Special

Advocacy Supplement

No Plane No Gain Builds MomentumForcefully Advocating for Business Aviation

Webinars Help Make the CaseThe Latest Resource Offering Practical Advice

NBAA’s New Workers’ Comp ProgramQuality Coverage at a Reduced Price

NBAA Continues to Support Industry in An Unforgiving Economy

President and CEO Ed Bolen

Senior Vice President, Communications Dan Hubbard

Director, Publications Amy M. Freed Stalzer

Publications Designer Erika Freber

Communications Editor Amy Hindman

© 2009 Business Aviation Insider is published bimonthly by the National Business Aviation Association (NBAA), the leading organization for companies that rely on general aviation aircraft to help make their businesses more efficient, productive and successful. Visit NBAA’s web site at www.nbaa.org.

As the official Member publication of NBAA, Business Aviation Insider is sent free to all Members. It is distributed with the under-standing that the information provided is not, and cannot, be considered legal advice. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Reproduction in whole or part without written permission is prohibited.

All correspondence should be sent to Dan Hubbard, Senior Vice President, Communications, NBAA, 1200 18th Street NW, Suite 400, Washington, DC 20036; tel: (202) 478-7765; e-mail: dhubbard@nbaa.org.

For more information about NBAA benefits, or to join, contact NBAA at (800) FYI-NBAA or visit www.nbaa.org/insider.

Special Advocacy Supplement May/June 2009

As recent headlines have demonstrated, the turbulence our industry has faced from an unforgiving

economy has been greatly intensified by ill-informed criticisms from some in Washington, DC,

whose comments suggest a stereotype that is unrepresentative of the business aviation commu-

nity and the benefits it provides.

This climate of misunderstanding fails to take into account the diverse nature of business avia-

tion, its $150 billion annual economic contribution, the one million-plus skilled jobs it provides,

and the transportation lifeline and lifesaving services it provides to communities and Americans

from coast to coast.

No Plane No Gain is an advocacy campaign that educates policymakers about this good-

news story. Launched in February, and jointly sponsored by NBAA and the General Aviation

Manufacturers Association (GAMA), the program is focused on highlighting the benefits of busi-

ness aviation to citizens, companies and communities across the U.S.

As detailed in this special supplement, we believe the advocacy campaign is building

momentum. In the short time since the campaign’s launch, No Plane No Gain has told the indus-

try’s good-news story through a variety of initiatives, including:Television advertising on public affairs programs, including ABC’s � This Week With George Stephanopoulos, FOX’s FOX News Sunday, CBS’s Face the Nation and NBC’s Meet the Press. Print advertising in national newspapers like the � Wall Street Journal and USA Today, as well as in periodicals read by lawmakers and opinion leaders, including Roll Call, The Hill and Politico.Interviews conducted with television affiliates, newspapers and radio stations across the country. �Utilization of new media, including a dedicated web site and other online venues, to help �promote viral delivery of the campaign’s message.

Of course, NBAA and GAMA members have played a critical role in supporting the campaign

and helping to carry its message. Manufacturers and operating companies alike have given

dozens of media interviews to local and national news organizations. Brokers, fixed base

operators and others have stepped up as well, using their web sites, newsletters and other

communications vehicles to promote No Plane No Gain and spread the word about the essential

role business aviation plays in America today.

People in the industry are even taking their case directly to Washington, holding meetings with

lawmakers and their staffs, and testifying in congressional committee hearings about the value of

business aviation.

We hope members of our two associations will remain active supporters of No Plane No Gain

with their companies and in their communities. We are confident that the actions being taken

under the No Plane No Gain banner to support business aviation will be successful, and will

combine with the other resources covered in this supplement to show how NBAA and GAMA are

supporting the industry and giving Member Companies the tools they need during these difficult

economic times. D

No Plane No Gain Builds Momentum, Communicates Value of Business AviationBy Ed Bolen, NBAA, and Pete Bunce, GAMA

The O�cial Member Publication of NBAA

Business Aviation ™

2 | Business Aviation Insider Cover Photo by Morgan Anderson Photography

Special Advocacy Supplement • May/June 2009 | 3

Part I – Business Performance MetricsModerated by NBAA’s Mike Nichols,

vice president of operations, education

& economics, and featuring Pete Agur,

president of the Van Allen Group, and Bill

Quinn, chairman of Aviation Management

Systems, the first webinar provides flight

department managers and company

senior finance staff with performance

metrics they can implement to document

the value of their business aircraft.

