social media for publishers
DESCRIPTION
Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.comTRANSCRIPT
social media for
Understanding disaggregation,
distribution, social software, and the way we are moving in media consumption
publisherschris broganpresident
New Marketing Labs
mediasocial
chris broganthis is my head.
i look mostly like this.
this is who’s talking.
landscape what are all the tools and how do they relate?strategy once you know the goals, what comes next?actions what do you do first, next, etc?costs i’m not going to pay a lot for this mufflerq&a i just wanted to keep putting things on this list
(by the way, imperfection trumps precision now)
landscape what are all the tools and how do they relate?
landscape we are the most atomized culture ever
youtube video for books? who knew?
youtube video for books? who knew?
linkedin for business professionals
linkedin for business professionals
elsewhere the other places to check out
elsewhere the other places to check out
elsewhere the other places to check out
strategy strategy is the diet.
strategy
homebase - blogs ruleoutposts - twitter, facebook, where else?video trailers?extended content, giveawaysunique experiences - capture themfish where the fish areput everything on paperlistening is the new marketing
actions what should we do next?
listening set up a listening station
outposts set up presence on several sites
imagine you’re in the information exchange business
community activate the people who are passionate
costs $$$$$ Really Expensive $$$$$
questions?this is where I can be
really helpful.
