THE FLOORING THAT PROTECTS

It has almost 10-year cooperation history between Sika and Huawei. In 2013, Sika floor-ing systems was applied in Huawei’s South Factory in the city of Dongguan, which has a floor area of 170,000 m2.

10 201317

TEXT: GARVIN WANG

>

37NEW HORIZON


In daily life, static electricity is just the

snap and the blue spark that occurs

when we take off sweaters in winter.

However, in industrial production, es-

pecially in the electronics industry, the

generation and accumulation of static

electricity can cause a lot of trouble or

even disaster. The static charge caused

by friction, if it cannot be conducted

away in time, will become an electro-

static accumulation, which can reach

more than 10,000 volts. The floor of a

factory can easily accumulate a large

amount of static charge due to friction,

which can affect product quality. In

some serious cases, fires or explosions

can happen. Therefore, an anti-static

floor is vital to product quality and pro-

duction safety.

As a world famous information and com-

munication solutions supplier, Huawei has

established its leading position in end-

to-end solutions in telecommunication

networks, corporate networks, consumer

products and cloud computing. To date,

Huawei’s products and solutions have

been applied in more than 140 countries,

serving 1/3 of the world’s population.

The cooperation between Sika and Hua-

wei can be traced back to 2004 when

5,000 m2 of Sika’s anti-static products

were applied in Huawei’s headquarters

in Shenzhen, signifying the beginning

of a long-term cooperation between the

two parties. In 2008, 60,000 m2 of Si-

ka’s flooring system were applied in the

B1 project of Huawei’s Dongguan South

Factory. In 2011, Sika provided about

100,000 m2 of flooring for Huawei’s B2

project in the South Factory Phase One.

During the cooperation, Sika continued

proposing constructive plans and gave

active feedback on the classification

and cost requirements of the client. The

qualification rate of the flooring reached

over 95%. The stable quality of Sika’s

product won the trust of the clients.

Huawei’s South Factory in Dongguan,

Guangdong Province is a major strategic

project for Huawei. The factory, which

will mainly produce and process telecom-

munication products, has a floor area

of 170,000 m2. The strict construction

standard requires that it must be clean,

neat, and anti-static. The RE1*105-108

Ω standard requires both the flooring

material supplier and constructor to

be qualified in scale and technology.

Because of the previous brilliant perfor-

mance of Sika’s flooring, Huawei directly

signed the contract with Sika after some

negotiation. Sika worked with Shanghai

Yangsen Science & Technology Co., Ltd,

Sika’s flooring contractor. Sika’s well-

developed and stable anti-static floor,

as well as Yangsen’s rich experience in

construction and management, laid a

solid foundation for the success of the

project. As a reward, Huawei presented

a B+ Project Award to Sika China for the

outstanding contribution of Sika and

Yangsen to Huawei’s Dongguan project.

This long-term cooperation with Huawei

shows the stability and reliability of Si-

ka’s products. Constant development of

innovative solutions, professional on-site

support and meeting the client’s require-

ments have made the cooperation suc-

cessful and it is a good example of Sika’s

cooperation with an excellent contractor.

SIKA CHINA WAS PRESENTED WITH B+ PROJECT AWARD, CURRENTLY THE HIGHEST PROJECT AWARD BY HUAWEI.

>

38NEW HORIZON


CONTINUING SUCCESS STORY

WITH TSMC IN TAIWANTSMC

10

Sika Taiwan has provided clean room flooring systems to TSMC for over ten years.

TEXT: STEVE CHANG

Applying conductive epoxy

Applying self leveling epoxy

39NEW HORIZON


1987

300mm 200mm

150 mm 200mm

WaferTech 200mm

300mm 450mm

Sikafloor®-156 + 261

Sikafloor®-156 + 2530W

Sikafloor®-156 + 220W + 262AS

Sikaflor®-156 + 381

Sikafloor®-81 EpoCem for damp area

Sikagard® Wallcoat

Sikagard® Elastocolor

1989

Founded in 1987, Taiwan Semiconductor Manufacturing Com-

pany (TSMC), is the world’s largest dedicated independent

semiconductor foundry, with its headquarters and main fab-

rication facilities located in Hsinchu, Taichung and Tainan Sci-

ence Parks, Taiwan. These include three 300 mm (12-inch) wa-

fer fabs, four 200 mm (8-inch) wafer fabs, one 150 mm (6-inch)

wafer fab, TSMC 200 mm (8-inch) fab in China and WaferTech

a 200 mm (8-inch) fab in the USA.

TSMC has also announced plans to build new 12-inch (300 mm)

and 18-inch (450 mm) wafer fabrication facilities in Hsinchu,

Taichung and Tainan Science parks in the near future.

As wafer production must be done in a very clean environ-

ment, the temperature, humidity and cleanliness require-

ments are especially strict. In order to meet the cleanliness

requirements, epoxy coatings are required to cover all exposed

concrete and steel surfaces. Apart from the dust-free coating

requirement, the facility also demands high wear resistance,

anti-static properties and strong chemical resistance in cer-

tain areas.

In order to reach TSMC’s various requirements in the clean-

room, Sika has provided qualified systems, such as:

Sikafloor®-156 + 261 for self-leveling areas

Sikafloor®-156 + 2530W for cheese table areas

Sikafloor®-156 + 220W + 262AS for conductive areas

Sikafloor®-156 + 381 for high chemical resistance areas

Sikafloor®-81 EpoCem for damp areas

Sikagard® Wallcoat for cleanroom wall and ceiling areas

Sikagard® Elastocolor for non-cleanroom wall and ceiling areas.

The above systems have been approved by TSMC and continue

to be supplied to TSMC from 1989 up to the present.

TSMC is very satisfied with Sika systems and has been con-

tinuously supporting Sika for more than 10 years. The accu-

mulated coated area has reached 1 million m2 of flooring and 3

million m2 of walls in the last 10 years.

