10k per month business model · 5/10/2014 · 10k per month business model 4 first email..... 19
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10K Per Month Business Model www.onlinemarketingreports.com
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10K Per Month Business Model www.onlinemarketingreports.com
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Copyright © 2014 Armando Rodriguez
All Rights Reserved
You have personal use only rights with this product. You may not resell it, give it away, borrow,
repurpose the content contained within it. This report was written with a lot of thought and
with a lot of passion to help others. No plagiarizing. No copying.
Just read it, do it and thank me later! Thanks for your cooperation.
www.onlinemarketingreports.com
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Table of Contents Table of Contents ............................................................................................................................ 3
Introduction .................................................................................................................................... 6
Why Internet Marketers Fail ........................................................................................................... 6
Misconceptions ........................................................................................................................... 6
Information Overload ................................................................................................................. 7
Misinformation Spread by Guru Marketers ............................................................................... 7
Common Denominators of Successful Marketers .......................................................................... 8
Overview of the system ................................................................................................................ 10
Pick Your Market ........................................................................................................................... 12
Pillar #4 Sales Funnel .................................................................................................................... 13
You will create products to sell. PLR or your own. ................................................................... 13
Buy PLR direct from vendor ...................................................................................................... 14
Create unique branding for your products ............................................................................... 15
Create new product covers ....................................................................................................... 15
Buy a domain for each product ................................................................................................ 15
You will host the sales pages on your hosting .......................................................................... 16
Create a new sales page: optional ............................................................................................ 16
Samples of my sales pages ........................................................................................................ 16
Pricing your products ................................................................................................................ 17
Pillar #5 Autoresponder Sequence ............................................................................................... 19
So what is an autoresponder sequence? .................................................................................. 19
What should I write about in the email sequence? .................................................................. 19
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First Email .................................................................................................................................. 19
Solve your prospects problems................................................................................................. 19
Position yourself as an expert even if you are not ................................................................... 20
What autoresponder service is best? ....................................................................................... 21
GetResponse ............................................................................................................................. 21
Pillar #3 Squeeze Page .................................................................................................................. 22
Buy a domain ............................................................................................................................ 22
Buy Hosting ............................................................................................................................... 23
Install WordPress ...................................................................................................................... 23
Install a theme .......................................................................................................................... 23
Install Optimizepress 2.0 ........................................................................................................... 23
Autoresponder set-up ............................................................................................................... 24
The headline on your squeeze page ........................................................................................ 24
Write your "call to action" ........................................................................................................ 24
Add "call to action" arrows ....................................................................................................... 25
Split test your squeeze page ..................................................................................................... 25
How to track conversions? ........................................................................................................ 27
Important formatting rules ....................................................................................................... 27
Pillar #2 Lead Magnet ................................................................................................................... 27
How do I craft a lead magnet? .................................................................................................. 28
Write it yourself ........................................................................................................................ 29
Use PLR ...................................................................................................................................... 29
Get PLR to this report to use as a lead magnet ........................................................................ 29
Outsource it .............................................................................................................................. 29
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Create new artwork for your report ......................................................................................... 30
Pillar #1 Traffic .............................................................................................................................. 30
Paid Traffic or Free Traffic ......................................................................................................... 30
The traffic sources I use most is Solo Ads and PPV advertising ................................................ 31
Solo Ads ..................................................................................................................................... 31
So How Does It Work? .............................................................................................................. 31
Where do you find Solo Ad Sellers? .......................................................................................... 31
Shady Solo Ad Sellers ................................................................................................................ 32
PPV Advertising ......................................................................................................................... 32
Tracking ..................................................................................................................................... 32
Conclusion ..................................................................................................................................... 33
Final Thoughts ............................................................................................................................... 35
Educational Material ........................................................................ Error! Bookmark not defined.
Marketing Tools ........................................................................... Error! Bookmark not defined.
Bonus For Being A Loyal Subscriber ................................................. Error! Bookmark not defined.
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Introduction Hi my name is Armando Rodriguez. I want to thank you for downloading this special report. I
know your time is precious and promise that this reading WILL be worth your time. What you
have in your hands is the framework from which you will use to build your online business. The
system that I will outline is tested, proven, and "bullet proof." It consist of 5 parts.
Before we start with "The 10K Per Month Business Model," I will start by first laying a
foundation for the information you are about to receive. Having a foundation built on stone will
increase your chances to succeed and that is what I want for you.
People wanting to make money online are making a few mistakes. Let's go over some...
Why Internet Marketers Fail Misconceptions
People new to the internet believe they know how money is made on the internet. If you ask
them, "how do you make money online?" they will have an answer. Sadly, this answer is wrong
over 99% of the time.
At some point these folks realize they don't know what they're doing and they get suckered
into buying "push button systems" that promise FAST results and BIG fortunes that require ZERO
money and effort. They buy products and achieve no success then become desperate and easy
prey for guru marketers to buy more of their products. At this point they do not want to build a
real sustainable business because they are frustrated and fatigued and or have been conditioned
or brainwashed to think that they don't need to invest any money or put in real work and effort.
In reality, if you want to start a real business online, it will require "time," "effort," "investment,"
and most importantly "knowledge." This report is going to give you the knowledge, you got to
have the first 3.
