new clients per month
TRANSCRIPT
Focusing on New Clients per
MonthA Six-Part Webinar Series
Hello!Meet Ruth Gonzalez.Ruth Gonzalez has a background in International Business and first-hand experience as Inventory Manager at a salon/medspa. As a Learning Specialist, Ruth helps clients make the most of their software to grow their business, as well as furthering the education of internal employees. She also assists our Spanish speaking clients.
GoToWebinar Overview• Have questions? Enter them into the
“Questions” box on the right-hand side of your screen.
• All attendees are placed on “listen only” mode.
• Please take some time to fill out the brief survey that will be sent to you via e-mail following today’s presentation.
The Six Growth Indicators (KPIs)
What are they? Why are they so important?
New Clients
The Six Growth Indicators (KPIs)
New Client
Retention
Repeat Client
RetentionAverage Ticket
Frequency of Visit
Productivity
New Clients Per Month: The average number of new clients that are serviced at the business.
New Clients Per Month: A measurement of how well guest referrals, employee referrals, and advertising are working for the business.
Step One Run the RIGHT Reports
Step One The MA200: Growth Indicators Analysis
Step One The MA050: Client Visits by Type
Step TwoReview Your Previous Marketing Efforts
Step Two Utilizing Referral Types
Step Two DR020: Referral Detail
Step Two DR040: Referral Revenue Summary
Step ThreeMake Changes for the Future
• Keep a list of potential clients.• Input information into your software and
include in your marketing.
Idea One Make Yourself Known in the Community
• Drop off your business cards at local businesses.
• Pair up with local schools for events.• Volunteer at charity events.• Participate in sidewalk sales.
Idea One Make Yourself Known in the Community
• FREE MARKETING! • Consider a loyalty points program.
Idea Two Ask for Referrals
Idea Two Ask for Referrals
“Susan, you’ve been my client for a while now and you mentioned you
love my work. Do you know any other people who would like my haircutting
services?”
Idea Two Ask for Referrals
Idea ThreePromote on Social Media
• New to social media? Follow other salons/spas to see what they are posting about.
• Don’t forget to hashtag!
Idea ThreePromote on Social Media
Idea ThreePromote on Social Media
Idea FourPay Attention to Online Reviews
• 88% of the consumer market trusts and researches customer reviews prior to visiting a business.
Idea FourPay Attention to Online Reviews
Idea FiveOffer Online Booking
• Integrated and easy to customize!• 35% of clients want to schedule appointments
during non-business hours. • 25% of Millennials will only book appointments
online.
Idea FiveOffer Online Booking
Should be easy to use on mobile!
Lets create an action plan. What is your next step?
Milestone Actions Target Date
Discuss the Growth Indicators with Staff
Show them the growth indicators, what they do, and how they play a part.
Research Where You Currently Stand
Run the MA200 for the business and each
service provider. Take a look at your current referral methods.
Set a Goal Analyze last year’s performance and set a
SMART goal.
Follow-Through Make adjustments for the future. Implement new
ideas. Check in periodically and see
where you stand with your goal.