With the continuous investments of TSMC in Taiwan and with

our well-known reputation and project references with this

customer, we believe we will be able to continue to supply our

systems to TSMC and to grow together with this, the world’s

number one foundry company, in the future.

>

40NEW HORIZON


SIKA® CERAM TILE ADHESIVES SAVE YOUR HOME DECORATION

10

;

;

;

/

2-4

TEXT: MELODY ZHANG

PRODUCT

>

Sika® Ceram tile adhesives free you from the worries in your home decoration.

41NEW HORIZON


In developed countries, tile adhesives

are the most popular special mortar due

to its advantages of less consumption,

low cost and high efficiency. After more

than ten years of development in China,

tile adhesives are now well received in

the home decoration market.

Why does the tile adhesive develop so

fast? Firstly, it can provide higher qual-

ity but with lower labor cost. Secondly,

the application by machine and use of

premixed mortar is much helpful to

increase the efficiency and reduce mate-

rial consumption. More importantly, the

application can be done by workers with

less proficiency. In addition, with the

increasing concerns on environmental

issues, there are stricter restrictions on

radiation and smells released by con-

struction materials.

The traditional cement mortar depends

on a lot on the skills of the worker. It

is easy to have problems of cracking,

peeling, mildewing and saltpetering.

Moreover, a thick layer taking up space,

messy and dirty field, poor water retain-

ing performance, complicated process

of tiles soaking and walls wetting, etc.,

make the traditional cement mortar

gradually weeded out.

Sika® Ceram tile adhesives are suitable

for many substrates. With a thin layer,

it can provide a high bond strength, 2-4

times than the traditional cement mor-

tar. The excellent water retaining perfor-

mance and superior durability can protect

your home for a long term. There is no

need to soak tiles and wet walls during

the construction. The position is adjust-

able up to half an hour after adhesion.

Moreover, with Sika additives, tiles can

even be bonded to the glaze side of a tile.

Sika is always ready to hear the feed-

backs from the market and strives to

meet the new requirements and chal-

lenges. With over one-hundred experi-

ences, Sika keep its innovation tradition

and leads the market.

WITH A THIN LAYER, SIKA®CERAM CAN PROVIDE A HIGH BOND STRENGTH, 2-4 TIMES THAN THE TRADITIONAL CEMENT MORTAR.

>

42NEW HORIZON

Issue 13 — Packages

SUSTAINABILITY

SUSTAINABILITY IN THE LOGISTICS

A costive, environment-friendly packaging solution for the goods exported to Australia.

TEXT/PHOTO: SUVI ZENG

Sika®

Ferrogard®-901 IBC

IBC 900

1 20 20

20 1.8 2

20

4000

20

1.3

1-2 30

Flexitank

1. 20

2. 24000

40%

40%

3.

4. ,

5.

6.

>

43NEW HORIZON

Issue 13 — Packages

My Australian colleague had promised

me half jokingly, “Sika Australia will try

to become the biggest client of Sika

China’s export business”. And they did it!

Our clients in Australia need to import

a large quantity of products from China

for their various projects. Sika® Ferrog-

ard®-901 produced in Sika’s Guangzhou

factory used to be carried in IBC tanks.

However, this kind of unrecyclable tank

is a great burden for Australia, which is

keen on protecting its natural and eco-

logical environment.

Flexibags (also known as flexitanks)

have been widely used in non-dangerous

liquid transportation, so we suggested

them to our Australian clients. Unex-

pectedly, they agreed without hesita-

tion. When we compared the price, we

found that the purchase price of an IBC

tank was over RMB 900. 20 tanks are

needed to fill a 20-foot standard con-

tainer for 20 tonnes of goods and the

total cost of the tanks was between

RMB 18,000 and RMB 20,000. If we

used flexibags for the 20-foot container,

the total cost was about RMB 4,000. So

it saved our client at least RMB 13,000

in packing material. In other words, we

added profit margin for the client.

The unloading of flexibags is easy and

installation is convenient. It takes one or

two workers only 30 minutes to finish all

the loading. At the same time, the elas-

tic bag is small and it occupies only half

a cubic meter after folding. Transport

expense can be greatly reduced when

transporting empty bags. After unload-

ing, the empty bags can be recycled,

buried, or burnt rather than needing to

be cleaned and returned. They meet the

international requirements for environ-

ment-friendly disposal. It is a convenient

and economical way to realize environ-

mental protection and energy saving.

In general, the advantages of flexitanks

can be summarized as: easy, reliable and

economical.

1. Low configuration cost: for a 20-foot

container for liquid, the cost is much

lower than ocean freight fees using oil

tanks.

2. The peak capacity is 24,000 liters,

40% higher than ordinary tanks, but

the cost is over 40% lower.

3. Labor and time costs incurred in pack-

ing, tank filling, storage, disposal and

material management are also greatly

reduced.

4. No further handling cost; eliminates

the risk of contamination.

5. Berthing fees and storage costs for

empty containers are reduced.

6. Environment-friendly, no demurrage

charge, no need to recycle and conve-

nient to dispose of.

40% HIGHER CAPACITY WITH 40% LOWER COST

>

44NEW HORIZON

Issue 13 — Tara Oceans

2013

TARA OCEANS POLAR CIRCLE 2013

Sika is proud to support Tara Expeditions for a further year as an official supplier. Tara Oceans Polar Circle 2013 is a six-month scientific and academic oceanic adventure covering 25,000 km.

45NEW HORIZON

Issue 13 — Tara Oceans

2013

7

8

Sika is proud to support Tara Expeditions

for a further year as an official supplier.

Tara Oceans Polar Circle 2013 is a six-

month scientific and academic oceanic

adventure covering 25,000 km.

The Tara Oceans Polar Circle 2013 re-

search is being conducted around the

borders of the ice pack where planktonic

activity is the most significant.

