A

Report on Summer Training

“a project on selling of branded apparels of

Neenu knitwear“

: NIKUNJ CREATIONS

:B-XXXIII,-325/5C,New Ashok nagar-B,

New Jalandhar bye pass . Ludhiana

SUBMITTED TO:- SUBMITTED BY:-

Mr. lokesh sir sohail mittal

11100901

Q1117

A02

LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

Report on Summer Training

TOPIC- “Market & sale study of neenu’s products”

Submitted to Lovely Professional University

In partial fulfillment of the

Requirements for the award of Degree of

Master of Business Administration

Submitted by:

Sohail mittal

REG. NO-11100901

DEPARTMENT OF MANAGEMENT

LOVELY PROFESSIONAL UNIVERSITY

JALANDHAR NEW DELHI GT ROAD

PHAGWARA

ACKNOWLEDGEMENT

The success and final outcome of this project required a lot of guidance and assistance from

many people and I am extremely fortunate to have got this opportunity of completion of my

project work. Whatever I have done is only due to such guidance and assistance and I would

not forget to thank them.

I respect and thank, rajinder (manager) for giving me an opportunity to do the project work

in neenu’s knitwear and providing us all support and guidance which made me complete the

project on time . I am extremely grateful to him for providing such a nice support and

guidance though he had busy schedule managing the company affairs.

I owe my profound gratitude to our project guide Mr lokesh sir, who took keen interest on

our project work and guided us all along, till the completion of our project work by

providing all the necessary information for sales of different products .

I am thankful to and fortunate enough to get constant encouragement, support and guidance

from all Teaching staffs of Department of business which helped us in successfully

completing our project work.

DECLARATION

I, sohail mittal , student of Lovely Professional University (Business school) here by declare

that the project report on “sales management system ” is an original and authenticated work

done by me.

I further declare that it has not been submitted elsewhere by any other person in any of the

institutes for the award of any degree or diploma.

Name of the student: sohail mittal

Date: 3 auguest 2013

CERTIFICATE

This is to certify that the project report entitled “sales management system ” submitted by

sohail mittal Registration No11100901  is a bonafide piece of work conducted under my

direct supervision and guidance. No part of this work has been submitted for any

other degree of any other university. It may be considered  for  evaluation  in  partial

fulfilment of the degree of Masters in Business Administration.

Signature

TABLE OF CONTENTS

s.no Topic Page no

1 Title page 2

2 Acknowledgement 3

3 Declaration 4

4 Certificate 5

Index 6

5 Executive summary 7

6 Review about the industry 8

7 Salient features of garment industry in Ludhiana 9

8 Introduction, aim , brands 10-11

9 Objectives 12

10 Sales method 13

11 Products 14

12 Amount of work done 15

13 Findings from objectives 16

14 SWOT analyses 17

13 Infrastructure 18-28

14 Conclusion 29

15 Bibliography 30

EXECUTIVE SUMMARY

Fashion is serious business, everywhere. India was a latecomer in the scene, but the pace now is scintillating. This is testified through the escalating figures of the garment market as also by the growing tally of fashion brands and retailers who have occupied substantial share of the country’s retail space. Truly, the clock cannot be turned back now.

Over the past year, the garment industry has been building up on its capacities at various levels, expanding its product base, incorporating innovative technology, and engineering newer avenues of business. This sector, being one of the largest industrial sectors of the country, is a major propellant of the economy’s growth. Inherent issues and challenges dominate the industry. With the changing dynamics of doing business in a rapidly-changing global economic scenario, the sector needs to identify scopes for potential business ideas and overcome challenges by converting them into fresh opportunities.

The project aim is to understand how this company works and what are the different products they make and there sales .

Review about the industry

Garment & hosiery industry ludhiana

Ludhiana is a leading industrial town of the north Indian State of Punjab and an important center of textile and allied industry. More or less it accounts for about 21 percent of all industrial units and over 28% of the industrial output of the State of Punjab. It is famous for Bicycle & bicycle components industries, ready-made garments, hosiery items, sewing machines and parts & machine tools.

Ludhiana is a leading producer of woolen and acrylic knitwear, although it also uses extensively cotton and other blended fibers to produce a wide range of fabrics, hosiery, knitwear and ready-made garments. The industry caters largely to the domestic market, although it has also been exporting for nearly a century. Consisting of both registered and unregistered units, almost 99% of the ready-made garments, textiles and hosiery industry in Ludhiana are small scale. Apart from these, there are a large number of ancillary and supporting units that manufacture packing material, printed labels, buttons, etc as also Spinning, Dyeing and Embroidery units.

