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NatioNwide CampaigN: a defiNiNg momeNt

Robyn C. furness-fallin, CfRe Senior Vice President and Chief Development Officer YMCA of the USA [email protected]

For more than 160 years, the Y has been committed to strengthening

community. We’ve worked hard to ensure every child has a safe place to learn, grow and play outside their home. We’ve made it possible for millions of Americans to discover a newfound confidence and strength to improve their health and well-being. We’ve provided support and resources to help people from all walks of life live productive, connected and secure lives.

We’ve invested so much in our mission, but we’ve never taken the time as a National Movement in the U.S. to invest in telling our story about how we better people’s lives.

Well, the time is now.Our revitalized brand has given us a

common voice to make clear our promise and impact as a charity. Now with a Nationwide Campaign, YMCAs across the U.S. have a platform to leverage that voice through a nationwide fundraising and positioning initiative to increase support for our cause while influencing greater awareness of the Y as a leading charity.

The goal of the Nationwide Campaign is to increase the number of people likely to engage (give, join or volunteer) with the Y. To achieve this, we are building local Y fundraising capacity and unifying Annual Campaigns – largely led by Regional Collaborations (a collective effort among a group of Ys in a region to increase contributed revenue through a coordinated campaign) – and executing awareness of building and engagement strategies including public relations, digital marketing, advertising and online giving.

In simpler terms, the campaign is a multi- year, Movement-wide effort to generate more resources to support our cause.

a three-phase Strategy

As Ys in the U.S. begin to think about rolling out the Nationwide Campaign locally, it’s important to understand that this is just one part in a three-phase strategy to bring our cause to the public – and that each phase builds to establish who we are, what we stand for and why we’re

worthy of support.1. Clearly communicating who we

are and our impact as a charity is critical to engaging the public. Our brand revitalization has provided cohesion, direction and energy and it has opened the door for the work of perception change to begin.

2. Through the work we do each day at local Ys, we are delivering on our brand promise. Staff and volunteers live our cause through actions, words and deeds and thereby exemplify the Y as a cause-driven organization.

NatioNwide CampaigN continues on 4

A newsletter from North American YMCA Development Organization | Volume 27 | Number 3 | Fall 2013

iN thiS iSSue of developmeNtS:

Nationwide Campaign: A Defining Moment Robyn C. Furness-Fallin .........................................1

Message from the Council Chair Curt Hazelbaker ......................................... 2

NAYDO Strategic Plan Summary ................ 3

A Collaborative Annual Campaign…For All Dean Ehrenheim ..................................................6

Volunteers in Philanthropy (VIP) Program Faiza Kanji ...........................................................7

NAYDO 2014 Conference PreviewJoin us in San Antonio ................................ 8

Keynote Speakers ...............................................9

Recognition Awards Information ............... 10

Sponsors and Exhibitors ........................... 11

NAYDO Council ....................................... 12

NAYDO DEVELOPMENTS

NaYdoThe North American YMCA Development Organization, in partnership with YMCA of the USA, YMCA Canada and YMCA Mexico inspires and strengthens the philanthropic culture of the YMCA.

foCuS oN CauSe –– miSSioN impaCt!

2o14 NaYdo Conference on YmCa philanthropy April 9–12, 2014

Marriott Rivercenter and Riverwalk SAN ANTONIO, TEXAS

33rd annual Conference

“ Our revitalized brand has given us a common voice to make clear our promise and impact as a charity.”

NaYdo developmeNtS | A newsletter from North American YMCA Development Organization

2 | FALL 2013

philanthropy alliance

The Philanthropy Alliance is a group made of the Chief Executive Officers of YMCA Canada, YMCA Mexico and the YMCA of the USA along with their development professionals, the Chair and Vice Chair of NAYDO and the leader of the Chief Development Officers group. The Alliance meets 2-3 times per year with the intent of aligning the collective financial development work to advance the mission of the Y. The Alliance is focusing its work now on highlighting the clarity and definition of the fund development roles for Chief Executive Officers, Chief Volunteer Officers and Chief Development Officers in hopes of propelling the right investments to be made in their Y organization to foster significant giving to the Y. The work is very preliminary but exciting in its potential. I firmly believe you cannot have a strong Y without a strong commitment from organizational leaders to financial development.

expanding NaYdo’s Service to our members

Over the past few years, NAYDO has experienced an increase in requests for training and support from local Ys. Y volunteers and staff have seen the impact the annual conference has had on their financial development and would like more support tailored to their Y. NAYDO as a volunteer-led organization, has limited resources beyond the outstanding staff support provided by Conference and Operations Director Mary Zoller. To meet the needs of our Y members and to implement the components of the Securing Abundant Resources strategic plan, NAYDO is hiring a Membership and Education Director. The new person’s primary responsibilities will include leading and managing all aspects of membership growth and retention, education offerings outside of the annual conference (to include webinars, research, regional training events, etc.) and all communications. The search is underway now and our goal is to have the new person on board by January 1st. We are excited about the potential of enhancing the service NAYDO provides.