In addition to this global biological ap-

proach, oceanographic and chemical

analyses specific to the Arctic will be

undertaken. The aim of the expedition is

to understand the vulnerability of polar

biodiversity in the face of human activ-

ity; how melting of the ice pack impacts

the polar marine ecosystem and what

types of pollution come into play in

these remote areas. Several key factors

assure the success of this expedition.

This mission will contribute to the in-

ternational effort to study the Arctic

ecosystem before a probable climate

change. It will provide baseline data on

the ecological status of Arctic waters,

and help identify issues concerning the

future development of this region. The

expedition team will also use its pres-

ence to inform the public, politicians and

the business world about the most ur-

gent environmental issues in the Arctic,

as well as problems faced by the people

who inhabit the Arctic Circle. For some,

the opening of maritime routes is an

economic asset but for others, this de-

velopment poses an environmental risk.

Sustainable development in the Arctic is

definitely in question.

Having already completed more than

seven expeditions and traveled more

than 80,000 km, the boat was given a

complete overhaul before its latest

departure. As an official supplier, Sika

identified what needed to be repaired

and recommended a set of products to

ensure that the boat is perfectly wa-

tertight and thus guarantee the crew’s

comfort.

Copyright: Tara Expéditions

>

46NEW HORIZON

Issue 13 — Visit by Association

SHANGHAI WATER RECLAMATION TRADE ASSOCIATION VISITED SIKA CHINA

Suzhou, 14 November, 2013

2013 11 14

2013 11 14

25 ( )

( )

, ,

;

17 Sikalastic® -871

Sikagard®-63 N

,

25

EXPRESS

>

TEXT: YUKIYAMA KAHO

47NEW HORIZON

Issue 13 — Visit by Association

On November 14, 2013, a delegation of

25 people from the Shanghai Water Rec-

lamation Trade Association (SWaRTA)

was invited by its member company

Sika (China) Co., Ltd. to visit their head-

quarters and production base in Suzhou

Industrial Park.

Zhou Chuanwen, the honorary chairman

of SWaRTA, and Zhou Yu, Director of

the Municipal Drainage Authority, were

also invited to join the delegation by Ma

Derong, chairman of the association,

and Hu Fusheng, the Secretary General.

Kelvin Chew, Vice President of Sika

China, and his sales & technology team

received the delegation with a warm

welcome.

The delegation listened to a detailed

introduction about the performance,

innovative technology, management

methods and corporate strategic de-

velopment plan of Sika China in the

municipal drainage field. They toured

the production base and the lab. They

were impressed by the demonstration

of 17-second-dr y Sikalastic® -87 1, a

thermal spray polyurea coating, as well

as Sikagard®-63 N, a high chemical cor-

rosion resistance epoxy coating product

that leads the world. The delegation ex-

perienced the excellent performance of

the harmless, quick-drying, leak-proof,

and high extension products and they

also tried the application tools them-

selves.

Then the company and the association

had a wide-ranging discussion on top-

ics of interest such as the technological

properties, situation, environment and

application conditions, standards, and

pricing of Sika products in the water

protection market.

In the Mr. Hu’s closing speech, he said

that the association should strengthen

information communication by making

use of the association as a platform,

and fulfill the association’s responsibili-

ties and obligations for the development

of Sika. The association would like to

keep close contact with Sika and explore

new modes of cooperation. At the same

time, he said that he was impressed by

the visit in Sika and had learned that

technological innovation never had a

boundary in the water protection mar-

ket. He was especially impressed by

Sika’s aggressive spirit and the develop-

ment concept of serving the municipal

drainage authorities.

Mr. Yu from the Municipal Drainage Au-

thority expressed his gratitude for Sika’s

contribution in the drainage business.

And he encouraged Sika to promote its

high-performance products to meet

both market and cost demands so that

the products can be accepted more eas-

ily by drainage enterprises.

In his wrapping-up speech, Kelvin ex-

tended his thanks to the delegation.

He proposed to choose an appropriate

drainage company as the first trial proj-

ect of Sika in China, so that the industry

can better understand the performance

of the products. Kelvin also expressed

Sika’s gratitude to the Association for

their consideration and feedback to the

members. He also said that Sika had

seen the demand and potential market

for protective coatings in the water

industry through the event and Sika

would be more confident in its future

development in Chinese market.

The delegation was joined by 25 officials

and representatives from Shanghai

Drainage Authority, Shanghai Munici-

pal Sewerage Company Ltd., Shanghai

Chengtou Waste Water Treatment Co.,

Ltd, Minhang Waste Water Treatment

Co., Ltd, Pudong Drainage Authority,

Nanhui Sewerage Company Ltd, Fengx-

ian Drainage Management Operation

Center, Jinshan Drainage Authority, Jiad-

ing Water Supply and Drainage Author-

ity and Songjiang West Waste Water

Treatment Co., Ltd.

>

Live demo of spraying Sikalastic®-871

48NEW HORIZON

Issue 13 — Green Building Expo

TEXT/PHOTO: JENNY DUAN

Sika presented its sealing solutions for building prefabricated

components at the 2013 Shanghai International Green Build-

ing and Energy Efficiency Exhibition. Sika’s products Sikaflex®,

Sikasil® and Sikacyl® can be applied in the sealing of prefabri-

cated components, metal parts, natural stones, thermal insu-

lation joints on external walls, flooring joints, roofing joints,

joints in gasoline stations and water treatment plants and

joints in cleanrooms for the solar, semiconductor and pharma-

ceutical industries.

About 150 companies in the area of building systems, technol-

ogy and products attended this exhibition, attracting hun-

dreds of thousands of industrial visitors from government,

municipal projects, real estate developers, municipal planning,

architects, engineers, contractors, organizations, associations,

universities, etc.