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Information Overload
These are good honest hardworking people who do nothing because they become paralyzed
and or overwhelmed with what they have to do. So they do nothing because they do not see a
clear path forward for themselves, they mix and math systems and as a result get marginal or
better yet no results.
Misinformation Spread by Guru Marketers
This is a big one...
Guru marketers are spreading misinformation. That is a bold statement, I know. Some of this
information however is just honestly misguided or outdated but most is purposely designed to
mislead the masses in order to protect their business. Gurus' don't want the threat of
competition from their students or competitors. So they will give you enough information so that
you think you are making progress when in reality you are being set-up to fail. Sad but true.
Let me tell you a story...
"When I first hit a wall with my first website that I launched September 20th 2012, I
realized that making money from this site was not going to be as easy as I first thought. I
basically didn't know what to do. So I started to make a serious effort to learn more about
internet marketing as I believed this would solve my problem.
I found a guru who said all the right things, was very likeable, and demonstrated his deep
knowledge in internet marketing. So I subscribed to his membership site.
In this membership site, he had over 30 videos that covered an array of topics from
ClickBank to PPC to free traffic generation. I quickly started going through these videos
and began to learn. The videos were packed with good useful information and about a
month of watching videos I started to think critically because things were not adding up. I
said to myself,
" how curious... there are a lot of videos on what to do, but none of the strategies
in the videos are about what I see him currently doing in his business?"
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In other words, there was no videos on list building but he had an email list because I
was on his list. No videos on autoresponders, yet he was using an autoresponder
sequence to build a relationship with me. No videos on squeeze pages but was constantly
sending me to opt-in to squeeze pages. In other words his actions didn't match his
training.
I realized, he ONLY revealed what he wanted me to know and deliberately left out critical
information that was necessary for me to truly understand internet marketing. He took
advantage of my ignorance. The longer I remained ignorant, the more money he would
make."
Let me explain something my friend...
If you have failed in the past, it's not your fault. There are a lot of FORCES that want you to fail.
Even some of the people who you are listening to right now want your failure so that you keep
buying their products, or system, or coaching, and or remain a member to their membership
site. The odds are stacked against you. Marketers by in large are a very shady bunch. If you
don't know that yet, you will.
Let's move on...
I want to introduce you to the common denominators of successful marketers.
Common Denominators of Successful Marketers #1 You must be independent
You cannot be a member of some type of system where everything is done for you. In those
systems, the only people making the money are the ones who create the system. Not the
members. In a real online business, you need to have your own hosting, domain, unique landing
pages, products to sell etc... You will learn more about this later. Just remember you must build
your own identity and brand and NOT build the brand of someone else. Got that? I sincerely
hope you do.
#2 You must educate yourself
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Education is a key component to online marketing. What is the biggest difference between the
successful marketer and the failing one? The answer is: Information. The successful marketer
"knows" something that the failing one doesn't. Plain and simple.
#3 You must work hard
Building squeeze pages, sales pages, download pages, setting up your autoresponder, writing
emails and reports takes real work. Sorry for the honesty. If you do not know how to do any of
this stuff, don't worry, no one knows in the beginning. You will learn. Remember you are
starting a business. Also outsourcing can be used to achieve this. Don't worry...
#4 You must spend money
There is no way around this.
If you do not spend money you will achieve marginal or no results. Sorry. Building a real online
business takes real investment. If you do not have money. No problem. Get a job to fund your
online business. Every successful marketer I know personally has spent money to build their
business. I don't know one marketer who did it writing articles.
OK... I have discussed a few of the blocks that you may face going forward.
At this point, I don't want you to look back. Now it's time to pave forward like a raging bull.
Ready? Let's go...
Not so fast...
You're almost ready to learn the 5 pillars but before you put anything to action, I want you to
do 2 things for me.
#1 Unsubscribe from every marketer's email subscription that does not provide valuable
information that is designed to help you achieve your goals and objectives.
#2 STOP buying products. Stop buying the shiny objects that make those false promises.
You are now ready my friend... Let's get on with it. Thanks for your patience. I do appreciate it.
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Overview of the system The system that I will be presenting was not created by me. Rather it was modeled after guru
marketer's own systems. This system consist of 5 moving parts. I use the word "moving"
purposely because you will always change, tweak, modify any one or all of the parts but they
will always exist. You see everything you will do will revolve around these 5 components and
each is a critical element. The logical order of the 5 pillars are:
Pillar #1 Traffic
Pillar #2 Lead Magnet
Pillar #3 Squeeze Page
Pillar #4 Sales Funnel
Pillar #5 Autoresponder Sequence
We will dissect each of these pillars step by step. Although traffic is the first pillar, you will not
start there. You will do traffic last. You will start with Pillar #4 Sales Funnel and work
backwards. A popular marketer said in an interview, "your business lives or dies with your
funnel - The funnel is the guts to your business" I couldn't agree with this more. The sales funnel
is the hardest to master and everything you do going forward will be engineered around the
sales funnel. This is the order you will follow.