meSSage fRom the NaYdo CouNCil ChaiR

Curt hazelbaker President & CEO YMCA of Northwest North Carolina [email protected]

Securing abundant Resources to guide the work of NaYdo

After nearly a year in development, NAYDO is pleased to share our

new strategic plan, “Securing Abundant Resources.” The plan (see page 3) came about after collecting feedback from NAYDO members, Y leaders from around North America, national partners Canada, Mexico and the United States and the NAYDO Council. As many of you know, crafting a strategic plan to guide the work of an organization takes time and commitment from dedicated leaders. I’m grateful for the leadership from the NAYDO Council and honored to serve with them in advancing the work of the Y. I’m confident you will like the direction NAYDO is going.

wiShiNg You had BeeN to the 2013 NaYdo CoNfeReNCe? Order the audio recordings of the sessions by visiting:

www.conferencemedia.net/naydo

A full conference set of MP3 downloads is $100 or add the DVD that includes the PowerPoints for $30 more. Some sessions not included because permission to record was not granted by the speaker.

Register Now for San antonio

Registration is now open for the 33rd Annual NAYDO Conference, “Focus on Cause = Mission Impact” in San Antonio April 9th-12th, 2014. Lisa Ramirez, Sandy Morander and the rest of the Conference Committee have lined up a terrific conference and San Antonio is a great destination city. Renowned for its rich heritage and cultural diversity, San Antonio boast five historic missions founded by Spanish priests in the 18th century. San Antonio’s missions are currently nominated for World Heritage status. San Antonio is also home to the four time NBA Champion Spurs, the San Antonio Scorpions Professional Soccer Team and the San Antonio Missions, a AA baseball team. In addition to these incredible sports teams, San Antonio offers outstanding opportunities for outdoor adventure, fine dining, museums, music and theater. Hotels are filling up fast and I encourage you to register now. Conference information can be found at naydo.org.

Continued success to you and your Y embracing a culture of philanthropy to develop and sustain the abundant resources necessary to meet your community’s needs.

Regards,

Curt Hazelbaker, Chair 2012-2014 North American YMCA Development Organization

YMCA Developments: Winter 2011

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A newsletter from North American YMCA Development Organization | NaYdo developmeNtS

GOAL: Increase awareness of NAYDO and effectiveness of communication to further the NAYDO mission.

YMCAs achieve a culture of philanthropy through year-round education.

Create a NAYDO community of co-owners.

STRATEGIES: • Create a comprehensive NAYDO communications plan.

• Evaluate the effectiveness of current communications channels.

• Improve the effectiveness and widen the distribution of NAYDO communications.

• DefineandmeasureNAYDO’s evidence-based impact.

• Create a variety of educational opportunities beyond the conference.

• Deepen existing partner-ship with the Philanthropy Alliance.

• Increase value of NAYDO membership by re-framing membership to encourage co-ownership.

• Engage more people in a personal and more meaningful relationship with NAYDO.

DEFINITIONS: Co-Owners: An individual or group that shares ownership with another individual or group.

Philanthropy: The desire to promote the welfare of others, expressed especially by the generous donation of money to good causes.

Philanthropy Alliance: YMCA professionals comprised of the CEOs from YUSA, Y Canada, Y Mexico, and the NAYDOChairandNAYDOChair-ElectaswellastheChairoftheChiefDevelopmentOfficerswhomeeta few times per year to coordinate and improve the philanthropic work of the Ys in North America.

SEcuRING AbuNDANT RESOuRcESWhateveryourjobtitle,findingthefinancialmeansto support programming and expand services and facilities has become everyone’s responsibility. In partnership with YMCA of the USA, YMCA Canada and YMCA Mexico, NAYDO is an organization committed to helping YMCA staff and volunteers develop fundraising skills in order to create a culture of philanthropy. NAYDO works to accomplish this through a broad array of resources, educational materials, advocacy, research, knowledge sharing and events.

NAYDO is much more than a conference - it’s a professional development organization dedicated to helping advance the Y mission through philanthropy. For over thirty years, NAYDO has been serving local Ys throughout North America and more recently, around the world.

As NAYDO looks to the future, we’ve developed the strategic plan you see summarized here to guide our path forward. Since our inception, one thing has remained at the center of all that we do - our mission, “to inspire and strengthen the philanthropic culture of the YMCA.” This plan is not one individual’s vision, but rather the representation of our members’ insights into our strategic advantages, the impact NAYDO has and how we can continue to strengthen the culture of giving at our YMCAs.

Withthisfiveyearplan,NAYDOhasdevelopedsound strategies for reaching more people to have an even greater impact. We hope you join us in this exciting future.

North American YMcA Development Organization (NAYDO) Strategic Plan

To inspire and strengthen the philanthropic culture of the YMCA.