10 9 2013

PC

Sikaflex®, Sikasil®, Sikacyl®

150

/ / /

Shanghai, 9 November, 2013

GREEN BUILDING EXPOGBC2013

>

49NEW HORIZON

Issue 13 — Marintec China

TEXT/PHOTO: JENNY DUAN

Shanghai, 3-6 December, 2013

2013 12 3 -6

MARINTEC CHINA 2013

2013

> 2013 17

12 3 -12 6

34 1700

8

20

Per Eskildsen Christian Riis

500

300

24%

23% 17% 19%

2013

2013

8000

50NEW HORIZON

Issue 13 — Marintec China

Marintec China 2013, known as the big-

gest maritime trade fair in Asia and

second biggest in the world, was held in

Shanghai in December. The fair gathered

professionals from international enter-

prises, organizations and authorities in

the maritime industry.

Over 1,700 enterprises from 34 countries

showcased their latest products and

technology in ship engineering, marine

engineering, engines, electric system,

auxiliary equipment, materials, ship-

ping and ports, maritime service, etc.

Sika presented about 20 samples of its

bonding, deck-covering, acoustic floor

products as well as bonding systems for

teak deck. Per Eskildsen, Market Field

Manager Marine , and Christian Riis, Key

Account Manager - Marine from Sika

Services AG attended this exhibition

for technical and business communica-

tion. Morten Muschak, President of Sika

China, managed his time to be present

at the exhibition and had close commu-

nication with some customers.

In the four-day show, over 500 people

from ship onwers, ship manufactur-

ers, ship design institutes, ship interior

decorators, acoustic research institutes

visited Sika booth for information and

business communication. We had re-

ceived over 300 business cards, 24%

of which were from ship manufactur-

ers and engineers, 23% were from ship

equipment companies, 17% were from

design institutes and 19% were from

trade companies. Moreover, we also got

visitors from foreign ship manufactur-

ers, media, consultancy companies and

the government.

“The world economy was quite unsta-

ble, which made 2013 the toughest year

for the shipping market since the in-

ternational financial crisis.” said Zhang

Shengkun, the General Director of the

Shanghai Society of Naval Architects

and Ocean Engineers on the meida press

of the exhibition.

It was predicted that the global mari-

time market would remain a depressed

state but become more stable and there

would be a demand of new ships over 80

million ton deadweight. Since the finan-

cial crisis, the marketing environment

had changed dramatically for the mari-

time industry. The downturn of shipping

and marine markets made it tougher.

However, the positive policies and atti-

tude of the Chinese government on the

ocean economy attracted the worldwide

focus on China.

>

Christian RiisChristian Riis, Key Account Manager - Marine, communicated with the clients

Liang Rui, Key Account Manager - Marine, was introducing Sika products.

Morten Muschak, President of Sika China, communicated with the client.

The visitors were interested in Sika products.

51New Horizon

Issue 13 — Automechanika

TEXT/PHOTO: WEBBER WU

Shanghai, 9 November, 2013

2013 11 9

2013 12 10

Automechanika

Shanghai

12

Sikasil® Gaskit

SikaPower®- 4720

12 11 VIP

David Tobler

2013 2014

David

AMR

>

AUTOMECHANIKA SHANGHAI

52NEW HORIZON

Issue 13 — Automechanika

The Shanghai International Trade Fair

for Automotive Par ts, Accessories,

Equipment, and Ser vices (known as

Automechanika Shanghai) is the largest

automotive parts exhibition in Asia. This

year, Sika participated for the first time

in the fair with its new products.

Despite the chilly wind outside, a lot

of professionals visited the fair. Many

visitors were quite interested in Sika

products for the car body repair. Some

of them were our existing clients. They

gained much confidence after learning

Sika new products of Sikasil® Gaskit,

SikaPower®- 4720 for car body structure

bonding as well as its marketing strat-

egy in the car body repair markets in

China.

We had a lot of communication with the

visitors to learn their needs and explore

cooperation possibilities. In the four-day

exhibition, we met many substantial

customers, including end users, second-

level distributors and distributors.

On December 11th, we held a banquet for

the VIP customers. After the brief on the

Sika aftermarket business in 2013 and the

outlook in 2014, David Tobler, Automotive

Aftermarket Manager China & Asia Pacific,

gave awards to the best three distributors

in 2013. The customers had a good time of

communication.

On the last day of the fair, Zhou Xia-

odong, Product Manager AFM and Web-

ber Wu, Business Development Manager

CBR, explained Sika products and mar-

keting strategy in the aftermarket in a

media interview.

Our f ir s t show on Automechanika

Shanghai was fruitful and has told ev-

eryone that Sika is coming with its ex-

cellent products and services in the car

body repair market.

>

Zhou Xiaodong, Aftermarket Product Manager, was demonstrating Sika products to media.

Webber Wu, CBR Business Development Manager, was introdcuing products to customers.

Sikasil® Gaskit sealants

David ToblerDavid Tobler, Automotive Aftermarket Manager China & Asia Pacific, gave awards to the best distributors.

53NEW HORIZON

Issue 13 — CTD

CORPORATE TECHNICAL DEPARTMENT (CTD) MEETING

Suzhou, 17-21 June, 2013

2013 6 17 -21

TEXT/PHOTO: ELLEN WANG

54NEW HORIZON

Issue 13 — CTD

35

CTD

SikaMelt® SikaPower®

Sika® Unitherm®

ISO-17025 DIN-6701

> Thirty-five industry technical experts from different countries

attended this meeting and it was a fine collaborative effort

through which attendees gathered a lot of knowledge.

CTD meeting is an annually held technical get together dur-

ing which different topics including new technologies, new

products, marketing technology trends etc. are discussed and

projects experiences from different counties are shared.

During the 2013 CTD Sealing & Bonding technology training

was also offered as an added incentive.