Pillar #4 Sales Funnel
Pillar #5 Autoresponder Sequence
Pillar #3 Squeeze Page
Pillar #2 Lead Magnet
Pillar #1 Traffic
This order above is NOT ABSOLUTE. In other words, you will always start with your funnel
but afterwards you can jump to building your squeeze page, then your lead magnet, then finally
writing your emails for your autoresponder sequence, then lastly getting traffic. Everyone
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thinks different. Do what makes most sense to you. The Sales funnel however needs to come
FIRST and traffic needs to come LAST.
Let's continue...
At the end of this reading you will have the foundational knowledge to build a machine that
other marketers will envy. Remember you cannot leave out any of these pillars. Think of this
system as a chain and each pillar as a link. If just one pillar brakes, you will have a broken chain
or a broken system.
In short the system will look like this:
1. You will pick a thriving market that has a strong demand.
2. You will drive traffic to a lead magnet and squeeze page using paid traffic.
3. You will capture the emails of your visitors and build an email list of subscribers.
4. Your new leads will enter your funnel and you will position products in your funnel that
are related to the topic of the lead magnet.
5. You will have an email follow up sequence that is designed to build a relationship and
position yourself as an expert with your subscriber and continue selling your products to
your subscribers.
6. You will segment your email list separating the buyers from the non buyers.
7. You will send more related offers to your buyers. These offers will be your own products
or affiliate products.
8. You will use ad swap traffic to generate more leads to your funnel.
You will also need 3 tools to achieve this strategy:
Landing Page Creator
Autoresponder
Tracking Software
You will learn more about these three tools later... Now let's go over which will be the best
market for you.
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Pick Your Market Deciding what market to build your online business in will probably be a difficult decision to
make if you have not yet made it. There are countless books written on this topic and if you are
not currently in a market, it may not be such a bad idea to do some market research to get this
right.
This is what I recommend:
Pick a niche that you are passionate about and that has a hungry buyers today and will have for
the years to come. If you are new to internet marketing, that is sound advice. Good niches are
weight loss/beauty, fitness, health, make money online, internet marketing, personal
development, relationships..... After you become a season pro, you can then jump into other
marketers rather quickly because by then you will have a system that you can duplicate into
other niches. But if you are just starting out, master one niche first, then move on to others if
you want to later.
I'm in the "make money online" and "internet marketing" niches. These two niches are basically
the same. The way I see it is "make money online" is the business model and "internet
marketing" is the tools and strategies you will use in your business model.
I chose these niches because of my passion for the topic or marketing and the idea of helping
other marketers. Marketing has always been fascinating to me from watching Geico
commercials on television to looking at billboard advertisements on the side of roads to
checking out banner ads on blogs and websites. I enjoy reading marketing books. I also enjoy
building web properties like sales pages and squeeze pages and such. Creating these web pages
is an art form which allows me to be creative. These two niches were a perfect match for me.
So take your time, do your research, pick your market, and let's go forward with Pillar # 4 Sales
Funnel.
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Pillar #4 Sales Funnel The sales funnel is by far the most important and most difficult of the five pillars. No question.
The objective of the sales funnel is to CREATE A MACHINE within your marketing by putting
your leads into situations that will encourage them to buy from you within the first 30 days
from the time they became a subscriber. You will do this by strategically positioning products
within your funnel that will help your leads solve a problem that build upon the information in
the lead magnet and sending them communications via an autoresponder sequence designed
to build a relationship and further sell your products.
The idea is to leave nothing to CHANCE, rather leave everything to ENGINEERING. Marketing is
very scientific and when your marketing is done correctly, people will buy from you. The overall
objective is to recoup your investment from the paid traffic and potentially make profit within
the first 30 days. Maybe sooner.
Remember converting cold traffic to sales is a brake even proposition at best.
In order to achieve this, you need the following:
You will create products to sell. PLR or your own.
There is no way around this.
You need products to sell for the obvious reason of making money. Having products on the
market will help position you as an expert thus will create perceptions in the minds of your
subscribers that you are an expert on the subject.
People tend to buy from people who they perceive to know what they are talking about. This is
VERY important to selling online. PERCEPTIONS trump FACT. So don't focus your marketing on
how great your products are, rather focus your efforts on creating perceptions on the minds of
your leads. This is very powerful stuff.
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So these products can be your own personal products that you created or they can be PLR
(private label rights) products that you rebranded. Creating three products is a good place to
start.
So you will have your own products and will use your lead magnet to presell these products. You
however will not do any selling within the lead magnet but it should instead solve a problem
that your prospects are facing. In the lead magnet, you will introduce a new idea or concept or
strategy or bring awareness to a topic. So when you present your products to sell them that
builds upon the information in the lead magnet, they will already be sold because they will
already understand the need for the product. Logical right?
Example:
If you're in the weight loss niche. Your three products may look something like this:
1. A report that covers the dangers of toxins, how to avoid them, and how to remove them
from the body.
2. A diet book filled with tasty recipes that are the very diets of well known athletes.
3. Exercises guide that covers a specific sequence of exercises that are commonly
overlooked that yield fast results.
In your lead magnet you could have a chapter on toxins, a chapter on diet, and a chapter on
exercises. It doesn't have to be so absolute but you get the idea. Just as long as the topics are
covered thoroughly. The above is an example only. Nothing more.
