new business opportunities: small cells and wholesale das
DESCRIPTION
Presented at WISPAPALOOZA, October 2013. The moderator was Art Meierdirk of INOC and included Jorge Forero of Taqua and Doug Wiest of EdgeConneX. The presentation providers market observations, drivers & growth, challenges, and more. Insights on Small Cells and DAS Deployments.TRANSCRIPT
New Business Opportuni/es: Small Cells and Wholesale DAS (Business)
Moderator: Art Meierdirk
Small Cell Innova/on Drivers for Growth and Opportunity Jorge Forero, Taqua
Success Factors for Small Cell Deployment Doug Wiest, EdgeConneX
Improved User Experience – QoS as a Driver Art Meierdirk, INOC
SESSION SPEAKERS:
Agenda
• Overview / Observa/ons • Small Cell Innova/ons • Success Factors • Managing User Experience
Overview / Observa/ons
• Mixed Market / Solid Growth Opportuni/es – User demand exceeds tower capacity – Growth to con/nue
• Carriers Need Macrocell Alterna/ves – Offload data from macrocells (including use of WiFi) – Reach mass markets
• Venues Have Special Needs – Reach mission-‐cri/cal users (security, safety and strategic) – Public safety requirements (how to finance) – Customer sa/sfac/on
• Key: Leverage Unique Needs with Crea/ve Solu/ons – Appeal to carriers with coverage – Appeal to venues with unique (targeted) solu/ons
Small Cell Innova/on Drivers for Growth and Opportunity
Jorge Forero, Taqua
Mobile Operator Challenge
Mobile traffic, voice and data.
Already more data bytes than voice bytes in mobile networks.
Based upon growth rates to date, Ericsson estimates that capacity will need to increase by a factor of 1000. Where will this come from? According to Ericsson’s research, this challenge must be met using several different approaches.
Why Small Cells?
• Improving Coverage – Significant percentage of mobile
voice originates in the home – Poor coverage leads to unhappy
customers – churn – Penetra/on losses work to
operators advantage
• Reducing Opera/onal Costs – Backhaul of cell tower traffic
accounts for 20% of mobile operator OPEX
– Site acquisi/on, leasing costs, power costs
– Capacity demand is expected to growth over 200 /mes
• Increasing Revenue/Reducing Churn – Increase data usage inside and outside
home – Home zone tariffs for voice and data – New enabled services
3G/4G Network Evolu/ons
• LTE is evolving from data only to data and voice
• 4G Smartphone shipments will grow 200% in 2013, driving need for 3G voice
• VoLTE is coming, but it’s not here yet • LTE coverage while growing is not
con/guous • 3G networks con/nue to generate
revenue • VoWiFi for capacity, performance,
and cost reduc/on
LTE Data Devices
LTE Smartphones 4G Data/3G
Voice
LTE VoIP Smartphones 4G Data/VoLTE
SpoAy LTE Coverage
LTE Coverage Islands
LTE ConGguous Coverage
3G Voice & Data Coverage
WiFi Offload (Voice, Messaging, & Data)
A need for solutions to provide seamless services during this period of evolution
Small Cells Complimen/ng LTE
Limited spectrum makes small cells essenGal Small cells will allow carriers to compete with carriers with 3 -‐8 X more spectrum Small cell impact is greatest if started early in implementaGon cycle
Small Cell Operator New Revenue Opportuni/es
Operator Network
Bus Stop Service
Coffee Club Service
Add Campaign Service
Airport InformaGon Service
User Profile
Rich Presence
FemtoZone DB
3rd Party Services… Enterprise Deployed Femtos…
User informa:on, preferences and “which femto”…
Presence Based Services – New Revenue
Yum Coffee Shop
Hi! I’m at Yum’s. I got a coupon on my phone for Super Mocha Delight coffee. It is absolutely divine. I am watching my complementary news summary that is streaming to my phone! Oh – and I am entered in a draw to go to Mexico!
Funny – I saw the promo/on for the free trip and signed up for Yum’s loyalty program! Instead of the news, I chose the Sports Summary video– I love to watch the home-‐runs while drinking coffee. I can’t wait to try the Super Mocha Delight! I see you at their store 2 blocks away – wait for me!!!
FemtoZone Cloud Services • Offered by businesses • Enabled by the operator • Implemented by 3rd Par/es • Opt-‐in by subscriber
Yum’s Coffee Club
“FemtoZone”
What about ISPs? Non-‐Spectrum Owners
• MVNO+ model offers an opportunity to drive Wi-‐Fi enabled services.
• Wi-‐Fi provides OTT alterna/ves: – Integrated client – Non-‐Integrated clients – Create
Service Parity is Required!
Service Parity! – A Requirement
§ Access the current 2G/3G circuit voice core seamlessly § Must address the need to implement solutions across multiple access
domains § Ideally a single platform supports Small Cells, VoWiFi and transitions to
4G/VoLTE
3G Voice & SMS - Circuit Domain 4G & WiFi – VoLTE & VoWiFi - Packet Domain
MSC
SCP
SMS-C
EPC
IMS
HSS
HLR
§ Compatible with all Android Devices § Pre-loaded at launch § Client embedded client by device vendor -
integrated and validated § Devices ship with application pre-loaded § Works ‘out of the box’ § Survives factory reset § Option to add client to devices in the field
through handset “MRs” § Remote software upgradeable
§ Operation § Embedded, background process monitors
Wi-Fi connection status § Automatically registers when handset
connects to Wi-Fi § IMS becomes the serving domain for voice/
SMS once roam-in completes § All services now transparently delivered
over Wi-Fi § Automatic roam-out to cellular before Wi-Fi
connection is lost
VoWiFi Application – Embedded & Integrated
© 2013 Kineto Wireless, Inc. All rights reserved. Confidential and proprietary information. Page 14
VoWiFi - Status Bar Notification (Optional)
§ Single Phone UI § Same dialer § Same in-call screens § Same contacts § Same call settings § Same call history § Same voice mail § Same message waiting
notifications § Single Messaging UI § Same SMS app § Same inbox/outbox § Same message notifications
§ Supports All OEM UI Enhancements and Customizations § HTC Sense, Samsung TouchWiz,
Moto Blur, etc.