Historically, the domestic market has been the main consumer of textile and garment industry’s products and it has been growing significantly in recent years as income levels among India’s middle class go up and fashion conscious young adult consumers increase. Exports from Ludhiana based garment and hosiery units have generally been around 10% of the total production. Main export markets – till early 1990s, it was former USSR and Middle East and now in recent years it has expanded to other markets in Europe and USA.

Salient   features of the Garment Industry in Ludhiana:  

The textiles, hosiery & readymade garments manufacturing can be divided into two groups – hosiery & ready-made garments and textiles.

The hosiery and garments sector is much more labour intensive, small scale, employing 5-40 workers per unit. One of the reasons for this is the methods of production and machinery used which is largely manual operated.

Most of the units (in hosiery, garments, dyeing or embroidery sector) are located in the residential areas. Only some large units are based in the Government promoted industrial estates.

Most firms are owner-proprietor managed rather than professionally managed. Working hours in the factories generally are for 10-12 hours a day, 6 days a week. Majority of the industry is producing low value items, with low productivity and low quality generally, using traditional, locally manufactured and fabricated machinery.

Main machinery used are – hand flat knitting machines, circular knitting machines and imported reconditioned knitting machines Knitwear is stitched on multi-thread lock-stitch, chain lock, flat-lock and over-lock machines which are either manufactured domestically or imported.

The industry uses both natural fibres/yarns – cotton, silk, jute & wool and man made fibres such as polyester, viscose, nylon, acrylic and blended fibres. Proper blended yarn of the required quality is often not available at reasonable price.

The industry produces wide range of winter and summer wear - T-Shirts, Pullovers, Cardigans in all blends, Jogging suits, Socks, Jersey, Gloves, Shawls, Sweat Shirts, other inner wear, grey fabric, etc. Ludhiana also supplies fabric to units in Tirupur and other garment centers.

Introduction

Introduction

The neenu’s knitwear wear was started in 1999 . with 3 of its products which were (night suits, coats , sweat shirts , capriee , pajamas ) for girls . it has a wide Varity of its products and design with economical prices . which are easily excepted by everyone with the good quality of material used in making of different products . the also import there products from china and Korea. Initially when the started there business it was only in Punjab now they

have almost covered north and this year the have expanded in north east , states like assam , utter Pradesh etc

Aim

The major aim of the company is to increase the sales by making a good and know to every one brand name. which would automatically increase the good will of the company and give company a boost to innovate and expand accordingly .

Brands

Neenu’s knitwear mainly deals in

1.) Coats :- neenu’s2.) Sweatshirts:- neenu’s3.) Night suits :strawberry 4.) Capri: - neenu’s5.) Pajamas: -neenu’s

Objectives

1. To study the quality , parameters of the appeals Fabric

Quality Accepted by people

2. To make retailers aware of that particular brand promotions Flexes Discounts Hoardings

3. To achieve the sales of apparels Schemes Bulk orders

Sales method

1.) Practical method :-

Booking of the product –pre season discounts are being offered and if the payment is done today itself then 10+10 % off (payment within 15 days ).Like buying of winter cloths in the month of June-July

2.) Theoretical knowlwdge:- Appoint a good agent :which means suppose if that agent is dealing

with brands like Madame, rage, duke, monte carlo etc .so if we have this type of agent he would already have so many customers for these brands if he has this brand also then he can show it to them very easily .

Last year stock could be sold in april-may at through away prices to the huge retailers or wholesalers to get liquid cash in hand .

In season the company gives 10% of to the wholesalers

Generally to small retailers company gives 5 % off and to big retailers 10 % off .

Company gives 10% of to both wholesalers as well as big retailers because retailers gives cash payment whereas wholesalers give late payment but the give more sale.

Products

1.) Coats

(brand name : neenu’s) Material: tafta , pasting , buttons Price :1500 onwards Quality :tweed ( Chinese, Korean, indian)

2.) Sweatshirts

Material: zips , fur, buttons Price :500-600 Quality: hosiery fabric

3.) Night suits

(brand name :straberey ) Material: printing Price :700-800 Quality: cotton fabric

4.) Pajamas

Material: printing , threads Price :300-400 Quality: cotton fabric

5.) Capree

Material: accessories Price :200-300 Quality: cotton fabric

Amount of work done

Target

300000 rs sale or orders

Achievement

250000 rs

Retailers

Sohanlal & sons Aron Sam garments Vardhman fashion

Findings from objectives

1.) To study the quality parameters of apparels

quality is defined as that combination of design and properties of materials of a product which are needed for the intended end use and level of the market in which iit is sold.