Good places to get PLR:
http://theplrstore.com/
http://master-resale-rights.com
http://resellrightsfortune.com
http://jucy.org/
Buy PLR direct from vendor
You can also ask a vendor if they would sell you PLR to their product line. Find great products
that help others, contact the vendor, ask them if they would sell you PLR. Negotiate a price.
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Create unique branding for your products
If your using PLR products, it is paramount you create a new and fresh identity for the products.
You don't want your prospects to Google the name of your product and seeing hundreds of
products in the results page.
Create new product covers
I can't stress this enough, your products not only need to have a new name but need to look
fresh and new as well. We are a "judge books by their cover society" and imagery is very
important in marketing.
Visit these sites for design services:
http://99designs.com/ pretty pricey
https://www.odesk.com/
https://www.elance.com/
http://www.guru.com/
http://www.freelancer.com/
Buy a domain for each product
Your products will have a new name. Buy a matching domain. Preferably a ".com" When
choosing a name, DO NOT USE REGISTERED TRADEMARK NAMES IN YOUR DOMAIN
LIKE "FACEBOOK" OR "YOUTUBE." REASON: These companies' legal departments are
constantly monitoring domain registrations and will go after violators. If you want to use say,
"www.FacebookTrafficFormula.com," instead us "FBTrafficFormula.com." If you do it this way,
you'll will be fine. At least I think so, I am not a lawyer and I am not giving you legal advice but
this is what I've done and see others do.
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You will host the sales pages on your hosting
Some PLR products will come with sales pages already done. All you need to do in this case is
change the name of the product and update the new product images then upload the sales
pages to your hosting or:
Create a new sales page: optional
You don't have to create new sales pages but I do recommend you do so that you become
experienced creating sales pages. (Serious marketers create sales pages) You can use the sales
copy from the PLR sales page onto your new sales pages as well. We will talk more about how
to create these web properties later. Just know it will be done with OptimizePress 2.0
Samples of my sales pages
If you want to see some samples of my sales pages, check these out:
http://emaillistbuildingblackbook.com/
http://emailmarketingblackbook.com/
http://conversionstrategysecrets.com/
http://leadimpacttrafficmastery.com/
If you want to see examples of some great looking sales pages, check these out:
http://funnelkit.com/ Emilis Strimaitis is the creator of funnelkit and his sales page is very
impressive. Look at his video testimonials. Top notch quality right there.
http://www.blackfridaybootcamp.com/ Ryan Deiss has some of the best marketing in the
industry and his sales pages always rock. This is the guy I use as a bench mark.
http://imscrapidmailer.com/ Done with OptimizePress 2.0. Very nice design they got
here...
So why are we doing all of this? Isn't easier just to sell other people's stuff?
It may be easier but it is the wrong way. I'll tell you why...
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You need to have complete control of the funnel. When you send traffic to an affiliate offer, in
essence what you are doing is taking your prospect from your funnel to another marketer's
funnel. You don't want to do this for a few reasons:
You don't control the offer. The vendor may take it down without notice or not approve
your request to become an affiliate.
You need to control the redirects or exit traffic of the sale page.
You need the price to be in your control because you will be refining your funnel doing
tests and improvements. Different price points will definitely be something you want to
test.
You need build a buyers list. If you send prospects to affiliate offers, you will get paid for
the sales you generated but you will NOT get the names or emails of the buyers. In this
business, we need to know who are the buyers vs. the non-buyers.
You will lose out on the opportunity to position yourself as an authority. This is
important. Products creators have more authority on the net than affiliates do usually.
This is not so absolute but generally speaking they do.
Once you got the three products complete which includes the graphics, sales pages, download
pages etc... Go to https://www.jvzoo.com/ and register your products there.
Pricing your products
There are a lot of different strategies when plotting your pricing.
I will introduce you to one strategy...
This strategy is based out of proven old school offline marketing called the "tripwire" offer.
What is a tripwire? It is basically an irresistible offer... an offer that is a no brainer for the
prospects to make. They cannot pass up on the offer because the cost is so LOW and the
amount of value is so HIGH.
Why are we doing this?
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You are trying to get buyers even if it's to a low cost product. It has been determined that it is
easier to sell to a buyer than a lead. Remember we are in the business of building a buyers list?
That is our true objective here...
A good price point can be $1.00 to $5.95 to no more than $7.00. The price you pick will depend
on what you are selling. Now you cannot be in the tripwire business as your sole business
model. However, with properly positioned products in your funnel you will make your profit not
from your tripwire offer but from the rest of your product line and affiliate offers. Makes
sense?
Sure it does... your tripwire offer is your opportunity to provide massive value, not half ass
value, I'm talking MASSIVE VALUE and build a buyers list. Building a buyers list is the
goal.
So remember you are not trying to make a ton of money with your initial products in your
funnel, rather you are using these products to build a buyers list and recover the cost of paid
traffic. You will also have strategically placed up sells to your initial offers. So when someone
buys one of your front end products, they will then receive offers to your up sell for that
product.
You can learn more about a tripwire offer by Perry Belcher. He has some great training on this
topic. Check it out here..
