neurogum full deck
TRANSCRIPT
NeuroGumEnergy. Clarity. Focus.
Stimulate Your Brain.Fuel Your Body.
Activate Your Mind.Undertaking the rigors of the competitive educational landscape while training at an Olympic level, founders Kent Yoshimura and Ryan Chen recognized the demand for energy products but were surprised to find what people were ingesting. From illegal prescriptions of Adderall™ to the less than desirable ingredients contained in the sector’s most popular energy drinks, a void in the market was clear and present. They set out to fill it.In search of a product that increased focus and productivity without the unhealthy ingredients and associated side-effects, they began to explore the world of nootropics. However, the idea of taking dozens of pills a day didn't sit well with them. They appreciated the effects but wanted something more accessible.
So with their backgrounds in Neuroscience, Chemistry, and Economics, both Kent and Ryan embarked on this journey, working alongside a chemist to formulate a product that was healthy, effective, and convenient. Undergoing over a year of research and development, they consulted with brain surgeons, personal formulators, professional athletes, and the typical coffee drinker to create NeuroGum™ in October 2015 - world’s first patent-pending nootropic energy gum. 2
Think Faster:Introducing The World’s First Nootropic Energy Gum
Energy drinks are uncontrollable. Our patent-pending formula has the perfect balance of caffeine + L-theanine + B-vitamins
designed to give you a clean and focused boost.
As the safest and most reliable nootropic stack, the synergy between caffeine and L-theanine has been scientifically shown to
deliver benefits in boosting attention and clarity.
Both NeuroGum’s formula and cold-compression technology are internationally patented. Unlike other heat-extruded gums, the
chewers absorbs 100% of the active ingredients 5X faster.
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Over 200% goal reachedthrough 535 backers
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“Impressed With Myself (And The Gum), I Reached For Another Piece The Next Day.” -Elizabeth Leamy, The Dr. Oz Show
What People Are Saying
“I believe it’s one of the best caffeinated gums I’ve ever tried.” -Ted Kallmyer, Caffeine Informer
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NeuroGum Meets the
MediaSince launching pre-orders on September 10, 2015, NeuroGum™ has been featured in magazines, news reports, and television shows nationwide. From it’s start as the number three post of all time on Reddit’s nootropic sub-reddit to being chewed by Dr. Oz, NeuroGum™ is gaining traction across multiple demographics from the hardcore gamer and biohackers to the busy soccer mom.
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Chew a piece.Go and ______.
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Energy Drinks:Defining the SectorComprised of energy drinks, energy shots and energy drink mixes, the energy drink industry came to prominence in 1997 with Red Bull, which promised consumers an energy boost beyond coffee. Since then, energy products are projected to become a $50 billion global industry by 2017 according to EuroMonitor.
Typically high in caffeine, artificial sweeteners, and additional ingredients like taurine, guarana and B vitamins, energy drinks provide an overwhelming caffeine high for its users and the dreaded crash.
On the other hand, NeuroGum™’s patent-pending formula allows users to experience focus and increased energy up to five times faster without the side effects associated with energy drinks and other energy-related products.
43% - Red Bull39% - Monster10% - Rockstar
3%- Amp3% Nos
1% - Full Throttle1% - Other
34%of 18-24 year olds regularly consume
energy drinks
50%of all U.S. college students regularly consume energy
drinks
$21.5billion in projected U.S. energy drink
sales
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Functional Gums:Redefining the ChewNutraceutical and functional gums promise an array of health benefits and have made the value-added gum segment into one of the most promising sectors in the gum industry.
According to market research firm Technavio, the introduction of energy gum is expected to be a driving growth force in the increasing market. The global gum market is expected to hit $32.63 billion by 2019, with functional gums being responsible for 15% of overall revenue. NeuroGum has the traction to be a dominant player in this market.
NeuroGum stands on the forefront of this explosive growth as the only patent-pending nootropic energy gum with very few competitors on the current landscape. Most exciting is that major gum brands such as Wrigley have chosen to opt out of the industry focusing on their existing traditional marketing platform.
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Nootropics:The New Frontier“At present the consumer nootropic product leading the pack is most definitely NeuroGum.”
- Lucy Ingham, FACTOR Magazine
Emerging into the $37 billion supplement industry nootropics, or compounds that promise cognitive benefits, have emerged as a major player. With over half of American adults taking some sort of vitamin every day, nootropics have a bright future in the American ecosystem.