“We want to help you all better present

the impact of business aviation for your

companies,” says Agur. “The key issue is

value. A blend of features, function and

benefits, minus cost, equals the perceived

value, and perception really is everything.”

Agur and Quinn explain that flight

departments can document the features

their aircraft provide the company, such as

efficient travel, time savings or a produc-

tive work environment. Benefits, such

as enhancing the company’s ability to

compete and improving growth, revenues

and profits, are the strongest evidence of

the efficacy of business aviation.

Part II – Articulating the Business Case for Business AviationModerated by NBAA’s Dan Hubbard, senior

vice president of communications, and

featuring NBAA’s Lisa Piccione, senior vice

president for government affairs, Rod

Bosco, director of Navigant Consulting,

and Martha Boudreau, president of the

mid-Atlantic region for Fleishman-Hillard

International Communications, the second

webinar provides flight department

managers and company communications

staff with strategies, talking points and

other practical guidance on how to effec-

tively communicate the value of business

aircraft to stakeholders.

“We face an unprecedented chal-

lenge, so we – as a community – need an

unprecedented response from all of you.

You need to reach out to your members

of Congress,” states Piccione. “Unless

we remind them, elected officials often

forget that we create 1.2 million jobs in

this country, with $150 billion in economic

output and a positive contribution to

the balance of trade. We are a uniquely

American industry. You’re the only ones

who can tell this story.”

Boudreau articulated how to communi-

cate with the media to illustrate the value

of business aviation. “You need to focus

on the four key message themes that

demonstrate the value of this industry –

jobs, productivity, lifeline for communities

and charitable involvement.”

Part III – Best Practices & Policies for the Use of Business AviationThis webinar provides practical guid-

ance for managers of flight departments

and their legal counsel. This panel – the

second hosted by NBAA’s Mike Nichols

– is composed of a number of industry

experts, including James E. Lara, a prin-

cipal at Gray Stone Advisors.

Because “business aviation is an inte-

gral part of your firm’s transportation

and communications system,” Lara says

it is important that flight department

managers work with the company’s legal

counsel and other senior managers to

develop a “defined, agreed-upon utiliza-

tion strategy” for use of business aircraft.

In Lara’s view, the business aircraft

creates “more usable time – our only non-

renewable resource,” and also serves as

a “force enabler,” that makes it possible

for employees to reach multiple loca-

tions in a day and remain productive with

thinner ranks, especially in today’s tough

economic environment. D

For NBAA Members who missed the Association’s sold-out webinar series on the “Business Case for Business Aviation,” all three sessions have

been made available through NBAA’s On-Demand Education Program. NBAA developed the webinar series to help Members quantify the

benefits of business aviation to their companies and confront negative perceptions about business aviation. Each webinar, valued at $300, is

offered free to NBAA Members at nbaa.impactlearning.org.

Each of the three webinars tackles a different aspect of the challenge, with practical guidance provided by experts in aviation and

corporate law, economics, finance, and management and communications.

The three-part webinar series includes:

NBAA Webinars Help Make the Case for Business Aviation

4 | Business Aviation Insider

No Plane No Gain Forcefully Advocating for Business Aviation

From the day the No Plane No Gain (NPNG)

campaign was launched in mid-February,

the industry advocacy program has gained

momentum in underscoring the importance

of business aviation to America’s policy-

makers and opinion leaders.

Since its inception, the campaign’s

messages have appeared in dozens of

major national and regional newspapers,

on cable TV news programs on FOX and

CNBC and on radio networks including

National Public Radio.