NAYDO Mission

AWARENESS IMPAcT OWNERSHIP


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Continued from the cover

NatioNwide CampaigN: a defiNiNg momeNt

3. Now, through the brand framework and Y staff and volunteers thinking, acting and communicating in ways that strengthen community, it is time to begin a Nationwide Campaign that drives greater awareness, support and engagement for our cause.

are You Ready? One of the first tools created by

YMCA of the USA (Y-USA) to help Ys and Regional Collaborations prepare for the Nationwide Campaign is the Campaign Readiness Review (CRR). The CRR helps Ys think about and prepare for the campaign in a holistic manner. The tool gauges organizational capacity and strengths in eight key areas and identifies capacity-building resources to maximize campaign benefit.

• Brand: Having a strategy in place to transition, manage and protect the Y brand.

• living our Cause: Helping staff and volunteers live the Y cause every day by intentionally thinking, acting and communicating in ways that strengthen community.

• Regional Collaborations: Focusing on strengthening fund development activities through shared learning and campaign execution.

• education and training: Prioritizing ongoing coaching and training to build staff and volunteer skills.

• Research and evaluation: Developing processes and tools to leverage data in support of fundraising and other engagement efforts.

• tools: Becoming familiar with – and leveraging – tools and resources to implement Nationwide Campaign.

• message: Speaking like a cause-driven organization and leveraging opportunities to build understanding of the Y’s impact as a charitable organization.

• media: Having processes and strategies in place to position the Y as a leading charitable organization.

implementationSo you’re ready to go. What’s next?

• AnActivationGuidetakesYsthroughthe campaign process step by step.

• ARoll-OutTimelinehelpsYsplaneachphase of a year-round campaign.

• CustomizabletemplateshelpYscreatea strong Case for Support.

• AsuiteofCreativeCollateralMaterials.

You can find these resources – and many more skill-building tools – on the Brand Resource Center and new Nationwide Campaign page on Exchange (yexchange.org).

fundraisingThe history of our Movement suggests

that the best way for Ys to raise funds is to work together – sharing knowledge, experience and resources to help create more effective financial development programs. To this end, Nationwide Campaign fundraising is executed largely through unified Annual Campaigns led by Regional Collaborations. The benefits of this collaborative framework are many. • Broadencommunity

awareness and support of the Y and its charitable impact

• Consistentlyarticulatecommunitybenefit

• Increaseyear-rounddonorengagement

• Shareknowledgeandresources

• Raisemorefundstoadvanceourcause

• Achieveefficienciesandsavings

• Haveconsistentfocusandstructuretocampaign practices

• Strengthenindividualfunddevelopmentefforts

The great news is, it’s working. Almost 70 percent of the Movement is engaged in one of 39 Regional Collaborations nationwide and the results of a recent metrics survey show we’re headed in the right direction. • AnnualCampaignrevenueincreasedan

average of 9.1 percent from 2011-2012; and Ys engaged in collaborations over a two-year period saw an average increase of 18.6 percent from 2010-2012.

• TotalnumberofAnnualCampaigndonors increased an average of 14.5 percent from 2011-2012; and Ys engaged in collaborations over a two-year period saw an average of 31.7 percent from 2010-2012.

positioningWhen creating the marketing and

communications materials for the Nationwide Campaign, our objectives were three-fold:1. Shift perception

2. Then invite engagement

3. Then migrate engagement to donation

To do this we need to help people RETHINK the Y by dramatizing that what people know – or what they think they know – is only part of who we are. We want to TRANSFORM their understanding through a creative concept that utilizes

each letter of the alphabet to highlight a Y program/benefit to demonstrate what is “known” and “unknown” about the Y…and highlight real Y stories.

You’ll see this concept throughout all of the creative materials (see page 5 for an example).

Each poster, banner, brochure and flyer calls out something that most people know about the Y and also something they likely don’t know. The Y offers dance classes, but it also offers diabetes prevention programs. The Y offers youth sports, and it also offers Youth in Government.

Campaign benefit statements developed for the positioning materials continue to reinforce the idea of transforming a member, donor or public understanding of the Y from what is known to what is unknown; changing perception of the Y as a place to a deeper understanding that we are a cause: • We’reMorethanagym.We’reaCause.

• We’reMorethanaplace.We’reaCause.

• We’reMorethanyouknow.We’reaCause.

The campaign also includes real testimonials from people impacted by the Y. All creative materials and campaign assets are available on the Brand Resource Center.

“ The great news is, it’s working. Almost 70 percent of the Movement is engaged in one of 39 Regional Collaborations…”


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online giving Another major component of our

Nationwide Campaign effort is the development of an online giving platform at ymca.net/give. The redesigned Givepagenowallowsthepublictodonate to local YMCAs. With visibility to over 250,000 visitors monthly, this tool offers the opportunity to raise understanding nationally of the Y as a charity and to potentially increase gifts locally to all YMCAs in the U.S. As a result of feedback from the Movement, the next phase of this component is the development and testing of a peer-to-peer online giving platform.