Google Trends for “nootropics” 2009-2015
/r/nootropics RedditorsNeuroGum is the #3 post of all time
$460 MillionAmount invested into biohackingBy top Silicon Valley firms such as including Andreessen Horowitz and Khosla Ventures
300%Month Over Month IncreaseFor global monthly searches on Google on the term “nootropics” over three years
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Chewing IntoThe MarketplaceNeuroGum’s unique patent-pending formula has been designed to be both safe and effective. Unlike most other energy products, NeuroGum delivers a contained energy and focus without the anxiety and jitters common in energy drinks, coffee and other similar products. This allows for a broader addressable market than the competition.
Whether it be the students looking to be more productive and focused everyday, the business persons ready to get up and go, or the older chewers who simply want the mental sharpness without the excessive rush of energy drinks, NeuroGum is the perfect choice for anyone in search of a boost.
Students + Young AdultsNeuroGum’s balanced boost helps students and young professionals get through their educational and social responsibilities.
Parents + ProfessionalsFor anyone who’s always on-the-go, NeuroGum fits right into their pockets for a focused energy whenever, wherever.
Baby BoomersThe extreme highs and lows of Energy Drinks are overwhelming. Get mental sharpness without worrying about ingredients, crashes or the anxiety that comes along with other energy products.
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Chew a piece.Go and ______.g a m e
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Play More.Getting the edgewith NeuroGum
The Entertainment Software Association reports that over 59% of Americans play video games. With video games so deeply ingrained in our culture and driven by some of the most innovative minds in tech, the industry inspires a diverse global audience.
42% of Americans regularly play video games every day, most notably in the action, sports, strategy and shooter genres, which require quick reflexes and fast response times - a reason why Red Bull, Monster, and Rockstar have invested heavily into this space. With NeuroGum, any gamer can get an edge in the quickest, most effective way possible.
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A Look Into GamingThe gamer stereotype isn’t what America thinks it is. As one of the fastest growing industries, the number of eSports fans have been growing by 21% every year in North America and Europe.
62%Male
38%Female
eSports fans share the exact same demographic as NeuroGum buyers.
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Game On: Gamers + EnergyDespite high sugar and caffeine content, it’s undeniable that there’s a growing relationship between energy drinks and gamers. A 2014 study conducted by the University of Minnesota suggested that frequent energy drink drinkers spent four more hours playing video games per week than boys who did not consume energy drinks as often.
A Look AtOur Chewers
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Chew. Focus. Conquer the world.
From teenagers to seniors to gamers to athletes, people choose NeuroGum for its clean boost. With the proven effectiveness of its patent-pending nootropic caffeine + L-theanine + B-vitamin formulation, NeuroGum™ is looking to disrupt the coffee, functional gum, and energy drink industry.
493% 53%
55%Male
45%Female
*All data is from our launch date of 10/10/2015
67% of chewers purchase the larger 12-packoption while 33% purchase the six pack
For as low as $2.33 a pack, chewers get the energy equivalent of four cups of coffee.
Some chewers have completely replaced coffee and energy drinks with NeuroGum™
Average Revenue Per Order
Year Over Year Growth(01/2016 - 01/2017)
Customers Who Become Recurring Chewers
56%Subscribers Remain
For 3 Months Or Longer
44%Subscribers Remain
For 6 Months Or Longer
25%Subscribers Remain
For One Year Or Longer
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Three New FlavorsStarting with our EnlightenMint, NeuroGum will expand its flavor profiles to add Cinnamon and Fruit flavors, giving chewers more options.
Gums For Every OccasionIn addition to our original smart energy gum, NeuroGum is focusing on developing a stress relief gum, diet gum, and an extra strong version.
Form FactorsFor those who want a break from gum, NeuroGum has mints, beverages, bars, and other form factors on the horizon. Enjoy clean focus in different ways.
With NeuroGum, we’re constantly chewing on new ideas. Starting with our patent-pending nootropic energy gum, our team wants to give users a product that helps them do more every day - whether through energy, focus, mental clarity, or stress relief.
We’re on a mission to help people remember each day more clearly, dream more vividly, and live life more adventurously. Chew a piece and go conquer the world!
Chew on this.More flavors.More products. More chewers.
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Kent Yoshimura Ryan Chen
Andrew BeranbomKurt Benjamin
p: 310.318.4019
w: http://kentaronic.com
p: 626.272.0902
p: 415.305.4271
p: 310.713.5533
Co-founderCo-founder
Board Member/ Business Development
Digital Marketing Strategy
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Chew a piece.Go and ______.D R I V E DA N C E S U R F
Chew a piece.Go and ______.
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Chew a piece.Go and ______.