nestle ppt (mkt mgt)
TRANSCRIPT
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PRESENTED TO:
HEMANGI MADAM
PRESENTED BY:ABHINAV 52
MITALI 53
VISHNU 54
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INTRODUCTION
Nestl is a Swiss-German word whichmeans Little Nest which is its trademark
Nestl is the worlds number one food
company
5thlargest company of the worldaccording to its turn over
2 million 31 thousand people employedfrom all over the world
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Present in 81 countries of the globe having 522
factories
Over 700 products renovated or innovated in the
past five years, with wellness in mind.
The 4 branch offices in the country help facilitate
the sales and marketing of its products.
They introduced product in India at Moga in 1961.
They are in Delhi, Mumbai, Chennai and Kolkata.
The Nestl India head office is located in Gurgaon,
Haryana.
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HISTORY
Henri Nestl established
Nestl in 1867 in Switzerland
(Vevey HQ)
His first product was
lactogen formula for infants
by the name Farine Lacte
Brand mark
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Recent brand mark
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MISSION STATEMENT
Nestl is the largest food company in
the world. But, more important to them
is to be the world's leading food
company.
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BRANDS
Quality and nutritional value are the
essential ingredients in all of its
brands.
Millions of people prefer Nestl
products every day, happy with the
addition to their wellness that theybring.
Today Nestl is present in
different markets with the following
main brands:-
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Baby Foods
Breakfast Cereals
Beverages
Bottled Water
Chocolate ConfectioneryDairy Products
Food Services
Ice Cream
Prepared FoodsPet care
Pharmaceuticals
Cosmetics
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INTRODUCTION GROWTH MATURITY DECLINE
P
R
O
U
C
T
S
A
L
E
S
NESTLE PLC
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SWOT ANALYSIS
Value added productsBrand name
Unique features and technologiesGood advertising strategies
WEAKNESS:
Less consumer research in fewareas.(High price)Less consumer attractionLimited variety
STRENGHTS:
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Opportunity:
Market expansion by using bio-technology.Possible new market.Expansion of product line to meet
broader range of customer needs.
Threats:
Tough competitors like Cadbury,
Amul , etcNew and indirect competitors Product acceptance
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SOLUTIONS/SUGGESTIONSBonus packages and increment in salaries for aselective level of work and efficiency should be
awarded to attract the employees concern.
Staff should be made more responsible by
implementing strict rules and regulations and taking
disciplinary actions against any un-professional
behavior.
Skilled workers of the company should join the
security department to enhance the system.
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Long term agreements to be signed with
governmental departments.
A small part of the budget should be spent for the
management of the office.
Inventory should be maintained.
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CONCLUSIONNestle is a market leader due to different reasons:
Its price is high against its competitors but it
matches its quality with its competitors.
Nestle is using its brand name to
promote its products & its very
popular as compared to its
competitors.
Its packaging is good.
We can easil find Nestle from an retailer sho .
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Due to its advertisement, Nestle attracts more
customers & has very prosperous future if it continues
to promote its products and bring all the possible
innovational aspects using different product line
strategies.
It has always maintained the quality of its products.
Despite of all the facts, theres need to maintain thecondition of office and enhance the security.
Behavior of employees is not professional and
every department should treat equally.
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T h a n k y o u