netlibrary promoting & marketing netlibrary to your users

OCLC Online Computer Library Center

NetLibrary Promoting & Marketing NetLibrary to your users

Description:

Topics: Promotional tools and resources for marketing NetLibrary eBooks and eAudiobooks; how to use marketing materials; and how to develop a strategy to reach your patrons.

Intended audience: Marketing Staff

Length: 90 minutes

Nathan DowningField Implementation Specialist

& Training Developer, OCLC Last updated: October 4, 2007


Promoting eAudiobooks


Promote Availability of Your Collection

On your website

Front page

Electronic Resources page

Catalog entry page

Everywhere else!

Inside your library

Local schools


Poll

Have you received your free NetLibrary Marketing Kit?

Yes

No, but would like to get one

No, I don’t need one


Poll

Do have any materials displayed in your library promoting NetLibrary?

Yes

No

No, but plan to soon!


Poll

Does your library have their own website that you can add stuff to?

Yes

No, we do not have a website

No, we have a website, but it is maintained by someone else (city, county, or etc.)


Librarian Portal

www.netlibrary.org/Librarian


Librarian Portal



www.oclc.org/

netlibrary/

marketingkit


Librarian Portal


OCLC Online Computer Library Centerwww.oclc.org/services/brochures/quickstarteaudiobooks.pdf

OCLC Online Computer Library Centerwww.oclc.org/services/brochures/goingportable.pdf


Getting to successwith NetLibrary


Getting to success with NetLibraryYour personal checklist

www.oclc.org/support/documentation/netlibrary/tips.htm

Have you loaded the NetLibrary MARC records?

Have you promoted NetLibrary eAudiobooks?

Do you have a remote access method for your patrons?

Have you been successful in listening to an eAudiobook yourself? …your staff?

Based on our experience assisting NetLibrary clients, we have identified several key factors that are critical to

a successful implementation.

Based on our experience assisting NetLibrary clients, we have identified several key factors that are critical to

a successful implementation.

OCLC Online Computer Library Centerwww.oclc.org/support/training/netlibrary/successlive/default.htm


http://library.netlibrary.com/TechTips.aspx

NetLibrary Usage ReportMeasuring success

Run real-time usage reports for all your NetLibrary eAudiobook

activity to measure your success.


Poll

Have you successfully downloaded and transferred an eAudiobook to a portable device?

Yes

No, but plan to soon

No, I do not have a portable device

I tried but was unsuccessfull


MP3 Players


Field Implementation & Training

Follow up questions about this session and the materials

Nathan DowningField Implementation Specialist

& Training Developer, OCLC

800-848-5878 ext. 5308

[email protected]


Thank you!

Questions?

netlibrary promoting & marketing netlibrary to your users

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