THE TRIUMPH OF THE TECHNICAL TEAM

During CTD meeting, the Sika China technical service team

gave splendid support throughout. The team shared project

experience from different marketing fields and facilitated

workshops like SikaMelt® used in bus flooring bonding, Sika-

Power® used as structure bonding for special vehicles , Sika®

Unitherm® fireproofing material used in railways and many

other others.

Sika China also shared its laboratory experience in its quest to

obtain the ISO-17025 certification and DIN-6701.

Artur Zanotti Artur Zanotti (Technical Service Manager) demonstrated sealing & bonding products

Morten Muschak delivered the welcome speech Which was enthusiastically received.

Mark Daniels

Mark Daniels, Technical Service Manager, Asia Pacific, presented to the technical department of APAC

55NEW HORIZON

Issue 13 — CTD

Sika® Untherm® l Workshop for Sika® Untherm® l, showing a video from a Chinese customerWorkshop for bus floor bonding SikaMelt®, SikaSense®,

SikaBond® Vinyl etc.)

ISOEllen Wang, Sika China Technical Service Manager, shared her ISO certification experiences.

Ulli Muller

Ulli Muller (Head of Corporate Marketing Field Engineering) presented new products used in windmill repair.

Mauro MasochMauro Masoch (Head of Corporate Technical Department) presented the meeting schedule.

56NEW HORIZON

Issue 13 — SEDIS Training

SEDIS

17 SEDIS

Hubert Norz

Stephan Oderbolz

SEDIS

MSDS

MSDS

GHS

MSDS

GHS

2014 SAP EHS

2014

11 6

GHS 14

SEDIS

SEDIS

TEXT/PHOTO: DU WANSHENG

ARTICLE RELATED REGIONAL SEDIS TRAINING

Kuala Lumpur, 5-6 November, 2013

2013 11 5-6

>

57NEW HORIZON

Issue 13 — SEDIS Training

Two days of training for regional key

users of SEDIS were held in November

in Kuala Lumpur, Malaysia. A total of 17

SEDIS users from the Asia Pacific region

attended this training. Three experts

from Corporate Product Stewardship led

by Mr. Hubert Norz, Head of Corporate

Product Stewardship, prepared detailed

training materials. Mr. Stephan Oder-

bolz, Head of Regional Operations, also

attended this training.

The Sika Environmental Data Informa-

tion System (SEDIS) is a corporate Sika

System for creating Material Safety

Data Sheets (MSDS) and archive formu-

lations and for printing labels and other

related customized documents.

The corporate experts showed how to

input information and create MSDSs for

raw materials and finished goods in SE-

DIS. The SEDIS key users performed ex-

tensive exercises using sample data pro-

vided by the corporate experts. The key

users also learned how to create their

own specific MSDS according to their

own GHS (Global Harmonized System —

the system for classification and label-

ing of chemical products) templates in

their respective countries. This interac-

tive training was very useful in resolving

the problems in their daily work.

In addit ion, the corporate exper ts

shared information about legal and GHS

updates in the Asia Pacific region, the

organization of Corporate Product Stew-

ardship, the SAP EHS module project

from 2014 onward and the APAC prod-

uct stewardship strategy in 2014.

There were 14 country-specific sessions

in the morning of 6th November for

countries where GHS is already imple-

mented or in the implementation phase,

including China, Thailand, New Zealand,

Korea, Japan, Malaysia and Indonesia.

The purpose of these sessions was to

solve the problems that SEDIS key users

encounter in their daily work, and this

was also a good opportunity to improve

the SEDIS system.

This training was very professionally or-

ganized by the Sika Malaysia local team

and the experts from Corporate Product

Stewardship.

>

58NEW HORIZON

Issue 13 — Safety Week

2013

SAFETY WEEK IN CHINA

All factories of Sika China, September, 2013

2013 9

Team Building

TEXT: DU WANSHENG

PHOTO: VARIOUS

59NEW HORIZON

Issue 13 — Safety Week

In order to improve the overall safety awareness of all employ-

ees and to reduce industrial accidents on each Sika site, Safety

Week activities were organized in nine Sika China factories in

the second week of September. These activities were strongly

supported by the management on all Sika sites.

Various activities were carried out, such as making and sign-

ing safety pledges, training, quizzes, safety walkthroughs,

health and safety lectures, firefighting drills, etc., attracting

employees to actively participate in these activities. A closing

ceremony was also held by the management team to recog-

nize the efforts of employees and teams.

2013 9>

Signing safety pledges

Fire fighting drill

Recognition to the efforts of employees and teamsSafety knowledge competition

60NEW HORIZON

Issue 13 — Upgraded Production Line

UPGRADED FACILITY FOR BETTER PRODUCTS

TEXT/PHOTO: TED CAO

PU

As the production site for flooring products, Sika’s Guangzhou

factory has continuously upgraded the production facilities to

meet the demands of the fast-growing flooring market. Hard-

ener is part of the epoxy flooring system and production in

small amounts could no longer meet the increasing demands.

The new line, producing 4 tonnes of hardener per batch, is

equipped with nitrogen protection to protect the hardener from

the humid air, which greatly improves the product stability.

Moreover, the mixer on the PU production line has also been

upgraded to give more powerful mixing and higher efficiency.

1.5 4

PU 10m3

Guangzhou

>

61NEW HORIZON

Issue 13 — Hot Project

A HOT AND COST-SAVING PROJECT

0/20/20

5

4

In Suzhou Factory, the workers in some positions such as

material feeding and agent cleaning need to have a shower

after their shifts. In the past an electric heater was used to

supply warm water. However, this energy-consuming electric

heater supplied a limited amount of warm water but it took a

long time to heat up. Especially in winter, workers on the night

shift could not get a warm shower.

To improve the situation and also as part of the 0/20/20 proj-

ect, a new solar central system was installed in Suzhou Factory

in May to supplement the electric heater. On a sunny day, the

hot water can be supplied totally by the solar system. On cloudy

or rainy days, the electric heater works together with the solar

system to ensure everyone can get a nice warm shower.