Next StepsLooking ahead to 2014, key activities

include: • Introducinganationaldigital/social,

PR activation plan

• SupportinglocalYactivationofPRand digital engagement strategies

• LaunchingnewAnnualCampaignTrainings

• Activatingayear-roundpositioningcampaign

defining moment The Nationwide Campaign is a defining

moment for the U.S. Y Movement. Imagine the power of speaking in one collective voice, with one purpose, united in our message that the Y is a cause worth supporting. It is both exciting and challenging and we ALL have a stake in its success as we take this journey together.

We welcome your success stories, questions and feedback:

[email protected]

An example of a creative concept that utilizes each letter of the alphabet to highlight a Y program/benefit to demonstrate what is “known” and “unknown” about the Y


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a CollaBoRative aNNual CampaigN …foR all

dean ehrenheim President and CEO Hot Springs Family YMCA [email protected]

So it’s official. YMCA of the USA is leading a nationwide annual campaign in

2014. This isn’t a huge surprise if you have been involved in a Regional Collaborative or attended the 2013 NAYDO Conference inVancouverortheGeneralAssemblyofYMCAs in Philadelphia. If this is news to you then let me share some other breaking news – we have a new Y logo!

Now that you are sufficiently shocked, let me explain why the national campaign and the Regional Collaborative are imperative to strengthening all Ys across the country. In fact, when weighing the pros and cons of joining the collaborative…I couldn’t really come up with ANY cons.

I am the CEO of a small to mid-sized Y. I have led in that role for over 15 years. It takes a certain level of capacity to succeed in any Y work. Capacity is the ability to do something. In the setting of a small to mid-sized Y, capacity is often thin. A Director of Finance may also teach water exercise; an Executive Director may open the facility; and a CEO may guard the pool (certified of course).

In the world of small Y leadership, fundraising comes in those few spare moments when the front desk is running smoothly, the members aren’t complaining about water temperature and the fitness area music isn’t offending anyone.

Aside from the various distractions and multitasking, there is no built-in accountability outside of the individual facility or branch. Contrast that with a metropolitan Y association where there is friendly competition between branches (I like friendly competition!), easy opportunity for knowledge sharing and training and additional layers of expectation and accountability. It’s a “built-in” campaign collaboration. However, the metro Ys also need to participate as I will explain later.

Engaging in the West Tennessee/Arkansas Regional Annual Campaign Collaborative was just what our Y needed to succeed in its first traditional campaign in years. So what made the difference?

learn from othersIn January, our Y took part in a shared

training in Memphis. At the training, the YMCA of Memphis and Mid-South CEO Keith Johnson and his staff shared how they were using “real” Y stories and pictures in their campaign. Taking their cue, we adapted stock messaging from the Brand Resource Center, even using iPhone pictures, and designed materials that reflected three local stories (one each for youth development, healthy living and social responsibility). We then mirrored that information on Facebook, our website, our print materials, in training, YMCA TV scrolls and large posters throughout the facility. This material was deeply personal to our Y.

Stay “on task”In the campaign collaborative

network, my Y accountability goes beyond our local Y. Accountability is something good – it’s what wakes me up at 5:30 am on Thursdays to run with my board president at 6. Believe me, sleeping past 5:30 am is my default. However, accountability, at least for me, keeps me “on track.”

Knowing that there are collaborative network calls each month gave me deadlines. It would be terrible if our Y would be the only one on the call without a story or success to share. I wanted to prove to my board, my staff and Y collaborative and myself that I could lead a successful campaign in Hot Springs. Knowing the calls were coming motivated me to complete my work on time.

Compete…we all like to win!When I heard that Chattanooga,

Memphis and Jackson had made their goals, I thought…“There’s no way we aren’t going to hit our target!” Other Y’s successes motivated me to prioritize the time needed to stay in close contact with our board, staff and other campaigners. While we are NOT perfect, we are currently at 101% of our goal.

two huge outcomesHitting the annual campaign goal is a great

feeling – an obvious outcome. And if that were the only benefit, it would be worth it! But raising the funds was NOT our greatest outcome.

Only having arrived in Hot Springs last year, I set a high priority on two fundamentals: communicating the message and good work of the Y – and having a successful annual campaign. The Y message was shared through a new website, active use of Facebook, a TV scroll in our facility, our member newsletters, public speaking…and also through our annual campaign. Our staff has been very deliberate in getting out the message.

Here’s my personal CEO confession. I have achieved many annual campaign goals before, but often with one or two exceptional gifts. If not for those, we would have fallen short.

Now that our campaign is mostly behind us, we can look back and evaluate. It’s great to hit goal, but our best stat is seeing over 170 different contributions. We hit our target by connecting (getting the message out) with more people than ever before and no exceptional gifts….not that we wouldn’t welcome a couple of those too. Our largest gift was just $1,500 and the average was $175.

who Needs the Y fundraising Collaborative?

