New Brand Launch - Lingo

Download New Brand Launch - Lingo

Post on 18-Dec-2014




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<ul><li> 1. New Brand Design Presentation<br /></li> <li> 2. Introduction<br />Product name: LINGO The wireless translator<br />Rationale:<br />Very new and unknown product<br />State of the art<br />A dream product<br />Expect high demands<br />New category<br />Challenging to create the brand<br /></li> <li> 3. Whats LINGO?<br />LINGO is the first portable communication device that translates languages without any time lag.<br />Products<br />Earphone<br />Microphone<br />Speaker<br />Charger<br />Language<br />Major languages: English, Spanish, French,<br /> Mandarin, etc.<br />Optional: Other languages <br />Covered 44 languages<br />Installed<br />Voice: Man or Woman<br /></li> <li> 4. Demonstration<br />Jeff: Hello, how are you?<br />Fede: Good<br />Jeff: Can I ask you a question?<br />Fede: Sure<br />Jeff: Where is the closest bank?<br />Fede: Go straight and turn right, you will see it.<br />Jeff: Thank you! <br />Fede: You are welcome. Good luck!<br /></li> <li> 5. Competitors<br />Direct Competition <br />Indirect Competition <br /><ul><li> Human Translators </li> <li> 6. Electronic Translators </li> <li> 7. Online Translators </li></ul>(Eg. Google)<br /><ul><li> Tour guide </li> <li> 8. Dictionaries </li> <li> 9. Language Schools </li> <li> 10. Mobile, Computers</li></ul></li></ul>