This hot project was greatly welcomed by the workers. More-

over, it saves about 40,000 units of electricity yearly. The

investment can be paid back in two years.

Suzhou

TEXT/PHOTO: PANTHER ZHAO

>

62NEW HORIZON

Issue 13 — New Mixing Station

New Sika Mixing Station in Southern Taiwan

NEW MIXING STATION IN SOUTHERN TAIWAN

2013 10Mr. Heinz Gisel, President of Sika AP, visited the Mixing Station in Oct., 2013.

Raw Material and Raw Material Tank

Storage Tanks for Finished Product

Mixing Tank

TEXT/PHOTO: STEVE CHANG

Taiwan

63NEW HORIZON

Issue 13 — New Mixing Station

2012

11 11

600

:

:

11

:

2013 80

4000

2014

At the end of 2012 Sika Taiwan successfully acquired a con-

tract with a key RMC supplier, Goldsun Group, to supply the

admixture requirements for their 11 RMC stations located in

central and southern Taiwan. The potential monthly volume

required for these 11 stations will reach 600 tonnes per month.

Due to this greatly increased demand, the current Sika capac-

ity in northern Taiwan was not able to cope. Therefore, we

immediately decided to set up a new, simple and yet advanced

mixing station in southern Taiwan.

Also, because of risk management considerations owing to the

fact that the contract with Goldsun was for only one year, we

needed to find a suitable partner in the south to invest in all

of the necessary factory setup, including the warehouse, lab,

mixing equipment and tanks. Sika Taiwan was responsible for

the design of the mixing station, including the design of the

tank setup, piping, mixing capacity, automatic system control,

lab setup and equipment.

Luckily, due to our strong relationships in southern Taiwan,

we quickly found a suitable person, Mr. Wong, willing to invest

in the above. He is one of our reliable RMC customers in the

south and he immediately agreed to invest and help us to set

up the mixing station on his premises, which are located in a

perfect southern location to be able to efficiently supply both

the central and southern RMC stations of the Goldsun Group.

The new and unique design for this mixing station is the auto-

matic control system, which is operated by a specially designed

computer program. In order not to have any risk of missing our

formulation, the formulation has been written into and pro-

tected in the computer program. Then we simply assign formu-

lation numbers to represent different formulations. The Sika

operator just needs to input the formulation number into the

computer and then the right admixtures will be produced by the

fully automatic system through the connected tanks and pipes,

weighing scale and then into the mixing tank.

The mixed material will immediately go through to our lab to

check the necessary data, such as solid content, etc. After the

QC check the material is ready to be transported to customers

within minutes.

The above mixing station was set up in February 2013 with a

daily maximum production of 80 tonnes and has successfully

delivered over 4,000 tonnes to customers without complaint.

Goldsun Group is very happy with our quality and efficiency so far

and has given a hint that they will continue with us in 2014. We

hope that with this new setup in the south from Sika Taiwan, we

will be able to continue the relationship with Goldsun Group in the

coming years and to grow our admixture business continuously.

>

64NEW HORIZON

Issue 13 — Young Professionals

TEAM

This is a company that respects and encourages personal development. This is a program that supports you to grow into a professional. This is the Young Professional Development Program of Sika China.

YOUNG PROFESSIONALS GROW

TEXT/PHOTO: HESTER LU

65NEW HORIZON


2013

9

Sika has seen a huge growth in China in recent years by acquir-

ing companies and through development in emerging markets.

To meet its continuous business growth in the future, human

development has become an important issue. To promote our

own staff to grow into professional managers is always our

priority. In 2013 Sika China initiated the Young Professional

Development Program (YPDP), which plans to develop profes-

sional managers internally for the fast-growing business.

The first session started in September after about half a year

of preparation. The training included personal assessment,

theory training, working practice and coaching to develop

professionals in sales, technology, service, R&D, finance and

human resources. The program received full support and guid-

ance from the management. They were involved in the selec-

tion, interviewing and personal development plans.

Nevertheless, personal growth depends mostly on personal

efforts. How can the program help young professionals? Be-

low is some of their feedback from the first training session.

>

66NEW HORIZON


.

SMART

SMART

SMART

DU DONGMEITechnical Manager Assisitant, Hebei Jiuqiang

Dr. Peter F. Drucker said: “Management by

objectives changes the traditional manage-

ment, in which the manager supervises the

subordinates. Instead, the manager and his

subordinates discuss and make specific objec-

tives together, set up performance evaluation

standards in advance and let the subordinates

work on the objectives in their own way. The

mode of mutual discussion and recognition

will naturally form management by objectives

and self-control.” I think these words can be

used to interpret the necessity and impor-

tance of the “SMART objectives” that we

learned during the training. The SMART prin-

ciple can help us get rid of messy thoughts

and situations, plan our future more clearly

and realize our goals in a more efficient and

straightforward way.

It is important to set up a “SMART” goal and

the process of implementation also needs a

clear sequence. In the process, “the impor-

tant” and “the urgent” impressed me most.

In the past, when there were a lot of things to

do, I felt like a firefighter who ran everywhere

to put out fires. It seemed that work could

never be finished, so I always felt tense and

tired. The training taught me to categorize

work into four types: urgent and important,

important but not urgent, urgent but not

important, neither important nor urgent. It

is important to know the importance and ur-

gency of any issue. We should avoid making

important and urgent matters worse, reduce

unimportant but urgent matters, avoid the

occurrence of unimportant and non-urgent

matters and put more energy into important

but non-urgent matters. In this way, we can

create an easy and pleasant working environ-

ment and enhance our working efficiency.

When making or carrying out plans, teamwork

is vital. Only when everyone in the team con-

siders the team as a family can they realize the

potential of working efficiency. Cohesion in any

team is important and it can only be estab-

lished based on trust. After learning about the

pyramid of communication mode, I knew that

there were five levels in interpersonal relation-

ships. The trust increases as the level goes up

and the cohesion becomes much stronger.

