nature speaks [sicamp-caucasus 2010]

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Page 1: Nature Speaks [SICamp-Caucasus 2010]
Page 2: Nature Speaks [SICamp-Caucasus 2010]

Illegal Logging

Page 3: Nature Speaks [SICamp-Caucasus 2010]

Illegal Dump Sites

Page 4: Nature Speaks [SICamp-Caucasus 2010]

Property Damage

Page 5: Nature Speaks [SICamp-Caucasus 2010]

Air Pollution

Page 6: Nature Speaks [SICamp-Caucasus 2010]

The problem: limited communication among civil society groups and target communities (aka the affected, the reporters, and the advocates)

The goal: to make advocacy work more inclusive and effective

Proposed Solution: Nature Speaks, a website which allows users to submit reports of environmental impact, and to join and create campaigns

Give Information. Receive Information. Mobilize.

Page 7: Nature Speaks [SICamp-Caucasus 2010]
Page 8: Nature Speaks [SICamp-Caucasus 2010]

Features of Nature Speaks Submit a report

Registered users can submit reports about industry negatively affecting the environment

Create / Join a Campaign

Campaigns represent advocacy against (or in favor of) a project… submitted reports are linked to campaigns

Users can join campaigns as supporters and vote for the most important issues

Page 9: Nature Speaks [SICamp-Caucasus 2010]

Seeing is Believing

Page 10: Nature Speaks [SICamp-Caucasus 2010]

Sustainability

After construction…

Resources Required• one part-time technical staff• volunteer moderators• web-hosting• advertising

• Low-cost, no hassle web tool, let’s be real, aren’t too costly to maintain! We’ll be soliciting donations by SMS.

Page 11: Nature Speaks [SICamp-Caucasus 2010]

Claiming Users

We go viral. Way viral.

FacebookTwitterPublic Meetings

Outreach through:• public meetings• universities• environmental groups

Page 12: Nature Speaks [SICamp-Caucasus 2010]