netric for publishers

Monetizing Your Inventory Netric Style

The initiative to generate MORE revenue for your unsold inventory

Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com

Background

Background

Netric Sales is an initiative to help online publishers to monetize their unsold inventory more efficiently

o  Wyatt Group active in online business since 1998

o  Channel management became a key issue

o  Netric Sales was founded as a result of our own needs


The Eco-system

5 Johan Thorbjörnsson

Executive Sales Manager| www.netricsales.com

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Reality Publishers live in a very real and challenging environment where every ad-related dollar is pivotal to success and sometimes even survival.

To cope with the increased pressure the ad-networks have historically been loyal and handy servants to help fill revenue-gaps and maintain publisher yield.

Now…


Blogg.se Tyda.se Devote.se Bilddagboken.se

Adver8sers and Media Agencies

WebTraffic TradeD Specific Media AdAc8on

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Netric We consolidate the network-advertising world for you as a publisher to optimize and leverage your results on unsold inventory.

We enhance your results with the correct types and numbers of networks.

We also enhance networks with the correct sites based on target groups.

A classic win-win moving the industry forward

Consolidating the eco-system


Blogg.se Tyda.se Devote.se Bilddagboken.se

Adver8sers and Media Agencies

WebTraffic V.more Specific Media AdAc8on

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Different Revenue sources – Different Capabilities


High Fill-rate

Low CPM High CPM

Low Fill-rate

Webtraffic TradeDoubler

Adaction

Vendemore

Microsoft Media Network

Oridian

Google Syndication

Eniro

Zanox Adoperator

Mikkelsen Media WordOn

Specific Media

IQ-Medier

Yieldivision

Paxor Media She-Network

Thunder Road

What is the matrix?

Repor8ng Op8mizing Tes8ng Traffic Analysis

Analysis of site and impleme8ng Traffic and adserver

Install tags for networks and Tes8ng and op8miza8on

Weekly and monthly repor8ng

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The Netric Matrix The Netric Matrix is our combination of:

o  Excellent analysis and experience of online advertising

o  Strong relations and solid technology/methodology

o  Truly cost efficient, 15 % of revenues and CPM 0,001 EUR for ad views


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Applying the right value to an impression


Revenue Source 1 Fixed CPM-‐rate

SEK 3.50

Revenue Source 2 Rev Share

SEK 6.20


SEK 1.45


SEK 3.25

Baseline Supply


SEK 3.50


SEK 6.20


SEK 1.45


SEK 3.25

Classic Daisy-Ch.

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Applying the right value to an impression at the right time…Netric Style


Revenue Source 1 SEK 3.50




Baseline Supply





Netric Style 24/7 Optimization

10% of imps

10% of imps

20% of imps

60% of imps

Rev Source 1 SEK 3.50

Rev Source 2 SEK 6.20



Reality check

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The Netric’ed publisher o  By applying the Netric optimization

matrix to your site you will…

o  …smarter ad-spaces optimized for increasing your revenue

o  …get the most out of every impression by the right mix of ad-networks

o  …have one deal/partner/contract

o  Subsequently increasing your profitability and leveraging results


Ad-‐network

Ad-‐network

Ad-‐network

Ad-‐network

www.yoursite.com

AD

AD

AD

AD

Increased Re

venu

e

Partners

Sites as well as networks…

Sharing is good! The publishers and networks mutu-ally benefit from the partnership idea. Here are some of our partners:

o  All major networks active on the Swedish market

o  Partners like recepten.se, tyda.se, spotlife.se, piczo.de, Mittmedia, Blogg.se, Bilddagboken.se

o  CASE devote.se: A blog community with a 100 % rev lift


Our key take aways o  Relieving you from a ton of headaches

o  Strict ad-quality and ad-block control

o  We know your business by heart

o  25 years of accumulated experience in online and offline media

o  We adapt ad-placements to match needs of networks

o  Keeping our metrics close keeps your revenues high

o  Combination between tech and humans will have the best effect on the results

o  Share what you know!


The team

Daniel Ahlbert, CEO Co-founder of Netric Sales with 15 years of experience in on and offline media.

Johan Thorbjörnsson, Executive Sales Manager Earlier held the position as Head of Publishers Services at AOL, Stockholm.

Tomas Viksten, Ad-network & Product Manager Earlier held the position as Head of Quantitative Services at AOL, Stockholm.

Sammi Ekdahl, Account & Yield management Earlier held the position as Head of Publishers at Zanox, Stockholm.

And we are hiring…


netric for publishers

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