1. Katherine GearSocial Media Analyst

• Created a successful Twitter for personal use

2. Update followers on latest advertising, mobile health, organic news, and tons of other relevant info

3. Created Foursquare, Linked in, Meetup, Digg, Facebook accounts to improve social media skills 1
4. Skill set
Strategizing, developing and implementing social media plans for clients
Engaging and interacting with social media users
Generate buzz about trends, topics, products
Create long-term relationships with followers
Connect businesses and create loyalty within social networks
Gain insight and learn about new social media tools, tips and trends
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5. Types of Projects

Twitter

6. Interactive advertising agency 7. Mobile health company 8. College Mentors for Kids: local non-profit 9. Social Media trends in China 3
10. Case Study 1- Trinsic Interactive
Campaign Objectives:
Research, develop and implement a social media campaign for Trinsic Interactive
Create buzz and obtain followers for new interactive agency
Find new clients through use of social media
Educate and influencefollowers on advertising trends and articles
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11. Results- Trinsic Interactive
Recruited new clients to work for through social media
Obtained over 2,000 followers in 6 months
Created relationships with followers, advertising agencies, as well as developed loyalty to the agency
Became an advertising influence on twitter
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12. Case Study 2: Vitalmhealth
Campaign Objectives:
Develop, strategize and implement social media plan
Create buzz about company, iPhone applications, mobile health, and mobile health trends
Develop new apps for current and new clients
Engage and interact with followers to create loyalty
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13. Results- Vitalmhealth
Recruited new clients through social media
Obtained over 300 followers in 4 months
Created relationships with followers, mobile health sites, as well as loyalty to our iPhone apps
Became an mobile health (mhealth) influencer on twitter
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14. Case Study 3: CMFK
Create a way to effectively communicate with:
100 mentors
22 staff members
Headquarters in Indianapolis
Local Bloomington community
Developed and implemented Twitter and Facebook Fan page to connect people
Find relevant followers, interact with community and mentors, keep Bloomington updated on events, articles, fundraisers and activities
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15. Results-CMFK
Obtained and interacted with over 635 Twitter followers over the past year
Listed on over 24 Twitter lists
Interacted and obtained marketing discounts with local businesses

Free PR and Marketing for events

Obtained over 65 facebook fans and likes
Successfully communicated events to mentors and staff
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16. Project 1: Social Media Presence in China
Research Objectives:
Discover social media niches in China
Find age groups, popular social media sites to embrace in new ads, etc
Search popular B2B and B2C social media websites and create new tools
Find examples of successful social media campaigns
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17. Results- Social Media in China
Created list of popular social media sites to use for services
Tudou= Youtube
Photo.163= Flickr
Fanfou= Twitter
Research Intel and Dells successful campaigns to create similar styles
Consider local and mobile B2B implications in China
Chinese government blockage of sites is a major challenge
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18. Connect with me!
Katherine Gear
Kgear3@gmail.com
Katgear
http://katgear.webs.com/
http://katgear.blogspot.com/
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