nestl iran participates in the environment exhibition ... nestl coolpro, maggi, chef, buitoni and...
Post on 08-Mar-2018
Embed Size (px)
8 May 2016
Nestl Professional Gulfood 2016, the worlds largest annual food, beverage and hospitality exhibition, was held at the Dubai World Trade Centre in February. Growing in popularity every year, the exhibition attracted 85,000 trade visitors and 5000 exhibitors from over 120 countries in 2016. Every year, Nestl Professional (NP) plays a key role in the exhibition, as a main sponsor of Salon Culinaire.
This year, we continued to show one face of Nestl to industry operators by exhibiting NESCAF Alegria 2, NESCAF Milano 2, NESCAF Milano Lounge, NESCAF Arabiana, NESCAF Gold, Nestl COOLPRO, MAGGI, CHEF, BUITONI and Nestl DOCELLO. On top of the full range of Nestl Professional products, the stand also played host to an impressive range of cereals from Cereal Partners Worldwide (CPW), NESPRESSO, with its impressive range of super premium Aguila coffee, NESCAF Dolce Gusto, Nestl Premium waters including SAN PELLEGRINO and ACQUA PANNA, Nestl MOVENPICK ice-cream and Nestl BACI chocolates.
The objective of our event this year was to showcase More Success Made Simple as a unified solution from Nestl Middle East through four core solutions: more coffee variety made simple, more cold beverages made simple,
more signature desserts made simple and more flavor made simple. It was an opportunity to communicate the variety of solutions in food and beverage as well as upcoming launches. Our
products were showcased by our baristas and advisory chefs who prepared refreshing mocktails, sophisticated coffee drinks and live cooking demonstrations.
Over the course of these exciting
and intense five days, Nestl Professional was able to create a real impact among trade visitors, customers, potential operators, chefs, Food & Beverage managers and the wider Nestl In the Market (NIM) organization including our Global Head of Food Peter Amon and our MANCOM from NP China.
Having collected more than 250 hot leads in the course of the exhibition, it is now Nestl Professionals turn to enjoy More Success Made Simple with the UAE sales team actively following up on the contacts made at Gulfood 2016.
- Nestl ProfessioNal team
Nestl Middle East wows customers at Gulfood 2016
As a team, were collaborative, motivated and willing to do more in the near future
I expect Nestl Iran to be a role-model for other companies as an environmentally friendly company in the country
Having collected more than 250 hot leads in the course of the exhibition, it is now Nestl Professionals turn to enjoy More Success Made Simple with the UAE sales team
Nestl Iran boasted a strong presence at the 15th International Environment Exhibition, which was held in Tehran International Permanent Fairground in March 2016. Teams from Public Relations and Safety, Health and Environment (SHE) got together in the especially designed booth, by reusing factory waste.
The exhibition was mostly visited by authorities, industry executives and members of the university faculty. It was the
best place to show Nestl Irans investment job creation and export activities in the country.
The exhibition was opened by the Head of Environment Organization, Dr. Ebtekar, who said: I expect Nestl Iran to be a role-model for other companies as an environmentally friendly company in the country.
- somayeh heydarali
Nestl Iran participates in the Environment Exhibition 2016
The 11th AmericanPaediatric Review Conference
Nestl Jordan As part of our commitment to bring leading scientific information and education, Nestl Nutrition Institute (NNI) supports scientific events such as workshops, symposiums, seminars and conferences.
One of the latest sponsored events was the 11th American Paediatric Review Conference held in March 2016 at Le Royal Hotel in Jordan.
We set up a spectacular booth allocated at a very distinctive location. This opened up the opportunity to answer questions, detail our products via a two-way communication and show our branded videos.
The messages discussed at the conference were shared with our team. The 380 participating healthcare professional attendees were very receptive to the idea.
As a team, were collaborative, motivated and willing to do more in the near future.
- rula BatshoN
Nestl Qatar pledgespositive habits
with Nestl FITNESS
New and improved Vegetable Bouillon launched
Nestl Qatar Nestl FITNESS sponsored Qatars National Sports
Day among the employees at Nestl Qatar with the launch of the
new Mission Body Positive Campaign in February.
To win internally with the Team, an interactive engagement
activity was held to drive the message. The team took the pledge
to start positive habits with Nestl FITNESS through: Eat Positive,
Think Positive, and Act Positive.
In the presence of a fitness coach, we participated in group
workout competitions that included squats, body pump, skipping
and stretching, followed by tasting Nestl FITNESS with yogurt
as a healthy breakfast option. This was a great way to set positive
habits from the beginning of the year.- elma aBou Nader
NME HO It is our aim to continuously improve our product recipes to provide a tastier and healthier portfolio for our consumers. With this in mind, we revamped our vegetable bouillon recipe in collaboration with the application group, the brand, and the Nutrition, Health and Wellness teams. This was an opportunity to improve the product in comparison with our own old recipe and that of the competition, by making it tastier, healthier and less complex to produce.
The re-launch took place across the region, with focused in-trade activations across key countries such as KSA, UAE, Kuwait, and Lebanon.This new vegetable bouillon recipe delivers on its promise with an increase in vegetable pieces and with a culinary touch of extra virgin olive oil to make your dishes even more delicious.
- reem jaBer
In addition, we managed to sample MQS Caramel Selection in more than 15 top Modern Trade locations reaching more than 15,000 shoppers in one month.
An outdoor campaign was essential in building awareness in Kuwait where the brand was highlighted in 50 petrol stations, 40 mega signage spots, four top cooperatives rooftops and branded buses. The brand saw exposure in more than 50% of Kuwaits geography during the outdoor campaign.
Nestl Kuwait In line with the innovation plan that we have for the confectionery category, MACKINTOSHS QUALITY STREET (MQS) introduced a new family member, the Caramel Selection.
To drive sales and excitement among Kuwaiti shoppers, we have executed our plans across all channels where we deployed more than 50 stands coupled with thematic and artistic mega displays at top key customers to ensure that we squeeze out our competitors.
In addition, in-mall activation were carried out within the point-of-sale inside the stand to engage and reward MQS shoppers with activities and entertainment.
All these elements generated exceptional results in Kuwait sales performance where we overachieved by 25% vs the set target and received positive feedback from our loyal consumers.
- tarek saBBidiNe
MACKINTOSHS QUALITY STREETCaramel Selection debutes in Kuwait
An exposure of more than 50% of Kuwait geography was tackled during the outdoor campaign This new vegetable bouillon recipe
delivers on its promise with an increase in vegetable pieces
Live Cooking with MAGGI at Carrefour Nestl UAE Nestl UAE is taking execution and beyond to the next level. As one team, we were able to bring the brand to life with one of our most challenging customers, Carrefour, through a very successful cooking event held in February 2016, under the theme of MAGGIs initiative 1SpoonLess.
For the first time ever in the UAE, we activated a live cooking show at our top three Carrefour stores featuring the MAGGI brand ambassador, Assia Osman. This initiative was supported through in-store Point-Of-Sales Materials (POSM) and heavy social media coverage with the use of our online platform buffeted by her influential
reach. We also held simultaneous activation in the rest of the 19 stores across the UAE comprising wet sampling, instant prizes and henna.
A big thank you to the Carrefour, MAGGI, Field Operations Executive (FOE) teams and all others involved in driving such a successful event.
- VaNessa mattar
10 daysUplift of 48%
vs last year