==> THE BIGGEST SECRET ON EARTH <==
FINAL NOTE:
Remember people online DON'T buy PRODUCTS. They buy the MARKETING. The products
themselves don't do the selling. People don't even know what the product looks like until they
buy it. All they see is how the product is presented. The presentation they see is called
"marketing."
Let's move on to Pillar #5 Autoresponder Sequence
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Pillar #5 Autoresponder Sequence So what is an autoresponder sequence?
An autoresponder sequence is a series of prewritten messages that automatically get sent to
your subscribers at a predetermined time. These messages can go as long as 7 days, 14 days, 28
days or however many days you decide.
What should I write about in the email sequence?
You will have a 30 day email sequence that will do 3 things:
Provide value to your subscriber
position yourself as an expert
sell products
First Email
In the first email you will thank your subscriber for downloading your "free offer" and will have
the download link to your lead magnet. Also ask them if they have any questions and welcome
any feedback. Please no hard selling here... just a simple thank you message is fine.
Then....
Solve your prospects problems
How exactly do you do that? Ask yourself, "what problems is your market facing"? Then
systematically start writing emails that address these PROBLEMS with SOLUTIONS... your
products will be the solutions.
Think of your emails like it's an extension to your blog.
Also if there is a product or service that can help your lead by all means mention it even if you
have no financial gain. This will also let your subscriber know that you really are looking out for
them.
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You will write a 20 to 30 email sequence building on the information from the lead magnet
further educating your leads.
A prospect needs to be exposed to a product 7 times before they make a buying decision. So in
your autoresponder sequence stay on a topic for 7 straight emails talking about the same
problem and solution. You can also describe the problem differently within your emails.
After 7 days introduce a new problem and solution... again... it doesn't have to be so absolute.
Consider this a guide but stay within this framework.
Don't email your subscriber about any other offers during this time.
If you jump right away into sending out affiliate offers, you will not make a significant or
positive impression on your leads because everyone does that. You'll be just another marketer
in their minds. Therefore your subscribers will have no problem unsubscribing because you
don't mean anything to them. You didn't establish value. You lost your opportunity.
Remember don't be ERRATIC, be FOCUSED in your email follow up sequence. Within the first
month you need to create a perception in the minds or your leads that you are an expert in this
area.
There is NO way around this.
Position yourself as an expert even if you are not
Look at it like this: People buy from people they know, like, and trust. And people buy from
others who they PERCIEVE to be an expert. All you need to know is just a little more than your
subscriber. If you have read 3 books, attended a seminar, watched some video training on a
specific subject, then guess what my friend? You're an expert! Do you realize most people
won't do that? You have to be perceived as an expert especially in the IM niche otherwise no
one will listen to you even if they like you.
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What autoresponder service is best?
There are many services out there but I have found GetResponse to be the go to autoresponder
for serious marketers. GetResponse is my autoresponder of choice.
GetResponse
With GetResponse you will have a premier autoresponder. It is the only top tier autoresponder
that allows you to use single opt-ins. Unlike AWeber that forces subscribers to confirm their
subscription. Why is this important?
From my previous campaigns I have found that over 40% of new subscribers will not confirm
their subscription. I was shocked when I first discovered this. So in essence, you will lose 40% of
your new subscribers immediately. Not very good if you are building an email list right? If you
haven’t yet done so:
==> TAKE THIS TIME RIGHT NOW TO SIGN UP FOR THEIR FREE TRIAL <==
Since we will be building an email list, I recommend a comprehensive report on the topic of list
building that will help you find the best strategies. Take a look at it here.. The Email List
Building Blackbook. This report outlines 15 strategies to build an email list. I recommend you
read the report and pick the strategy that works best for you and master it.
==> GET THE EMAIL LIST BUILDING BLACKBOOK <==
If you want to further your education on the topic of email marketing you are in luck, I highly
recommend you check out The Email Marketing Blackbook. This is the most comprehensive
guide you will find on the topic of email marketing. It covers everything from A to Z. Must read!
==> GET THE EMAIL MARKETING BLACKBOOK <==
FINAL NOTE:
This email sequence is what takes your hands off your marketing. When you create the entire
machine that you are learning right now, your only responsibility now becomes generating
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traffic which will be easy because you will use paid traffic. When you build your machine and
when it starts to convert, it's a hand-off operation.
Pillar #3 Squeeze Page A squeeze page is a single web page that gives the visitor one option. That one option is to
enter their information in the box provided or leave the page. When it come to squeeze pages
you have many options. This is what I recommend:
First, I'm not a fan of monthly subscriptions and I don't like free services that give you ready
websites that are hosted on some companies' server. Professional marketers don't do that.
What I'm laying out here in this report is the groundwork for you to be a pro, not an amateur.
Understand something...
I want you to have COMPLETE CONTROL of your marketing and not depend on others. That
is what the gurus do but strangely don't recommend. You already know why. So you will first:
Buy a domain
I recommend using Godaddy because you can easily buy domains for less the $3.00. Do a
Google search for: "godaddy domain coupon" and you will find discount codes to use during
checkout. Buy one domain per day otherwise if you buy in bulk, you will not get discounts on
the additional domains in your shopping cart, you will pay full price.