No Plane No Gain’s 30-second TV ad

has appeared on Sunday public affairs

shows watched by policymakers, including

national buys for ABC’s This Week With

George Stephanopoulos and FOX News

Sunday, as well as airings on NBC’s Face the

Nation and CBS’s Meet the Press in targeted

media markets.

The campaign’s print ad has appeared

in national newspapers, like the Wall Street

Journal and USA Today, and also in peri-

odicals targeted specifically to Capitol Hill

audiences, like Roll Call, The Hill and Politico.

No Plane No Gain also is taking full advan-

tage of the changing ways people receive

and process information today, including

use of social media such as YouTube and

Twitter – the campaign has a dedicated

YouTube channel, and No Plane No Gain

“tweets” messages out through its Twitter

feed each day (the feed drew 100 followers

two weeks after going live and has been

growing since).

In addition, NBAA Members, along with

others across business aviation, are helping

put forward the real face of business avia-

tion by contributing stories of how their

companies use their airplanes to remain

successful, even in a turbulent economy.

In fact, NBAA recently hosted a three-

part webinar series devoted to helping

Members articulate the value of business

aviation to their organizations and stake-

holders, including the media. (Details on

the “Business Case for Business Aviation”

webinar series can be found on page 3.)

“The contributions of business aviation

to our nation’s employment, commerce,

competitiveness and health are profound

but not always well understood,” said

GAMA President and CEO Pete Bunce when

NPNG was announced during GAMA’s

Annual Industry Review and Market Outlook

Briefing in Washington.

Bunce said that NPNG is a “multimedia

educational campaign to get the word

out that business aviation is working for

America. It is responsible for well over one

million manufacturing and service jobs, and

is one of the few industries that contributes

positively to our nation’s balance of trade.

It is also serving as a lifeline for communi-

ties all across the country that are seeing

scheduled airline service being reduced or

eliminated.”

NBAA’s President and CEO Ed Bolen

agreed, noting that the campaign is needed

because it comes “at a time when we are

facing almost unprecedented economic

challenges. U.S. businesses need tools

that will help them enhance productivity,

maximize flexibility and maintain strong

communications.”

“No Plane No Gain underscores why

business aviation is critical to tens of

thousands of cost-conscious companies

fighting to succeed in a difficult market,”

Bolen said. “It also is reminding people of

the relief efforts and humanitarian assis-

tance that is only possible through this

mode of transportation.”

Backed by dedicated financial resources

from NBAA and GAMA, the campaign

also is supporting studies and surveys to

further illustrate the value of business avia-

tion based on current, quantifiable data

compiled by respected sources. D

”“No Plane No Gain underscores

why business aviation is critical to companies fighting to succeed in a difficult market.

ED BOLENPresident and CEO, NBAA

Special Advocacy Supplement • May/June 2009 | 5

RECENT NPNG CAMPAIGN HIGHLIGHTS

TV AdsNationwide placement on ABC’s » This Week With George Stephanopoulos and FOX News Sunday.

Advertising on NBC’s » Meet the Press and CBS’s Face the Nation in select markets.

Washington, DC-area cable television networks, including FOX, CNN, CNBC and MSNBC. »

View the TV ad at www.noplanenogain.org.

TV Interview Hits 150 MarketsNBAA President and CEO Ed Bolen’s interview with First Business was broadcast to 150 television affiliates nationwide, including those in New York, Los Angeles, Washington, DC and other large media markets. View a video clip at www.nbaa.org/videos/first-business.

TV Ads at FBOs NationwideThrough a partnership with JetSet Media, NPNG’s TV ad is broadcast through digital displays positioned at 82 fixed base operators (FBOs) nationwide. To view the FBO ad, visit www.nbaa.org/videos/jetset-media.

Newspaper Ads» The Wall Street Journal » USA Today » Roll Call » The Hill » Politico

A copy of the ad is featured on the inside back cover of this Insider supplement.