The first training session for young profes-

sionals has increased our knowledge about

management, solved many of our problems,

made us see our disadvantages and enhanced

our work quality. I look forward to our next

training, to improving upon the great things

we already have with more flexible application,

making us learn more through games and fun.

>

WHEN MAKING OR CARRYING OUT PLANS, TEAMWORK IS VITAL.

67NEW HORIZON


2

8

+

9 22

QIN TAOArea Sales Manager, TM Concrete,

West Region

How time flies! It’s been almost two months

since I came back from the training in Suzhou.

The chat in the Young Professional Program

group on WeChat always made me happy dur-

ing a busy working day.

I received the notice for training at the end of

August. The email said that I needed to have

an online test first. “Whatever, just do it!” I

thought. I completed the test in an easygoing

and happy state. Then I booked an air ticket

to Suzhou. I expected it to be an easy training

trip. I couldn’t wait to go to Suzhou.

On the morning of September 22nd we ar-

rived and gathered in Suzhou. Our similar ages

made it easy for us to get know each other.

My easy mood continued till I saw the fully ar-

ranged training timetable.

We analyzed our personal assessment report

with the trainer and set up an objective for

improvement according to our daily work.

The trainer led us in playing fun and inspiring

games during the class. We learned a lot that

was beyond the scope of our daily work.

Soon, the first training session came to an

end and it was time for me to say goodbye to

my dear fellows and go back to my work. Only

at work could I digest what I had learnt dur-

ing the training. I discovered that the train-

ing was actually closely related to my work,

such as how to free myself from the role of a

firefighter; how to have in-depth communica-

tion with clients; how to give colleagues more

positive feedback; how to evaluate our per-

formance and how to make reliable objectives

for my team and myself.

During the past two months at work, I have

realized how much the training has influenced

me. I will share what I learned with my col-

leagues and make good use of the knowledge

in my work. I look forward to meeting with

my fellows again in the next session.

>

I LOOK FORWARD TO MEETING WITH MY FELLOWS AGAIN IN THE NEXT SESSION.

68NEW HORIZON


ROBIN LUOHR Supervisor, TMS

During the one-week young profes-

sional training session, we learned basic

knowledge about management, made a

business project, and expanded our so-

cial circles.

Basic knowledge about management.

We learned how to set up our personal

objectives to be in line with overall ob-

jectives of the organization.

Making a business project. Through be-

ing involved in making a business plan, I

learned to look beyond human resources

and think from a larger business view.

Expanding social circles. The training

gathered Sika people from different

areas, target markets and positions. Al-

though we all worked for Sika and I had

seen some of them before, it was the

first time that we had an in-depth com-

munication.

I look forward to learning more in the

next two sessions.

>

THROUGH BEING INVOLVED IN MAKING A BUSINESS PLAN, I LEARNED TO LOOK BEYOND HUMAN RESOURCES AND THINK FROM A LARGER BUSINESS VIEW.

69NEW HORIZON


ZHANG FANGFactory Manager Assistant, Hebei Jiuqiang

First of all, I’d like to thank my manager for

giving me the chance of going to the train-

ing and making me a member of the young

professional development program. Before

the training, we received a personality quali-

fication analysis about our vocational advan-

tages, personality and behavior characteris-

tics, recognition and adaptation. Through this

test, I was able to discover my advantages

and disadvantages and make a personal im-

provement plan accordingly.

During the training, I got to know many

friends who came from different depart-

ments, such as production and operation,

sales, technical services, R&D and finance. I

gained a wide range of knowledge through

exchange and cooperation with these col-

leagues. They are all excellent people that I

should learn from.

We got to understand Sika business further

through the training about the flooring and

industry businesses. The management train-

ing covering role recognition, leadership style,

performance management and objective es-

tablishment gave me a great inspiration.

Participating in the assignment made me feel

the importance of teamwork. Everyone had

a job to do, such as investigating the market,

analyzing the market, understanding market

demands and competitors, determining sales

objectives and making sales strategies. I

learned about the necessary work involved in

product launch and the importance of team-

work.

The Young Professional Development Pro-

gram has enriched me with the energy for a

long journey. I very much cherish this oppor-

tunity and I will make great efforts to learn

and grow, to improve my abilities and become

a qualified professional.

>

THE YOUNG PROFESSIONAL DEVELOPMENT PROGRAM HAS ENRICHED ME WITH THE ENERGY FOR A LONG JOURNEY.

70NEW HORIZON

Issue 13 — Campus Recruitment

The campus recruitment, which started from 2007, is a strategic plan for human development for Sika China.

2014

FROM CLASSMATES TO WORKMATES

TEXT/PHOTO: IRIS CHEN

71NEW HORIZON


2014

2007

VIP

Jacky 2001

12

2013

2007

VIP

13

2013

logo>

72NEW HORIZON


Autumn is a season of harvest. In this

golden season, we started the 2014

Campus Recruitment Tour. Since 2007,

Sika has been recruiting outstanding

graduates from targeted universities

to join our trainee team. After the pre-

liminary training, these trainees have

all grown with Sika, taking important

responsibilities in their positions.

In October, we went to Nanjing Univer-

sity of Technology, located at the foot

of Zijin Mountain. This was our first

stop on the campus recruitment tour.

Located in the same province as our

Suzhou headquarters, Nanjing Univer-

sity of Technology has a long history as

one of the leading schools in China for

chemistry and materials science. Sika

has maintained a very good cooperative

relationship with the university. Every

year, we have been able to find qualified

graduates from the university to enrich

our trainee team. Students in NUT were

very happy to see us, due to our good

reputation there. On the presentation

day the classroom, which seats 200

people, was fully occupied. There were

still many people standing for the whole

session. We invited Jacky Guo, Head of

TM Industry, as our VIP guest to tell the

history of Sika. Jacky has been work-

ing with Sika for twelve years since he

joined us in 2001. He said that his per-

sonal development had greatly depend-

ed on Sika’s growth. His sharing inspired

the students and the interaction went

very well. Then Zhou Jian, a graduate in

2013, shared his feelings since joining

Sika half a year ago. His lively speech

and humor made everyone laugh. After

the presentation, we received a thick

stack of resumes. It was obvious that

Sika was popular among the students.