Also If you are not ready to buy a domain, I recommend YOU DO NOT do a domain search for
it. I have done this in the past, I found a cool domain available and left it in my shopping cart
and when I was ready to buy it maybe a week later, it was already taken. It has happened to me
more than once. My guess is that there is employees from these domain companies who are in
the domain selling business or something.
Next...
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Buy Hosting
Again I recommend Godaddy because my websites always seem to be up and they have great
customer service. You can call them Christmas day and someone will answer the phone. I've
also heard great things about HostGator.
Install WordPress
Virtually every good Internet marketer is now using WordPress as the platform or engine that
runs their sales pages, download pages, thank you pages and of course squeeze pages. The
sheer depth and quality of plugins that are available for WordPress make it a supremely
powerful engine to power all your websites.
Once you buy your domain and hosting, install WordPress onto that domain. WordPress is free
by the way and your hosting provider can help you with the installation process.
Install a theme
You now need to install a theme onto your new WordPress site. Installing a theme is what is
going to create the look and feel of your site. There are many themes you can use to build your
squeeze page but the theme/software I use and recommend is Optimizepress 2.0.
Install Optimizepress 2.0
Optimizepress 2.0 will be the go to theme/software that you will use to create clean and
professional web properties like squeeze pages, sales pages, download pages, thank you pages,
blog, and even membership sites. Virtually all of your web properties can be done with
Optimizepress 2.0. You don't need any special web design skills to create professional looking
web pages. Just take a look at the squeeze page for this report built with OptimizePress 2.0
http://10kpermonthbusinessmodel.com/ and make sure you are on my list.
==> GET OPTIMIZEPRESS 2.0 <==
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Autoresponder set-up
Optimizepress 2.0 easily integrates will the popular autoresponder services. It is compatible
with AWeber, GetResponse, Mailchimp, icontact, infusion soft, office autopilot, GoToWebinar,
1shoppingCart, CampaignMonitor to name a few.
Here is a list of other software on the market for building squeeze pages:
https://www.optimizepress.com/
http://www.funnelkit.com/
http://www.leadpages.net/products/
http://instabuilder.com/
http://wpleadrocket.com/
http://wpleadplus.com/
The headline on your squeeze page
Your headline should be built around one big idea and solve an urgent problem if possible. Your
squeeze page should:
Make a BIG promise
Should make a fresh and unique claim not heard before in the market
Should prevent mental opt-out - Mental opt-out is when a visitor lands on your page
and says to themselves "I know what that is" or "I've heard that before" or "everyone
says that."
Write your "call to action"
The call to action is basically a command you give your visitor. It is a clear instruction to do
something. Example:
"Enter your BEST Email below and this FREE report will be instantly sent to the
email you provide."
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Add "call to action" arrows
Split testing confirms that the addition of ‘call to action’ arrows boosts conversion rates. This
simply refers to the insertion of graphical arrows that point to the opt-in box. It serves as a
visual representation for the statement "Enter your BEST Email below and this FREE report
will be instantly sent to the email you provide."
Split test your squeeze page
One of the most important additional steps to having a successful squeeze page is to conduct a
split test. This essential step will enable you to improve your conversion rate over time, and
thus turn more site visitors into subscribers without any extra effort or traffic.
This is probably the biggest difference between an amateur internet marketer and a
professional internet marketer. If I was to ask you what is the current conversion rate of your
squeeze page, could you give me an exact percentage?
Let me give you an example:
The following squeeze page is presently converting at 40%. So this means that out of 100
visitors, I get 40 people to opt-in to my email list. This could be better and I am constantly
improving it. By no means is this great. It is good though and about average.
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Contrast that to my alternative squeeze page that only gets 31% conversion. I wouldn't know
which one would perform better if I didn't do testing.
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How to track conversions?
This is one of my favorite tools right here...
I use MyClickBoss as my link tracker. This tracking script is very dependable and I have had no
issues. To my surprise I always thought that tracking was complicated and difficult. MyClickBoss
makes this step easy. Thanks Rob Whisonant for creating this great product! More about
MyClick Boss later...
==> GET MYCLICKBOSS <==
Important formatting rules
Try and keep everything above the fold. What this means is that the site visitor should be able
to see your entire squeeze page when they land on your site. They should not have to scroll
down the page. This puts the emphasis on writing sharp content, that is hard hitting and to the
point.
FINAL NOTE:
Do not use squeeze pages that are shared with hundreds of other users. These squeeze pages
lose their effectiveness and thus the market stops to respond to the offer. So create your very
own squeeze page that no other marketer uses.
Pillar #2 Lead Magnet The lead magnet is the free offer you will give your visitor in exchange for their (email)
information. The lead magnet is what pulls people to you. Let me give you an example:
What is AWeber's lead magnet? "$1 Trail Offer" sound familiar? How about GetResponse? "30
Day free trial. No credit card required" What is Walgreens lead magnet during flu season?
"Come in for a free flu shot? These are not free offers friend, they are magnets that are
designed and engineered to pull people to visit a business, subscribe to a service, buy a car, eat
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at a restaurant etc... Lead magnets are powerful. It's easier to sell to a lead than it is to sell to a
complete stranger.
How do I craft a lead magnet?