Integrated Android Client A Completely Transparent User Experience
© 2013 Kineto Wireless, Inc. All rights reserved. Confidential and proprietary information. Page 15
Subscriber uses native calling and SMS apps on Wi-Fi and Macro
Cal
ling
Mes
sagi
ng
Small Cell Innova/ons
• Next – Doug Wiest – Success Factors for Small Cell Deployment
Success Factors for Small Cell Deployment
• Leveraging Exis/ng Investments • Site Acquisi/on Challenges • Backhaul Challenges
Doug Wiest EVP EdgeConneX
Leveraging Exis/ng Investments for New Opportuni/es
• Incremental Services/Revenue – PBX, VOIP, Trunking, Video Conf – Small cells (Femto, Pico – Metro) – FirstNet
• Deepen Customer Rela/onships and Dependency – Venue Expansion – Geographic Growth – Reduc/on in Customer Churn
• Backhaul Alterna/ves & Exper/se – Access solu/ons – Diversity: Disaster Recovery / Load Sharing) – Point to Point / Point to Mul/-‐point – Free Space Op/cs – Eband
Site Acquisi/on
• Reset expecta/ons of Real Estate owners/managers • Create non-‐monetary trades • Focus on benefits of improved wireless services • Understand /me/regulatory barriers to street furniture/poles
• Provide turnkey solu/ons • Solve coverage/capacity issues over larger geographies
• Use intermediary underlying agreements
• Provide aggrega/on alterna/ves • Reduces the impact of price compression • Provides overall reduc/on in cost
• Provide interconnect alterna/ves • Minimize new construc/on • Seek technical alterna/ves
• Tethered -‐ Fiber, Coax. Copper • Un-‐tethered (Microwave, licensed & unlicensed)
– Line of sight, near line of sight, non-‐line of sight
Backhaul
Next -‐ Art Meierdirk -‐ Managing User Experience
Leveraging Success Factors for New Opportuni/es
Managing User Experience
• Carriers Focus on Customer & Service Management • Venues Provide an IT Centric Focus • Neutral Host Providers Bound by Carrier SLAs • Applica/on Providers focus on Availability • User Expecta/ons / Experience?
Art Meierdirk INOC
Carrier Focus -‐ Changing
• Originally the Carrier Owned the User Experience – Carrier owned MTSO provided all user services – Carrier owned distribu/on – Carrier owned service delivery to the “handset”
• A variety of service & applica/on providers are changing ownership – Data & video service providers driving usage to new highs – Carriers count on “offload” via WiFi services – Even voice services may come from other providers
• Carriers are being pressured by limited resources to use partners & SLAs manage user experience
Integrated Service Management – Know What to Watch
• Provider Metrics can be tracked locally – Small Cell Call & Data performance metrics
• Infrastructure Metrics can be tracked locally – Transport (DAS, Small Cell, WiFi) and Backhaul – Switching (LAN, management networks)
• Hosts & Applica/ons (availability & performance)? • User Experience – Ask the user or venue
– There are applica/ons that measure user experience – Help desk(s) for internal and external customers
• Coordinated support is the key – may require partnership
User Experience Ownership
• No single service provider has an exclusive on delivery of services – Voice / Data / Video / IM – File sharing / networking / mobile applica/ons
• Users access services from a mul/tude of providers • Requires shared responsibility for the user experience.
– Consider becoming part of the solu/on
• Leverage your exis/ng investment with programs to improved user experience to gain new opportuni/es
WISP Network Support
Common Equipment
Network Operations Center
(INOC)
Wireless Provider Network Support
(Operations)
Other NOCs Other
NOCs
Notification Escalation
Notification Escalation
Services Internet
Small Cell Support Architecture
VenueMgt
LTEDomain
PTSO
Priv
ate
or
Publ
icN
etw
orki
Packet Core
Applications Providers
Applications Users – via
LTE
Applications Providers
Venue network
Gateway
Router
Pico
Femto Applications Users – via
3G
INOCNOC
SupportUser Experience
via SAR
User E
xper
ience
Via
Gatew
ay
CarrierNOC
Notification
Escalation
NotificationEscalation
On-Site Support
RemoteSupport
Dispatch
KPI metrics available at the small cell.
Monitoring Options:Site RouterGatewayNorthbound from Carrier NMS
NMS
Use
r Exp
erie
nce
Via
NM
S
Objective – Optimize User Experience:
1. Proactive support to prevent or mitigate impact of outages (secure access to performance data)
2. Recognition of performance deterioration or impairment
3. Implement NOC-to-NOC incident communication / coordination
4. Rapid assessment of incident (including correlation of carrier & venue-specific information)
5. Implement remote restoration if possible
6. Dispatch or engage 3rd party support
7. Venue / customer notification / updates
8. Cradle to grave ownership of venue small cell impacting incidents
Wrap-‐up
Ques/ons?
Open Discussion
THANK YOU!