All Ys do. Most of our small to mid-sized Ys don’t have the staff and capacity to launch a successful campaign alone. The collaborative gives us the tools we need to succeed…the tools we need to strengthen our Ys…the tools we need to strengthen the movement.

Our large Ys need the annual campaign collaborative for different reasons – namely, connecting with independent Ys will keep things fresh and create positive mentor relationships. Think about it…who is blessed most from mentorship, the mentee or the mentor? I think you’ll find that difficult to answer.

Our movement stands at the threshold of something great – the opportunity to strengthen the entire movement. My Director of Operations often reminds me that we are always smarter in a group than we are as one. Involvement is a choice. Philadelphian Ben Franklin said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” Let’s get involved.


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voluNteeRS iN philaNthRopY (vip) pRogRam

faiza Kanji GeneralManager,VolunteerDevelopment YMCAofGreaterToronto [email protected]

The Volunteers in Philanthropy (VIP) program returns for its second year

at the 2014 NAYDO Conference in San Antonio, Texas. I sat down with one of the founders of the program, Maureen Drescher. Maureen is a long time leadership and program volunteer with the YMCA of Syracuse, NY and has attended ten NAYDO conferences in her role as a volunteer.

faiza – how did you get started as a volunteer with the YmCa of Syracuse?

maureen – I have had many different volunteer experiences since my family joined the Y in the spring of 1986. By the fall, I was a volunteer with the evening water aerobics classes I had been attending. First I helped with equipment and then I trained as a volunteer aquatic instructor. I was an aquatic aerobic/arthritis instructor for many years as a Y employee and became a volunteer for the Aquatic Department 11 years ago. At the same time I became a volunteer fundraiser for a capital campaign for the North branch.

how has your volunteer career evolved since then?

In 2003, I began volunteering as a swim instructor with KinderKidz, a school age childcare program which includes swim lessons twice a week for children attending half-day kindergarten. My volunteer fundraising experience has really come full circle in the past 11 years. In the beginning I wasn’t sure how to solicit gifts, what were the expectations of me as a board member, how to cultivate relationships, etc.

This year I attended my 10th NAYDO conference and I credit all of my fundraising and leadership skills to NAYDO. Since attending my first conference, I’ve chaired two Annual Campaigns for the association, I serve on both the corporate and a branch board, I have chaired financial development for the association for the past five years, I do board development for a branch board, and I’m past branch board chair. Outside of the Y, I serve on two other boards. I am currently the President of one of these boards. I’ve chaired an endowment campaign, and I do board development and have led a board retreat.

how has volunteering impacted your life?

Volunteering has made me extremely grateful, I have made lasting relationships, I’ve seen the impact I can make by just doing what is right.

what is your best memory of volunteering at the YmCa?

I get to teach the same 20 children for the entire school year through the KinderKidz program. At the beginning of the year, the children are at all different skill levels and by the end, they can dive from a block and swim laps. My main goal has

always been for the children to have the skills to save themselves in the event of an emergency. To see them achieve this goal is so fulfilling to me personally, I feel I’ve made an impact and have taught a child a life-saving skill. Plus, the children are adorable and make my heart sing!

You participated in the first year of the vip program at last year’s NaYdo conference in vancouver. what were the highlights of the program for you?

The night of networking with other volunteers was fun, relaxing and I really enjoyed meeting volunteers from all over the world from as far away as Australia. It was set up for an hour and most of us stayed much longer just to discuss our experience as volunteers. The VIP Only Hot Topic discussion was very beneficial. In addition, the Friday morning breakfast tables reserved for VIPs was an opportunity for us to get together one more time and share our conference experiences before heading home.

what advice do you have for volunteers attending a NaYdo conference for the first time?

My recommendation for first time NAYDO volunteer attendees is to try to attend all the VIP programs and as many board/volunteer educational tracks as possible. It is an absolute must to see Jerry Panas at least once!

what can volunteers who are attending the 2014 NaYdo conference in San antonio expect to see with this year’s vip program?

Volunteers attending the conference will be greeted as VIPs when they register. There will be a night of networking on Wednesday evening including an opportunity to enjoy a river cruise on the San Antonio River Walk not only to network with other volunteers but to

learn about the city’s history. Thursday morning the will be VIP Only Hot Topic discussions. Friday morning tables will be reserved for VIPs at the continental breakfast for one final networking opportunity.

Maureen shared with me that her favorite quote comes from Leonard Nimoy who said, “The miracle is this...the more we share, the more we have.” The YMCA movement is lucky to have a friend in Maureen Drescher.

Founders of the VIP Program from the left, Maureen Drescher, Bryan Dawson and Faiza Kanji at the 2013 NAYDO Conference

Meet Maureen at the 2014 NAYDO Conference in San Antonio. Learn what it takes to attract a VIP to your Association at her session entitled “How a Volunteer Staff Partnership Transformed Our Board.”