Well first, it should SOLVE a PROBLEM that your target market is facing TODAY. How can you
figure out what problems your prospects are facing? Ask the following questions:
What keeps them up at night?
What is their desire?
Their secret dream?
What problem are they currently facing in their business or life?
Also look at it this way....
What are their:
Needs Needs are something that people have to have e.g. food
Wants Wants are something people would like to have e.g. new car
Desires Desires are wants that are often out of reach e.g. Ferrari
Problems Problems are unwelcome matters or situations that need to be overcome /
solved
It has been proven that human beings have a greater propensity to avoid pain as opposed to
gain pleasure. That is why the most potent ‘trigger’ to get the target market through these
‘doorways’ (squeeze pages) to your list, are ‘solutions to problems’.
The content in the lead magnet should do 3 things:
It should solve a BIG and urgent problem as discussed earlier.
Position you as an expert. People buy from people who they perceive to be an authority
or expert.
Presell your products such as your membership site, coaching etc... You do not sell
within your lead magnet.
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Presell is to precondition (as a customer) for subsequent purchase or create advance demand
for (as a product) especially through marketing strategies.
How do you create a lead magnet?
Write it yourself
I would suggest you write a report or do a video. Both of these will achieve the same end.
Personally I write reports because I like the idea that my leads can print the report and take it
anywhere they like and I can also make update as often as I like. Either one is fine. I used to
think giving away a plug-in was fine too. I no longer believe that because you miss out on the
opportunity of "positioning yourself as an expert." Don't give away software unless that is your
business.
Use PLR
I don't recommend using a PLR without first doing changes to it. The information in PLR is
sometimes outdated but not always. You may have to update it first. Next do research on the
topic and get the best information from everything you read then create one masterpiece
report. I didn't mention this before but your report should contain a little of your personality.
Remember, you're trying to make an impression. You can visit the sites mentioned earlier to
find PLR.
Get PLR to this report to use as a lead magnet
If you are interested in buying PLR to this report and using it as your lead magnet, just get in
touch with me. email: [email protected]. I'll hook you up. You'll also get unlimited
updates that I will make to this report.
Outsource it
You don't have to write the report yourself though. You can outsource it as well. In this
scenario, you basically create an outline for the report and hire a professional writer to write
the content and the report will have your name as the author. Go to the following sites to find a
writer.
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https://www.odesk.com/
https://www.elance.com/
http://www.guru.com/
http://www.freelancer.com/
Create new artwork for your report
Once you create your lead magnet, you will want to create unique branding to it just like you
will for your products. You can do it yourself if you are crafty with Photoshop or go to any
freelance site mentioned above.
FINAL NOTE:
Lastly, remember the lead magnets is the introduction to your brand. This is where your
subscriber will get their first impression of you. If your lead magnet is sub-par, why should they
buy your stuff? In fact, they won't even remember you. The idea of the lead magnet is knock
the socks of your subscriber. Why? If there head is spinning from your free content, they will
ask the question, "just imagine their paid stuff?" So writing a report would be a great way to
earn people's trust and position yourself as an expert. Lead magnets are paramount.
Pillar #1 Traffic Traffic is the fuel to this entire system. Without traffic, there is no business. You can have the
best product on the market but if you cannot get eyeballs on your offer, well no one will buy
your product. Traffic comes in two basic forms - PAID and FREE. Now we can debate whether
there really is such a thing as free traffic because to engineer free traffic, it takes time and time
is money.
Paid Traffic or Free Traffic
The only traffic you should be concerned with is PAID TRAFFIC. Why? Paid traffic is fast,
predictable, scalable, and 100% in your control. FREE TRAFFIC is the opposite. It's slow, not
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predictable, not scalable, and not in your control. Building a business under the FREE TRAFFIC
model is risky. Search engines like Google are changing their algorithms frequently and wiping
out good solid websites out of their index. Also there are a lot of shady SEO companies that will
do negative SEO on websites so they get penalized by Google. If Google pulls a website from
their results page, that business is finished. Arrivederci! That won't be you.
Traffic is the easiest pillar to get unlike what most people think. The key to traffic is to be in a
market that is thriving and that will always thrive. I'm in the "internet marketing" and or "make
money online" niche as I mentioned earlier. No matter what happens to the U.S. economy,
world economy, if another recession hits, people will always consistently want more money and
a percentage of those will always look for ways to make money online.
The traffic sources I use most is Solo Ads and PPV advertising
Solo Ads
Solo Ads are an easy way to get to get traffic to your offer.
Definition: A Solo Ad is an email that is sent by a list owner to their subscribers recommending
the offer of another person for an up-front fee.
So How Does It Work?
You first contact a list owner, you negotiate a price and desired clicks would like to receive, and
they send your offer to their email list. Done.
Where do you find Solo Ad Sellers?
Facebook Solo Ads Groups
http://www.warriorforum.com/warrior-special-offers-forum/720186-millions-clicks-your-
fingertips-definitive-solo-ad-rolodex.html
http://www.warriorforum.com/warrior-forum-classified-ads/
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There are a few "Tricksters Solo Sellers" out there. Make sure you read their testimonials
before making a deal. Also it doesn't hurt to ask other marketers from solo ad groups who they
recommend or what their opinion of a seller is.