Q&A Helps Quantify a Flight Department’s ValueA new question-and-answer guide, assembled by NBAA’s Corporate Aviation Management Committee and available on NBAA’s web site, provides answers to the most common questions about a company’s use of its aircraft. View this resource on NBAA’s web site at www.nbaa.org/news/backgrounders.

Special Insider Advocacy EditionsNPNG and other initiatives by NBAA to speak clearly about the value of business aviation are detailed in special advocacy-focused supplements to the March/April and May/June editions of Business Aviation Insider (like this one). View the advocacy supplements online at www.nbaa.org/insider.

NPNG Twitter FeedUsing Twitter, NPNG “tweets” each day about the latest news, commentary, video clips, blog entries and other places where the real story of business aviation is being told. Follow and tweet, using the No Plane No Gain Twitter feed at twitter.com/noplanenogain.

NBAA Calls on JetBlue to Pull Online Ad ‘Stunt’When JetBlue Airways posted Internet ads deriding business aviation, NBAA President and CEO Ed Bolen called on the carrier to pull the ads, saying they were “nothing more than an attention-grabbing stunt to fill airline seats by maligning the people and businesses who spend billions with your airline and others each year.” View Bolen’s letter to JetBlue’s CEO at www.nbaa.org/news/jetblue.

Senators Praise Business AviationKansas Senators Sam Brownback and Pat Roberts wrote to the White House and took to the Senate floor to praise business aviation’s value to the national interest. View a video clip at www.nbaa.org/videos/brownback.

6 | Business Aviation Insider

NBAA Announces New Workers’ Compensation Insurance Program for Members

As one of the Association’s latest efforts to help Members in a tough

economy, NBAA recently announced the introduction of the NBAA

Workers Compensation Insurance Program that is exclusively for

NBAA Members. This program is underwritten by Phoenix Aviation

Managers and managed by NationAir Aviation Insurance.

“As our Members seek to reduce operating costs in today’s chal-

lenging economic environment, we believe that this program

will provide high-quality workers’ compensation insurance at a

competitive price,” said NBAA President and CEO Ed Bolen.

In addition to the goal of reducing the cost of workers’ compen-

sation insurance premiums for NBAA Members, the program

benefits the organization itself. A small, but meaningful portion

of the premium proceeds paid into the program will come back

to NBAA to fund its mission of assisting companies that rely on

general aviation aircraft to make their businesses more efficient,

productive and successful.

“We are honored to have been officially recognized by NBAA

as the licensee to administer this money-saving program to the

general aviation community,” said NationAir President Jeff Bauer.

“After detailed discussions with NBAA and Phoenix Aviation

Managers, we have been able to design a program that addresses

the unique needs of aviation businesses.”

Eligible NBAA Member businesses include all fight departments,

even one- or two-person; multi-aircraft flight departments; FBOs;

charter operators; maintenance and service providers; and other

aviation businesses.

NBAA Member Companies that already have an aviation insur-

ance provider can simply contact their current broker, who will be

able to obtain a quote for this workers’ compensation insurance

through Phoenix Aviation Managers.

Interested aviation insurance brokers should contact Phoenix

Aviation Managers. NBAA Members can learn more by visiting

www.nbaaworkerscomp.com. Non-Members can take advantage

of this money-saving program by joining NBAA, and membership

information is available at www.nbaa.org/membership. D

”“In today’s challenging economic environment, we believe that this program will provide high-quality workers’ compensation insurance at a competitive price.

ED BOLEN

President and CEO, NBAA

Photo by Morgan Anderson Photography

Paid for by National Business Aviation Association

Business AviAtion. it’s Working for AmericA.

Learn more at NoPlaneNoGain.org

One industry generates over 1.2 million manufacturing and service jobs right here in America.

Provides a lifeline for businesses and small towns who have lost their commercial airline service.

And delivers emergency relief to neighbors

and communities in times of crisis.

One industry generates over 1.2 million manufacturing and service jobs right here in America.

Provides a lifeline for businesses and small towns who have lost their commercial airline service.

And delivers emergency relief to neighbors

and communities in times of crisis.