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NaYdo 2014 pReview:

CauSe foCuS=miSSioN impaCt! 33Rd aNNual NaYdo CoNfeReNCe oN YmCa philaNthRopY APRIL 9–12, 2014 | MARRIOTT RIVERCENTER AND RIVERWALK | SAN ANTONIO, TEXAS

Join us in San antonio!

NaYdo 2014 will bring YMCA staff and volunteers together in beautiful San Antonio, Texas, the 7th largest city in the United States. It is renowned for its rich heritage, cultural diversity and outstanding opportunities for outdoor adventure, sporting events, fine dining, museums, music and theatre.

NaYdo 2014 will help us to connect, educate, inspire and celebrate the Y’s important philanthropic work. Together we can learn, grow and accomplish more!

Register online at naydo.org or call 504 464 7845. Early Bird rates are in effect until December 4 and a $100 deposit will hold your reservation until January 31. Registration fees include most meals.

Conference hotel update

the marriott Rivercenter/Riverwalk headquarters hotels are sold out. A variety of overflow hotels are posted at naydo.org

for your convenience and more will be added if needed. The NAYDO office is maintaining a waiting list for the Marriott Rivercenter/Riverwalk but to qualify for the list you must be registered for the conference and have a reservation at one of the overflow hotels already.

Contact the NAYDO Office at [email protected] or call 504 464 7845 if you have questions regarding rooms.

NaYdo 2o14 RegiStRatioN feeS Registration period: early Bird: Nov. 1– Dec. 4, 2013 Regular: Dec. 5 –Jan. 31, 2014

NAYDO Member: Staff / Volunteer $590 / $515 $640 / $535

Non-Member: Staff / Volunteer $810 / $565 $860 / $635

SpouseorGuest $315 $315

Financial Assistance Applications require a $25 application fee

To qualify for member rates, membership dues must be current now and during the conference in April. Financial assistance is available for membership as well as conference fees. View the Financial Assistance page at naydo.org for details. The deadline for financial assistance applications is December 4, 2013.

Dave Houser/SACVB

J. Leath/SACVB

SACVB


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thuRSdaY luNCheoN Sponsored by daxko

amanda lindhout Founder,GlobalEnrichmentFoundation

freedom in forgiveness– at the heart of giving

In 2008, former freelance journalist Amanda Lindhout, a Canadian, traveled to

Somalia to research a story on the millions of people affected by two decades of war, drought and famine. Kidnapped by teenage criminals, Amanda spent 460 days enduring unimaginable hardships as a hostage in one of the world’s poorest countries. Following her release in November 2009, she became an unlikely and passionate advocate for the people of Somalia. Four months after returninghome,AmandafoundedtheGlobalEnrichmentFoundation(GEF)toigniteleadership in Somalia through education and economicinitiativeswhichtheGEFcreates,fundsandimplements.SinceGEF’sinception,Amanda has raised millions of dollars to support development and aid in this war-torn country reaching over 300,000 people. She returned to Somalia to lead famine relief efforts in 2011.

Amanda advises international governments, global leaders, non-profit organizations and policy makers on the importance of using education to counter the radicalization of youth and provide insight into the interrelated issues of poverty and violence against women. Her message underscores the importance of the YMCA’s focus on social responsibility and commitment to youth development, especially in areas where society seems to have given up on young people. Her accomplishments have attracted the likes of President Bill Clinton who invited her to speak in Washington about her work.

eagle awaRdS BaNquet Kenston J. griffin Founder and CEO, Dream Builders Communication, Inc. YMCAofGreaterCharlotteBoardMember Co-ChairofDiversity,Inclusion&GlobalCommittee

C.h.a.N.g.e. it’s Simpler than You think

KenstonJ.Griffinisthefounderand CEO of Dream Builders

Communication, Inc., a consulting firm that shows individuals and organizations “howtodreamagain.”Mr.Griffin’swords cultivate and influence individuals and organizations across the globe. A professional speaker, best-selling author and peak performance coach, he is committed to the development of personal and professional growth through providing resources and training to the masses. At the YMCA of GreaterCharlotte,heisamember,anAssociation Board Member and Board Committee Co-Chair.Inhispresentation,Griffinwill

show you how to let go of negative, limiting beliefs and replace them with empowering thoughts that will attract success. By exploring how the brain processes the completion of tasks and duties, the how and why of certain behaviors and the importance of customer service, you will learn what it takes to become an authentic servant leader.

The banquet program will include the NAYDO Excellence in Fundraising Eagle Awards presentation.

NaYdo 2014 pReview:

KeYNote SpeaKeRS

CommuNiCatioNS awaRdS luNCheoN Robert Rivard Director, The Rivard Report and TheArsenalGroup

Storytelling with impact in the digital age

With national fundraising campaigns launched throughout

North America, the importance of cause-driven communication and aligning communications and financial development messaging is more important than ever for the YMCA. In his keynote address, Robert Rivard will discuss the world of opportunity that the digital age has opened to non-profit organizations in relation to communications.