Good quality products as it can be compared with branded cloths , as most of the people can buy these products at affordable prices

2.) To make retailers aware of that particular brand promotions

Schemes of early payment discounts which means when we are buying the goods from a manufacturer if v pay him at the spot he gives us cash discount 2 – 4 % .

If we motivate retailers to give full year stock then the discounts could be increased and given add on facilities like flexes, hoarding etc

If retailers become very close to the company it provides customers with many facilities like first scheme , additional discount etc

3.) To achive the sales of apparels

If we motivate retailers to give bulk orders then the prices may be reduced First call may come of the pre orders First call may come to clear last year stock

SWOTAnalysis ofIndianTextile SMEs

Strengths

Self reliance   Manufacturing flexibility   Abundance  of  raw  material production  

Design expertise   Availability of cheap labour   Growing  economy  and domestic market   Progressive reforms  

Weakness Highly fragmented   High dependence on cotton

Lower productivity   Declining mill segment   Technological obsolescence   Non‐participants  in  trade agreements  

Opportunities

End of quota regime   Shift  in  domestic  market  to branded readymade garments  Increased disposable income   Emerging  mall  culture  and retail expansion

Threats

Stiff  competition  from developing  countries; especially China   Pricing pressure   Locational disadvantage   International  labour  and environmental laws  

Infrastructure

Ground floor

Main office with owner and the managers there

Accounts section with 1 accountant and 1 clerk

There is an attached room which have place for the coustomers to set and see the samples

Now comes the main area

First in the left when we enter there is an huge room with 2 tables for cutting of cloth for the master.

Cutting of cloth related to coats is done in that room Tweed , tafta and pasting cutting is done there There is a huge wall were all the coats are hanged which are completely made. At the back there is an inventory room were all the cloth required to make different

things are kept all other inventory is also kept there like buttons etc

place were coats were hanged on ground floor

place were master used to cut cloth for coats and tafta

these are some different types of design panels which he used

1 st floor Coats are being made here

there are total 22 machines in total out of which 8 are not working due to

off season

over here on this floor all the pieces of tweed , tafta , and the pasteing

comes there

then both tweed and tafta is stuck together with the help of pasting and

then it is stitched

there are 16 workers sitting who all are sitting and stitching different

products who ever is expert in which ever way

kaj machine

this machine does the holes in the cloth of coat so the buttons should be stitched and an accurate place so the button should come out in proper accuracy

place were tailors used to sit and stitch coat

particular tailor who was stitching coats collar

press area were tafta which is applied inside coat with the help of pasting which helped tweed not to irritate the person who is wearing it

2 nd floor

This is a multi tasking floor

printing of sweatshirts are being out sourced this is a place were all the work is done with machines

that is making of sweatshirts firstly the cloth is placed on the table with the help of machine full bundle is cut

together then over locking is being done and then it is press is being used to pack it

all the accessories are put on these floor

putting of buttons putting of belts and cleaning of coat with the help of vengen machine

for removing stains there is a press with a boiler to press different types of cloth differently

this is whole lot of hosiery cloth which is being cut with special machine which saves time and reduces cost

here are the tailors sitting and stitching the sweatshirts

here are some ladies sitting and putting buttons on the coat

here the worker is putting belts on the coat as it is the end stage of coat

at the end this person is removing stains with the help of vengen machine which removes and rapidly evaporates

this is the extreme last stage known as packaging and then these stuffwill go to warehouse

this table and boiler is used to iron different cloth with deferent temperatures

this machine helps to put the holders of the buttons

like shown in next picture

this is an overlooking machine which is used to stitch sweatshirts from inside

Conclusion

Neenu’s knitwear is one of the best manufacturing plant which has always maintain their quality standards according to the buyer requirement

After doing 45 days internship with neenu’s knitwear has been prepared. After a part of my understanding that what is happening what is the basic working , how it is being done or need of a garment industry and what are the demands of the consumer are .

BIBLIOGRAPHY

www.wikipedia.com

www.applicationformat.in

www.google.com

www.ludhianadistrict.com

philip kotler book