negativity and framing of the 2012 presidential primaries
TRANSCRIPT
An Analysis of Negativity in the 2011-12 Presidential Primaries
Mia Moody-Ramirez, Ph.D. & Joseph Brown, Ph.D., Aundrea Payne, Madeline Lloyd and Lyzette Garza,
The Concept of Framing in Mass Media
How do you all define framing?
The Art of Framing
Within the framing body of work, history has shown that socioeconomic status, race and education can make a difference in how reporters frame certain issues.
Why is this of significance?
The making of a frame…
Framing in Media
•Topics or issues discussed•Sources•Sizing •Photos
Good Frames, Bad Frames
Caring, friendly, niceUnemotional ice queen
Former Chicago defender executive director Roland Martin provides an illustration of framing differences in black and mainstream newspapers in an August 16, 2005, article:
You would have read this one line at the end of their Aug. 9 news briefs: died: John H. Johnson, 87, publisher of Ebony and Jet magazines, in Chicago. The man [Johnson] spent 60 years building a business from $500 to $500 million, donated personally and through his companies more than $100 million and all he could merit in the one national newspaper dedicated to business is one funky line? Yet, if you read the Chicago Defender, you would have read 16 separate stories, columns, editorials, and seen countless pictorials celebrating his life. Same story. Different set of eyes. Different mission. Different result. In the words of the founders of the first black newspaper, Freedom’s Journal, we must plead our own cause (p. 3).
What type of framing does this exemplify?
Same Story, Different Lens
Media Outlets
Traditional
Versus Citizen
User Generated Content
Traditional Media
•Newspapers •Magazines•Broadcast news•Newsletters
New Media Changes
Social networking such as •Citizen-produced Websites•Podcasts•e-mails•Facebook•Twitter•Pinterest•Instagram
New Media
The Gatekeeper-Audience Dynamic
Social Media
Social media have taken on a new importance in political campaigns.
Platforms such as Twitter allow politicians to disseminate information without a gatekeeper
07-08 Presidential Primaries
Web sites & E-Mails
Freakingnews.com created a contest to find out who could come up with the best photo illustrations of Hillary Clinton.
Citizen Web sites:Citizen Web sites:
07-08 Presidential Primaries
2011-12 Presidential Primaries
Blogs
2011-12 Presidential Primaries
2011-12 Presidential Primaries
Google Search
2011-12 Presidential Primaries
Online News Releases
2011-12 Presidential Primaries
YouTube Videos
2011-12 Presidential Primaries
Study Overview
The next three speakers will explore how candidates utilized social media during the 2011-12 Presidential Primaries
URSA Grant
Methods
Using a content analysis, researchers looked at Twitter, Facebook, advertisements and blogs.
They identified key themes emphasized in the selected sample.