Robert Rivard is the director of The Rivard Report, an independently owned website promoting urban transformation in San Antonio. He also leads The ArsenalGroupwhichhelpsnon-profits,companies and institutions respond to a fast-changing media landscape by creating new communications solutions and strategies. Rivard is the former editor of the San Antonio Express-News, a position he held from 1997-2011. A noted author with a personal interest in central city transformation, he is also a YMCAofGreaterSanAntoniomember.Utilizing his unique blend of community activism, traditional journalism and a modern approach to storytelling through his blog, Rivard will inspire new ideas on how your Y can share its stories with your community and donors.

The luncheon program will include the NAYDO Communications Awards presentation, plus a preview of the 2015 NAYDO Conference in Atlanta.


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NaYdo 2014 pReview:

NaYdo YmCa ReCogNitioN awaRdSNaYdo Communications awards

deadline for entries: december 4, 2013 forms and graphic standards requirements available at naydo.org The purpose of NAYDO’s Communications Awards are to recognize excellence and share it among the global Y movement. Ys of every size and fundraising goal are encouraged to submit materials in a variety of communications categories, including online and social media, media coverage, print, videos and more.

Winners will be selected in categories according to budget size and entry type and announced at the 2014 NAYDO Conference.

Communications awards Criteria

All entries in the print or AV category will be judged on the following criteria. Please be certain that your YMCA meets all criteria before submitting your entry.

• FollowsYMCAgraphicstandardsapplicabletotheircountry

• Usedinprevious18months(June2012–present)

• Distinctivecaliberofexcellenceinitsownright

• Supportsafinancialdevelopmenteffortanddemonstratedsuccess

• Inspiresagiftfromatargetedaudience

• Designorvideographysupportsthemessaging

• ImageryevokesemotionandportraystheY’smissionandgoals

• Costisperceivedasreasonablerelativetothegoalandresources

Contest Categories• AnnualReport

• AnnualSupportCampaign

• ComprehensiveCommunicationsShowcase (Submissions must include pieces in at least five awards categories including at least one online and one audio/visual piece)

• CapitalCampaign

• EndowmentandPlannedGiving

• GeneralDonorCultivation

• IntegratedCampaign(Annual,Capital,Endowment)

• MediaCampaignandPSAs

• WebsiteandSocialMediaSites

entry guidelines

Entries must directly support a YMCA’s financial development efforts. If a YMCA has more than one excellent communications piece, the YMCA may enter more than one piece per category. However, a particular communication piece may only be entered in one category. By entering your YMCA’s materials entrants are giving NAYDO permission to copy and keep the entry for the NAYDO library, web site and/or conference distribution.

for more information:

Michelle LaRue, Communications Awards Chair Phone: 253 534 7842, Email: [email protected]

NaYdo excellence in fundraising eagle awards

deadline for Nominations: december 4, 2013 Nomination forms are available at naydo.org

The Eagle Awards are presented annually to YMCA Associations demonstrating outstanding achievement in YMCA Financial Development. These Associations will have positioned their YMCA in the top group of most important charitable causes in their communities.

eagle award Categories

Awards may be presented in four categories based on association or branch operating budget size:

• $25MillionandAbove

• $10Million-$25Million

• $2Million-$10Million

• LessThan$2Million

who may Nominate

A supervisor, staff colleague, Y-USA, YMCA Canada or YMCA Mexico staff, Board member, campaign volunteer or any other interested party with a thorough knowledge of the Association’s fundraising record. We also encourage Association self-nomination from deserving and perhaps overlooked YMCAs.

presentation of awards/video

Awards will be presented at the Eagle Awards Banquet at the 2014 NAYDO Conference. Winners will also be invited to the VIP Awards Reception to be held immediately before the banquet. If selected, your YMCA will be asked to be available to participate in the making of the short video presentation that tells your YMCA’s philanthropic story. Participants for the video from your YMCA should/may include the CEO and/or Branch Executive, CVO, Development Director and participant(s) where applicable. NAYDO will supply the guidelines and arrange the team to film it. There will be no cost to your YMCA. Your YMCA will receive a copy of the video after the conference. The video serves as your acceptance speech.

Award recipients are expected to be registered for the conference and will be reimbursed for one conference registration after selection is announced.

for more information:

Bryan Webber, Eagle Awards Chair YMCA of Hamilton/Burlington/Brantford Hamilton, ON, Canada L8P 2Z1 Phone: 905 317 4903, Fax: 905 529 6682 Email: [email protected]


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NaYdo 2014 pReview:

SpoNSoRS aNd exhiBitoRS pRemieR SpoNSoR

daxkoFriday Night Discoteca: NAYDO Extravaganza in White

pRemieR Co-SpoNSoRS

the Redwoods group Netventures CorporationPhilanthropy Live!