For our second stop, we went to South

China University of Technology in Guang-

zhou. Going from chilly Nanjing to warm

Guangzhou, our mood became brighter.

Some of our f irst-year trainees had

graduated from this university. Dr. Qiu,

our VIP guest who had graduated from

this university, introduced Sika to the

students as a senior fellow graduate and

shared his 13 years of experience work-

ing in Sika. From his words, the students

could sense Dr. Qiu’s deep feelings, both

for the university and for Sika. Dr. Qiu

said that Sika was a company he would

work hard for his whole life long and he

showed that he meant it with his own

story. Then, Fisher Xiang, an SUT gradu-

ate who joined in Sika in 2013, shared his

experience as a Sika trainee. Although

a little shy, he told the story of his time

with Sika from job interview to his cur-

rent work. His simple words had a spe-

cial influence on the audience. The pas-

sion of the SUT students was shown at

interview the next day. They came very

early to the interview site and waited

for their chance to come in. During the

interview, many students said that their

target was to join Sika. What impressed

us was that some of them put Sika’s

latest logo in their resumes. During the

two-day recruitment promotion in SUT,

the students’ brilliance and enthusiasm

impressed us a lot. We hope to see more

of them joining Sika this year.

Then we went on with the tour to

Chongqing. With the fast development

of the business in western China, the

At Nanjing University of Technology

>

73NEW HORIZON


expansion of the talent pool in this re-

gion has become very urgent. This time

we went to Chongqing University to look

for qualified candidates for our trainee

team in the west. Although it rained on

the presentation day, the passion of the

students was not affected. We invited

Deng Bo, Head of Sika Keshuai Chongq-

ing branch, to introduce Sika and its

business in the west. Mr. Deng put em-

phasis on Sika’s development in west-

ern China. Since Sika acquired Keshuai,

Sika’s business in the west has grown

dramatically. This year, Sika established

a factor y in Chongqing to meet the

huge production demand. The growth

of business necessitates the expansion

of the talent pool, so we hope that the

trainee team in the west can achieve

great things in the future. Impressed by

Mr. Deng’s introduction, many students

raised their hands for questions and

stayed for further discussions with us.

This campus tour was short but our

recruitment trip has been long. It has

been seven years since our first cam-

pus tour, during which time there have

been happiness, difficulties, bitterness

and sweetness. The trainees who have

joined in Sika during those seven years

have gradually become part of the back-

bone of Sika. Without Sika’s growth,

there would be no room for individual

development. Similarly, Sika can’t take

the leading position in the fiercely com-

petitive market without the efforts and

contribution of every employee.

Today, they are diligent students and

tomorrow they will take their positions

in society. They are our hope and power.

Sika’s trainee program will continue and

the road of campus recruitment is still

long. We wish to see these students be-

come our employees, clients, suppliers

and partners in the future and witness

the growth of Sika with us!

Students waiting for the interview

>

Group Interview

74NEW HORIZON

Issue 13 — Students‘ Challenge

ENJOY

BEING PRESENT IN THE GREATEST WORKS WORLDWIDE

TEXT: NATALIA DOGLIO

PHOTO: VARIOUS

Every year hundreds of advanced students of architecture in Uruguay travel around the world in what will be the ride of their lives. The objective is to get to know major works across all continents and of course have fun!

Stealing Mona Lisa. The winner foto.

75NEW HORIZON


4 12 200

8

ABC

7-10 48 facebook.com/Sika

Uruguay

4000

Facebook 48

430,000 8,500 600

180 Facebook

2013 10 11

>

76NEW HORIZON


The trip is funded entirely by the students themselves,

through the sale of raffle tickets and diaries in the years

preceding the trip. The entire country of Uruguay provides

support. From April to December, more than two hundred ar-

chitecture students tour the five continents. Eight months of

travel, discovery and enjoying the great wonders of the world!

This year, Sika Uruguay decided to accompany the students

and show them that Sika is present around the world in major

projects and technologies. A photo competition was organized

at three internationally recognized sites where Sika as well

has provided its services:

Louvre Museum in Paris, France

The KKL in Lucerne, Switzerland

ABC Museum in Madrid, Spain

The prize went to the most original and funny picture taken

at that architectural work. The aims were to make everyone

aware that Sika is present in the world, to show and teach

them about the products used, to support them in the journey

of their lives and to have fun with the students’ imagination.

In July, the students reached Paris, France in groups of 7 to 10

people. Over the course of 48 hours, they had fun at facebook.

com/Sika Uruguay promoting the competition and outlining

Uruguay’s progression. And there was another good reason –

the group winner would take away four thousand dollars – a

significant sum of money vital to the completion of this mag-

nificent journey of many months.

During the 48 hours after the pictures were posted in Face-

book and the winner was announced, the site received more

than 430,000 visits, with more than 8,500 likes and 600

comments. Certainly this was a true success for a country

with only 1.8 million Facebook users. In October and Novem-

ber 2013, the challenge will come to Switzerland and then to

Spain. No doubt these ladies and gentlemen will continue to

give a lot of laughter and of course they will continue getting

to know magnificent works which comprise Sika Technology.

EIGHT MONTHS OF TRAVEL, DISCOVERY AND ENJOYING.

>

77NEW HORIZON


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SIKA ( CHINA ) LTD.

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NATIONAL CONTACT

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Sika® Ceram

new horizon issue 13

Documents

history of sika

sika quality

sika technology

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strong team of sika

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