ephilanthropy, naydo 2011
TRANSCRIPT
Fund Raising & Social MediaA Unique Networking Event
sponsored by:
www.bryankorourke.com
Format:✦Share ideas that employ social media to improve fund raising;
✦Each idea will be shared at this event and on the Linkedin Group ePhilanthropy - 1 idea per person please;
✦Participants in the Linkedin Group ePhilanthropy will be able to discuss best practices and address the ideas shared at NAYDO;
✦Each participant in the Linkedin Group ePhilanthropy will get a published report on YMCA best practices using Social Media to improve fundraising based on the feedback of the group.
www.bryankorourke.com
Prizes for Best Ideas :✦1st prize - 1 full day of consulting with Bryan K. O’Rourke;
✦2nd prize - Spinner NXT valued at $1,795 to enhance upcoming fundraising event;
✦3rd prize - Spinner Pro - valued at $1,195 to enhance an upcoming fundraising event.
www.bryankorourke.com
The World IsChanging
Are You Changing As The World Changes ?
Philanthropy Is Changing
Donors Are Changing
Donors Are Changing
Internet Is DrivingChange
The World IsChanging
donors are seeking greater accountability
The World IsChanging
A WORD OF
MOUTHWorld
The World IsChanging
The World IsChanging
The World IsChanging
The World IsChanging
The World IsChanging
Philanthropy Is Being Revolutionized
A Big Change
“the NEW era the humanization of
business. “
The World IsChanging
“Social Media Marketing : Enables Others to Advocate for Your Cause Through Compelling Content”
The World IsChanging
Organizations Use Twitter to Converse With PotentialDonors, Provide Customer Service & Drive Website Traffic
The World IsChanging
The MOBILE Revolution isAccelerating Social Media
Social Media Can Drive DonorsAnd Members To Your Cause
Social Media Is For Profit &Non-Profit Engagement
“We don’t have a choice on whether we DO Social Media to drive giving. The question is how well we DO it.”
How well do you know your donors ?demographics | psycographics | beliefs | geographics
Where are donors spending their time ?Top Social Sites : Estimated Monthly Traffic
engage them
compel them
UseTools
Process