pRemieR SpoNSoR

Y-uSa financial development Hot Topics and Year Round Education

meal SpoNSoR

Daxko Thursday Luncheon

tRaCK SpoNSoRS

Abila Annual Support

Level Seven (formerly Online Persona) Marketing & Communications

NetzelGrigsbyAssociatesCapital Development

SpeCialtY SpoNSoRS

DonorByDesignGroup(DBDGroup)Social Media

Jules and Associates, Inc. Hotel Key

ACTIVE Network MobileEventGuide

Precor NAYDOGolfExperience

FourSquare Research OnsiteProgramGuide

ArthurJ.GallagherRiskManagementServicesRegistration/Information Center

Jerold Panas, Linzy and Partners Advance Packet

Life Fitness ScheduleataGlance

woRKShop SpoNSoRS

Blackbaud Daxko Level Seven (formerly Online Persona) Symmetrical Solutions

Sponsors and exhibitors help underwrite the NAYDO Conference and provide the latest in techniques, ideas and innovations to make your philanthropic initiatives and YMCA operations creative and successful.

Listed are sponsors and exhibitors as of October 15, 2013.

Visit naydo.org to link directly to each company’s web site.

pRemieR exhiBitoRS

daxko

level Seven (formerly Online Persona)

matrix fitness

Netventures Corporation

octane fitness

precor

Symmetrical Solutions

the Redwoods group

Y-uSa financial development

exhiBitoRS

Abila

ACTIVE Network

American City Bureau, Inc.

ArthurJ.GallagherRiskManagementServices

Blackbaud

Christensen Computer Company

CommunityFundingGroup

Crescendo Interactive

DonorByDesignGroup(DBDGroup)

FourSquare Research

Jerold Panas, Linzy and Partners

Jules and Associates, Inc.

Life Fitness

OOBE

Philadelphia Insurance Companies

Scranton Products

Technogym

TechSoupGlobal

Tower of the Americas

Y-USA International/World Service

NoRth ameRiCaN YmCa developmeNt oRgaNizatioN NaYdo CouNCil memBeRSpaul andresenAnaheim Family YMCA714 635 [email protected]

Jan BrogdonYMCA of Florida’s First Coast904 265 [email protected]

Brad davisYMCA of the Triangle Area919 719 9669 [email protected]

Shaun elliottYMCA of Western Ontario519 667 2350 [email protected]

pam havlick hearnCentral Connecticut Coast YMCA203 777 9622 x [email protected]

Curt hazelbaker, ChairYMCA of Northwest North Carolina336 777 [email protected]

Randy KlassenYMCA of Regina306 757 9622 x [email protected]

michelle laRueYMCA of Pierce & Kitsap Counties253 534 [email protected]

danny maier, Chair ElectYMCA of Metropolitan Detroit313 223 [email protected]

teri mcguillYMCA of Metropolitan Fort Worth817 566 [email protected]

Shelly mctighe-RippengaleYMCA of San Diego County858 292 [email protected]

andrew minearYMCAofGreaterSeattle206 382 [email protected]

Sandy moranderYMCAofGreaterSanAntonio210 246 [email protected]

trazanna morenoYMCAofGreaterHouston713 758 [email protected]

Kristen obaranecYMCA of Metro Atlanta404 267 [email protected]

Nick parkinsonYMCA of Edmonton780 423 [email protected]

andy pierce, CFRE, TreasurerYMCAofGreaterLouisville 502 587 9622 [email protected]

Susan plank, SecretaryYMCAofGreaterTulsa918 728 [email protected]

Rick politte, CFRESoutheast Ventura County YMCA805 497 3081 x [email protected]

Bryan webber, Past ChairYMCA of Hamilton/Burlington/ Brantford905 317 [email protected]

Nick zimmerMontgomery County Family YMCA712 623 [email protected]

NatioNal RepReSeNtativeS

Carol Schmidt, CFREYMCA of the USA800 872 9622 x [email protected]

laura palmer-KornYMCA Canada416 967 [email protected]

ernesto gaonaMexican Federation of YMCAs+52 55 5531 [email protected]

CoNfeReNCe aNd memBeR SeRviCeS CooRdiNatoR

mary zoller504 464 [email protected]

NaYdo miSSioN

To inspire and strengthen the philanthropic culture of the YMCA.

StatemeNt of puRpoSe

To lead, support and advance the development of YMCA professionals, volunteers and YMCA associations in the philanthropic work of their YMCA through training, education, advocacy, research and knowledge sharing.

NaYdo offiCe

21 Chateau Trianon Kenner, Louisiana 70065 p 504 464 7845 f 504 464 6718 e [email protected] w naydo.org

NoRth ameRiCaN YmCa developmeNt oRgaNizatioN 21 Chateau Trianon Kenner, Louisiana 70065

NaYdoThe North American YMCA Development Organization, in partnership with YMCA of the USA, YMCA Canada and YMCA Mexico inspires and strengthens the philanthropic culture of the YMCA.

developmeNtS editoRShelly mctighe-RippengaleYMCA of San Diego County858 292 9622 [email protected]

naydo developments - razor planet › 511239-5998 › ... · mission of the y. the alliance is...

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