Shady Solo Ad Sellers
Go to the following Facebook groups to learn more about shady solo sellers.
Solo Ads Blacklist
Clickbanking Blacklist
PPV Advertising
I use LeadImpact for my PPV advertising. Lead Impact is an advertising network that allows you
to have your website pop-up in front of your target audience when they are visiting certain
websites or searching for different keywords. They allow you to get a lot of eyeballs fast in
front of the right person at just the right time. I highly recommend PPV as one of your traffic
strategies. Want to set up your first campaign? No problem, I got something for you friend!
http://leadimpacttrafficmastery.com/
Tracking
Tracking is absolutely critical to any traffic generation. I recommend using a click tracker like
MyClickBoss that installs on your own server with no monthly fees. Also because it is on your
own server, the tracking link will contain your domain and not the domain of the tracking
service. This is important because if you post an ad let say in Craigslist, Craigslist will block any
link that is associated with these services like "linktrackr." Don't use them. Another reputable
tracking software is http://www.adtrackzgold.com/
==> GET MYCLICKBOSS <==
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FINAL NOTE:
Not all traffic is the same. There is such a thing as quality traffic. You should target Traffic from
top tier countries like the US, UK, Canada, Australia, Switzerland etc.. These countries are
proven to spend money.
Conclusion First of all I'm glad you made it this far.
I want to take this opportunity to put everything together as best I can...
So where is the money going to come from exactly?
Now there are many variables and scenarios that exist but in short... the money is going to
come from your BUYERS LIST. NOT your subscribers. Now this is NOT true to all business
models. It is true however if you are a product creator.
Your buyers are your bread and butter in this business and you must create more cutting edge
ORIGINAL products that continue to solve your prospects problems. Each new product should
complement the last.
This will be your streams of income.
The product that you sell. These product will be your own or PLR products that you
rebranded. You will need to add more products to your product line. You will always get
more knowledgeable and experienced so creating more product will not be a problem.
Affiliate offers. We did not cover this in length but you will use JV Zoo and JVNotifyPro
You will also use JV Zoo and JVNotifyPro to recruit affiliates to sell your products. You will give
BIG commissions and your buyers list will build on auto pilot. You will also use these platforms
to find products to promote.
As far as traffic is concerned, you will also use your non buyers from your email list to do ad
swaps. Ad swaps will generate more traffic and not compromise you buyers list. You may get
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unsubscribes but those unsubscribes will be folks who did not buy from you. Don't worry.
Subscribers will drop off but you will be replacing them with new subscribers into your funnel.
Lastly...
This business model can be built upon. This report is ONLY designed to give you the basic
FRAMEWORK to start your online business.
As you may have figured out by now... there is going to be work involved. There is no way
around this. So the faster you start, the faster you will have your funnel in place. So get going!
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Final Thoughts Dear friend,
This completes "The 10K Per Month Business Model." I hope this report was informative and
eye opening. Internet Marketing is pure SCIENCE and PSYCHOLOGY and this report was
strictly focused on the science of internet marketing. It took me a long time to figure out these
steps outlined above. Unfortunately for me, I was not blessed to have been given this proven
formula as you just have. Please take advantage of it and apply these 5 pillars as described to
build a long term successful career making money online. So start taking action today and if you
are unsure on something, you are welcome to contact me. I'm giving you my personal email:
[email protected]. Don't hesitate to email me. Your success is what matters most!
To your success!
Sincerely,
Armando Rodriguez
Make you to visit my blog: http://onlinemarketingreports.com/
Add me on Facebook: https://www.facebook.com/armando.rodriguez917
Join my mailing list: http://10kpermonthbusinessmodel.com/
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Educational Resources The Science of Making Money Online - A free report that reveals a very specific selling strategy.
Highly recommended.
The Email List building Blackbook - 15 List building strategies you need to know about.
The Email Marketing Blackbook - Email Marketing and list building. This is a must have.
Email Slick - More email marketing training
Conversion Strategy Secrets - Building sales funnels
LeadImpact Traffic Mastery - Generating laser targeted U.S. traffic. Must have traffic course.
Lead Magnet Essentials - Coming soon
21 and Done - A nice formula to build upon this guide
Influence - The Psychology of Persuasion by Robert B. Cialdini - All marketers need to know
this.
Positioning - The Battle For Your Mind by Jack Trout and Al Ries- Eye opening concept about...
well I'm not going to tell you. Read the book.
Per Per Lead Insider - Additional strategies to monetize your funnel easily.
Marketing Tools Optimizepress 2.0
GetResponse
MyClickBoss
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Bonus For Being A Loyal Subscriber I got some unannounced bonuses that I want to share with you. These products will
undoubtedly help you achieve your marketing goals. They are in no specific order. Get all 6
before they are taken down.
Bonus #1 for being a loyal subscriber
Bonus #2 for being a loyal subscriber
Bonus #3 for being a loyal subscriber
Bonus #4 for being a loyal subscriber
Bonus #5 for being a loyal subscriber Bonus #6 for being a loyal subscriber
Download all 6 products as they will help with your marketing efforts. It is a must we keep
educating ourselves! Thanks once again for being a loyal subscriber!
Thank you,
Armando Rodriguez